PERSPECTIVES


Publicis Media
November 14, 2018

Double 11 2018: Seeing the future … now

“10 years ago, I saw it because I believed in it.”  “10 years later, I can see everything with my vision” ­­–2018 Global Tmall Carnival   This year, Alibaba’s Double…
Publicis Media
November 12, 2018

The Commerce Revolution and how brands can keep up

How can brands win in commerce? That's what top marketers at GSK, Diageo, Samsung, Boxed.com and others discussed at a Campaign and Publicis Media roundtable in NYC. Learn how to…
Publicis MediaStarcomZenith
October 1, 2018

Zenith, Starcom Named A Leader and A Strong Performer in Forrester Wave™: Global Media Agencies, Q3 2018 Report

Publicis Media agencies Zenith and Starcom were named a Leader and a Strong Performer, respectively, in The Forrester Wave™: Global Media Agencies, Q3 2018. Both agencies were among the select…
Publicis Media
October 1, 2018

It’s Time to Reinvent Your Retail Organization and Break Down Silos

Through the power of specialties, organizations have built silos. Those silos are now crippling the opportunities for sales in the world of consumer-led commerce. Retail teams sat comfortably within sales…
Spark Foundry
September 27, 2018

Content Is a Terrible Word. It’s Also the Solution to Solving Problems for Brands.

Content is a terrible word -- an overwhelming, overloaded word. Don’t believe me? Try this simple exercise. Ask ten different people to define content. Ask anyone: your co-workers, clients, your…
Publicis Media
September 21, 2018

Publicis Media Advances Commerce Practice with Regional Leadership Appointments

Amy Lanzi, Samrat Sengupta, and Jonathan Lewis-Jones to Lead Americas, APAC and EMEA Regions London, UK – September 20, 2018 - Publicis Media’s global Commerce Practice announces its regional leadership across…
Publicis Media
September 20, 2018

Why Retailers Need to Fish with Dynamite

Over the past couple of years, physical store growth has stagnated. In turn, e-commerce verticals have increased. It is a case of commerce following the customer desire and more and…
Publicis Media
September 19, 2018

Automotive marketing in China: Time for a re-think

A new approach is required as the effectiveness of touchpoints in the auto category declines. From IoT to autonomous-driving, technological disruption is an inevitability in the automotive category. Meanwhile, similar…
Spark Foundry
September 13, 2018

Content Follows Purpose: Some Shortcuts to Uncovering Yours

As the imaginary lines between media and creative agencies continue to fade, there exists a singularly bright North Star that has the power to illumine both our metaphorical skies: purpose. …
Publicis Media
September 11, 2018

How Brands Cope with the Death of Adult Life and Rise of Kidults

Fragmented families, ill-equipped parents and a lack of feeling like an adult is fueling the need to target a new audience. Marketers have long believed the path to adulthood represents…
Performics
September 5, 2018

Shoppers Pass On Voice, But Not For Long

Samsung just threw the doors open to entice developers to create apps for Bixby, its digital voice assistant, just a few short weeks after announcing a smart speaker positioned to…
Publicis Media
September 3, 2018

Publicis Media UK Achieves IAB Gold Standard Certification

Publicis Media UK is pleased to announce that we have achieved the IAB Gold Standard certification. Today’s digital advertising marketplace offers extraordinary opportunities for marketers to effectively reach target audiences.…
Blue 449
August 27, 2018

How Brands Can Benefit by Riding the OTT Wave

OTT may be the messiah of modern media.  More than half of 22-54 year olds didn’t watch paid TV in 2017, according to a marketing agency study.  The shift from…
Performics
August 20, 2018

What Consumer Intent Says About the Growth of Voice Commerce

Alexa may get all the attention but she isn’t generating much in sales.  At least not yet.  There are some categories already emerging as well-suited to the technology of voice…
Publicis Media
August 13, 2018

Lessons Learned at the She Runs It Multicultural Alliance Bootcamp

You’d think that by the time you make it to the “C-suite” -- which, for me, happened just a few weeks ago -- that you’d have everything figured out.  Not necessarily. No…
Digitas
August 7, 2018

Social Storytelling Through Episodic Video Content

Opinion: Platforms are increasingly expanding their video products Social strategists, brands and marketers alike have been groomed for years to encourage the production of short, snackable pieces of video content…
Publicis Media
August 6, 2018

Illuminating Inclusion: How Bank of America Lit it Up

In recent years, the dominance of Millennials, coupled with the rapid growth of Gen Z and our multicultural population, have fueled a value shift towards compassion, collaboration, connection, diversity, inclusion and…
Spark Foundry
July 30, 2018

The Importance of Cultural Fluency

Many would argue that English, Spanish and Mandarin are the languages du jour -- the must haves critical to success in a global economy.  While they are important, there is…
Digitas
July 23, 2018

Programmatic in the “Age of Assistance”

Our fascination with AI-enhanced cars is nothing new.  If you’re of the pre-Millennial age, you may remember KITT from Knight Rider, an advanced microprocessor that was built to learn, think and…
Zenith
July 19, 2018

Data analysis: The brand impact of Twitter’s bot cull

This week, Twitter decided to remove known bots from people’s follower counts, much to the surprise of some of its more famous users like Stephen Fry, who lost 400,000 of…
Zenith
July 17, 2018

Making the most of a post privacy world

A generation of people have now grown up seemingly constantly broadcasting their lives on Instagram, sharing their innermost thoughts on Twitter, intimate details of life on Facebook and yet the…
Publicis Media
July 16, 2018

