TRENDS AND INSIGHTS


PERSPECTIVES


Digitas
November 7, 2019

Hungry for a Snack? Press Here, Visit There, Text That, Ask This…

Connected Commerce for Modern Times Have you ever wondered how many ways you could actually buy a bag of potato chips? Or how many potential ways those chips could be…
Zenith
November 6, 2019

Resolving the Personalization Conundrum

Benoit Cacheux, Global Chief Digital Officer at Zenith, sat down with Ravi Jagdeo, Director of Digital Trading and Operations at RB at Ad:tech London to discuss personalization and how brands…
Publicis Media
October 25, 2019

Sustainability Is the New Black

This season, we’ve seen a number of retailers and brands offering new, sustainable ways to enjoy fall fashions -- making the act of completing your perfect look good for your…
Publicis Media
October 17, 2019

10th Annual Multicultural Talent Pipeline

Publicis Media is a proud sponsor of the 10th annual Multicultural Talent Pipeline (MCTP) program hosted in Atlanta. MCTP is an immersive educational experience committed to creating a more diverse…
Publicis Media
October 10, 2019

T&I Live: Driving Transformative Collaboration Across the Digital Ecosystem

Publicis Media is proud to introduce a new monthly livestream series, Trends & Insights Live. The series will explore the latest topics and challenges facing the media, advertising and marketing…
Performics
October 9, 2019

Fueling the Customer Decision Journey by Understanding Intent

At this year's Advertising Week New York , brands, advertising agencies, and technology platforms came together to share insights around a common theme: How do we better align to customer expectations in…
Publicis Media
October 9, 2019

Direct to Home: The New Marketing Model

Marketing must shift from being a frequently unwanted intrusion in the home to a service to consumers and the home itself. As Dorothy famously said in the Wizard of Oz:…
Digitas
October 8, 2019

The Champions of CX: Marketers Take Control

What makes us love a brand? Is it the product? Is it the employees that help you find what you need? Is it the expedited free delivery? Is it the…
Zenith
October 7, 2019

It’s Not Coloring In, It’s a Craft

The organizers of Marketing Festival, due to be held in Prague next year, recently commissioned a documentary Making a Marketer which explores the key issues in marketing today. The documentary features…
NewfrontsPublicis MediaTrends and Insights
October 4, 2019

NewFronts West 2019: Trends & Insights

NewFronts West 2019: Trends & Insights The IAB’s second-ever NewFronts West was held on September 11 and 12 at NeueHouse Hollywood, and this year’s event featured the theme: “Relationships Matter.…
GroceryshopPublicis MediaTrends and Insights
October 3, 2019

PM Groceryshop T&I Report

PM Groceryshop: Trends & Insights Online grocery sales grew 15% this year, according to a new report from Brick Meets Click. E-commerce in Grocery channel has been slower to catch…
Starcom
September 27, 2019

Netflix’s Embrace of BARB Measurement Offers Clue to Its Future

In a very unexpected move, Reed Hastings, co-founder, chairman and chief executive of Netflix, announced last week that he welcomes BARB measurement of Netflix content. Netflix has been notoriously secretive…
Publicis Media
September 26, 2019

Why Software Is Eating the (Agency) World

In 2011, the well-known venture capitalist Marc Andreessen wrote an influential article titled, “Why software is eating the world.” Andreessen was arguably one of the first to predict, correctly, that…
Performics
September 26, 2019

The New Customer Journey Begins and Ends in the Grocery Aisle

It’s been said that the grocery industry is at a tipping point, where what had been a largely traditional and analog shopping experience tips into the digital age. Well, consider…
Performics
September 26, 2019

Prepare for a Private Future

Online privacy has become the hottest topic  in today’s digital world. As legislators gain a deeper understanding of the internet giants’ business models, they are slowly realizing just how much…
Digitas
September 24, 2019

CPG Brands and Impulse Shopping Online: A New Tactic to Target

Truth Since the creation of the internet, people have had more and more access to more and more information. Knowing information is at our fingertips, one would think that people…
Spark Foundry
September 20, 2019

Strengths-Based Professional Development: Time to Shift the Paradigm

"What will happen when we think about what is right with people rather than fixating on what is wrong with them?" –Donald O. Clifton, Ph.D. I never tire of that…
Publicis Media
September 5, 2019

The Subscription Video Landscape: It Doesn’t Add Up

With so many other, cheaper options, it is time to get rid of basic cable, right? Research shows that the national average traditional cable bill is $107 per month, according to…
Publicis Media
September 3, 2019

Chatting With Bots: A User’s Guide to Messaging Chatbots

Chatbots’ ability to deliver accurate personalization, interactive information and immediate action all in one place will transform how brands and consumers will communicate with each other. A number of cultural…
Digitas
August 27, 2019

Fall Travel Trends: More Driving, Better Value, Peaceful Trips

https://www.youtube.com/watch?v=kVDYSOeY6w4 Truth People travel during different seasons for different reasons. Fall travelers, in particular, are looking to save money and avoid crowds; therefore, they’re likely to plan ahead. According to…
Starcom
August 26, 2019

What It Means When You Show Up for Yourself: A ColorComm Conference Retrospective

When you need inspiration or affirmation, you may just find it among your 500 closest compatriots. ColorComm, an organization that fosters a community for women of color in all areas…
Starcom
August 26, 2019

How E-Commerce Is Changing the Human Experience of Back-to-School

Back-to-school is here, and it’s time to trade in the beach towels for backpacks. And no question, retailers have been ready. Second only to the holiday season, back-to-school is a…
Performics
August 19, 2019

Marketers Are Getting Personalization All Wrong

There are few initiatives in brand marketing today more important than personalization. But while many are talking about it, few are doing anything significant, particularly when it comes to the…
Publicis Media
August 12, 2019

