PERSPECTIVES


Publicis Media
June 15, 2018

Odyssey Network: Sisterhood with Executive Women of Color

Odyssey Network recently hosted their 19th annual Business Retreat last month in Naples, Florida. The conference was an intimate gathering of 600 executives – multicultural women from companies such as…
Blue 449
June 9, 2018

Artificial Intelligence Cannot Replace Human Creativity, but Will Optimize Work

The number of stands, events and lectures at this year's Viva Technology in Paris made a huge impression. Giants such as Airbus with their concept of a drone, L'Oreal with…
Digitas
June 7, 2018

Meeker’s Internet Trends: Optimizing Lifetime Value

Last week Mary Meeker delivered her annual Internet Trends, which has become its own content phenomena at almost 800k views. While each year, her expert share-out is eagerly anticipated and widely…
Digitas
June 5, 2018

Apple Focuses on Privacy, Polish, and Porting at WWDC 2018

Apple’s announcements at this year’s Worldwide Developers Conference (WWDC) focused on privacy, software polish and performance, and quality experiences. None of the announcements are revolutionary, but brands and marketers need…
Performics
May 30, 2018

Performics Intent Lab: Unveiling How Search Queries Identify Purchasing Goals

Performics, Northwestern University and Microsoft released new research proving search is not only a marketing channel, but a behavioral insights engine for brands. Produced by the Intent Lab, a research…
Zenith
May 30, 2018

AI, Augmented Reality & More: Disruptive Trends from VivaTech

Each year at VivaTech, we explore the Hall of Tech with our clients to discover the latest innovations that will transform businesses. Here are three disruptive observations on the horizon:…
Publicis Media
May 30, 2018

Accelerate Brand Innovation Side-by-Side with Startups

VivaTech emphasized the opportunity ahead for brands that innovate side-by-side with startups when shaping their digital journey. Embracing an entrepreneurial partnership model is essential to accelerate beyond a historical focus…
Publicis Media
May 16, 2018

Grow Up–If You Can Figure Out What That Means Today

There has been a seismic shift within the advertising landscape. in which "adulthood" is no longer defined by life stages, milestones or a clear road map, according to exclusive research…
Publicis Media
April 4, 2018

Parents and Families Are the Biggest Supporters of Voice

Publicis Media conducted a study on "The Rise of Voice," which attempts to help marketers wrap their head around the emerging tech. While it’s no surprise that voice continues to…
Starcom
March 20, 2018

Humanizing Data Puts Money in the Bank

Rightfully so, much of our industry conversation over the last few years has focused on data.  Data has completely changed what we do and how we do it, for the…
Publicis Media
March 13, 2018

To Thrive in Creative Industries, Never Stop Questioning

There is a feeling I get when I walk into a gallery – even if it’s one I’ve visited many times. It’s a feeling of anticipation and intrigue, wondering how…
Publicis Media
February 28, 2018

Generating Sustainable Brand Trust in Trust-Free World

If trust was a commodity it would, due to scarcity, be an incredibly precious resource. Supply would be short and the price sky high. Over the past few years there’s…
Blue 449
February 27, 2018

Today’s Innovation Landscape: Topics to Get Excited About

We’re at an important and exciting inflection point, the time between Q1 and Q2 when the year’s innovations are starting to take shape and when as a collective industry we…
Blue 449
February 21, 2018

Video Sweet Spot: Creating Content That Matters

This is the golden era of content, and with it comes a massive amount of custom video production.  This leaves marketers asking "what is the optimal video length?"  In this mobile…
Spark Foundry
February 15, 2018

Blockchain and Digital Advertising

Bitcoin has been making regular headlines over the past few months, with fans and critics equally animated in their support or condemnation of the volatile cryptocurrency. Less attention-grabbing, but perhaps…
Publicis Media
January 29, 2018

The ROI of a Social MVP

There has been a lot of talk recently about the NBA replacing the NFL as America's favorite sports league.  Even legendary NBA players like Kareem Abdul-Jabbar have been vocal about this potential…
Publicis Media
January 25, 2018

E-retailers Are the Publishers of the Future

The contemporary e-shopping process has been increasingly experiential versus transactional. Over 50 percent of consumers begin the path-to-purchase journey somewhere like Amazon (likewise Lazada, Flipkart, Tmall and so on), with…
Digitas
January 17, 2018

Three Trends from CES that will Power Marketing in 2018

If you’re a marketer who is not in the consumer electronics industry and attended, or have been following the highlights from, CES, you’ve probably had your fill of bigger and…
Spark Foundry
January 16, 2018

2018 CES Trend Roundup

VR AIMS FOR MASS ADOPTION Wireless and all-in-one VR headsets will push the next wave of VR adoption. With easier access, simpler designs and greater mobility, VR use will increase…
Publicis Media
January 16, 2018

Behind the Voice Hype

A new study by Publicis Media takes a more human approach to understanding the opportunities that voice presents for brands and marketers. While still an emerging sector for marketers, the…
Digitas
January 16, 2018

The CarOS of the future and what CES 2018 has to say about it

When our lives and cars connect The majority of floor space in this year’s massive North Hall at CES is dedicated to automobile makers or companies that supply parts and…
Zenith
January 16, 2018

