TRENDS AND INSIGHTS


PERSPECTIVES


Publicis Media
February 13, 2020

Upgrading Your Marketing Strategy for Valentine’s Day

Valentine’s Day is here, and it’s easy to turn to marketing strategies focused around traditional gifts such as flowers, chocolates and jewelry. Sure, 9x more flowers than usual are sold…
Digitas
February 6, 2020

Super Bowl LIV: Advertisers Showed Progress on Gender Balance but Stayed Cautious

Nearly half of this year’s Super Bowl audience was women, as evidenced by NFL female viewership at an all-time high in 2019. Representation in this year’s ads increased significantly, with…
Digitas
February 6, 2020

To Think Big, Agencies Must Think Broad

Think big, we are told. Size matters. It’s all about the big idea. Bigger is better. But when it comes to strategy and thinking what does big really mean? And…
Publicis Media
January 31, 2020

Top Publicis Media Executives Share Their Vision for 2020 and the Decade Ahead

Top leaders within Publicis Media were featured in the January 2020 print edition of Anuncíos - a popular Spanish publication among advertisers and agencies. Summarized below are roundups of each…
Publicis Media
January 29, 2020

Trends & Insights Live

Trends & Insights Live is Publicis Media’s monthly thought leadership series that explores the latest topics and challenges facing the media, advertising and marketing community. Scroll down to view episodes…
Digitas
January 22, 2020

The Future of B2B Marketing Is… B2E(veryone)?

As B2B buying trends change, marketers have to evolve their tactics in order to establish emotional connections with their prospects.  There’s no doubt that the B2B marketing landscape is changing…
CES 2020Publicis MediaTrends and Insights
January 13, 2020

CES 2020 Trends and Insights

Another week in Vegas has come and gone. It seems fitting to enter a new year and a new decade at CES, which is the perfect time for us to…
Publicis Media
January 13, 2020

Technology Trends at CES 2020 That Will Matter Most to Brands

Capture Moments CES was a “moment maker” that offered brands the opportunity to leverage technology to establish more meaningful connections with consumers. For example, our client, Delta Air Lines, showcased…
Publicis Media
January 13, 2020

Commerce 2020

With the explosion of IOT, combined with voice enablement, commerce is moving from automation to anticipation. Our ability to predict what consumers need based on their routine behavior will enable…
Publicis Media
January 13, 2020

See All, Reach All: Marketing To The Majority

Census data projects that by 2045, the majority of the U.S. population will be multicultural. While we’ve spent the past decades educating clients and partners about the tremendous purchasing power…
Publicis Media
January 13, 2020

Identity Takes New Meaning at CES 2020

Another week in Vegas has come and gone – and it seems fitting to enter a new year and a new decade at CES; the perfect time for us to…
Publicis Media
January 2, 2020

Give Your Brand a Voice With Alexa Skill

The third largest communications group in the world and a global leader in marketing, Publicis is a recognized expert in communication and content. Publicis is also the regional champion and…
Digitas
January 2, 2020

Started From the Bottom Now We’re Here

The last decade was particularly vibrant for social media. Remember what 2010 was like? Facebook had just surpassed Myspace in unique users with 350 million users. Foursquare had just launched and in…
Publicis Media
December 19, 2019

Commerce Carolling in New York City

As the 2019 Shopping Season comes to a close, the Publicis Media Commerce practice team spent some time visiting holiday retail pop-ups in the NYC area.  A retail “experience” is…
Publicis Media
December 18, 2019

Publicis Media Leaders Forecast 2020 Trends

Top leaders at Publicis Media highlight trends they think will impact the advertising and broader media industry over the coming 12 months. The Future of Data is Decisioning As we…
Starcom
December 16, 2019

How Is Brexit Affecting the AV Marketplace?

