TRENDS AND INSIGHTS


PERSPECTIVES


Publicis Media
August 12, 2019

Takeaways From ColorComm

A few weeks ago, I connected with extraordinary women at ColorComm’s sixth annual conference, with “Get Ready” serving as this year’s organizing theme. ColorComm is an organization for women of…
Publicis Media
August 12, 2019

Back to School on Media Planning

As the summer rushes by and we start preparing for the fall, it’s a good time to brush up on the basics of media planning and buying. We all know…
Starcom
August 6, 2019

Stop Counting on Likes

Facebook recently announced at their annual developer conference, F8, that they are testing a version of Instagram that hides the number of likes that photos and videos receive. The test…
Starcom
August 5, 2019

Starcom Drives Business Results by Being More Human

Kathy Kline, like many of us, loves dogs. As an owner of two cockapoos, she credits being a pet owner for playing a critical role in nurturing both empathy and…
Digitas
July 25, 2019

Understanding Personalization at Scale: More than a Buzzword, It’s a Growth Engine

When I was growing up, my grandmother would test if spaghetti was cooked by throwing it against the wall. If it stuck, that meant it was done. But advertising is…
Publicis Media
July 15, 2019

3 Ways Amazon’s Prime Day is Ushering in Back-to-School Shopping Season

School’s out for summer, but Prime Day will awaken even the sleepiest of teenagers—and most importantly, their teachers and parents who are all clamoring for the best deals. Over the past…
Zenith
July 11, 2019

The Evolution of Advertising

The most scarce good today is not capital or technology, but the attention of consumers, says Jordi Oliva, CEO, Zenith Mexico. Recently, the Chief Marketing Officer of a large and…
Publicis Media
July 2, 2019

The Future of Creative E-commerce

The worlds of creativity and commerce continue to converge this year. CMO leads have echoed the same notion over my last three years: Give consumers what they want, not what…
Zenith
June 27, 2019

Raise Your Hand and Be Bold

Personally, the hardest part about beginning in the industry is finding your own identity and place within it. Part of your own growth comes from the support, and knowledge you…
Zenith
June 26, 2019

3 Things I Learned at Cannes

When I found out that I was selected to go to Cannes Lions International Festival of Creativity, the most common comment I heard from coworkers was, “I remember seeing a…
Starcom
June 25, 2019

Think Small: Every Interaction Should Unlock Value for People

We live and work in unprecedented times. Technology is advancing rapidly, we are overwhelmed by data and our world is more globally connected than ever before. But I would argue…
Publicis Media
June 24, 2019

Capturing Attention in an Era of Creativity

Recognize and Remix Patterns Like fashion, what’s old is now new. Radio has become podcasts; billboards are digital and personalized; and TV is increasingly addressable. We’ve shifted from just universal…
Starcom
June 24, 2019

Your Customers Are Listening: The Way Your Brand Sounds Matters

Audio is having a moment. According to a recent Ipsos-iHeartRadio survey, radio reaches more consumers than any other audio channel, with 85 percent of consumers listening to a radio broadcast…
Starcom
June 24, 2019

Return on Inspiration: Great Work at Cannes

The heart and soul of Cannes is the work itself. In 2019, there were a staggering 30,953 Cannes submissions from 89 different countries – but less than three percent ultimately…
Publicis Media
June 24, 2019

Perspectives from the Cannes Lions Jury Room

Eight participants across Publicis Media agencies, representing six countries were selected for Cannes Lions’ awarding or shortlist juries. Read their perspectives straight from the jury room below: We are at…
Digitas
June 21, 2019

Laugh, Cry, Care: The Surest Paths to Cannes Gold

CANNES, FRANCE--We turned down the lights, grabbed some soft drinks and snacks, and settled in to watch a 90-minute, star-studded summer comedy. A typical Saturday night movie date? More like…
Spark Foundry
June 20, 2019

Outstanding Creative Deserves Outstanding Measurement

CANNES, FRANCE — It’s that time of year again — industry leaders, experts and spectators flock to the South of France to celebrate and revel in the best and brightest…
Digitas
June 19, 2019

The Solar Power Consumer: Who, What, Where & When

https://youtu.be/MfBmAIQMoiQ Truth Gas, oil, and natural gas have been the main source of energy that support the growth of civilization for many centuries. However, as global supplies decline and the…
Publicis Media
June 19, 2019

Chatbots and the New Consumer Conversation

CANNES, FRANCE--This year at Cannes, we’re seeing an influx of new categories that speak to touchpoints and new technology that enable brands to reach people, end-to-end, across the consumer journey.…
Blue 449
June 17, 2019

Measurement Priorities: The Agency Perspective

As the marketing industry continues to expand over multiple channels and devices, measurement companies, technology vendors, and media sellers attempt to solve for gaps in cross-media measurement. Currently, a gap…
Performics
June 17, 2019

How to Fix Influencer Marketing (Yes, It’s Broken)

Influencer marketing is broken. Not too long ago, our industry began to embrace influencer-driven campaigns as an authentic and genuine way to reach people -- a welcome contrast to consumer…
Publicis Media
June 16, 2019

Combine Data, Technology, and Creativity to Make Brilliant Consumer Experiences

As we descend upon Cannes, there’s one thing on every marketer’s mind: creativity. Creativity is the heart of what we offer—and for good reason. Brilliant creativity has the power to…
Digitas
June 13, 2019

No Brand is “Too Boring” for Social: Here are 3 Examples

It happens nearly every time I present at a conference, training, or inspiration session: someone who has been paying close attention, waiting patiently for the Q&A, will raise their hand…
Digitas
June 11, 2019