What Innovation in Auto Means for Brands

It’s highly likely the automotive sector is about to undergo its most significant shift in history as we see changes coming from all directions in a remarkably short period. E-MOBILITY…
Blue 449
January 16, 2018

AI’s Essential Role in Digital Transformation & Growth

Artificial Intelligence (AI) is a broad and expansive idea that it is often overwhelming in its terminology alone. This year we’ll see the evolution of the conversation from hype to…
Digitas
January 16, 2018

How Mobile is Changing Experience and Interface Design

Mobile is a verb, not a noun. The experiences of the future won’t be limited to designing for a phone – although the phone is absolutely a consideration – they…

WHAT WE’RE TALKING ABOUT

.@nicklaw01, Global CCO of Publicis Groupe and Jury President of Cannes Innovation Lions talks to @Digiday's about Cannes and the concept of Marcel. Learn more here: https://t.co/I6yoRYJIoX

As #VR/#AR hardware and content evolves, advertisers will see the big impact these experiences have on consumers in comparison with traditional media. Here’s what the future looks like, via @SparkFoundryUSA @PublicisMedia: https://t.co/lxOzid5pKl

This week's POV looks at measuring brand experience, instead of share of voice. Leonie Galliford, @Zenith_Media_UK's Head of Insights, explores more about how BES is an improvement on SOV: https://t.co/43FSQzRPGk #theROIagency

Great team work from #blue449London. Congratulations to the whole team @KFC_UKI @InsideFreuds @motherlondon #CannesLions https://t.co/zXsw4NTAX3

There are 3 things needed for a creative culture: courage, taking intuitive risks, curiosity - @Nicklaw01 #cannesLions #WhoWillBeYourNextBoss

Justin talks about a moment of #pride in his life, listen in. #TheSparkofPride #PrideMonth #Pride2018

Spark Foundry’s Global Head of Strategy Shula Sinclair explains why marketers need to take note of the hidden pressures of parenting. Read her insights via @WARCEditors https://t.co/o7Bqd25lR3

Learn how @PublicisMedia integrates #upskilling into everyday agency life through its IQ Academy and innovative #elearning platform w/ @Google, with hugely successful results. Read more #OnTheVillage: https://t.co/MZ6W4dR1tK

Publicis Groupe is proud to support #FreeTheBid, a pledge to give women directors a voice in advertising. https://t.co/EBctAxzC3T

A virtual assistant to help you make better financial decisions #HumanExperience #ClientWork https://t.co/yOXSRvntGR

Q: Does this mean the end of the agency brands? - Kate Stanners
A: Our agency brands, individual identities, separate cultures have become even more important because Marcel can only work if it draws from rich diverse creative cultures. @nicklaw01

#MeetMarcel #CannesLions

Marcel will offer a daily digest of 6 cards that instigate, inspire, stimulate, and nudge people with interesting articles, opportunities, news, productivity reminders. #MeetMarcel #CannesLions

Marcel is a connecting platform powered by AI that enables our people to learn more, share more, create more. #MeetMarcel #CannesLions

What are we doing here?
Because creativity means everything to Publicis. And because Marcel is the kind of change our future and our industry needs right now. @ArthurSadoun #CannesLions #MeetMarcel

Arthur Sadoun, Carla Serrano and Nick Law on stage @Cannes_Lions to present Marcel to the creative community. #MeetMarcel #CannesLions

One year after Publicis Groupe announced the creation of Marcel, join Carla Serrano, Nick Law and Arthur Sadoun on stage @CannesLions as they discuss AI, Creativity and the Future of Our Industry. #CannesLions #MeetMarcel https://t.co/TW8xWSNOEF

Adspend Forecast: Mobile share of advertising market to exceed 30% in 2020. However, brands that are shifting budgets to mobile advertising may be affecting their ability to win new customers and expand their market share. Read more: https://t.co/oMajbELeet #theROIagency

Marta Ruiz Cuevas, CEO de @PublicisMedia México, comparte su criterio como jurado de Media en #CannesLions 2018 https://t.co/AVHHxWrttR

We have been working with the @iabuk on a Creative Best Practice Guide all about digital advertising, check it out here: https://t.co/Y3K7K8enh0 @StarcomUK @performics_emea @oscar_romero50

With technology constantly developing, the need to #upskill is here to stay. Enter @PublicisMedia’s IQ Academy. Learn from their experience building e-learning platform w/ @Google and get best practice takeaways: https://t.co/p61DZh3Dyz

Aujourd’hui sur le campus Bastille, on revient sur les temps forts de @VivaTech dans un #AfterVivatech, avec @AgatheBousquet en introduction !

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Wishing all our inspiring @PublicisMedia colleagues and trusted partners Eid Mubarak. Warmest wishes.

With only a few days until #CannesLions, check out "The Art of Branded Entertainment," the first book ever written by a @Cannes_Lions jury with @pellesjoenell, Worldwide Chief Creative Officer of @BBHblacksheep, as co-author: https://t.co/G3AnqNZYH8

Content Practice Lead @BeeRowe shares the latest findings and intelligence from our "Rise of Voice" research at #PromaxBDA.

Leaning into #data is absolute for US based EVP of #Digital #WillWarren - check out the full @CampaignLiveUS roundtable recap here https://t.co/L1yDzG8mTP

Digitas gets two new chief creatives for North America https://t.co/1t0coAHEZL