During the last UK recession, back in 2008 and 2009, people were watching more TV than ever before. People stayed in more and found viewing TV as a great money-saving…
Digitas
December 13, 2019

LinkedIn: Your Guide for B2B Marketing

Why should brands invest in an integrated social approach on LinkedIn? Outside of recruiting, LinkedIn is a professional environment that can support marketing through the funnel, from brand awareness to…
Publicis Media
November 25, 2019

A New Way to Look at the Holiday Shopping Season

The holidays are a special time of year for marketers. It’s a time when shoppers are actively seeking to spend money that they have, and even some that they don’t.…
Zenith
November 22, 2019

Is Over Hyping Direct-to-Consumer Underplaying Its Value?

Since the onset of brands such as Bonobos and Warby Parker, marketers have long-hailed the arrival of the direct-to-consumer (DTC) model in eCommerce as a rapid consumer revolution – and…
Digitas
November 7, 2019

Hungry for a Snack? Press Here, Visit There, Text That, Ask This…

Connected Commerce for Modern Times Have you ever wondered how many ways you could actually buy a bag of potato chips? Or how many potential ways those chips could be…
Zenith
November 6, 2019

Resolving the Personalization Conundrum

Benoit Cacheux, Global Chief Digital Officer at Zenith, sat down with Ravi Jagdeo, Director of Digital Trading and Operations at RB at Ad:tech London to discuss personalization and how brands…
Publicis Media
October 25, 2019

Sustainability Is the New Black

This season, we’ve seen a number of retailers and brands offering new, sustainable ways to enjoy fall fashions -- making the act of completing your perfect look good for your…
Publicis Media
October 17, 2019

10th Annual Multicultural Talent Pipeline

Publicis Media is a proud sponsor of the 10th annual Multicultural Talent Pipeline (MCTP) program hosted in Atlanta. MCTP is an immersive educational experience committed to creating a more diverse…
Publicis Media
October 10, 2019

T&I Live: Driving Transformative Collaboration Across the Digital Ecosystem

Publicis Media is proud to introduce a new monthly livestream series, Trends & Insights Live. The series will explore the latest topics and challenges facing the media, advertising and marketing…

WHAT WE’RE TALKING ABOUT

Last week, we hosted our 7th annual #SparkBonfire where we explored the modern world of audio and how it’s shaking up the ad industry. A huge thank you to all of our clients, speakers and teammates, who helped make it our best Bonfire yet✨#WeGotSpark

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Just been announced that we've been shortlisted for Best International Strategy for @bodyform's 'Banned But Not Beaten'... which takes us from ten shortlists to ELEVEN! 🤩 https://t.co/X2MMvLbvxZ via @Campaignmag @CxMediaAwards @zenith https://t.co/SqocTCuUtg

Hear from industry executives of @PublicisMedia, @Intel, @WaltDisneyCo, @Twitter, @HersheyCompany, and more about why #GenZ is important to them. @alexkeatonfilms reports. https://t.co/60S9vsIz2X

The Foundation proudly recognizes Arnetta Whiteside, Cultural Specialist and Inclusion Advocate, Publicis Media in "Icons, Rockstars, & Innovators”! Arnetta is an engaged member in the culture❤️Learn more here: https://t.co/6w2Id0KPWF @UniquelyDezign #ACNYICONS #ACNYExcellence

The very brilliant Leila Seith Hassan, our Head of Data, has written for @WARCEditors on data driven marketing in an era of more regulation. Read it here: https://t.co/DFbAC3H6NM

In their latest campaign, @macmillancancer tackles the stress of cancer diagnosis. Creative by MRM McCann, media planning by Zenith, via @Campaignmag @emmetmcg: https://t.co/a0ckINrWXZ

In an interview, @RachaCMakarem, CEO of @StarcomME and an @iab GCC board member, explains an ongoing GCC digital market-sizing survey, why it matters and how you can help. Read the full interview here https://t.co/CYS28LqnxC

Meet The Drum Roses Awards jury 2020 including @Digitas, @VMLYR, @Rothco, @LeoBurnett and @StLukesLondon #TheDrumAwards https://t.co/pwZaHgU6c7

