PERSPECTIVES


Publicis Media
September 19, 2018

Automotive marketing in China: Time for a re-think

A new approach is required as the effectiveness of touchpoints in the auto category declines. From IoT to autonomous-driving, technological disruption is an inevitability in the automotive category. Meanwhile, similar…
Publicis Media
September 11, 2018

How Brands Cope with the Death of Adult Life and Rise of Kidults

Fragmented families, ill-equipped parents and a lack of feeling like an adult is fueling the need to target a new audience. Marketers have long believed the path to adulthood represents…
Performics
September 5, 2018

Shoppers Pass On Voice, But Not For Long

Samsung just threw the doors open to entice developers to create apps for Bixby, its digital voice assistant, just a few short weeks after announcing a smart speaker positioned to…
Publicis Media
September 3, 2018

Publicis Media UK Achieves IAB Gold Standard Certification

Publicis Media UK is pleased to announce that we have achieved the IAB Gold Standard certification. Today’s digital advertising marketplace offers extraordinary opportunities for marketers to effectively reach target audiences.…
Performics
August 20, 2018

What Consumer Intent Says About the Growth of Voice Commerce

Alexa may get all the attention but she isn’t generating much in sales.  At least not yet.  There are some categories already emerging as well-suited to the technology of voice…
Publicis Media
August 13, 2018

Lessons Learned at the She Runs It Multicultural Alliance Bootcamp

You’d think that by the time you make it to the “C-suite” -- which, for me, happened just a few weeks ago -- that you’d have everything figured out.  Not necessarily. No…
Digitas
August 7, 2018

Social Storytelling Through Episodic Video Content

Opinion: Platforms are increasingly expanding their video products Social strategists, brands and marketers alike have been groomed for years to encourage the production of short, snackable pieces of video content…
Publicis Media
August 6, 2018

Illuminating Inclusion: How Bank of America Lit it Up

In recent years, the dominance of Millennials, coupled with the rapid growth of Gen Z and our multicultural population, have fueled a value shift towards compassion, collaboration, connection, diversity, inclusion and…
Spark Foundry
July 30, 2018

The Importance of Cultural Fluency

Many would argue that English, Spanish and Mandarin are the languages du jour -- the must haves critical to success in a global economy.  While they are important, there is…
Digitas
July 23, 2018

Programmatic in the “Age of Assistance”

Our fascination with AI-enhanced cars is nothing new.  If you’re of the pre-Millennial age, you may remember KITT from Knight Rider, an advanced microprocessor that was built to learn, think and…
Zenith
July 19, 2018

Data analysis: The brand impact of Twitter’s bot cull

This week, Twitter decided to remove known bots from people’s follower counts, much to the surprise of some of its more famous users like Stephen Fry, who lost 400,000 of…
Zenith
July 17, 2018

Making the most of a post privacy world

A generation of people have now grown up seemingly constantly broadcasting their lives on Instagram, sharing their innermost thoughts on Twitter, intimate details of life on Facebook and yet the…
Publicis Media
July 16, 2018

Publicis Media’s Torres: World Cup Is a Winner for Brands

When France defeated Croatia yesterday to win the 2018 World Cup championship, it capped four weeks of dramatic live soccer that captivated fans worldwide.  The event featured 32 teams from…
Publicis Media
June 28, 2018

Building Trust in an Age of Zero Interface

Voice represents the logical next step in the evolution of how we interact with information. It’s more natural than using a touchpad or keyboard, takes less brain power, and creates…
Zenith
June 28, 2018

The future has yet to be written, but the ending could be brilliant

An overt degree of speculation surrounds the future state of our industry. To me, what’s coming is not such a mystery. The future of marketing and advertising will be increasingly…
Publicis Media
June 27, 2018

A View From: Singapore

Name: Jonathan Mackenzie Job: Managing Director, Precision Asia Pacific Number of years in Singapore: 7 What’s your favourite part of living in Singapore: It’s tough to pick just one thing…
Publicis Media
June 25, 2018

