PERSPECTIVES


Publicis MediaStarcomZenith
October 1, 2018

Zenith, Starcom Named A Leader and A Strong Performer in Forrester Wave™: Global Media Agencies, Q3 2018 Report

Publicis Media agencies Zenith and Starcom were named a Leader and a Strong Performer, respectively, in The Forrester Wave™: Global Media Agencies, Q3 2018. Both agencies were among the select…
Publicis Media
October 1, 2018

It’s Time to Reinvent Your Retail Organization and Break Down Silos

Through the power of specialties, organizations have built silos. Those silos are now crippling the opportunities for sales in the world of consumer-led commerce. Retail teams sat comfortably within sales…
Spark Foundry
September 27, 2018

Content Is a Terrible Word. It’s Also the Solution to Solving Problems for Brands.

Content is a terrible word -- an overwhelming, overloaded word. Don’t believe me? Try this simple exercise. Ask ten different people to define content. Ask anyone: your co-workers, clients, your…
Publicis Media
September 21, 2018

Publicis Media Advances Commerce Practice with Regional Leadership Appointments

Amy Lanzi, Samrat Sengupta, and Jonathan Lewis-Jones to Lead Americas, APAC and EMEA Regions London, UK – September 20, 2018 - Publicis Media’s global Commerce Practice announces its regional leadership across…
Publicis Media
September 20, 2018

Why Retailers Need to Fish with Dynamite

Over the past couple of years, physical store growth has stagnated. In turn, e-commerce verticals have increased. It is a case of commerce following the customer desire and more and…
Publicis Media
September 19, 2018

Automotive marketing in China: Time for a re-think

A new approach is required as the effectiveness of touchpoints in the auto category declines. From IoT to autonomous-driving, technological disruption is an inevitability in the automotive category. Meanwhile, similar…
Spark Foundry
September 13, 2018

Content Follows Purpose: Some Shortcuts to Uncovering Yours

As the imaginary lines between media and creative agencies continue to fade, there exists a singularly bright North Star that has the power to illumine both our metaphorical skies: purpose. …
Publicis Media
September 11, 2018

How Brands Cope with the Death of Adult Life and Rise of Kidults

Fragmented families, ill-equipped parents and a lack of feeling like an adult is fueling the need to target a new audience. Marketers have long believed the path to adulthood represents…
Performics
September 5, 2018

Shoppers Pass On Voice, But Not For Long

Samsung just threw the doors open to entice developers to create apps for Bixby, its digital voice assistant, just a few short weeks after announcing a smart speaker positioned to…
Publicis Media
September 3, 2018

Publicis Media UK Achieves IAB Gold Standard Certification

Publicis Media UK is pleased to announce that we have achieved the IAB Gold Standard certification. Today’s digital advertising marketplace offers extraordinary opportunities for marketers to effectively reach target audiences.…
Blue 449
August 27, 2018

How Brands Can Benefit by Riding the OTT Wave

OTT may be the messiah of modern media.  More than half of 22-54 year olds didn’t watch paid TV in 2017, according to a marketing agency study.  The shift from…
Performics
August 20, 2018

What Consumer Intent Says About the Growth of Voice Commerce

Alexa may get all the attention but she isn’t generating much in sales.  At least not yet.  There are some categories already emerging as well-suited to the technology of voice…
Publicis Media
August 13, 2018

Lessons Learned at the She Runs It Multicultural Alliance Bootcamp

You’d think that by the time you make it to the “C-suite” -- which, for me, happened just a few weeks ago -- that you’d have everything figured out.  Not necessarily. No…
Digitas
August 7, 2018

Social Storytelling Through Episodic Video Content

Opinion: Platforms are increasingly expanding their video products Social strategists, brands and marketers alike have been groomed for years to encourage the production of short, snackable pieces of video content…
Publicis Media
August 6, 2018

Illuminating Inclusion: How Bank of America Lit it Up

In recent years, the dominance of Millennials, coupled with the rapid growth of Gen Z and our multicultural population, have fueled a value shift towards compassion, collaboration, connection, diversity, inclusion and…
Spark Foundry
July 30, 2018

The Importance of Cultural Fluency

Many would argue that English, Spanish and Mandarin are the languages du jour -- the must haves critical to success in a global economy.  While they are important, there is…
Digitas
July 23, 2018

Programmatic in the “Age of Assistance”

Our fascination with AI-enhanced cars is nothing new.  If you’re of the pre-Millennial age, you may remember KITT from Knight Rider, an advanced microprocessor that was built to learn, think and…
Zenith
July 19, 2018

Data analysis: The brand impact of Twitter’s bot cull

This week, Twitter decided to remove known bots from people’s follower counts, much to the surprise of some of its more famous users like Stephen Fry, who lost 400,000 of…
Zenith
July 17, 2018

Making the most of a post privacy world

A generation of people have now grown up seemingly constantly broadcasting their lives on Instagram, sharing their innermost thoughts on Twitter, intimate details of life on Facebook and yet the…
Publicis Media
July 16, 2018

Publicis Media’s Torres: World Cup Is a Winner for Brands

When France defeated Croatia yesterday to win the 2018 World Cup championship, it capped four weeks of dramatic live soccer that captivated fans worldwide.  The event featured 32 teams from…
Publicis Media
June 28, 2018

Building Trust in an Age of Zero Interface

Voice represents the logical next step in the evolution of how we interact with information. It’s more natural than using a touchpad or keyboard, takes less brain power, and creates…
Zenith
June 28, 2018

The future has yet to be written, but the ending could be brilliant

An overt degree of speculation surrounds the future state of our industry. To me, what’s coming is not such a mystery. The future of marketing and advertising will be increasingly…
Publicis Media
June 27, 2018