Apple Doubles Down on Privacy, iPad, Mac, & More at WWDC 2019

Apple focuses on software every year when it unveils its forthcoming upgrades at its Worldwide Developers Conference. This year’s installment of the WWDC featured more hardware than usual, but still…

WHAT WE’RE TALKING ABOUT

When thinking about optimal user experience, we need to take into account more than individual ads, @zenith's mobile specialist warns https://t.co/YOWbx4NArE

Kellogg’s has awarded @zenith its $11 million media strategy, planning and buying account in Australia and New Zealand, following a competitive pitch. MindshareAU had held the account for the past 35 years.
https://t.co/1SVH3NMdF9

We're thrilled and honored to continue our partnership with Novartis. Just as Novartis seeks to reimagine medicine, we too seek to reimagine how we deliver data-driven marketing strategies for our clients. https://t.co/yyI1b77DUZ

So proud to see three of our incredible female senior leaders honored at the @CampaignLiveUS awards in NYC last night. Congratulations to Nicole Cosby, Amy Lanzi and Kathleen Dundas! #40over40

2

BREAKING NEWS: The account is believed to be worth around $550M. It's the first time @EpsilonMktg played a major role in a Publicis Groupe pitch. @Novartis @PublicisMedia @PublicisGroupe https://t.co/CxFxVAILzG

When @bcbeat announced their list of the industry’s top planners and strategists, we weren’t surprised when our very own SVP, Group Client Director Julie Schiro made the cut! Congratulations Julie, way to bring your heat! https://t.co/0IE8Nc9YXw #SparkofLeadership

Vote ⬆️ on these bold #SXSW #PanelPicker sessions submitted by @Digitas talent:

🦄 Brands In The Mirrorworld: https://t.co/hxwrsAsagf

🦄 Year of Immigrant Women & Our Ancestral Guilt: https://t.co/10SCez1xEl

Under The Power of One, all Publicis brands & hubs at our 375 Hudson office in NYC came together today for a @BeTheMatch Donor Drive. To learn more about how you can support Be The Match & help save lives, visit https://t.co/TJ23QGTSQ3

2

Global healthcare advertising spend is currently estimated at US$35.1 billion and is expected to grow 3.6% in 2019. Read up on the trends and opportunities for brands here: https://t.co/oa1wEQl9ZB #theROIagency

In this piece, Tom Wigley, managing partner at @performics identifies the crucial steps brands can take to realise the efficiencies of scaling performance marketing campaigns whilst maintaining relevance across markets https://t.co/jvfFk5DAfh

What impact has Marcel, Epsilon and @PMXAgency Global had on @PublicisGroupe? Steve King of @PublicisGroupe & @PublicisMedia talks to @IMPACT_onnet about the journey aided by ‘Power of One’ and the role India will play in it...
https://t.co/mVBmTi3kRX

Vote for @performics to be at @sxsw this spring. The #SXSW Panel Picker is open and we're on the road to Austin in 2020! https://t.co/GC6gS47Uk1

Great to see our Head of Strategic Innovation, Amy Kean @keano81, writing for the newly launched @NewDigitalAge1 - "You say disruption. I say, dis…traction?" Her wise words can be found here: https://t.co/pusSIgNlDy

Vote ⬆️ on these bold sessions submitted by @Digitas talent for #SXSW #PanelPicker

🦄 From Human-Centered To Human-Centered Design: https://t.co/fQQvPiG61R

🦄 Fear & Loathing In Personalization: Savage Reality: https://t.co/wsIVCq4UIH

Congrats to the Performics finalists: Burcu Agma, Exec of the Year; Klim Kavall, Trailblazer of the Year; One Publicis Team Samsung, Account Team of the Year; Performics, Growth Hacker: 2019 Microsoft Advertising Agency Awards https://t.co/JL61bbCeXH via @MSFTAdvertising

So excited that our work with @Publicis_SE & @SamsungMobile for the “Selling a Phone with Hidden Powers” campaign has been nominated for a @MediaWeekAwards. See how we positioned the #GalaxyNote9 as the no1 mobile device for #gaming here: https://t.co/g4ReWcFNRE @FortniteGame

Steve King of @PublicisGroupe & @PublicisMedia talks about reinventing to stay relevant, the Epsilon acquisition and how India has seen marked growth under the leadership of @AnupriyaAcharya of @PublicisMedia India: https://t.co/mVBmTi3kRX
@IMPACT_onnet

As @PublicisGroupe reinvents itself from a traditional holding company to cater to marketers in the connected age, @SteveKing of @PublicisGroupe & @PublicisMedia talks to @NaziyaRahman about the journey and India's role...
https://t.co/mVBmTi3kRX
@IMPACT_onnet @AnupriyaAcharya

Zero party data: What on earth is it and why do marketers need it? - CMO Australia https://t.co/XJgS4d0QTl via @cmoaustralia with insights from Performics ANZ CEO, Jason Tonelli

Helen Katz, SVP of Publicis Media, shares the fundamentals of media planning and buying. @MediaVillageCom
https://t.co/kfZSKJpPHF

Zenith USA, @MoxieUSA & @MRY's CMO, Brent Poer shared insight into choosing content, influencers, social platforms and more in the new Variety Intelligence Platform (VIP) report. See here: https://t.co/cjdgRwvlv2

Leadership Lessons: Annette King, chief executive of Publicis Groupe UK on work/life balance and decisiveness https://t.co/aFcQEJWNNz