TRENDS AND INSIGHTS


PERSPECTIVES


Publicis Media
November 25, 2019

A New Way to Look at the Holiday Shopping Season

The holidays are a special time of year for marketers. It’s a time when shoppers are actively seeking to spend money that they have, and even some that they don’t.…
Zenith
November 22, 2019

Is Over Hyping Direct-to-Consumer Underplaying Its Value?

Since the onset of brands such as Bonobos and Warby Parker, marketers have long-hailed the arrival of the direct-to-consumer (DTC) model in eCommerce as a rapid consumer revolution – and…
Publicis Media
November 19, 2019

Trends & Insights Live

Trends & Insights Live is Publicis Media’s monthly thought leadership that explores the latest topics and challenges facing the media, advertising and marketing community. Episode #2: Delivering Connected Commerce Experiences…
Digitas
November 14, 2019

A Time for Man-trospection at the 3% Conference

“Men, this conference is for you,” declared the opening speaker Wade Davis at this year’s 3% Conference. What the? That was not the first thing I expected to hear at an…
Digitas
November 7, 2019

Hungry for a Snack? Press Here, Visit There, Text That, Ask This…

Connected Commerce for Modern Times Have you ever wondered how many ways you could actually buy a bag of potato chips? Or how many potential ways those chips could be…
Zenith
November 6, 2019

Resolving the Personalization Conundrum

Benoit Cacheux, Global Chief Digital Officer at Zenith, sat down with Ravi Jagdeo, Director of Digital Trading and Operations at RB at Ad:tech London to discuss personalization and how brands…
Publicis Media
October 25, 2019

Sustainability Is the New Black

This season, we’ve seen a number of retailers and brands offering new, sustainable ways to enjoy fall fashions -- making the act of completing your perfect look good for your…
Publicis Media
October 17, 2019

10th Annual Multicultural Talent Pipeline

Publicis Media is a proud sponsor of the 10th annual Multicultural Talent Pipeline (MCTP) program hosted in Atlanta. MCTP is an immersive educational experience committed to creating a more diverse…
Publicis Media
October 10, 2019

T&I Live: Driving Transformative Collaboration Across the Digital Ecosystem

Publicis Media is proud to introduce a new monthly livestream series, Trends & Insights Live. The series will explore the latest topics and challenges facing the media, advertising and marketing…
Performics
October 9, 2019

Fueling the Customer Decision Journey by Understanding Intent

At this year's Advertising Week New York , brands, advertising agencies, and technology platforms came together to share insights around a common theme: How do we better align to customer expectations in…
Publicis Media
October 9, 2019

Direct to Home: The New Marketing Model

Marketing must shift from being a frequently unwanted intrusion in the home to a service to consumers and the home itself. As Dorothy famously said in the Wizard of Oz:…
Digitas
October 8, 2019

The Champions of CX: Marketers Take Control

What makes us love a brand? Is it the product? Is it the employees that help you find what you need? Is it the expedited free delivery? Is it the…
Zenith
October 7, 2019

It’s Not Coloring In, It’s a Craft

The organizers of Marketing Festival, due to be held in Prague next year, recently commissioned a documentary Making a Marketer which explores the key issues in marketing today. The documentary features…
NewfrontsPublicis MediaTrends and Insights
October 4, 2019

NewFronts West 2019: Trends & Insights

NewFronts West 2019: Trends & Insights The IAB’s second-ever NewFronts West was held on September 11 and 12 at NeueHouse Hollywood, and this year’s event featured the theme: “Relationships Matter.…
GroceryshopPublicis MediaTrends and Insights
October 3, 2019

PM Groceryshop T&I Report

PM Groceryshop: Trends & Insights Online grocery sales grew 15% this year, according to a new report from Brick Meets Click. E-commerce in Grocery channel has been slower to catch…
Starcom
September 27, 2019

Netflix’s Embrace of BARB Measurement Offers Clue to Its Future

In a very unexpected move, Reed Hastings, co-founder, chairman and chief executive of Netflix, announced last week that he welcomes BARB measurement of Netflix content. Netflix has been notoriously secretive…
Publicis Media
September 26, 2019

Why Software Is Eating the (Agency) World

In 2011, the well-known venture capitalist Marc Andreessen wrote an influential article titled, “Why software is eating the world.” Andreessen was arguably one of the first to predict, correctly, that…
Performics
September 26, 2019

The New Customer Journey Begins and Ends in the Grocery Aisle

It’s been said that the grocery industry is at a tipping point, where what had been a largely traditional and analog shopping experience tips into the digital age. Well, consider…
Performics
September 26, 2019

Prepare for a Private Future

Online privacy has become the hottest topic  in today’s digital world. As legislators gain a deeper understanding of the internet giants’ business models, they are slowly realizing just how much…
Digitas
September 24, 2019

CPG Brands and Impulse Shopping Online: A New Tactic to Target

Truth Since the creation of the internet, people have had more and more access to more and more information. Knowing information is at our fingertips, one would think that people…
Spark Foundry
September 20, 2019

Strengths-Based Professional Development: Time to Shift the Paradigm

"What will happen when we think about what is right with people rather than fixating on what is wrong with them?" –Donald O. Clifton, Ph.D. I never tire of that…
Publicis Media
September 5, 2019

The Subscription Video Landscape: It Doesn’t Add Up

With so many other, cheaper options, it is time to get rid of basic cable, right? Research shows that the national average traditional cable bill is $107 per month, according to…
Publicis Media
September 3, 2019