We're over the moon: TEN of our entries have been shortlisted for Campaign Media Awards 2020 🤩 well done to our teams for their work with @NatWestBusiness, @bodyform, @essity and @hmunitedkingdom. Via @Campaignmag @CxMediaAwards https://t.co/FOcz6dLwmz

Happy Valentine’s Day! 💘 In the spirit of this holiday, Christian Garcia, Project Manager of Commerce Strategy, shares how brands can upgrade their marketing strategies for today’s consumers.
https://t.co/PMQlwPKW0y

#FlashbackFriday to the #Oscars where @Zenith_USA client partner @verizon used the power of #5G to transport fans in NYC to the red carpet in LA via @Campaignmag https://t.co/ejmnoivhIL

Dave Mulrenan, Head of Investment, shares his view on the latest ABC Magazine figures: "Going forward, the focus for the magazine industry has to be on capturing the size of brands as a whole." via @Campaignmag: https://t.co/kwjYCw01p9

Charlie Walter, our Publicis Sports and Entertainment Business Director has been quoted in @alex_brownsell's article 'Trend Snapshot: The Future of Sports Media' via @WARCEditors. Read it here: https://t.co/n7VVc5LsRG

Excited to kick off our annual #SparkBonfire today. We've got a solid lineup of speakers and experts tackling how modern audio is reinventing audio. Get ready to hear the heat with us! #SparkofLeadership

“Las agencias de hoy se parecen muy poco a las de hace 20 años. En parte, debido a la irrupción de un nuevo protagonista que ha venido para quedarse: EL DATO”. Estas son palabras de @frvarona, CEO @PublicisMedia, Grupo al que @ZenithESP pertenece, para @ReasonWhy. https://t.co/mmK9nFqw0C

We're SO excited for our team in Taiwan - they just earned 5 shortlists at @FestivalOfMedia APAC for Starbucks and Nestle 👏🏆☕️🍼 #theROIagency

https://t.co/0GytAdENey

Our commitment to partnering with Black-owned firms is a year-round effort. Check out what our EVP & Managing Director of Global Strategy & Cultural Fluency, @etwise, has to say on the matter and about #BlackHistoryMonth in @Adweek. #SparkofLeadership https://t.co/0ChU51wALd

Fernando Rodríguez @frvarona, CEO y #MiguelEsteban, #BusinessTransformationLead de @PublicisMedia Spain, protagonistas de la nueva entrega de #vídeoentrevistas con https://t.co/SAOMsIZnRC, hablan del uso de datos, medición a largo plazo y nuevos perfiles profesionales. https://t.co/oZXNRWGeDf

As the podcast space continues to evolve, our Audio Investment Lead, Chris Yarusso, weighs in with @Digiday about how advertisers are evaluating the medium. #SparkofLeadership https://t.co/iTtSKVsgNf

Congratulations to our CEO @dannibass who has been shortlisted for Digital Head of the Year in @Campaignmag's Agency of the Year awards! 👏 Big well done to our CSO @MattSocial who was also shortlisted for Planner of the Year. Go unicorns! 🦄🤩

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With Valentine’s Day on the horizon, our North American Commerce Lead Amy Lanzi offers how brands can build omnichannel experiences and campaigns to support the modern Valentine’s Day celebration. @MediaPost.
https://t.co/rhtMKXEtnz

A well-deserved promotion for Megan Kay, our new Managing Director of Zenith Australia's Melbourne office 👏🙌 #theROIagency https://t.co/AsrIHhVpTz

Yesterday our Head of Global Partnerships Jeremy Cohen, gave great insight into the streaming world at the @IAB Annual Leadership Meeting: "The idea of advertising has been synonymous with commercials, but that is changing and we have to break through that human bias."

How can traditional and #DTC brands stay relevant? What can each learn from each other? Watch this panel from @IAB to find out. https://t.co/EJOQHH6wzH

Our latest consumer trends forecast, The View, defines 2020 as "a year of renewed optimism in the UK". @WARCEditors dives into the key trends to come out of our report: https://t.co/gnEdMP9BL9