The Power of Transformative Ideas

Transformation continues at a rapid pace, but one thing that remains constant is our commitment to creativity, big ideas and work that drives impressive results. In celebration of the power…
Spark Foundry
June 21, 2018

VR, AR, MR: The Next Evolution of Immersive Virtual Experiences

Virtual reality (VR) has made massive strides in the last three years.  Developments such as Samsung Gear's Mobile VR and wired devices like Facebook's Oculus, HTC Vive, PlayStation VR and Microsoft…
Publicis Media
June 15, 2018

Odyssey Network: Sisterhood with Executive Women of Color

Odyssey Network recently hosted their 19th annual Business Retreat last month in Naples, Florida. The conference was an intimate gathering of 600 executives – multicultural women from companies such as…
Blue 449
June 9, 2018

Artificial Intelligence Cannot Replace Human Creativity, but Will Optimize Work

The number of stands, events and lectures at this year's Viva Technology in Paris made a huge impression. Giants such as Airbus with their concept of a drone, L'Oreal with…
Digitas
June 7, 2018

Meeker’s Internet Trends: Optimizing Lifetime Value

Last week Mary Meeker delivered her annual Internet Trends, which has become its own content phenomena at almost 800k views. While each year, her expert share-out is eagerly anticipated and widely…
Digitas
June 5, 2018

Apple Focuses on Privacy, Polish, and Porting at WWDC 2018

Apple’s announcements at this year’s Worldwide Developers Conference (WWDC) focused on privacy, software polish and performance, and quality experiences. None of the announcements are revolutionary, but brands and marketers need…
Performics
May 30, 2018

Performics Intent Lab: Unveiling How Search Queries Identify Purchasing Goals

Performics, Northwestern University and Microsoft released new research proving search is not only a marketing channel, but a behavioral insights engine for brands. Produced by the Intent Lab, a research…
Zenith
May 30, 2018

AI, Augmented Reality & More: Disruptive Trends from VivaTech

Each year at VivaTech, we explore the Hall of Tech with our clients to discover the latest innovations that will transform businesses. Here are three disruptive observations on the horizon:…

WHAT WE’RE TALKING ABOUT

How did #client @CoorsLight end up teaming up with @NatGeo for their latest campaign? Spark Foundry Chief Content Officer, Eric Levin, shares how the partnership came to life with @Forbes. https://t.co/ZXyyCDhZ5Q

The latest @forrester Wave™ report named @PublicisMedia's @zenith a Leader, citing it for converging commerce and media to drive client growth, and @StarcomWW a Strong Performer, noting its investments in its proprietary human experience (HX) process. https://t.co/LlA8RFOeyh

Our client, @wingstop nails a spot on @Adweek's top Media Plans of the Year for embracing the culture of 4/20. Congrats team! 🍗 https://t.co/juVPpkM8d8

For the 5th year in a row, we are thrilled to have our work recognized as an @Adweek Media Plan Of The Year winner! Our team is incredibly proud of our work for #client @NovoNordisk and their #GetRealAboutDiabetes campaign. https://t.co/1skeYHeY67 #WinningSpark

Our Global Brand President @VBonori & @COTYInc's Jason Forbes took to the stage at @dmexco to discuss how Coty’s approach to data, brand experience, automation & commerce is enabling them to take command across new consumer journey. Watch the discussion: https://t.co/KB0kVAfYWY

Shelley Pinsonneault, VP Media Tech Standards at PM Precision, weighs in on the importance of having ads.txt for mobile in-app ads. Via @petersontee @Digiday

“What if your brand’s beating heart is buried deep inside your corporate corpus, and you’re having a hard time even finding it?” Spark Foundry’s CMO @scotthess has created a map to help brands find their purpose. #SparkofLeadership https://t.co/ArtaCH7M94

