TRENDS AND INSIGHTS


PERSPECTIVES


Publicis Media
May 7, 2020

Mother’s Day 2020: Real-Time Consumer Insights

As we progress in the new normal, consumer behavior has continued to evolve with every shopping occasion. This Mother’s Day, all signs are pointing to a calm celebration at home…
Publicis Media
May 1, 2020

Trends & Insights Live

Trends & Insights Live is Publicis Media’s monthly thought leadership livestream series that explores the latest topics and challenges facing the media, advertising and marketing community. Make sure you are…
Publicis Media
April 9, 2020

How Commerce Powers a Shelter in Place Easter

As the world confronts the global pandemic, all eyes will be on Easter as the first major holiday and shopping occasion for shoppers embracing a “new normal.” Commerce will play…
Publicis Media
March 27, 2020

Commerce + COVID-19: An Evolving Perspective

The COVID-19 epidemic has been a human and economic crisis affecting thousands of people and businesses across the globe. The most affected countries represent almost 40% of the global economy…
Digitas
March 26, 2020

A Very Different Kind of Women’s History Month

Digitas' Julie Whiting reflects on celebrating Women's History Month during a worldwide pandemic. I never would’ve thought that this piece, meant to celebrate Women’s History Month, would need to pivot…
Publicis Media
March 11, 2020

Challenger Brands Summit Recap

This year’s Challenger Brands Summit saw the gathering of brands, agencies and marketers to share the latest and upcoming trends in a world full of innovation and competition. The attendees…
Digitas
February 28, 2020

Trends We’re Tracking: Beauty Goes Digital

The age of the internet has completely changed the way advertisers connect with consumers, and that change has been constant. Top brands in each industry are scrambling to keep up…
Publicis Media
February 27, 2020

Optimization Tips for Your Video Campaigns on Facebook and Instagram

In partnership with MetrixLab and Facebook, Publicis Media Spain published a study identifying the key components that can improve advertising effectiveness for video campaigns on Facebook and Instagram. This 6-month…
Digitas
February 27, 2020

Bringing Your Full Self to Everything You Do

A reflection on Black History Month I’m quickly approaching my five-year NYC anniversary, and one of the things that never seems to get old in this city is the bounty…
Spark Foundry
February 14, 2020

Spark Foundry Bonfire: Hear The Heat

Spark Foundry Bonfire: Hear the Heat How Modern Audio is Reinventing Advertising On February 13, 2020, Spark Foundry's 7th Bonfire event took place at Google NYC. Over the course of…
Publicis Media
February 13, 2020

Upgrading Your Marketing Strategy for Valentine’s Day

Valentine’s Day is here, and it’s easy to turn to marketing strategies focused around traditional gifts such as flowers, chocolates and jewelry. Sure, 9x more flowers than usual are sold…
Digitas
February 6, 2020

Super Bowl LIV: Advertisers Showed Progress on Gender Balance but Stayed Cautious

Nearly half of this year’s Super Bowl audience was women, as evidenced by NFL female viewership at an all-time high in 2019. Representation in this year’s ads increased significantly, with…
Digitas
February 6, 2020

To Think Big, Agencies Must Think Broad

Think big, we are told. Size matters. It’s all about the big idea. Bigger is better. But when it comes to strategy and thinking what does big really mean? And…
Publicis Media
January 31, 2020

Top Publicis Media Executives Share Their Vision for 2020 and the Decade Ahead

Top leaders within Publicis Media were featured in the January 2020 print edition of Anuncíos - a popular Spanish publication among advertisers and agencies. Summarized below are roundups of each…
Digitas
January 22, 2020

The Future of B2B Marketing Is… B2E(veryone)?

As B2B buying trends change, marketers have to evolve their tactics in order to establish emotional connections with their prospects.  There’s no doubt that the B2B marketing landscape is changing…
CES 2020Publicis MediaTrends and Insights
January 13, 2020

CES 2020 Trends and Insights

Another week in Vegas has come and gone. It seems fitting to enter a new year and a new decade at CES, which is the perfect time for us to…
Publicis Media
January 13, 2020

Technology Trends at CES 2020 That Will Matter Most to Brands

Capture Moments CES was a “moment maker” that offered brands the opportunity to leverage technology to establish more meaningful connections with consumers. For example, our client, Delta Air Lines, showcased…
Publicis Media
January 13, 2020

Commerce 2020

With the explosion of IOT, combined with voice enablement, commerce is moving from automation to anticipation. Our ability to predict what consumers need based on their routine behavior will enable…
Publicis Media
January 13, 2020

See All, Reach All: Marketing To The Majority

Census data projects that by 2045, the majority of the U.S. population will be multicultural. While we’ve spent the past decades educating clients and partners about the tremendous purchasing power…
Publicis Media
January 13, 2020

Identity Takes New Meaning at CES 2020

Another week in Vegas has come and gone – and it seems fitting to enter a new year and a new decade at CES; the perfect time for us to…
Publicis Media
January 2, 2020

Give Your Brand a Voice With Alexa Skill

The third largest communications group in the world and a global leader in marketing, Publicis is a recognized expert in communication and content. Publicis is also the regional champion and…
Digitas
January 2, 2020

Started From the Bottom Now We’re Here

The last decade was particularly vibrant for social media. Remember what 2010 was like? Facebook had just surpassed Myspace in unique users with 350 million users. Foursquare had just launched and in…
Publicis Media
December 19, 2019

Commerce Carolling in New York City

As the 2019 Shopping Season comes to a close, the Publicis Media Commerce practice team spent some time visiting holiday retail pop-ups in the NYC area.  A retail “experience” is…
Publicis Media
December 18, 2019

