Adobe Experience Platform: A Stronger Customer Connection
A high-quality customer experience is essential for brands to strengthen relationships with their customers. Per Forrester, “on average, customers who have a high-quality experience are 2.7 times more likely to keep…
SOUTH BY SOUTHWEST The SXSW Interactive festival brings together cutting-edge technologies and digital creativity from a plethora of experts, brands, agencies and organizations. With more than 35,000 attendees from nearly…
Technology to Watch: Facial Recognition, In-store Tech & More
"Machine learning" was among the most used terms at ShopTalk this year, proving that retailers and brands are quickly developing innovative solutions to meet the rapidly increasing consumer expectations, online…
Google Eliminates Paid-Search Average Position Metric
On February 26th, Google officially announced that it will sunset its paid-search average position metric in September 2019. This is the most significant change seen in search advertising in years. Many…
Commerce Is Everywhere; Yet Connecting with Customers Is About to Get Even Harder
It's still early in 2019, but already there are signs that commerce is poised for some dramatic change. CES and the National Retail Federation's Big Show are annual rites of passage for retailers, brands…
Businesses are evolving to factor in consumer preferences for socially-responsible brands and more sustainable production. This can be seen in advertising campaigns, employee volunteer programs and even across new products…
Are #DTC brands fulfilling the needs of a younger audience? @Performics’ @lfheller says yes. So why are established brands only just beginning to scratch the surface of this disruptive business model? @PublicisMedia @JackMyersBiz
#Brexit & Business Transformation might have more in common than meets the eye. Spark Global Head of Strategy Shula Sinclair shares 5 parallels she sees between Brexit and digital transformation with @exchangewire #SparkofLeadership https://t.co/63TQpLK5at
Join us for @IABTechLab’s Innovation Day: Transparency and a Secure Programmatic Supply Chain on 5/6 in NYC where Shelley Pinsonneault from @PublicisMedia will speak about "What's Wrong with the Open Exchange" Register now: https://t.co/gSJTmZKj0N #TechLabInnovationDay
“With the acquisition of @EpsilonMktg @PublicisGroupe is bringing the necessary technology, the expertise and the talent to complement our offer in creativity, media and business transformation, and help our clients leapfrog their competition and grow profitably.” @ArthurSadoun
We’re excited to welcome @EpsilonMktg to the Publicis family. Together, we will deliver data-driven personalized experiences at scale to better serve our clients. Read press release here: https://t.co/DfBvlT2ruB #PublicisGroupe
Calling all innovation startups. You have until April 24th to enter the @Novartis pitch contest at #VivaTech. Show your ideas for how digital levers can optimize and speed up patient pathways and work with @Novartis transforming the world of healthcare.
Experts from @adform, @eBay, @FreeWheel (and @blockgraph), @IABItalia (and members @Ligatus & @mainadvsrl), @metaxchain, @mindshare, @PublicisMedia, and @RubiconProject have come together to create a great resource on #blockchain.
Steve King, @PublicisGroupe COO and @PublicisMedia CEO, takes the stage to close out Day 2 of the #ANAMedia conference. All marketers are challenged with finding/keeping consumer engagement, but the right blend of data, content & tech can help close the gaps.
Be sure to check out @PublicisGroupe COO & @PublicisMedia CEO Steve King’s session this afternoon if you’re at the @ANAmarketers Media Conference. He’ll be talking about the future of marketing & how brands can rise to meet consumer expectations. #ANAmedia
Uncover the ultimate truth about what consumers search for around haircare products in @Captify's brand-new 'Coming Clean' global haircare report, in partnership with @PublicisMedia. Download here: https://t.co/aDyIGA2dQA #haircare #SearchIntelligence
Don’t miss Steve King, CEO of Publicis Media & COO of @PublicisGroupe on Thursday at the @ANAmarketers Media Conference discussing how brands can meet consumer expectations in our rapidly changing landscape. #ANAMedia https://t.co/hZno8i7MCl
Martin O’Boyle, MD of partnerships PMX shares his thoughts with @Digiday on how @ITV is developing their audience analytics + the new partnership with ad platform @Amobee | Read more here: https://t.co/Juay2PDBfX