TRENDS AND INSIGHTS


PERSPECTIVES


Digitas
April 5, 2019

Two Truths & a Lie: Demystifying the MarTech Stack

If you were to ask any marketer about the MarTech Stack, they might cringe and throw their hands in the air in frustration. Many marketers find the MarTech landscape confusing…
Digitas
April 4, 2019

Data compliance: Unlocking the tech

Data protection is everyone’s responsibility. We’ve heard this line time and time again. CIOs, CPOs, and CMOs have this top of mind, especially in the current climate of GDPR, CCPA,…
Digitas
April 4, 2019

Why CXM is the Foundation for Multi-Channel Experiences

The world is full of buzz words, especially in digital marketing, but one that's been out there for 10+ years is CXM (aka 'Customer Experience Management') and it still holds…
Spark Foundry
April 4, 2019

Bonfire Client Summit: A Peek Behind the Curtain

IN THIS POST THE TL;DR THE BRAND STAYS IN THE PICTURE YOU CAN’T SPELL CONTENT WITHOUT CULTURAL FLUENCY THE BRANDED CARPET REALLY REAL REALITY I SEE YOUR SCREEN, AND I…
Digitas
April 3, 2019

Adobe Experience Platform: A Stronger Customer Connection

A high-quality customer experience is essential for brands to strengthen relationships with their customers. Per Forrester, “on average, customers who have a high-quality experience are 2.7 times more likely to keep…
Digitas
March 28, 2019

Changes in Content Consumption as a Result of Cord Cutting

The Truth Every day it seems like another TV show is trending—co-workers chattering about the latest season finale, or a new true crime documentary. This evolving landscape of TV &…
Publicis MediaSpark FoundrySXSW 2019Trends and Insights
March 26, 2019

S(PARK)XSW Trends & Insights

SOUTH BY SOUTHWEST The SXSW Interactive festival brings together cutting-edge technologies and digital creativity from a plethora of experts, brands, agencies and organizations. With more than 35,000 attendees from nearly…
Digitas
March 15, 2019

My Journey: Becoming a Leader

This is a reflection on my journey to the leadership position I’m in today. I’ve always had the drive to succeed as a strong figure not only in my career,…
Performics
March 13, 2019

Marketers Must Meet Brands’ Need for Speed

Much has been written about the state of commerce today.  It's either dying or thriving, thanks to online competition, depending on who you talk to.  But after attending Shoptalk in Las Vegas…
Publicis Media
March 12, 2019

Technology to Watch: Facial Recognition, In-store Tech & More

"Machine learning" was among the most used terms at ShopTalk this year, proving that retailers and brands are quickly developing innovative solutions to meet the rapidly increasing consumer expectations, online…
Publicis MediaShoptalkTrends and Insights
March 12, 2019

Shoptalk Trends and Insights

Shoptalk has become one of the most important retail gatherings for our industry, as evidenced by its explosive growth over the past four years – bringing in 8,400 attendees in…
Zenith
March 12, 2019

Personalization, The Next Frontier

Customers expect their experiences to be seamless and relevant. The word personalization is used a lot in our industry, but it clearly means different things to different people. Customers Want…
Publicis Media
March 12, 2019

The Role of Big Brands in the Digital Vertical Economy

Big brands have always had a prominent presence at large retail events. Their key focus remains on how to transform their model to grow in this new economy. Digitally native,…
Performics
March 6, 2019

Google Eliminates Paid-Search Average Position Metric

On February 26th, Google officially announced that it will sunset its paid-search average position metric in September 2019. This is the most significant change seen in search advertising in years. Many…
Digitas
March 5, 2019

Mobile World Congress 2019: 5G Is More Than Just Speed

The 2019 Mobile World Congress (MWC), in Barcelona, has been dominated by phone technology for the past 10 years, and underwent a fundamental and generational shift in 2019 as the…
Digitas
March 5, 2019

Why Google is patenting the ability to sell media based on “attention”

Digitas connects brands with insights on where marketing, media, and search products are headed next, based on approved public patents from media and tech companies. These are patents brands should…
Digitas
March 4, 2019

MITX 2019 Commerce Summit Takeaways

Read more insights from Digitas here. Author: Thomas Jarus, Account Manager, Digitas  
Digitas
February 28, 2019

Trends Worth Tracking: The Connected Consumer Journey in Car Buying

The Truth Rumor has it that people are less interested in personal car ownership as alternative transportation methods mature; however, search interest shows a different story as demand for “buying…
Performics
February 28, 2019

Commerce Is Everywhere; Yet Connecting with Customers Is About to Get Even Harder

It's still early in 2019, but already there are signs that commerce is poised for some dramatic change.  CES and the National Retail Federation's Big Show are annual rites of passage for retailers, brands…
Publicis Media
February 25, 2019

Want Better Measurement Of Branded Video? Make It Shoppable

Advertiser investment in original digital video has nearly doubled over the last three years, and this growth will continue to accelerate for the foreseeable future. What began this decade as…
Publicis Media
February 25, 2019

Building Technology for the Greater Good

Businesses are evolving to factor in consumer preferences for socially-responsible brands and more sustainable production. This can be seen in advertising campaigns, employee volunteer programs and even across new products…
Digitas
February 21, 2019

A Visit to MLK’s Birth Home

In celebration of Black History Month, ONYX (Digitas’ Business Resource Group for Black employees) ATL kicked things off by stepping out of the office and visiting the Martin Luther King…
Digitas
February 20, 2019