Chatting With Bots: A User’s Guide to Messaging Chatbots

Chatbots’ ability to deliver accurate personalization, interactive information and immediate action all in one place will transform how brands and consumers will communicate with each other. A number of cultural…
Digitas
August 27, 2019

Fall Travel Trends: More Driving, Better Value, Peaceful Trips

https://www.youtube.com/watch?v=kVDYSOeY6w4 Truth People travel during different seasons for different reasons. Fall travelers, in particular, are looking to save money and avoid crowds; therefore, they’re likely to plan ahead. According to…

WHAT WE’RE TALKING ABOUT

We are thrilled that a Unicorn 🦄 is among the @Cannes_Lions 🦁Jury Presidents! Congratulations to Maurice Riley, Chief Data Officer @DigitasAus. https://t.co/Rlz72unWNs

Adspend Forecast: Demand for mass audiences continues to rise, but supply is falling as consumers turn to non- commercial media https://t.co/yIUPKkpDOH #theROIagency

Congrats to Performics India co-CEOs Sarfaraz Khimani and Pallav Jain, named to #IMPACT40UnderForty https://t.co/VTW8ieeeDQ via @IMPACT_onnet

🦄🙌Congratulations to Sue DeSilva for being named a Working Mother of the Year by @SheRunsItOrg! We are so grateful to have you as a trailblazing mom and unicorn! 🙌🦄 https://t.co/AIjzf3Mo4y

This year, @PublicisMedia took home a Gold Award for their @allstate campaign for the 2019 #OOH Media Plan Awards. See all the winners here: https://t.co/MKhhrSHHcI

Give the gift of a better #holidayshopping experience. Download our holiday #guide for insights on every #generation. https://t.co/Nu7Pryfcir

Always encouraged to see other like-minded #movements working toward greater #inclusion & #diversity in business. Totally applaud @joinmovethedial

https://t.co/UPQJMCnhJ9

MercerBell and Performics to work together on a marketing strategy for Collective Wellness Group https://t.co/raQn3t49gB via @MumbrellaNews

Words cannot describe the amazing outcome at yesterday’s @BeTheMatch registry event held in our Chicago office, providing patients of all backgrounds an equal chance of beating cancer. In just 4 hours, 202 PM employees registered and swabbed onsite to join the registry.

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How L'Oreal, Eve Sleep and Dunelm are using media to drive ecommerce with insights from Mykim Chikli, Performics UK CEO: https://t.co/GijAr2TFo4 via @campaignmag

Are you following our new @inclusive100 #Twitter page yet?!

Learn more about #inclusive100 & how your company can join the movement here:

https://t.co/y1Ze04OmSo

Such a timely feature following #SmallBusinessSaturday. We look forward to supporting this campaign each year with @AmericanExpress #ADecadeofCreativity #Client
https://t.co/C8bQ9d10Ky

In year 3 we intend to reverse the decline, but you can't fix what you don’t measure. Join #Inclusive100 - the DBP application to measure #inclusion + #diversity in our industry will be open for submission this month.

https://t.co/kG1z0cN81u

Congratulations to @Zenith_Media_UK for creating brave work with client partners @sipsmith and @essity #vivalavulva https://t.co/ZZkdpoQDM2

We're proud to be part of @inclusive100, a bold group of organizations determined to make our industry more #inclusive and #diverse. @SheRunsItOrg @DBP_News

We worked with @OurTimeUK and @Spotify to launch a call to arms encouraging listeners to register to vote ahead of the general election on 12 December. ✊ Read about it via @Campaignmag https://t.co/2mnsU20Yej

Abelardo Ibanez appointed CEO of @ZenithESP and will take the helm in January. Welcome to the team! #theROIagency https://t.co/wviENX0maf

On Monday we participated in the @UNWomenUK #drawaline campaign in order to end the horror of FGM by 2030. THANK YOU to everybody who donated.

Registering to vote takes the same amount of time as most songs. So we teamed with @Spotify @OurTimeUK to serve up a "track” to young listeners to remind them to register before tonight’s deadline. If you haven’t registered yet, do it now@ https://t.co/3kaEtv53Q3.

#ItsOurTime

The Propah Ladies behind the campaign, @Debie2907 and @DramaJoose, talk about the campaign that was a regular on everyone's feed.
Take a look at what went behind @PUMA's #PropahLady campaign for 2019 in @BiIndia's new series. https://t.co/nhzuzMFkCA

Is over-hyping #DTC underplaying its value? Stuart Johnston, our global commerce director, discusses the rise of DTC and its threat to the mass retail landscape via @DTCDaily #theROIagency

https://t.co/urvcrusr1R

With the holiday shopping season upon us, Ali Amarsy, Global Product Lead at Publicis Commerce, shares how brands can rethink their holiday strategy to yield results through the new year. @MediaPost https://t.co/CodCDnQltd

Now this is EPIC! JFK Moonshot took home Gold (Museum XR/VR)🥇, Silver (Rec/Leisure)🥈, and Bronze (Events)🥉 medals at this year's @EpicaAwards 🌙🚀

Rauxa sponsored two of the largest national career fairs celebrating multicultural young talent!
We participated in the @PublicisMedia Multicultural Talent Pipeline in Atlanta marked by a 3-day workshop educating college students about the about the advertising industry.