PERSPECTIVES


Publicis Media
July 16, 2018

Publicis Media’s Torres: World Cup Is a Winner for Brands

When France defeated Croatia yesterday to win the 2018 World Cup championship, it capped four weeks of dramatic live soccer that captivated fans worldwide.  The event featured 32 teams from…
Publicis Media
June 28, 2018

Building Trust in an Age of Zero Interface

Voice represents the logical next step in the evolution of how we interact with information. It’s more natural than using a touchpad or keyboard, takes less brain power, and creates…
Zenith
June 28, 2018

The future has yet to be written, but the ending could be brilliant

An overt degree of speculation surrounds the future state of our industry. To me, what’s coming is not such a mystery. The future of marketing and advertising will be increasingly…
Publicis Media
June 27, 2018

A View From: Singapore

Name: Jonathan Mackenzie Job: Managing Director, Precision Asia Pacific Number of years in Singapore: 7 What’s your favourite part of living in Singapore: It’s tough to pick just one thing…
Publicis Media
June 25, 2018

The Power of Transformative Ideas

Transformation continues at a rapid pace, but one thing that remains constant is our commitment to creativity, big ideas and work that drives impressive results. In celebration of the power…
Spark Foundry
June 21, 2018

VR, AR, MR: The Next Evolution of Immersive Virtual Experiences

Virtual reality (VR) has made massive strides in the last three years.  Developments such as Samsung Gear's Mobile VR and wired devices like Facebook's Oculus, HTC Vive, PlayStation VR and Microsoft…
Publicis Media
June 15, 2018

Odyssey Network: Sisterhood with Executive Women of Color

Odyssey Network recently hosted their 19th annual Business Retreat last month in Naples, Florida. The conference was an intimate gathering of 600 executives – multicultural women from companies such as…
Blue 449
June 9, 2018

Artificial Intelligence Cannot Replace Human Creativity, but Will Optimize Work

The number of stands, events and lectures at this year's Viva Technology in Paris made a huge impression. Giants such as Airbus with their concept of a drone, L'Oreal with…
Digitas
June 7, 2018

Meeker’s Internet Trends: Optimizing Lifetime Value

Last week Mary Meeker delivered her annual Internet Trends, which has become its own content phenomena at almost 800k views. While each year, her expert share-out is eagerly anticipated and widely…
Digitas
June 5, 2018

Apple Focuses on Privacy, Polish, and Porting at WWDC 2018

Apple’s announcements at this year’s Worldwide Developers Conference (WWDC) focused on privacy, software polish and performance, and quality experiences. None of the announcements are revolutionary, but brands and marketers need…
Performics
May 30, 2018

Performics Intent Lab: Unveiling How Search Queries Identify Purchasing Goals

Performics, Northwestern University and Microsoft released new research proving search is not only a marketing channel, but a behavioral insights engine for brands. Produced by the Intent Lab, a research…
Zenith
May 30, 2018

AI, Augmented Reality & More: Disruptive Trends from VivaTech

Each year at VivaTech, we explore the Hall of Tech with our clients to discover the latest innovations that will transform businesses. Here are three disruptive observations on the horizon:…
Publicis Media
May 30, 2018

Accelerate Brand Innovation Side-by-Side with Startups

VivaTech emphasized the opportunity ahead for brands that innovate side-by-side with startups when shaping their digital journey. Embracing an entrepreneurial partnership model is essential to accelerate beyond a historical focus…
Publicis Media
May 16, 2018

Grow Up–If You Can Figure Out What That Means Today

There has been a seismic shift within the advertising landscape. in which "adulthood" is no longer defined by life stages, milestones or a clear road map, according to exclusive research…
Publicis Media
April 4, 2018

Parents and Families Are the Biggest Supporters of Voice

Publicis Media conducted a study on "The Rise of Voice," which attempts to help marketers wrap their head around the emerging tech. While it’s no surprise that voice continues to…
Starcom
March 20, 2018

Humanizing Data Puts Money in the Bank

Rightfully so, much of our industry conversation over the last few years has focused on data.  Data has completely changed what we do and how we do it, for the…
Publicis Media
March 13, 2018

To Thrive in Creative Industries, Never Stop Questioning

There is a feeling I get when I walk into a gallery – even if it’s one I’ve visited many times. It’s a feeling of anticipation and intrigue, wondering how…
Publicis Media
February 28, 2018

Generating Sustainable Brand Trust in Trust-Free World

If trust was a commodity it would, due to scarcity, be an incredibly precious resource. Supply would be short and the price sky high. Over the past few years there’s…
Blue 449
February 27, 2018

Today’s Innovation Landscape: Topics to Get Excited About

We’re at an important and exciting inflection point, the time between Q1 and Q2 when the year’s innovations are starting to take shape and when as a collective industry we…
Blue 449
February 21, 2018

Video Sweet Spot: Creating Content That Matters

This is the golden era of content, and with it comes a massive amount of custom video production.  This leaves marketers asking "what is the optimal video length?"  In this mobile…
Spark Foundry
February 15, 2018

Blockchain and Digital Advertising

Bitcoin has been making regular headlines over the past few months, with fans and critics equally animated in their support or condemnation of the volatile cryptocurrency. Less attention-grabbing, but perhaps…
Publicis Media
January 29, 2018