A View From: Singapore

Name: Jonathan Mackenzie Job: Managing Director, Precision Asia Pacific Number of years in Singapore: 7 What’s your favourite part of living in Singapore: It’s tough to pick just one thing…
Publicis Media
June 25, 2018

The Power of Transformative Ideas

Transformation continues at a rapid pace, but one thing that remains constant is our commitment to creativity, big ideas and work that drives impressive results. In celebration of the power…

WHAT WE’RE TALKING ABOUT

We stand with our LGBTQ teammates and friends today and every day. Proud to work with @KelloggsUS on launching All Together—a new cereal symbolizing acceptance of all. #SpiritDay https://t.co/VxbF4R4Q2k

Campaign talks to @Zenith_USA CEO @SeanCsays Reardon about the perfect media plan, the power of personalization and why talent is everything - as the global agency turns 30. https://t.co/RcP9yvs63z via @campaignliveus

When it comes to producing branded content, our Spark content team knows the ins and outs, and makes sure to have a seat at the table with publishers. Read more of our SVP Erin Vogel’s insights into the evolving content process via @Digiday. https://t.co/6EdnFZrbgN

Congratulations to our colleagues in Singapore on this amazing win! https://t.co/q5i4rPXUaL

Congratulations to Publicis Groupe agencies @BBHblacksheep, @wwsaatchi, @Zenithmedia and @fallon for being named among the UK’s 20 best agencies of all time by @Campaignmag. https://t.co/S5tjQM4Ybx

A full room to join the conclusion of Spotlight: TV with a panel discussion led by Jasme Bantens, @wavemakerglobal, @digitalnicole of @publicismedia, & Brian Wallach, @freewheel

Nicole Whitesel, SVP, Enterprise Strategy talks innovation in connected TV at @adexchanger #PROGIO

Our CEO Steve King takes on @TheDrum's 10 Questions with @StephenLepitak https://t.co/5rRZUTAZiy

How can #marketers blend technology and #desirelines to create meaningful human experiences? @StarcomWW’s Chief Experience Officer, Bohb Blair, shares his insights with @dberkowitz #OnTheVillage https://t.co/YxYDyU8Hdv @PublicisMedia

We are delighted that @AnnetteKing, CEO of Publicis Groupe UK, has been named one of the top 1000 most influential people according to @standardnews https://t.co/Pvr0h3Z7CU

If I could offer one piece of advice it would be to learn the art of finesse – develop that soft skill. It's not just what you know, but it’s how you present what you in fact know. —
Ericka Riggs, Foundation & Inclusion,
@theadclub #PublicisMCTP #PMDiversity

Multicultural IS mainstream! @MoxieUSA COO @smclaudio implores our student guests as to why our industry NEEDS smart young ambitious minds of all cultural backgrounds to join and lead in our industy #grit #resilience #PublicisMCTP #PMDiversity

Our experiences power our unique ability to be the force of change. -- Solange Claudio, President, @MoxieUSA @smclaudio #PublicisMCTP #PMDiversity

When you have diversity of talent, you have diversity of thought and that’s priceless in so many ways. — Tim Jones, CEO, PM Americas
#PublicisMCTP #PMDiversity

Our CEO Nat Cummins for @Campaignmag #Campaign50 - "Some basic rules still apply. Simplicity of thought and language, straight-talking honesty and love for the client’s business are still the key ingredients." #theROIagency

Great to see our UK CEO Sue Frogley named among London's most influential people as part of the @EveningStandard's 2018 Progress 1000 list... https://t.co/vIB0ZJf5f5

Inspiring to be among 160+ enthusiastic future advertising professionals, representing all sorts of #multicultural backgrounds! Welcome to @PublicisMedia, @MoxieUSA and @Zenith_USA! #PublicisMCTP

For @CampaignAsia's 50th anniversary issue, Gerry Boyle, CEO, APAC and EMEA at Publicis Media, shares how exposure to Asia has had a lasting impact on his personal, family and professional life. https://t.co/d5TKBRrKfj

The creation of Zenith in 1988 was the start of something new in the industry. Hear @PublicisMedia CEO, Steve King's and John Perriss' story #theROIagency

@Zenith is 30 this year, so what's next for 'the ROI agency'? A new strategic focus, a calling to consulting and real-time results for clients are just the beginning - @VBonori https://t.co/xGN1kqr6eC via @campaignliveus

We're celebrating our 30th Anniversary! Our pioneering launch in 1988 changed media buying in the industry and we became the first media agency. Today, we celebrate our history and our brilliant specialists! #theROIagency https://t.co/1HkSFeZ3t4

Our innovation practice - NextTECHnow - has contributed a total of £2.5 million into the UK adtech community by connecting brands to marcomm start-ups. 54 campaigns have been activated in 2018, representing a 60% year-on-year increase. https://t.co/sPphnSHoSi

Congrats to @PublicisMedia CEO Steve King and @Zenith_Media_UK CEO Natalie Cummins on being named to @TheDrum Digerati 2018, which recognizes outstanding individuals in the UK digital industry https://t.co/69PWoQFdvt

Join us on the 22 Nov to hear Publicis Media UK's @SueFrogley discuss how women in advertising today can change the narrative.

Well done to Heather Dansie, PM Insights Director, for making the shortlist of the @WomeninMarketin 2018 awards. You can see the full line up of finalists here: https://t.co/uSWfUci6ih #WiMawards2018

Congratulations to Ruchita Nathalal for making the shortlist for @exchangewire's Ad Tech Rising Star award. Voting now open! https://t.co/6F8z2dbhNL