TRENDS AND INSIGHTS


PERSPECTIVES


Digitas
July 8, 2019

Understanding Personalization at Scale: It’s More than a Buzzword

Personalization at Scale is a Growth Engine.  When I was growing up, my grandmother would test if spaghetti was cooked by throwing it against the wall. If it stuck, that…
Publicis Media
July 2, 2019

The Future of Creative E-commerce

The worlds of creativity and commerce continue to converge this year. CMO leads have echoed the same notion over my last three years: Give consumers what they want, not what…
Zenith
June 27, 2019

Raise Your Hand and Be Bold

Personally, the hardest part about beginning in the industry is finding your own identity and place within it. Part of your own growth comes from the support, and knowledge you…
Zenith
June 26, 2019

3 Things I Learned at Cannes

When I found out that I was selected to go to Cannes Lions International Festival of Creativity, the most common comment I heard from coworkers was, “I remember seeing a…
Starcom
June 25, 2019

Think Small: Every Interaction Should Unlock Value for People

We live and work in unprecedented times. Technology is advancing rapidly, we are overwhelmed by data and our world is more globally connected than ever before. But I would argue…
Publicis Media
June 24, 2019

Capturing Attention in an Era of Creativity

Recognize and Remix Patterns Like fashion, what’s old is now new. Radio has become podcasts; billboards are digital and personalized; and TV is increasingly addressable. We’ve shifted from just universal…
Starcom
June 24, 2019

Your Customers Are Listening: The Way Your Brand Sounds Matters

Audio is having a moment. According to a recent Ipsos-iHeartRadio survey, radio reaches more consumers than any other audio channel, with 85 percent of consumers listening to a radio broadcast…
Starcom
June 24, 2019

Return on Inspiration: Great Work at Cannes

The heart and soul of Cannes is the work itself. In 2019, there were a staggering 30,953 Cannes submissions from 89 different countries – but less than three percent ultimately…
Publicis Media
June 24, 2019

Perspectives from the Cannes Lions Jury Room

Eight participants across Publicis Media agencies, representing six countries were selected for Cannes Lions’ awarding or shortlist juries. Read their perspectives straight from the jury room below: We are at…
Digitas
June 21, 2019

Laugh, Cry, Care: The Surest Paths to Cannes Gold

CANNES, FRANCE--We turned down the lights, grabbed some soft drinks and snacks, and settled in to watch a 90-minute, star-studded summer comedy. A typical Saturday night movie date? More like…
Spark Foundry
June 20, 2019

Outstanding Creative Deserves Outstanding Measurement

CANNES, FRANCE — It’s that time of year again — industry leaders, experts and spectators flock to the South of France to celebrate and revel in the best and brightest…
Digitas
June 19, 2019

The Solar Power Consumer: Who, What, Where & When

https://youtu.be/MfBmAIQMoiQ Truth Gas, oil, and natural gas have been the main source of energy that support the growth of civilization for many centuries. However, as global supplies decline and the…
Publicis Media
June 19, 2019

Chatbots and the New Consumer Conversation

CANNES, FRANCE--This year at Cannes, we’re seeing an influx of new categories that speak to touchpoints and new technology that enable brands to reach people, end-to-end, across the consumer journey.…
Blue 449
June 17, 2019

Measurement Priorities: The Agency Perspective

As the marketing industry continues to expand over multiple channels and devices, measurement companies, technology vendors, and media sellers attempt to solve for gaps in cross-media measurement. Currently, a gap…
Performics
June 17, 2019

How to Fix Influencer Marketing (Yes, It’s Broken)

Influencer marketing is broken. Not too long ago, our industry began to embrace influencer-driven campaigns as an authentic and genuine way to reach people -- a welcome contrast to consumer…
Publicis Media
June 16, 2019

Combine Data, Technology, and Creativity to Make Brilliant Consumer Experiences

As we descend upon Cannes, there’s one thing on every marketer’s mind: creativity. Creativity is the heart of what we offer—and for good reason. Brilliant creativity has the power to…
Digitas
June 13, 2019

No Brand is “Too Boring” for Social: Here are 3 Examples

It happens nearly every time I present at a conference, training, or inspiration session: someone who has been paying close attention, waiting patiently for the Q&A, will raise their hand…
Digitas
June 11, 2019

Apple Doubles Down on Privacy, iPad, Mac, & More at WWDC 2019

Apple focuses on software every year when it unveils its forthcoming upgrades at its Worldwide Developers Conference. This year’s installment of the WWDC featured more hardware than usual, but still…
Digitas
June 11, 2019

Peter Field on Brand Building in the Digital Age

CHICAGO, IL -- Renowned author, strategist and marketing consultant Peter Field presented “Brand Building in the Digital Age” to an exclusive Digitas audience hosted by David ‘Chizzy’ Chriswick, SVP Strategy,…
Publicis Media
June 5, 2019

Publicis Media Becomes First Holding Company to Receive TAG “Platinum Status” Designation

On Friday, May 31st, 2019, Publicis Media became the first holding company to achieve Platinum Status from the Trustworthy Accountability Group (TAG). Companies can earn TAG Platinum Status by undergoing…
FutureXPublicis MediaTrends and Insights
May 31, 2019

FutureX Live Recap 2019: Our Top 1O Trends for the Next 10 Years

FutureX Live Recap 2019: Our Top 1O Trends for the Next 10 Years We sit at a crossroads. The ever-accelerating evolution of technology is changing the way we live, work…
StarcomVivaTech
May 31, 2019

