Digitas' Julie Whiting reflects on celebrating Women's History Month during a worldwide pandemic. I never would’ve thought that this piece, meant to celebrate Women’s History Month, would need to pivot…
Trends & Insights Live is Publicis Media’s monthly thought leadership livestream series that explores the latest topics and challenges facing the media, advertising and marketing community. Make sure you are…
Optimization Tips for Your Video Campaigns on Facebook and Instagram
In partnership with MetrixLab and Facebook, Publicis Media Spain published a study identifying the key components that can improve advertising effectiveness for video campaigns on Facebook and Instagram. This 6-month…
Technology Trends at CES 2020 That Will Matter Most to Brands
Capture Moments CES was a “moment maker” that offered brands the opportunity to leverage technology to establish more meaningful connections with consumers. For example, our client, Delta Air Lines, showcased…
Why should brands invest in an integrated social approach on LinkedIn? Outside of recruiting, LinkedIn is a professional environment that can support marketing through the funnel, from brand awareness to…
“With 90% of people responding favorably or neutrally when ad adjacencies appear next to serious content like COVID-19, the @4As APB’s call to action on brand suitability comes at a critical time," says Yale Cohen, Publicis Media's EVP, Global Activation Standards.
So happy we've been shortlisted in both the #FMCG & Most Effective Use of #Data for #Creativity categories for our work with @Captify for @JackDanielsUK Tennessee Honey for The Drum Digital Advertising Awards 2020!! @TheDrum #TheDrumAwards @brownforman https://t.co/IW6jdIFwFY
Talk about #FeelGoodFriday! We're excited to have earned 15 shortlists at this year's @FestivalOfMedia! Thanks to our amazing teams and client partners across the world @durex @nestle @essity @Visible #theROIagency https://t.co/Jl3DBYLK6m
So pleased for our joint unit with @Digitas_UK - Platform GSK - to have been shortlisted for @TheDrum Digital Advertising Awards 2020 in the Health category for our #OOH work on Pirinase with @Posterscope #TheDrumAwards @GSK https://t.co/JHX33zHdGg
Today we’ve launched "Shop responsibly" calling on shoppers to do the right thing during the Covid-19 crisis along with @Loreal @discoverRB @essity and more – https://t.co/xbGMXhjdND in @Campaignmag #ShopResponsibly
Publicis Media is proud to support @AutismSpeaks in celebrating #LightItUpBlue day as #WorldAutismMonth kicks off. We hope to create a kinder world for people with autism. Pledge to help create a kinder, more inclusive world at https://t.co/HWVr9IaDN7. #KindnessCounts
.@PublicisMedia’s Arnetta Whiteside, @SparkFoundryUSA’s Valicia Brown & @Urban1media’s Joshua Ott discuss the importance of cultural fluency & connecting w/ African American consumers @MediaVillage -- https://t.co/0PXcQZm3cQ.
For the launch of @DisneyPlusUK we developed a talent strategy using high profile fans of Disney. Dele Alli, Tommy Fury and Stacey Solomon shared the first film or series they plan to watch using #MyFirstStream. Check out this one from @StaceySolomon https://t.co/gVvNj0xl0s
Today is recognized as Equal Pay Day in the US. Women@Digitas shared ways for each of our teams to support their local women-owned restaurants in their respective cities. We’re proud of the difference Unicorns are making in communities nationwide 🦄👏 #CloseTheGap #EachforEqual
More relevant now than ever, @performics Ryan Sullivan @ThinkwithGoogle : A full-funnel approach to performance "takes an undue burden off the lower funnel, which is expected to carry business performance in suboptimal conditions": https://t.co/eGyI2UuTDH
In light of the current COVID-19 pandemic, Performics has been digging into what Australians have been interested in the past week. See what trends have emerged and what we can do to understand mindsets and consumer 'Intent'..
➡️ Gerry Boyle, director general mundial de medios de @PublicisGroupe, nos habla en esta entrevista de la importancia de medir con eficacia #publicidad #marketing #Anunciosdesdecasa 🔗 https://t.co/BXifprbq2z
So pleased to have been shortlisted for @TheDrum Search Awards in the 'SEO - Most Effective Use of PR' category for our work with @OralB 🏆@TheDrumAwards @PGUK #searchawards #SEO #StarcomHX https://t.co/riajTdwSNz