PERSPECTIVES


Publicis Media
April 4, 2018

Parents and Families Are the Biggest Supporters of Voice

Publicis Media conducted a study on "The Rise of Voice," which attempts to help marketers wrap their head around the emerging tech. While it’s no surprise that voice continues to…
Starcom
March 20, 2018

Humanizing Data Puts Money in the Bank

Rightfully so, much of our industry conversation over the last few years has focused on data.  Data has completely changed what we do and how we do it, for the…
Publicis Media
March 13, 2018

To Thrive in Creative Industries, Never Stop Questioning

There is a feeling I get when I walk into a gallery – even if it’s one I’ve visited many times. It’s a feeling of anticipation and intrigue, wondering how…
Publicis Media
February 28, 2018

Generating Sustainable Brand Trust in Trust-Free World

If trust was a commodity it would, due to scarcity, be an incredibly precious resource. Supply would be short and the price sky high. Over the past few years there’s…
Blue 449
February 27, 2018

Today’s Innovation Landscape: Topics to Get Excited About

We’re at an important and exciting inflection point, the time between Q1 and Q2 when the year’s innovations are starting to take shape and when as a collective industry we…
Blue 449
February 21, 2018

Video Sweet Spot: Creating Content That Matters

This is the golden era of content, and with it comes a massive amount of custom video production.  This leaves marketers asking "what is the optimal video length?"  In this mobile…
Spark Foundry
February 15, 2018

Blockchain and Digital Advertising

Bitcoin has been making regular headlines over the past few months, with fans and critics equally animated in their support or condemnation of the volatile cryptocurrency. Less attention-grabbing, but perhaps…
Publicis Media
January 29, 2018

The ROI of a Social MVP

There has been a lot of talk recently about the NBA replacing the NFL as America's favorite sports league.  Even legendary NBA players like Kareem Abdul-Jabbar have been vocal about this potential…
Publicis Media
January 25, 2018

E-retailers Are the Publishers of the Future

The contemporary e-shopping process has been increasingly experiential versus transactional. Over 50 percent of consumers begin the path-to-purchase journey somewhere like Amazon (likewise Lazada, Flipkart, Tmall and so on), with…
Digitas
January 17, 2018

Three Trends from CES that will Power Marketing in 2018

If you’re a marketer who is not in the consumer electronics industry and attended, or have been following the highlights from, CES, you’ve probably had your fill of bigger and…
Spark Foundry
January 16, 2018

2018 CES Trend Roundup

VR AIMS FOR MASS ADOPTION Wireless and all-in-one VR headsets will push the next wave of VR adoption. With easier access, simpler designs and greater mobility, VR use will increase…
Publicis Media
January 16, 2018

Behind the Voice Hype

A new study by Publicis Media takes a more human approach to understanding the opportunities that voice presents for brands and marketers. While still an emerging sector for marketers, the…
Digitas
January 16, 2018

The CarOS of the future and what CES 2018 has to say about it

When our lives and cars connect The majority of floor space in this year’s massive North Hall at CES is dedicated to automobile makers or companies that supply parts and…
Zenith
January 16, 2018

What Innovation in Auto Means for Brands

It’s highly likely the automotive sector is about to undergo its most significant shift in history as we see changes coming from all directions in a remarkably short period. E-MOBILITY…
Blue 449
January 16, 2018

AI’s Essential Role in Digital Transformation & Growth

Artificial Intelligence (AI) is a broad and expansive idea that it is often overwhelming in its terminology alone. This year we’ll see the evolution of the conversation from hype to…
Digitas
January 16, 2018

How Mobile is Changing Experience and Interface Design

Mobile is a verb, not a noun. The experiences of the future won’t be limited to designing for a phone – although the phone is absolutely a consideration – they…
Digitas
January 15, 2018

CES 2018: Every single object in your life is connected. Now what?

This year’s CES was no different than the last few: we saw again that any product — anything at all, really — can and will become “smart”. But “smart” is…
PerformicsPublicis Media
November 15, 2017

Singles Day: A story of 1’s and many, many 0’s

Looking back at the latest edition of 11.11, the overwhelming feeling is that basic laws of economics don’t always prove to be true: diminishing returns and soft growth landing do…
Publicis Media
September 18, 2017

When Content Marketing Turns Smart

Marketing automation has given the industry a new way to leverage insights to continually personalize content. Technology continues to enable creativity, allowing content to be more agile, relevant and effective…
Publicis Media
September 18, 2017

Six Discoveries from Start-Ups

360 ̊ VIDEO IS A PRACTICAL FIRST STEP TO VR Cost and complexity remain barriers to entry for most brands using VR to engage consumers. Emerging 360̊ solutions like Blend…
Performics
September 18, 2017

The Changing Landscape of Brand Discovery

Over the past years, we’ve observed the trend of brand discovery behaviors moving far beyond the traditional search engine box to direct commerce marketplaces like Amazon, Walmart, Tmall.com, Souq.com and…
Publicis Media
August 23, 2017

How Artificial Intelligence is Transforming Advertising

As the world is turning to artificial intelligence (AI) to fuel the next wave of technological advance and economic growth, China has already positioned itself as a major player. Whereas…
Publicis Media
July 28, 2017

