TRENDS AND INSIGHTS


PERSPECTIVES


Digitas
March 15, 2019

My Journey: Becoming a Leader

This is a reflection on my journey to the leadership position I’m in today. I’ve always had the drive to succeed as a strong figure not only in my career,…
Publicis Media
March 12, 2019

Technology to Watch: Facial Recognition, In-store Tech & More

"Machine learning" was among the most used terms at ShopTalk this year, proving that retailers and brands are quickly developing innovative solutions to meet the rapidly increasing consumer expectations, online…
Publicis MediaShoptalkTrends and Insights
March 12, 2019

Shoptalk Trends and Insights

Shoptalk has become one of the most important retail gatherings for our industry, as evidenced by its explosive growth over the past four years – bringing in 8,400 attendees in…
Zenith
March 12, 2019

Personalization, The Next Frontier

Customers expect their experiences to be seamless and relevant. The word personalization is used a lot in our industry, but it clearly means different things to different people. Customers Want…
Publicis Media
March 12, 2019

The Role of Big Brands in the Digital Vertical Economy

Big brands have always had a prominent presence at large retail events. Their key focus remains on how to transform their model to grow in this new economy. Digitally native,…
Performics
March 6, 2019

Google Eliminates Paid-Search Average Position Metric

On February 26th, Google officially announced that it will sunset its paid-search average position metric in September 2019. This is the most significant change seen in search advertising in years. Many…
Digitas
March 5, 2019

Mobile World Congress 2019: 5G Is More Than Just Speed

The 2019 Mobile World Congress (MWC), in Barcelona, has been dominated by phone technology for the past 10 years, and underwent a fundamental and generational shift in 2019 as the…
Digitas
March 5, 2019

Why Google is patenting the ability to sell media based on “attention”

Digitas connects brands with insights on where marketing, media, and search products are headed next, based on approved public patents from media and tech companies. These are patents brands should…
Digitas
March 4, 2019

MITX 2019 Commerce Summit Takeaways

Read more insights from Digitas here. Author: Thomas Jarus, Account Manager, Digitas  
Digitas
February 28, 2019

Trends Worth Tracking: The Connected Consumer Journey in Car Buying

The Truth Rumor has it that people are less interested in personal car ownership as alternative transportation methods mature; however, search interest shows a different story as demand for “buying…
Publicis Media
February 25, 2019

Want Better Measurement Of Branded Video? Make It Shoppable

Advertiser investment in original digital video has nearly doubled over the last three years, and this growth will continue to accelerate for the foreseeable future. What began this decade as…
Publicis Media
February 25, 2019

Building Technology for the Greater Good

Businesses are evolving to factor in consumer preferences for socially-responsible brands and more sustainable production. This can be seen in advertising campaigns, employee volunteer programs and even across new products…
Digitas
February 21, 2019

A Visit to MLK’s Birth Home

In celebration of Black History Month, ONYX (Digitas’ Business Resource Group for Black employees) ATL kicked things off by stepping out of the office and visiting the Martin Luther King…
Digitas
February 20, 2019

The 3rd Space – A New Advertising Canvas for Virtual Content

If you’re an advertising and marketing executive working within the retail ecosystem, you might want to take a closer look at the recent news surrounding Pokémon Go. Its parent company,…
Publicis Media
February 16, 2019

Blockchain: Useful Marketing Tool But Not A Cure-All

You’ve heard it before – the sales pitch that goes something like this: “Blockchain is the answer to marketer’s nightmares of ad fraud, transparency, and discrepancy. This singular technology will…
Digitas
February 14, 2019

What Would You Do If You Weren’t Afraid?

What would you do if you weren’t afraid? A very loaded question. Skydiving? I’ve conquered that. Take a vacation alone? Check. Be authentically me? That’s a bit more complicated. For the majority of my…
Publicis Media
February 12, 2019

5 Ways to Connect With Consumers in the Esports World

The human attention span is now eight seconds, less than that of a fish. Couple this with the rise of ad blockers, multiscreen viewing and a tl;dr culture. How can…
Digitas
February 11, 2019

5 Social Media Trends That Matter in 2019

Social media marketing is an ever-moving target that has grown at a rapid pace. In as little as six years, it’s found a permanent place within marketing plans. But as consumer…
Digitas
February 6, 2019

Trends Worth Tracking: Smaller Steps Toward a Bigger Outcome

The Truth 2019 means New Year New You, right? Well, if you are already saying that 2020 will be your year don’t worry, you aren’t alone. 80% of resolutions fail…
Digitas
February 4, 2019

Super Bowl LIII: Advertisers Stayed Cautious, but Got Social

These are the ads that challenged stereotypes. Nearly half of this year’s Super Bowl audience was women, and representation increased significantly. The past 2 Super Bowls featured nearly 2.5x as…
Digitas
January 25, 2019

Legacy Retail Needs a Reinvention

How Legacy Retailers Can Evolve to Compete against D2C Disruptors  Skeptics have been predicting the end of retail as we know it for nearly a decade now. We’ve all seen…
Digitas
January 22, 2019

Voice Search Is Replacing Keyword Data

As more people buy voice-enabled devices, adoption of voice search is set to rise with some even predicting that it will replace text as the primary means of searching --…
Digitas
January 15, 2019

Regaining Consumers’ Trust in Technology

Trust.  It’s the currency of the digital age, ambient in every online interaction, but becoming ever more tenuous as the embrace of technology grows tighter. Last year, public trust in…
Digitas
January 14, 2019

CES 2019: Wellness Redefined for Marketers

As marketers, we often view the conversations we have with our customers through Maslow’s “Hierarchy of Needs”—his motivational theory that as humans we all have basic needs, psychological needs, and…

