TRENDS AND INSIGHTS


PERSPECTIVES


Publicis Media
October 17, 2019

T&I Live: 10th Annual Multicultural Talent Pipeline

Publicis Media is a proud sponsor of the 10th annual Multicultural Talent Pipeline (MCTP) program hosted in Atlanta. MCTP is an immersive educational experience committed to creating a more diverse…
Publicis Media
October 10, 2019

T&I Live: Driving Transformative Collaboration Across the Digital Ecosystem

Publicis Media is proud to introduce a new monthly livestream series, Trends & Insights Live. The series will explore the latest topics and challenges facing the media, advertising and marketing…
Performics
October 9, 2019

Fueling the Customer Decision Journey by Understanding Intent

At this year's Advertising Week New York , brands, advertising agencies, and technology platforms came together to share insights around a common theme: How do we better align to customer expectations in…
Publicis Media
October 9, 2019

Direct to Home: The New Marketing Model

Marketing must shift from being a frequently unwanted intrusion in the home to a service to consumers and the home itself. As Dorothy famously said in the Wizard of Oz:…
Digitas
October 8, 2019

The Champions of CX: Marketers Take Control

What makes us love a brand? Is it the product? Is it the employees that help you find what you need? Is it the expedited free delivery? Is it the…
Zenith
October 7, 2019

It’s Not Coloring In, It’s a Craft

The organizers of Marketing Festival, due to be held in Prague next year, recently commissioned a documentary Making a Marketer which explores the key issues in marketing today. The documentary features…
NewfrontsPublicis MediaTrends and Insights
October 4, 2019

NewFronts West 2019: Trends & Insights

NewFronts West 2019: Trends & Insights The IAB’s second-ever NewFronts West was held on September 11 and 12 at NeueHouse Hollywood, and this year’s event featured the theme: “Relationships Matter.…
GroceryshopPublicis MediaTrends and Insights
October 3, 2019

PM Groceryshop T&I Report

PM Groceryshop: Trends & Insights Online grocery sales grew 15% this year, according to a new report from Brick Meets Click. E-commerce in Grocery channel has been slower to catch…
Starcom
September 27, 2019

Netflix’s Embrace of BARB Measurement Offers Clue to Its Future

In a very unexpected move, Reed Hastings, co-founder, chairman and chief executive of Netflix, announced last week that he welcomes BARB measurement of Netflix content. Netflix has been notoriously secretive…
Publicis Media
September 26, 2019

Why Software Is Eating the (Agency) World

In 2011, the well-known venture capitalist Marc Andreessen wrote an influential article titled, “Why software is eating the world.” Andreessen was arguably one of the first to predict, correctly, that…
Performics
September 26, 2019

The New Customer Journey Begins and Ends in the Grocery Aisle

It’s been said that the grocery industry is at a tipping point, where what had been a largely traditional and analog shopping experience tips into the digital age. Well, consider…
Performics
September 26, 2019

Prepare for a Private Future

Online privacy has become the hottest topic  in today’s digital world. As legislators gain a deeper understanding of the internet giants’ business models, they are slowly realizing just how much…
Digitas
September 24, 2019

CPG Brands and Impulse Shopping Online: A New Tactic to Target

Truth Since the creation of the internet, people have had more and more access to more and more information. Knowing information is at our fingertips, one would think that people…
Spark Foundry
September 20, 2019

Strengths-Based Professional Development: Time to Shift the Paradigm

"What will happen when we think about what is right with people rather than fixating on what is wrong with them?" –Donald O. Clifton, Ph.D. I never tire of that…
Publicis Media
September 5, 2019

The Subscription Video Landscape: It Doesn’t Add Up

With so many other, cheaper options, it is time to get rid of basic cable, right? Research shows that the national average traditional cable bill is $107 per month, according to…
Publicis Media
September 3, 2019

Chatting With Bots: A User’s Guide to Messaging Chatbots

Chatbots’ ability to deliver accurate personalization, interactive information and immediate action all in one place will transform how brands and consumers will communicate with each other. A number of cultural…
Digitas
August 27, 2019

Fall Travel Trends: More Driving, Better Value, Peaceful Trips

https://www.youtube.com/watch?v=kVDYSOeY6w4 Truth People travel during different seasons for different reasons. Fall travelers, in particular, are looking to save money and avoid crowds; therefore, they’re likely to plan ahead. According to…
Starcom
August 26, 2019

What It Means When You Show Up for Yourself: A ColorComm Conference Retrospective

When you need inspiration or affirmation, you may just find it among your 500 closest compatriots. ColorComm, an organization that fosters a community for women of color in all areas…
Starcom
August 26, 2019

How E-Commerce Is Changing the Human Experience of Back-to-School

Back-to-school is here, and it’s time to trade in the beach towels for backpacks. And no question, retailers have been ready. Second only to the holiday season, back-to-school is a…
Performics
August 19, 2019

Marketers Are Getting Personalization All Wrong

There are few initiatives in brand marketing today more important than personalization. But while many are talking about it, few are doing anything significant, particularly when it comes to the…
Publicis Media
August 12, 2019

Takeaways From ColorComm

A few weeks ago, I connected with extraordinary women at ColorComm's sixth annual conference, with "Get Ready" serving as this year's organizing theme. ColorComm is an organization for women of…
Publicis Media
August 12, 2019