Publicis Media’s Torres: World Cup Is a Winner for Brands

When France defeated Croatia yesterday to win the 2018 World Cup championship, it capped four weeks of dramatic live soccer that captivated fans worldwide.  The event featured 32 teams from…
Publicis Media
June 28, 2018

Building Trust in an Age of Zero Interface

Voice represents the logical next step in the evolution of how we interact with information. It’s more natural than using a touchpad or keyboard, takes less brain power, and creates…
Zenith
June 28, 2018

The future has yet to be written, but the ending could be brilliant

An overt degree of speculation surrounds the future state of our industry. To me, what’s coming is not such a mystery. The future of marketing and advertising will be increasingly…

WHAT WE’RE TALKING ABOUT

We are so excited to have @iHeartMedia’s @PTGenius_HSW podcast recording LIVE in our New York Office today! What a fun way to close out #SparkWeek2018

66th @Cannes_Lions Festival. @sdonaton. Entertainment Jury President. Get ready. https://t.co/pZkOiP3FvO #CannesLions

Some big news to finish the year! @TourismAus has appointed us to oversee its global digital and technology services. Can't wait to get cracking! 🐨🇦🇺☀️ Full announcement: https://t.co/rf42fQsVbA

Congratulations to our teammates at #Performics Taiwan for taking home the #bronze award for Taiwan Digital Agency of the Year at the @CampaignAsia #AOY Awards! #demandperformance #onepfx https://t.co/LVvM2vD2e5

We explore how successful finance brands craft emotional brand stories tailored for different audiences to reach them where they are most receptive. https://t.co/EdkOgqbPGQ #theROIagency

#OnTheVillage we have @BurcuAgma, Group Director of Strategy @Performics, sharing insights from this year’s holiday shopping behavior, #consumerintent, and research from @MedillSchool, @NRFnews, and more. https://t.co/nlbY9SVZgv

Congratulations to Vivian Zhu on her promotion to a dual leadership role that will see her helm @Zenith China while continuing in her current role as CEO of @Blue449 China.

“I am constantly impressed with how apprentices grow. Last week a 20-year-old spoke in front of the board. I’m sure he was nervous but he got a huge round of applause,” Publicis Media UK CEO Sue Frogley explains the value of apprentices to @YahooFinance: https://t.co/EB3FiRwRe4

.@BurcuAgma, Group Director at #Performics, discusses why brands should look to shopper intent for holiday season success: https://t.co/pQdzEv2F2y @MediaVillageCom

Proud of our @Delta #clients and our partnership with @Digitas for this incredible video and campaign that features real travelers and employees reconnecting during the holidays! #agencyclient #KindnessConnectsUs

Can holiday travel inspire kindness? Our @Delta #clients & @MoxieUSA partners think so (and we do, too). Watch as real travelers & employees celebrate the kindness that connects us all this holiday season. #agencyclient #KindnessConnectsUs

#TheYouTubeAd That Taught Me goes to “Nintendo Labo - Make, Play, & Discover.” Congrats to the teams at @NintendoAmerica, @LeoBurnett & @Blue449 – we’ve officially been schooled 😏.

Check out the winners while you wait for #YouTubeRewind → https://t.co/9c5cytaCUi

Chris Williams, UK ceo of Publicis Media Exchange, on stage @MediatelNews #FTVads and in full flow discussing ways to get to a total market footprint for addressable advertising...

Zenith US, CMO, #BrentPoer’s POV still rings true. Check out the advice he shares on #data w/ @AdWeek. #theROIagency https://t.co/0xeZFz2Eqz

Starting the week off right! Congrats to @verizon and our @VM1 team for winning 2 awards from @FestivalOfMedia! #gold #bronze #FirstRespondersFirst #theROIagency

4

David Gould, Global Brand President at Performics, and @javirec, Managing Director at @performics_es, discuss the idea of #performancemarketing as a strategic tool in #communication plans: https://t.co/ijxddfqrkb @AnunciosRevista

Bing teams up with Performics Intent Lab to add deeper AI-powered insights to search @sengineland https://t.co/SHcmS3fqNb

Adspend forecast: Online video and paid search are driving the growth in global adspend, as advertisers focus on personalised and targeted communications. https://t.co/Q7XY4WPORO #theROIagency

How Bing @Performics #IntentLab and @facebook will predict consumer purchases: @performics @MedillSchool https://t.co/aG16ylhYAt @lauriesullivan

. @StarcomWW hunts for UK boss as Jodie Stranger becomes global chief client officer: https://t.co/VOi5EoGu62

#Video and #voice work well together, and they may be about to take advertising by storm. Showcase Shopping and Shoppable Images could change the way people shop says @Performics' @JoeReinstein #OnTheVillage. https://t.co/5xZ6sIzIvG

Blue 449 was recently named as one of the 2019Best Companies to Work for in Texas for a second year in a row!!We are so proud of our Blue 449 Dallas teamand love seeing the Blue 449 culture carried throughout all of our offices!#BestCompaniesGP #Blue449Dallas #Texas

Latest adspend forecast: Programmatic adspend to grow 19% next year, reaching US$84bn. Read more: https://t.co/WUIeL8kDFB #theROIagency

#WheresYourHeadAt delivers Open Letter to @10DowningStreet signed by over 50 UK business leads - including our own PM UK CEO Sue Frogley - calling for the government to return to their manifesto pledge to protect mental health in workplaces: https://t.co/SE2anvjksU

Performics crushing it at the #DrumSearchAwards with Performance Agency of the Year and Best Use Of Paid Search as Part of a Programmatic Strategy with ⁦@Equinox⁩