The ROI of a Social MVP

There has been a lot of talk recently about the NBA replacing the NFL as America's favorite sports league.  Even legendary NBA players like Kareem Abdul-Jabbar have been vocal about this potential…
Publicis Media
January 25, 2018

E-retailers Are the Publishers of the Future

The contemporary e-shopping process has been increasingly experiential versus transactional. Over 50 percent of consumers begin the path-to-purchase journey somewhere like Amazon (likewise Lazada, Flipkart, Tmall and so on), with…
Digitas
January 17, 2018

Three Trends from CES that will Power Marketing in 2018

If you’re a marketer who is not in the consumer electronics industry and attended, or have been following the highlights from, CES, you’ve probably had your fill of bigger and…

WHAT WE’RE TALKING ABOUT

.@PublicisMedia’s @TorresLisa tells @alliromano what makes the #WorldCup so effective for cross-cultural marketing; how digital, mobile & social media are changing the game, and how brands can continue to tap in: https://t.co/qLfE1qmMsK

Nicole Whitesel from @PublicisMedia joins a panel of industry leaders to discuss factors marketers should consider as they push budget into #TV at #PROGIO. Join us Oct 15-16 in NYC https://t.co/tLB6mz12ex

Starcom Singapore joins other brands under one roof. Check out the new space! https://t.co/yKpkhPeQxu

‘Be brave and stand up for yourself’ Publicis Media UK CEO @SueFrogley opens our @VivaWomenUK’s speed mentoring evening.

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Lenovo Consolidates Global Planning and Buying Duties With Publicis Media, powered by Performics & Spark: “Our mission is to be the premier growth driver for Lenovo across their B2C and B2B business units,” Performics U.S. CEO Scott Shamberg said: https://t.co/Ofpnzdsaxr

The UK ad market is going through big change but Publicis Groupe is ahead of the curve” - Annette King, CEO of Publicis Groupe UK reflecting on her first four weeks in the role in an interview with @Campaignmag https://t.co/5OCda0K2vr

.@TorresLisa shares what makes the #WorldCup so effective for cross-cultural marketing; how digital, mobile & social media are changing the game, and the best ways brands can stay connected after the trophies are awarded via @MediaVillageCom https://t.co/VN3n8Ychov

Latest adspend forecast: Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year. Read more: https://t.co/j9r09eYFNh #theROIagency

Sue Frogley, CEO Publicis Media UK, said: “Kate is a super smart strategist and I know she will bring top level thinking and joined up, strategic solutions for our clients.” @PublicisGroupe https://t.co/gkCRtJsx2b

"We need to invest massively to transform the industry." Hear more of what Maurice Lévy had to say during his interview with @BloombergTV's @EdHammondNY at the Allen & Co. Sun Valley summit yesterday. https://t.co/pq4STQgjKR

. @Zenith_Media_UK CEO, Mark Howley, shares his top digital campaigns that he believes to be adding to the consumer experience and #WorldCup revenues. https://t.co/5iEet5zDom #theROIagency

Publicis Groupe expands its country model to cover all of its markets. Read the full press release here: https://t.co/1v6wPoFN6L

NextTECHNow’s @jimkite_PM supporting #WaistcoatWednesday!

Everything we do is about delivering top-line growth for our clients. We were the first agency to implement a fully automated machine learning algorithm to run a digital campaign. Hear @Rian Shah, MD UK Hub, talk about how downstream automation is helping clients. #theROIagency

"across the industry the glass ceiling is shattering all around us" Publicis Media UK CEO, @SueFrogley - Has the industry turned a corner towards gender balance? @Campaignmag https://t.co/aE344UiPPi

We're delighted to welcome Hamid Habib, who is joining Starcom today as our new UK Managing Director - https://t.co/47Ldi0LjP2

Our own #NextTECHnow @DeviMateeva with @JulieColibeau @PublicisMedia launching INES to foster a female entrepreneur mindset. Great turnout from our female innovators and startup partners

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Marching in London today.
Whoever you are. Whatever you are. Wherever you are.
#JoinThePride @Egalite_UK

Live @prideindondon with @publicisgroupe #pridematters #jointhepride https://t.co/DBBGGAlLWm

Are you as excited as we are for #PrideLondon? We WILL be there with 100 people from our @PublicisGroupe agencies so follow us for more updates and your way to #JoinThePride !!!

Proud to celebrate #Pride across our UK agencies today. What a welcome to work too. #JoinThePride

Starcom Italy uses their expertise to create brilliant radio campaigns for Fiat Professional tailored to the World Cup 👏⚽ https://t.co/qcn44Lwi2z

Publicis Media Sport and Entertainment's James Anderson talks to @NetNuggets @caytoouk about what brands and sports right holders can do to better maximise the impact of their partnership.

Congratulations, @etwise! We are profoundly lucky and grateful to have you as a member of our team! 💥🔥 #TheSparkofLeadership https://t.co/4KGhExlSO4

According to @CampaignUS , Publicis Groupe's agencies, @wwsaatchi, @LeoBurnett and Publicis have been appointed in the Top 10 Global and U.S. creative agencies, and @SparkFoundry, @StarcomWW & @Digitas in the Top 10 Global & U.S. media agencies: https://t.co/nYFUrHBMJl