Trends & Insights Live is Publicis Media’s monthly thought leadership series that explores the latest topics and challenges facing the media, advertising and marketing community. Scroll down to view episodes…
Technology Trends at CES 2020 That Will Matter Most to Brands
Capture Moments CES was a “moment maker” that offered brands the opportunity to leverage technology to establish more meaningful connections with consumers. For example, our client, Delta Air Lines, showcased…
Why should brands invest in an integrated social approach on LinkedIn? Outside of recruiting, LinkedIn is a professional environment that can support marketing through the funnel, from brand awareness to…
Last week, we hosted our 7th annual #SparkBonfire where we explored the modern world of audio and how it’s shaking up the ad industry. A huge thank you to all of our clients, speakers and teammates, who helped make it our best Bonfire yet✨#WeGotSpark
Just been announced that we've been shortlisted for Best International Strategy for @bodyform's 'Banned But Not Beaten'... which takes us from ten shortlists to ELEVEN! 🤩 https://t.co/X2MMvLbvxZ via @Campaignmag @CxMediaAwards @zenith https://t.co/SqocTCuUtg
The Foundation proudly recognizes Arnetta Whiteside, Cultural Specialist and Inclusion Advocate, Publicis Media in "Icons, Rockstars, & Innovators”! Arnetta is an engaged member in the culture❤️Learn more here: https://t.co/6w2Id0KPWF @UniquelyDezign #ACNYICONS #ACNYExcellence
In an interview, @RachaCMakarem, CEO of @StarcomME and an @iab GCC board member, explains an ongoing GCC digital market-sizing survey, why it matters and how you can help. Read the full interview here https://t.co/CYS28LqnxC
We're over the moon: TEN of our entries have been shortlisted for Campaign Media Awards 2020 🤩 well done to our teams for their work with @NatWestBusiness, @bodyform, @essity and @hmunitedkingdom. Via @Campaignmag @CxMediaAwards https://t.co/FOcz6dLwmz
Happy Valentine’s Day! 💘 In the spirit of this holiday, Christian Garcia, Project Manager of Commerce Strategy, shares how brands can upgrade their marketing strategies for today’s consumers.
Dave Mulrenan, Head of Investment, shares his view on the latest ABC Magazine figures: "Going forward, the focus for the magazine industry has to be on capturing the size of brands as a whole." via @Campaignmag: https://t.co/kwjYCw01p9
Charlie Walter, our Publicis Sports and Entertainment Business Director has been quoted in @alex_brownsell's article 'Trend Snapshot: The Future of Sports Media' via @WARCEditors. Read it here: https://t.co/n7VVc5LsRG
Excited to kick off our annual #SparkBonfire today. We've got a solid lineup of speakers and experts tackling how modern audio is reinventing audio. Get ready to hear the heat with us! #SparkofLeadership
“Las agencias de hoy se parecen muy poco a las de hace 20 años. En parte, debido a la irrupción de un nuevo protagonista que ha venido para quedarse: EL DATO”. Estas son palabras de @frvarona, CEO @PublicisMedia, Grupo al que @ZenithESP pertenece, para @ReasonWhy. https://t.co/mmK9nFqw0C
Our commitment to partnering with Black-owned firms is a year-round effort. Check out what our EVP & Managing Director of Global Strategy & Cultural Fluency, @etwise, has to say on the matter and about #BlackHistoryMonth in @Adweek. #SparkofLeadership https://t.co/0ChU51wALd
Fernando Rodríguez @frvarona, CEO y #MiguelEsteban, #BusinessTransformationLead de @PublicisMedia Spain, protagonistas de la nueva entrega de #vídeoentrevistas con https://t.co/SAOMsIZnRC, hablan del uso de datos, medición a largo plazo y nuevos perfiles profesionales. https://t.co/oZXNRWGeDf
Congratulations to our CEO @dannibass who has been shortlisted for Digital Head of the Year in @Campaignmag's Agency of the Year awards! 👏 Big well done to our CSO @MattSocial who was also shortlisted for Planner of the Year. Go unicorns! 🦄🤩
With Valentine’s Day on the horizon, our North American Commerce Lead Amy Lanzi offers how brands can build omnichannel experiences and campaigns to support the modern Valentine’s Day celebration. @MediaPost.
Yesterday our Head of Global Partnerships Jeremy Cohen, gave great insight into the streaming world at the @IAB Annual Leadership Meeting: "The idea of advertising has been synonymous with commercials, but that is changing and we have to break through that human bias."