Back to School on Media Planning

As the summer rushes by and we start preparing for the fall, it’s a good time to brush up on the basics of media planning and buying. We all know…
Digitas
August 8, 2019

Social Media’s Transition Into a Digital Marketplace

 In the last year, the social industry has grown into a space for more than inspiration; the vertical has made strides to become a place of product exploration and purchase.…
Starcom
August 6, 2019

Stop Counting on Likes

Facebook recently announced at their annual developer conference, F8, that they are testing a version of Instagram that hides the number of likes that photos and videos receive. The test…

WHAT WE’RE TALKING ABOUT

Snap hopes to woo retailers and DTC brands with launch of dynamic ads with insights from Kevin Chase, head of paid social at Performics UK: https://t.co/QguYwuK4bW via @campaignmag

Performics India & Durex take home a gold at the exchange4media Mobile Marketing Awards #Maddies2019 https://t.co/d2sirackjV via @e4mtweets

"Your one unifying trait is that you are students, but each one of you have unique attributes that completely set you apart from everyone else and they should be celebrated. Your identity is yours." Tim Jones, CEO, Publicis Media Americas. #PublicisMCTP #PMDiversity

Join us live today @ 8:30-9:15 AM EDT on our LinkedIn page (https://t.co/oWQsgilV2f) for the kick-off of the 10th MCTP w/ Tim Jones, CEO, Publicis Media Americas & Lisa Torres, President, Multicultural Practice, Publicis Media. #PublicisMCTP #PMDiversity

Don't forget to tune in tomorrow @ 8:30-9:15 AM EDT on https://t.co/oWQsgilV2f for the kickoff of the 10th MCTP w/ Tim Jones, CEO, Publicis Media Americas & Lisa Torres, President, Multicultural Practice, Publicis Media. #PublicisMCTP #PMDiversity

Nick Hartofilis, EVP, National Video Activation @Zenith_USA joining the #BeetRetreat at @PublicisMedia Tuesday sponsored by @FreeWheel and @LiveRamp - welcome Nick! https://t.co/knfEAwkNJa

Join industry leaders on October 22 in NYC at the @Beet_TV #BeetRetreat for an afternoon of fireside chats, panels and cocktails to discuss the ever-evolving industry of #AdvancedTV. For more information & RSVP to attend: https://t.co/US19gkh43z

Global Brand President @SheehyStarcom led a @PublicisMedia team of runners from @Starcom_USA, @Digitas and @performics at the #ChicagoMarathon2019. Together, they raised $120K to benefit @MercyHome. Great job team!

The #retail store as a site of commerce is blurring with its capability as a #media channel, according to research from #Starcom, which explores the ideas behind the store’s metamorphosis – here’s what you need to know: https://t.co/7iNXQ95wzE #WARCNews

Congratulations to our CEO of Publicis Media Americas, Tim Jones, for his well-deserved honor at the 13th Annual @autismspeaks Celebrity Chef Gala, and special thanks to @zenith's Eric Kirschner for introducing Tim at tonight's event! An incredibly inspiring night.

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Tune in this Thursday @ 8:30-9:15 AM EDT to https://t.co/oWQsgilV2f to watch the 10th Multicultural Talent Pipeline (MCTP) w/ Tim Jones, CEO, Publicis Media Americas & Lisa Torres, President, Multicultural Practice, Publicis Media. #PublicisMCTP #PMDiversity

Scoot converts the colour yellow into a currency in new marketing stunt with Performance Media driven by @performics Singapore | Marketing Interactive https://t.co/vS4SsSACih

Thanks @PublicisMedia for hosting us next Tuesday at the #BeetRetreat looking forward to keynote from advanced TV head Nicole Whitesel @digitalNicole thanks @FreeWheel and @LiveRamp for sponsoring.

Breaking news from @CampaignLiveUS - @Disney wraps its $3 billion global media review, with @PublicisMedia getting @disneyplus and @DisneyParks and @Omnicom grabbing @DisneyStudios and all channels, like @ABCNetwork. Get the facts here: https://t.co/XafEwmMYXu @Campaignmag

Great to see @Publicis_SE's Marie Binet speaking about gender equality in sport and commercial opportunities in women's sports at the @EBU_HQ.

We’ve been nominated for our work with @KraftHeinzCo for the Consumer Campaign of the Year category at @social_day’s #SocialMediaMarketingAwards . Click the link to find out more about the nomination: https://t.co/hiaan7ISzo

Yesterday, our Innovation Team launched their #SparkPlugSeries, which gives our team the chance to learn about emerging trends and test out cutting-edge tech. We can’t wait to see what trailblazing ideas come out of this first event! #WeGotSpark

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Our Ingrid Leddin and @essity @bodyform
Alex Fisher celebrating our Viva La Vula Silver win within the International Category at #MediaWeekAwards
@MediaWeekAwards

Our Chief Creative Officer Emma de la Fosse spoke to @Campaignmag and @ogilvyuk's Dede Laurentino for 'Private View: Why Am I Doing This?'. Read the article here: https://t.co/rRiF7HG3bH

So proud of our work with @Publicis_SE and @SamsungMobile winning gold at #mediaweekawards tonight! Well done to the whole team! https://t.co/UnyJJufP3c

Now on the research stage at #MediaWeekAwards @MediaWeekAwards we won bronze in Best Use of Data for Audience Buying category for our work with @NatWestBusiness ! 🍾