Takeaways From ColorComm

A few weeks ago, I connected with extraordinary women at ColorComm's sixth annual conference, with "Get Ready" serving as this year's organizing theme. ColorComm is an organization for women of…

WHAT WE’RE TALKING ABOUT

Can you HEAR the excitement?! We're so proud of our team for taking home “Most Effective Programmatic Media Partnership” w/ our partners from @adswizz & @TheRealAIMusic for our work for #client @CoxComm at @TheDrum Digital Advertising Awards! #WinningSpark https://t.co/tbof1Ke1W2

Absolutely thrilled to have won not, one but two silver awards for 'Best Integrated Program' & 'Best Native Advertising Program B2B' for @NativeInstitute #advertising #awards. Check out our winning @UBS campaign: Are You Investing in What Matters to You? – https://t.co/Rm7wS63E92

Tim Jones, CEO of PM Americas chats with E.B. Moss of @MediaVillageCom in its latest @AdvDiversity podcast, discussing the origins of some of PM’s initiatives created to hire & nurture diverse talent, and to create a more inclusive advertising ecosystem. https://t.co/uZZMqR7Sqq

Biggest congratulations to our CEO Dani Bassil who has won a Women in Marketing Award for her Outstanding Contribution to Marketing. 👏👏 #womensupportingwomen #WiMawardsGlobal2019

Tune in to https://t.co/oWQsgilV2f tomorrow @ 11 AM ET for Trends & Insights Live episode #2 on @LinkedIn “Delivering Connected Commerce Experiences During the Holiday Season." #TrendsandInsights #LinkedInLive

Epi 6 of @AdvDiversity #Podcast for @MediaVillageCom features @PublicisMedia #CEO, Tim Jones, who is one of the most outspoken media executives for diversity and inclusion in our industry. Hear how he drives real change, and best practices in media. https://t.co/E090v8YTWD

Our hottest congratulations to our #client VP of Global Media, Digital & Data for @MDLZ, @JON_HALVORSON, on being awarded the esteemed Jack Avrett Volunteer Spirit Award at this year’s @AAFNational #AHOA induction! We could not be more proud to bring the heat with you, Jon.

2

Tune in live this Thursday at 11AM ET for a conversation on "Delivering Connected Commerce Experiences During the Holiday Season" on @LinkedIn https://t.co/oWQsgilV2f. Follow us there to get notified for when we go live. #TrendsandInsights #LinkedInLive

This French Christmas Ad Tells Another Lovely Father-Daughter Tale @Performics managing the Media for Bouygues Telecom: https://t.co/dYEIEGfOaR

Growth in global beauty adspend will rise from -1.2% in 2018 to 2.7% this year, totalling US$14.4bn. E-commerce and premium digital media are driving this recovery: https://t.co/pnpyvaZF3L #theROIagency

Congratulations to @Zenith_Media_UK @Libresse_EMEA @essity @AMV_BBDO for earning a shortlist with #VivalaVulva #theROIagency #ImmortalAwards https://t.co/0qK4jTEwjP

Heartiest Congratulations to the @ZenithIndia1 team for winning Gold in “Mobile Advertising Excellence in App Install Campaign” for @Viu_IN at the Adgully MOBEXX Awards. Thank you for taking up the challenge and acing the onerous campaign.” #theROIagency

In this piece for @LBBOnline our Danny Weitzkorn reacts to @Twitter's recent decision to ban all #politicaladvertising on the platform. Read it here: https://t.co/KoA5cTpRNK @dweitzkorn #adindustry #advertising

A very warm congratulations to Ronnie Dickerson Stewart for receiving the Nancy Hill Award at this year’s @3PercentConf. Your impact on our unicorns and the advertising world are making the industry a more welcoming and diverse place 🏆👏💪#ChangeTheRatio #3percentconf

Congratulations to Publicis Media's own Shelley Pinsonneault, VP, Verified Global Technology, for being honored this morning at @CynopsisMedia's Digital It List Awards!

In a recent survey, we found that most people expected personalisation. But do they like it? Benoit Cacheux, our chief digital officer, explains how brands can approach personalisation at scale #theROIagency https://t.co/BEfIaNvufB

On the cover this week, we present Adweek's 2019 Media Plan of the Year winners. These agencies show that when it comes to buying media, it’s not what you’ve got—it’s how you use it: https://t.co/iMRSYQ3JlF

Congrats to our finalists at the Microsoft Advertising Regional Partner Awards 2019: PFX France: Account Team of the Year (MMA & Air France); PFX Germany: Inclusive Culture & Marketing Award (GmbH); PFX UK: Growth Hacker (Samsung) https://t.co/in8h7J8UMU @MSFTAdvertising

Last week, our MD of Performance, Paul Kasamias (@PaulKasamias) gave his opinion on how @Snapchat is tweaking its pitch to include TV and video buyers. You can read more via @digiday https://t.co/RqMwDBUEPX

Huge congrats to Performics India for winning 16! Adgully #mobexx2019 Awards including Golds in Social (HDFC), Messaging (DBS), Launch (HDFC), Brand (Dettol), Rich Media (Dettol), Video (HDFC), Programmatic (HDFC); Silvers in Brand, Video, Social; 6 Bronze https://t.co/3aTHN5M3uz

Some great #insights from Heather Dansie, our head of insights, on the future of retail. Read her piece for @mediatel here #instaready https://t.co/msQBvHF3pr https://t.co/zfTQ4Hmq7G

Our CEO Mark Howley speaks to @TheDrum about whether Brexit uncertainty is effecting brand’s adspend especially in the run up to #Christmas. You can read the article via @TheDrum https://t.co/iMcRslfH9Y