Recognize and Remix Patterns Like fashion, what’s old is now new. Radio has become podcasts; billboards are digital and personalized; and TV is increasingly addressable. We’ve shifted from just universal…
Eight participants across Publicis Media agencies, representing six countries were selected for Cannes Lions’ awarding or shortlist juries. Read their perspectives straight from the jury room below: We are at…
https://youtu.be/MfBmAIQMoiQ Truth Gas, oil, and natural gas have been the main source of energy that support the growth of civilization for many centuries. However, as global supplies decline and the…
As the marketing industry continues to expand over multiple channels and devices, measurement companies, technology vendors, and media sellers attempt to solve for gaps in cross-media measurement. Currently, a gap…
Kellogg’s has awarded @zenith its $11 million media strategy, planning and buying account in Australia and New Zealand, following a competitive pitch. MindshareAU had held the account for the past 35 years.
We're thrilled and honored to continue our partnership with Novartis. Just as Novartis seeks to reimagine medicine, we too seek to reimagine how we deliver data-driven marketing strategies for our clients. https://t.co/yyI1b77DUZ
BREAKING NEWS: The account is believed to be worth around $550M. It's the first time @EpsilonMktg played a major role in a Publicis Groupe pitch. @Novartis @PublicisMedia @PublicisGroupe https://t.co/CxFxVAILzG
When @bcbeat announced their list of the industry’s top planners and strategists, we weren’t surprised when our very own SVP, Group Client Director Julie Schiro made the cut! Congratulations Julie, way to bring your heat! https://t.co/0IE8Nc9YXw #SparkofLeadership
Under The Power of One, all Publicis brands & hubs at our 375 Hudson office in NYC came together today for a @BeTheMatch Donor Drive. To learn more about how you can support Be The Match & help save lives, visit https://t.co/TJ23QGTSQ3
Global healthcare advertising spend is currently estimated at US$35.1 billion and is expected to grow 3.6% in 2019. Read up on the trends and opportunities for brands here: https://t.co/oa1wEQl9ZB #theROIagency
In this piece, Tom Wigley, managing partner at @performics identifies the crucial steps brands can take to realise the efficiencies of scaling performance marketing campaigns whilst maintaining relevance across markets https://t.co/jvfFk5DAfh
What impact has Marcel, Epsilon and @PMXAgency Global had on @PublicisGroupe? Steve King of @PublicisGroupe & @PublicisMedia talks to @IMPACT_onnet about the journey aided by ‘Power of One’ and the role India will play in it...
Great to see our Head of Strategic Innovation, Amy Kean @keano81, writing for the newly launched @NewDigitalAge1 - "You say disruption. I say, dis…traction?" Her wise words can be found here: https://t.co/pusSIgNlDy
Congrats to the Performics finalists: Burcu Agma, Exec of the Year; Klim Kavall, Trailblazer of the Year; One Publicis Team Samsung, Account Team of the Year; Performics, Growth Hacker: 2019 Microsoft Advertising Agency Awards https://t.co/JL61bbCeXH via @MSFTAdvertising
So excited that our work with @Publicis_SE & @SamsungMobile for the “Selling a Phone with Hidden Powers” campaign has been nominated for a @MediaWeekAwards. See how we positioned the #GalaxyNote9 as the no1 mobile device for #gaming here: https://t.co/g4ReWcFNRE @FortniteGame
Steve King of @PublicisGroupe & @PublicisMedia talks about reinventing to stay relevant, the Epsilon acquisition and how India has seen marked growth under the leadership of @AnupriyaAcharya of @PublicisMedia India: https://t.co/mVBmTi3kRX
As @PublicisGroupe reinvents itself from a traditional holding company to cater to marketers in the connected age, @SteveKing of @PublicisGroupe & @PublicisMedia talks to @NaziyaRahman about the journey and India's role...
Zenith USA, @MoxieUSA & @MRY's CMO, Brent Poer shared insight into choosing content, influencers, social platforms and more in the new Variety Intelligence Platform (VIP) report. See here: https://t.co/cjdgRwvlv2