WHAT WE’RE TALKING ABOUT

#4AsDecisions2020 host & @PublicisGroupe’s Chief Client Officer @shenan Reed joins @GSK’s Scott Grenz on stage for Q&A to close out day one of the conference

Our client Scott Grenz, VP, Global head of Media at @GSK discusses how trust & transparency are absolute musts in client-agency relationships on the “Marketers On How Collaboration Gets Results” panel at #4AsDecisions2020

Publicis Media’s EVP, Activation Standards, Yale Cohen, talks through the progress the ⁦@4As⁩ Advertiser Protection Bureau (APB) has made in the past year and how the group is continuing to take action & drive industry impact #4asDecisions2020

Adspend forecast: Stronger-than-expected internet advertising will drive 4.7% growth in total global adspend in 2019 https://t.co/sUCUy90kNv #theROIagency

"We need to get back to being creativity obsessed. Media is an amazing place to put a creative message, and we need to be masters at whatever message is most impactful and contextually relevant."

– @JodiRobinson115, Digitas NA President at @4As #Decisions2020 https://t.co/Gr1Q7ceL7U

“We have to help our partners make better ad products” Jodi Robinson President Digitas North America #4AsDecisions2020 @VideaLLC @Digitas

Some candid shots from an insightful panel on the hard truths agencies must face to prepare for the future, with @NickBrien, @Mat_Baxter, @ErinMatts, Tim @Castree, and @Digitas' Jodi Robinson at #4AsDecisions2020

4

“In order to do advertising well, we have to play well at the intersection of business and experience, tech and creativity, data and privacy, and personalization and scale,” says @PublicisGroupe’s @shenan Reed, host of day 1 at @4As #Decisions2020

“Re-inventing the overall strategic customer experience needs to be our number one priority,” says Jodi Robinson, @Digitas NA President at @4As #Decisions2020

“We need to get back to being creativity obsessed,” says @Digitas NA President, Jodi Robinson on the “Charting our Future: Agency CEOs Talk” panel at @4As #Decisions2020

“Lines are blurring as digitally-native brands use traditional strategies to grow while heritage brands are rebuilding their business models to create meaningful connections” here’s how from @PublicisMedia’s Amy Lanzi #DTC #Advertising https://t.co/FI0nzeA99D

Our head of NA Commerce Amy Lanzi weighs in on DTC and the changing role of brands in the retail ecosystem.

“Realizing the full power of diversity will only happen when we truly respect each other’s differences. “Viva la Difference!” —Maurice Lévy, @PublicisGroupe. Celebrate Lévy at the Advertising Hall of Fame, April 30, Cipriani Wall Street! https://t.co/qnr6HAk7zH #AHOF19

Welcome to TVC’s newest tenants: @PublicisMedia! 🎉
They have started to move the first of their UK agencies into 2 Television Centre last week, with @Starcom_UK and @SparkFoundryUK.
#ThisIsTVC #TVCommunity #WhiteCity #televisioncentre #publicismedia

Such an interesting panel at #TheDrumArms on how to work flexibly - definitely provided us with some new ideas to think about thanks to our fellow panellists @mother_pukka, Ash Tailor @Britvic and Sarah Ellis @Amazing_If

#4AsDecisions2020 will explore the role automation will place for our business in the near future. Register now https://t.co/rO5ABbO45K Until then, check out this sneak peek from @IDComms @614GroupRob @lawgirl821 @blue449 @addy22 @barone9323 @VideoAdBureau w/partner @TwitterMktg

Hear what the CMO of @visible, @minjae, shared with @MediaVillageCom's @mossappeal on some disruptive and fun marketing ideas which Zenith’s Visible team has helped execute. #client #theROIagency https://t.co/vUzWpM46V4

Great Brexit panel today @TheDrum's pop-up pub as part of #AdWeekEurope....

“What is clear, is that in a multi-device and multi-platform world, the TV companies need to be able to offer a tailored and personalised experience across device, across platform” Mark Howley, interim CEO of Starcom https://t.co/qyTGtxkvd1

We are proud to announce that @PublicisSapient , the digital transformation hub of @PublicisGroupe , has been named a leader in @forrester Wave™: Global Digital Business Transformation Accelerators, Q1 2019. Read news here: https://t.co/JQgijVLecy

Proud to be named a Leader in @Gartner_inc’s 2019 #MagicQuadrant for Global Marketing Agencies for the 4th year in a row. Read more here: https://t.co/E0qEQAbzST

We’re celebrating our hero, Lisa Torres (@TorresLisa), President, Multicultural at the @MultiNews Wonder Women & Women to Watch Awards. Congratulations Lisa on being honored as a Woman to Watch!

At #4AsDecisions2020, we'll explore the role that automation will play for our business. Register now at https://t.co/sX0E7SEsBW

And check out what @IDCOMMS @614GroupRob @Lawgirl821 @Blue449 @Addy22 @Barone9323 & @VideoAdBureau have to say - in partnership w/@TwitterMktg

Congrats to the 2019 @MCNWonderWomen Honorees: Lori Frink of @Xandr76 Margaret Lazo of @Univision and Lisa Torres of @PublicisMedia who are inspiring female leaders in the #media industry. #MediaVillage

Spark Foundry's James Fern, Global Client Managing Director, kicks off day 3 at AdWeek Europe by joining the leadership breakfast. Discussing 'The New Entertainment Game' and how mobile games are introducing new audiences to the scene https://t.co/PsVmHPuhT8 #AWEUROPE #Gaming

What skill helped Tamina Plum, Global Head of Clients, deal with change throughout her career? Self-awareness - being aware of limitations, areas where you thrive and where you need support. #AWE2019