Publicis Media Leaders Forecast 2020 Trends

Top leaders at Publicis Media highlight trends they think will impact the advertising and broader media industry over the coming 12 months. The Future of Data is Decisioning As we…

WHAT WE’RE TALKING ABOUT

Visit https://t.co/28yGpkFS3T to catch-up on the monthly series, Trends & Insights Live and tune in Wed. (7/15) at 12 PM ET, for the next episode, the "New Reality of Retail" at https://t.co/u0gMaIQHTV. #TrendsandInsights #LinkedInLive

Some brands are werqing! Others are, well, not. Find out “Who’s Doing it Right?” in this week’s Open Office Hours, with SVP of Talent Inclusion at @PublicisMedia and #DoTheWeRQ’s Inclusion Director @brianlvaught. Tomorrow, July 9, 2 p.m. PT. Subscribe at https://t.co/XAS1ssBYmG.

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Thinking about a #cookieless future? Liane Nadeau, our head of media, has some answers. SPOILER ALERT: There will be cupcakes.

https://t.co/8WxehfeMJW

Justin Billingsley @8illingsley, Global CMO Publicis Groupe, shares his view on how embracing AI and automation is not a threat to creativity, but a liberator of it via @adage
https://t.co/R0JxqDjc23

Congratulations @Starcom_USA and all of the @PublicisGroupe agency winners on your outstanding work!👏🏆 #PublicisCannesDoAwards https://t.co/0E63mBUTZv

Broadcast from an unusually empty Palais Des Festivals @villecannes, Publicis Groupe revealed the winners of its #PublicisCannesDoAwards. Watch the ceremony presented by Arthur Sadoun with the help of his well-known technician, Maurice Lévy ⬇️

Proud to be a founding partner of the #NewFronts. Grateful to @IAB for the opp to share a sneak peek of ‘A Woman’s Place’, a documentary made in partnership with @VoxMedia, @KitchenaidUSA & Academy Award-winning director, Rayka Zehtabchi. Read more here:

https://t.co/EB7hgxE1Jj

Tune in Monday (6/29) at 1 PM ET for the panel discussion ft. our Chief Diversity Officer – Ronnie Dickerson Stewart on “Leading Through Action: How to be a Vanguard for Diversity & Racial Justice.” Sign-up at https://t.co/nWQqDz0Q5m

Don’t miss our SVP of Talent Inclusion Brian Vaught during the @4As #TalentTalk Webinar series on Monday, June 29 discuss the role of the LGBTQI+ community in changing diversity initiatives in the agency world. Register here: https://t.co/3iVLyzBy06

"The higher purpose of the #PowerOfOne — and why Justin Billingsley @8illingsley is convinced it will change the industry down to its economics — is its ability to transform a marketer’s business." Via @adage
➡️ https://t.co/B18pvAYuSl

Our CEO, Jodi Robinson, introduces the "human metric" and discusses the long-term value it presents with @ThinkwithGoogle. Read more here:

https://t.co/AyjNzinTCB

As marketers and clients look to pivot media plans in the wake of COVID-19, @SparkFoundryUK Chief Investment Officer Lee Lythe highlights via @WARCEditors why digital needs to be kept top of mind. #SparkofLeadership https://t.co/MjgDu2uJvA

Happy Pride! Today, as part of @PublicisEgalite's #PrideInside programming, our CCO, Kipp Cheng is interviewing @Peppermint247 from @RuPaulsDragRace! Thanks to our partners @ViacomCBS & @PublicisMedia for this extra special #HappyHalfHour🏳️‍⚧️🌈🏳️‍🌈

#PublicisCannesDoAwards ceremony will take place in Palais des Festivals. Watch Maurice and Arthur’s journey to @villecannes ⬇️ #YesWeCannes

Congratulations to Starcom Mexico's CEO, Gabriela Vargas who was named one of Mexico's 100 Most Powerful Women by @ForbesMexico More here: https://t.co/7eORozM8J4

Listen in as our President, Global Strategy & Cultural Fluency, @etwise has a powerful conversation with @richfsantiago about the dual crises currently facing the world: the COVID-19 pandemic & the epidemic of racism and police violence. #SparkofLeadership https://t.co/zE3xr0JGQA

Happening TODAY at 2PM EDT – join our own Arnetta Whiteside and @TwoOneTwoNYC for a candid conversation on race relations in the advertising industry.

A note from the ANA and the Alliance for Inclusive and Multicultural Marketing on our commitment to equality, inclusion, and systemic change. #blacklivesmatter https://t.co/vkTttroYPF

"The question of solidarity is something that should not only be raised at holding company level; it’s something that is way bigger." - Arthur Sadoun called for industry-wide solidarity.
➡️ https://t.co/IarR8Vyil1 @Campaignmag

Racism, discrimination & prejudice have no home at this company or in society. We embrace the strengths in our differences. Today & every day we stand together in solidarity with our black colleagues & the black community. – Tim Jones, CEO Publicis Media Americas #BlackOutTuesday

Divya Rana, Data Scientist, has written an article on how her team are using working from home as an opportunity to collaborate. Read it on our Data Science team's @Medium account: https://t.co/1Akq4yi4LH

Watch “Market Matters Podcast - Lifting the Lockdown in APAC: How the Digital Marketing Ecosystem Can Bounce Back from COVID-19” on #Vimeo featuring Jason Tonelli, Performics ANZ CEO https://t.co/t9fgJu7PVc

Interested in learning about the new world of sports media? Head on over to our LinkedIn page to watch episode 7 of Trends & Insights Live, streaming NOW: https://t.co/PuUQ2ZhXxE #TrendsandInsights #LinkedInLive