The 3rd Space – A New Advertising Canvas for Virtual Content

If you’re an advertising and marketing executive working within the retail ecosystem, you might want to take a closer look at the recent news surrounding Pokémon Go. Its parent company,…
Publicis Media
February 16, 2019

Blockchain: Useful Marketing Tool But Not A Cure-All

You’ve heard it before – the sales pitch that goes something like this: “Blockchain is the answer to marketer’s nightmares of ad fraud, transparency, and discrepancy. This singular technology will…

WHAT WE’RE TALKING ABOUT

Are #DTC brands fulfilling the needs of a younger audience? @Performics’ @lfheller says yes. So why are established brands only just beginning to scratch the surface of this disruptive business model? @PublicisMedia @JackMyersBiz

https://t.co/5zYxsziAHy via @MediaVillageCom

#Brexit & Business Transformation might have more in common than meets the eye. Spark Global Head of Strategy Shula Sinclair shares 5 parallels she sees between Brexit and digital transformation with @exchangewire #SparkofLeadership https://t.co/63TQpLK5at

Our apprentice, Kathleen Beecham, talks about her experience on our programme and how she got the position at Publicis Media. You can read more here:
https://t.co/dB9fB4hBpV #Apprenticeships

Join us for @IABTechLab’s Innovation Day: Transparency and a Secure Programmatic Supply Chain on 5/6 in NYC where Shelley Pinsonneault from @PublicisMedia will speak about "What's Wrong with the Open Exchange" Register now: https://t.co/gSJTmZKj0N #TechLabInnovationDay

Head of Gaming & Esports @Chad_DeLuca takes the stage to moderate the brand panel @CynopsisMedia's Esports Upfront in NYC today. #esportsupfront #esports

2

Unicorn @rafeblandford explores how brands should navigate the world of synthetic content, via @Campaignmag - https://t.co/NJMyBy7zxm

Read @ArthurSadoun Q&A interview with @PatrickCoffee as they discuss the Epsilon Acquisition and how it really is all about Powering Creativity. https://t.co/T2ZyONsTpC

Performics CEO: intent is key to solving personalisation at scale https://t.co/t92smywTa5

“With the acquisition of @EpsilonMktg @PublicisGroupe is bringing the necessary technology, the expertise and the talent to complement our offer in creativity, media and business transformation, and help our clients leapfrog their competition and grow profitably.” @ArthurSadoun

We’re excited to welcome @EpsilonMktg to the Publicis family. Together, we will deliver data-driven personalized experiences at scale to better serve our clients. Read press release here: https://t.co/DfBvlT2ruB #PublicisGroupe

Calling all innovation startups. You have until April 24th to enter the @Novartis pitch contest at #VivaTech. Show your ideas for how digital levers can optimize and speed up patient pathways and work with @Novartis transforming the world of healthcare.
https://t.co/M152KSTJEJ

Congratulations to @LHanrahan, our new CEO across Zenith, @MoxieUSA & @MRY, for being named a member of the @AdCouncil Board of Directors! #theROIagency

https://t.co/tunTY737tQ

Experts from @adform, @eBay, @FreeWheel (and @blockgraph), @IABItalia (and members @Ligatus & @mainadvsrl), @metaxchain, @mindshare, @PublicisMedia, and @RubiconProject have come together to create a great resource on #blockchain.

Read it here: https://t.co/lP4m8jdfcC

Trust is one of the three core Tennant’s of Publicis Media that launched in 2016. The ANA audit strengthened the relationship they have with clients. ⁦⁦@PublicisMedia⁩ ⁦@ANAmarketers⁩ #ANAMedia

The hype is real, but shifting. Our own @janetcap shares her thoughts with @digiday on how we can connect VR to the masses when AR is the hot new thing among publishers. https://t.co/q4n2dy7cl6

Congratulations to #JavierBravo for being part of @CommunicateME's 'list of 40 Under 40! 👏👏 #40under40
https://t.co/7nQb4dkFxk

Steve King, @PublicisGroupe COO and @PublicisMedia CEO, takes the stage to close out Day 2 of the #ANAMedia conference. All marketers are challenged with finding/keeping consumer engagement, but the right blend of data, content & tech can help close the gaps.

To close out Day 2 of #ANAMedia Steve King, CEO of @PublicisMedia talks about the future of marketing and how brands can ride to meet consumer expectations

Be sure to check out @PublicisGroupe COO & @PublicisMedia CEO Steve King’s session this afternoon if you’re at the @ANAmarketers Media Conference. He’ll be talking about the future of marketing & how brands can rise to meet consumer expectations. #ANAmedia

They say a picture’s worth a thousand words. Our Director of External Communications Laura Heller @lfheller can confirm! Find out how the humble photo stands to reshape #digitalcommerce 📷

https://t.co/STROsMwRNx

Uncover the ultimate truth about what consumers search for around haircare products in @Captify's brand-new 'Coming Clean' global haircare report, in partnership with @PublicisMedia. Download here: https://t.co/aDyIGA2dQA #haircare #SearchIntelligence

Happy #NationalUnicornDay! 🦄 Want to know your Unicorn name? Find out here: https://t.co/7w17uxGgLC

Don’t miss Steve King, CEO of Publicis Media & COO of @PublicisGroupe on Thursday at the @ANAmarketers Media Conference discussing how brands can meet consumer expectations in our rapidly changing landscape. #ANAMedia https://t.co/hZno8i7MCl

Martin O’Boyle, MD of partnerships PMX shares his thoughts with @Digiday on how @ITV is developing their audience analytics + the new partnership with ad platform @Amobee | Read more here: https://t.co/Juay2PDBfX