Beyond the Cookie

To build powerful relationships with consumers, marketers must have a strategy based on consumers' motivations and needs, across channels and devices. The challenge is harnessing the massive volume of data…
Publicis Media
July 18, 2017

The Future of Millennial Banking

What do Millennials want from financial institutions in a disruptive world? How can financial institutions remain relevant, leading in this era of change? Throughout the history of banking, financial institutions…

WHAT WE’RE TALKING ABOUT

Zenith boosts global ad forecast: “We now expect it to grow substantially faster this year, boosted by the Winter Olympics, football World Cup and U.S. midterm elections,” says @jonpbarnard our Head of Forecasting #theROIagency https://t.co/zKD5VVWaTm (via @MediaPost)

Fantastic win for our Singapore team! Huge congratulations! The National Arts Council has appointed Zenith as its agency partner for media! #theROIagency https://t.co/PoHR0UEcg5

Our fearless leaders @SeanCsays and @smclaudio are here at @GothamHallNYC for @SheRunsItOrg #ChangingTheGame awards! Congrats, Solange! We’re so proud of you! #SheRunsIt

@Zenith_USA & @MoxieUSA thrilled to be celebrating our game changing women in media at @SheRunsItOrg @Adweek @smclaudio #colleenhotchkiss #gamechangers #leaders

Publicis Media UK’s #WomenInTech breakfast hosted by @Starcom_UK's very own Xaria Cohen with special guest, Ulrike Gupta from Google talking about #MachineLearning.

3

.@StarcomME has been appointed the global media agency of The Department of Tourism and Commerce Marketing (DTCM) in more than 30 markets. Congrats!! https://t.co/pfQ3Y9jfxd

Consumers Want Voice Services To Go Beyond The Basics According To New @PublicisMedia Report https://t.co/IBO5wECPQb

Gerry Boyle, in addition to his role as CEO of Publicis Media APAC, will take on responsibility for Publicis Media EMEA alongside Nicole Pruesse as his partner as COO, across these expanded regions via @Campaignmag https://t.co/q0tc1uEgs5

Kristina Goldberg, Spark SVP Programmatic, shares her expert take on PMPs and curated marketplaces https://t.co/iaIXNgwyGu

Is the media industry taking the need for greater diversity seriously? Blue 449 Australia's Managing Director Duncan Parfitt discusses how the agency is fostering a more inclusive workplace in the April Edition of @AdNews https://t.co/Peo3zylSWR

.@DeepaBalji is truly an unsung hero in our organization as our Corporate Communications lead in the APAC region - well-deserved celebration!

Insightful afternoon yesterday at Publicis Media London. 20 partners presented the latest and greatest AI-enabled technologies. #AIMatters #TalkingWithMachines

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Advice for marketers interested in #voice: "Find the best way to engage with consumers in a way that adds value to users' life already - whether it’s simplifying a routine, connecting family through music, games, etc." Alyson Stevens, Publicis Media @performics #Next20

.@addy22, Publicis Media and Esteban Ribero, @performics sat down with @jackmyersbiz, @MediaVillageCom for a fireside chat to discuss brand safety in the age of digital misinformation at #Next20

Proud to be a founding member of @4As Advertiser Protection Bureau (APB) to keep #brandsafety a top priority

Publicis Media's @SheehyStarcom on stage with @meknyc to help introduce the @4As Brand Safety initiative. #4asaccelerate

.@publicisgroupe @PublicisMedia's Vanessa Evans shares her thoughts on how brands can capitalize on consumers' "curiosity" via virtual assistants https://t.co/mHoY6afShM

Facebook has a 'huge challenge' in rebuilding trust, says @PublicisMedia's CEO https://t.co/kTfw4bNnUA

Trust: The Cornerstone for Strong Client-Agency Relationships
 
“#Transparency is doing what’s best for our clients and not necessarily what’s best for us. #Trust is absolutely the cornerstone of our business.”

Steve King, CEO, @PublicisGroupe
#4AsAccelerate

"Trust is the cornerstone on which this industry pivots," says Steve King CEO, Publicis Media, alongside Julie Rieger, President, @20thcenturyfox and @kitten_mouse, @Adweek at #4AsAccelerate

Renetta McCann, who was recently appointed Chief Inclusion Experience Officer at Publicis Groupe, has been recognized as one of the 11 Inspiring Women who have broken down advertising’s most persistent barriers according to @Adweek. 👏https://t.co/4zfEs57z2J

Today is #NationalUnicornDay🦄! To celebrate, we created a Unicorn name generator. Discover your Unicorn name now!

It appears that parents and families are the keenest early adopters of smart speakers and voice technology, according to @PublicisMedia https://t.co/O6jOzYm03c

Hear @rimmellondonUS & @PublicisMedia describe how they tap #StreetBeauty trends, content & social to market beauty. @InsiderInSites #podcast Epi 15 w/ host/ @MediaVillageCom mng editor @mossappeal https://t.co/R7YG4PCVCj #BrentPoer

"There has been a great deal of research shared about basic usage stats for #voice, but we wanted to go deeper into the user experience and understand true human implications for marketers,” says Vanessa Evans, SVP, Director of Analytics & Insight via @Adweek

How do we ensure that we act authentically in the workplace? @rob1davis offers a few tips on how to drop the "work face" and build an honest culture https://t.co/XBpRB3DNHM via @po_st