Join Performics & Google at Advertising Week NYC to unlock the power of consumer intent! RSVP for our Oct. 4th event and learn how to harness intent signals to drive growth for your business: https://t.co/UFxaZoV8Mb

Check out this great work by the @PublicisMedia @zenith #VM1 team! @verizonfios storefront page on @amazon https://t.co/OGgiHCT0VO

Kristen Kelly, EVP, Publicis Media Precision EMEA, provides buyer’s perspective on whether or not the industry has done enough to clean up the video space - download a free digital copy via @videoadnews here: https://t.co/BlukgxTPhP

Scott Hannan @Pinterest sat down with @AliNehme, Global Practice Lead, Commerce @PublicisMedia, alongside Sarah Mansfield @Unilever, Phuong Nguyen @eBay & Vanessa Hartley @Google on the challenges of delivering a personalized customer journey in the retail environment #dmexco18

"As an industry, we put too much value on the idea that technology will solve all our marketing challenges," says Thuan Tran, EVP, Partnerships & Enterprise Strategy for PM Precision via @adage https://t.co/9QN276hUQN

Blue 449 USA named top shop in New Business billings by COMvergence first half 2018 report! https://t.co/uyjjIT0SK7

.@PublicisMedia ranked #1 in the U.S. according to the latest COMVergence report of the best-performing media agencies through the first half of 2018. https://t.co/FbzKiQAz33 via @Adweek

How did @Blue449 earn #BestPlaceToWork honors? Monthly give-back events, body language experts and town hall meetings are just a few reasons. Read more #OnTheVillage. https://t.co/RImsMiGJq3 via @MediaVillageCom

“Mobile web behaviour differs from in-app. In-app is more personal & commerce-led and frictionless is key. Mobile web is more research-led so storytelling is crucial” says Kristen Kelly, EVP EMEA, Precision. #ATSL18

Great Mobile panel at #ATSL18 with Kristen Kelly from @PublicisMedia
@andrew_sublime @sublime_xyz @ShalomMichaeli @Fyber @jodiecoll @exchangewire

We are excited to have our #client @MillerCoors partnering with @RokuPlayer to create a first of its kind branded content hub as part of their “Thirst for More” campaign. https://t.co/TG4ivW0x9I

🚨 NEW UNICORN ALERT 🚨

We’re hugely excited to announce that @Edlf is joining us as UK Chief Creative Officer 🎉🦄

More from @Campaignmag - https://t.co/b77CUU4qvJ

It’s early days for Voice, but already we know just how powerful the impact will be on brands and retail @lfheller @performics https://t.co/VguzmJ0NYo

.@Blue449's Senior Vice President, Content Strategy @gretchenramsey explains how brands should be riding the #OTT wave to maximize their business. Only #OnTheVillage. @publicismedia https://t.co/kVfTx9dUXl via @MediaVillageCom

Starcom UK is delighted to welcome Louise Peacocke as Managing Partner. You can read more about our recent appointment via the @TheDrum https://t.co/oJ2vZAB271

As part of the ongoing implementation of its country model, Publicis Groupe has appointed Sergey Beloglazov and Vladimir Tkachev respectively Chairman of the Management Board & CEO of Publicis Groupe Russia. https://t.co/BY93qK4lD9

We've heard all about "Agency of the Future" for years... here's what industry experts have to say about the "Client of the Future" - https://t.co/nuAtOSy6aV via @CampaignLiveUS (@HPE @Digitas @MetLife @Arnoldworldwide @FlockAssociates @Anomaly @Carat_USA @OneMain @GreyNewYork)

Our new CEO, Natalie Cummins for @Campaignmag on 'how 'blend' has helped me run a media agency as a lone parent' | Read the full article here: https://t.co/WkrmSISVHq

“There’s a better way to do creative and we feel media (and the content practice) can and should be leading this conversation” – Read our Chief Content Officer Eric Levin’s take via @CampaignUSA #SparkofLeadership https://t.co/UwKUaxh3l0