Insights from VivaTech 2019: The Politics of Innovation

More than 100,000 people recently gathered in Paris for Viva Technology, Europe’s rendezvous for startups and leaders to celebrate technology innovation. Viva Technology 2019 had all of the exciting innovations…
NewfrontsPublicis MediaTrends and Insights
May 30, 2019

NewFronts 2019: Trends & Insights

NewFronts 2019: Trends & Insights The NewFronts are a week-long, multi-billion-dollar marketplace packed with the world’s biggest publishers, the best storytellers, and the ad industry—all gathered to focus on the…
Digitas
May 15, 2019

Google Marketing Live 2019: Machine Learning & Mobile-1st Innovations

Showcases a continued focus on machine learning and mobile-first innovations to not only improve user experience, but to help advertisers navigate the digital revolution happening all around usMachine Learning. Privacy.…

WHAT WE’RE TALKING ABOUT

We are proud to see @EpsilonMktg named a Leader in another @Forrester evaluation for Loyalty Service Providers, making us the only company recognized as a leader in both #Loyalty Technology Platforms and Loyalty Service Providers Waves. https://t.co/k3Bh3ij4Db #PublicisGroupe

Great piece by Ben Cronin, global head of Publicis Sport & Entertainment, on the Cricket WC via @SportBusiness
https://t.co/qnJXPeOBgN

Congratulations to Mykim Chikli who's joining @Performics UK as Chief Executive Officer. Mykim joins from Publicis Media China where she was COO. Welcome to the UK team Mykim! https://t.co/LRXPfzRA8G via @campaignmag

Amy Lanzi, NA Commerce Lead @PublicisMedia shares how @amazon is honing in on back-to-school shopping for #PrimeDayAmazon via @adweek

Huge shout out to @spain_spark on being named the media agency of record for @RonBarceloRD! We're excited to amplify and strengthen this fantastic brand! #WinningSpark
https://t.co/NbgkW5bcJN

Sue Frogley, and our agency teams, welcomed @Campaignmag into our shiny new offices at Television Centre recently...you can watch the video here: https://t.co/ySnEmI4ImV

Orbit into the #JFKMoonshot app by watching our #LinkedInLive livestream on Monday 7/15 @ 10amEST on our Digitas North America LinkedIn page. 🚀🌘

Mark Waugh, Global and EMEA/APAC Lead, Content @PublicisMedia, weighs in on how social platform influencers are changing the marketing scope! His comment for @FT informs how agencies can regulate price standardization.

Maurice Levy, Chairman of the Supervisory Board @PublicisGroupe spoke with @Bloomberg @ptsweeney about the disruption in the advertising industry, the impact of Facebook and Google on advertising, & expecting consolidation in the industry. https://t.co/EMs4MAUORi

Tonight the winner of @coorslightuk 'Coldest of All Time' rap battle will be crowned! @Zenith_Media_UK created the cool campaign with @Channel4 and live voting will take place during Celebrity Googlebox via @Campaignmag

https://t.co/lkcdMXUwyg

Great piece by @OmarOakes on @Campaignmag about our #TechTinder start-up event run by Jim Kite and the NextTECHnow team...

Our leaders, Solange Claudio and Colleen Hotchkiss have been selected to judge @Adweek's Media Plan of the Year Awards! These awards celebrate the best media plans and executions from around the world. Way to go!

. @PublicisGroupe announced today 2 executive leadership infrastructures that will drive U.S. governance, accelerate the implementation of the Groupe’s strategy, & further transform the Groupe’s creative offering. https://t.co/CSdcjgqZga

Our CEO, Lindsay Turner, tells @Campaignmag about whether media platforms should do more to protect PSB channels. Read her thoughts on it here: https://t.co/kMKEOX3VMN

Curious Londoners rejoice! @NescafeAzera @TimeOutLondon and @Zenith_Media_UK have created a four-day #staycurious event at @trumanbrewery via @Campaignmag

https://t.co/JxKYlLQ7SZ

Data Opens Up Everything In The Creative Process: @PublicisMedia Spine’s Lisa @ldonohue https://t.co/ACb6NuhtRH via @thedrum @innovid

Check out the data demonstrating the impressive growth of popularity of the #FIFAWomensWorldCup ... all powered by our #MediaResearch team for @FIFAcom 🤓! Well done team 👏. @FIFAWWC https://t.co/TjlPfGug4C

We're proud to be an inductee into @MediaVillageCom 2020 Advancing Diversity Hall of Honors, and excited to have @CEO_TimJones accept the award on our behalf at the upcoming ceremony at #CES2020 https://t.co/m3GoueZt7x

Yesterday, Spark Foundry celebrated its 2nd anniversary as the hottest agency in the industry! In honor of this momentous occasion, we’ll be sharing some of our brightest moments from the past the year throughout the week. Stay tuned for of our daily #SparkStats! #SparkofYearTwo

It’s here! Campaign US Digital 40 Over 40 honorees revealed! Congrats to all the winners - it was a tough competition. A hub for the winners will launch later this week! https://t.co/79ifvNx3QZ

Congratulations to our own Amy Lanzi, EVP, NA Commerce Lead and Nicole Cosby SVP, Media Technology Standards & Partnerships and Kathleen Dundas, President, Data Strategy @Zenith_USA @MoxieUSA @MRY on being named @CampaignLiveUS Digital 40 Over 40 honorees! https://t.co/1MxBcLUYCs

“In light of GDPR and cookie deletion, there has been more of a spend increase toward contextual targeting." Samir Shah, our managing partner of data, technology and programmatic, discusses the evolution of contextual advertising via @Digiday https://t.co/eibFRXDsM0