TRENDS AND INSIGHTS


PERSPECTIVES


Publicis Media
March 27, 2020

Commerce + COVID-19: An Evolving Perspective

The COVID-19 epidemic has been a human and economic crisis affecting thousands of people and businesses across the globe. The most affected countries represent almost 40% of the global economy…
Digitas
March 26, 2020

A Very Different Kind of Women’s History Month

Digitas' Julie Whiting reflects on celebrating Women's History Month during a worldwide pandemic. I never would’ve thought that this piece, meant to celebrate Women’s History Month, would need to pivot…
Publicis Media
March 11, 2020

Challenger Brands Summit Recap

This year’s Challenger Brands Summit saw the gathering of brands, agencies and marketers to share the latest and upcoming trends in a world full of innovation and competition. The attendees…
Publicis Media
February 28, 2020

Trends & Insights Live

Trends & Insights Live is Publicis Media’s monthly thought leadership livestream series that explores the latest topics and challenges facing the media, advertising and marketing community. Make sure you are…
Digitas
February 28, 2020

Trends We’re Tracking: Beauty Goes Digital

The age of the internet has completely changed the way advertisers connect with consumers, and that change has been constant. Top brands in each industry are scrambling to keep up…
Publicis Media
February 27, 2020

Optimization Tips for Your Video Campaigns on Facebook and Instagram

In partnership with MetrixLab and Facebook, Publicis Media Spain published a study identifying the key components that can improve advertising effectiveness for video campaigns on Facebook and Instagram. This 6-month…
Digitas
February 27, 2020

Bringing Your Full Self to Everything You Do

A reflection on Black History Month I’m quickly approaching my five-year NYC anniversary, and one of the things that never seems to get old in this city is the bounty…
Spark Foundry
February 14, 2020

Spark Foundry Bonfire: Hear The Heat

Spark Foundry Bonfire: Hear the Heat How Modern Audio is Reinventing Advertising On February 13, 2020, Spark Foundry's 7th Bonfire event took place at Google NYC. Over the course of…
Publicis Media
February 13, 2020

Upgrading Your Marketing Strategy for Valentine’s Day

Valentine’s Day is here, and it’s easy to turn to marketing strategies focused around traditional gifts such as flowers, chocolates and jewelry. Sure, 9x more flowers than usual are sold…
Digitas
February 6, 2020

Super Bowl LIV: Advertisers Showed Progress on Gender Balance but Stayed Cautious

Nearly half of this year’s Super Bowl audience was women, as evidenced by NFL female viewership at an all-time high in 2019. Representation in this year’s ads increased significantly, with…
Digitas
February 6, 2020

To Think Big, Agencies Must Think Broad

Think big, we are told. Size matters. It’s all about the big idea. Bigger is better. But when it comes to strategy and thinking what does big really mean? And…
Publicis Media
January 31, 2020

Top Publicis Media Executives Share Their Vision for 2020 and the Decade Ahead

Top leaders within Publicis Media were featured in the January 2020 print edition of Anuncíos - a popular Spanish publication among advertisers and agencies. Summarized below are roundups of each…
Digitas
January 22, 2020

The Future of B2B Marketing Is… B2E(veryone)?

As B2B buying trends change, marketers have to evolve their tactics in order to establish emotional connections with their prospects.  There’s no doubt that the B2B marketing landscape is changing…
CES 2020Publicis MediaTrends and Insights
January 13, 2020

CES 2020 Trends and Insights

Another week in Vegas has come and gone. It seems fitting to enter a new year and a new decade at CES, which is the perfect time for us to…
Publicis Media
January 13, 2020

Technology Trends at CES 2020 That Will Matter Most to Brands

Capture Moments CES was a “moment maker” that offered brands the opportunity to leverage technology to establish more meaningful connections with consumers. For example, our client, Delta Air Lines, showcased…
Publicis Media
January 13, 2020

Commerce 2020

With the explosion of IOT, combined with voice enablement, commerce is moving from automation to anticipation. Our ability to predict what consumers need based on their routine behavior will enable…
Publicis Media
January 13, 2020

See All, Reach All: Marketing To The Majority

Census data projects that by 2045, the majority of the U.S. population will be multicultural. While we’ve spent the past decades educating clients and partners about the tremendous purchasing power…
Publicis Media
January 13, 2020

Identity Takes New Meaning at CES 2020

Another week in Vegas has come and gone – and it seems fitting to enter a new year and a new decade at CES; the perfect time for us to…
Publicis Media
January 2, 2020

Give Your Brand a Voice With Alexa Skill

The third largest communications group in the world and a global leader in marketing, Publicis is a recognized expert in communication and content. Publicis is also the regional champion and…
Digitas
January 2, 2020

Started From the Bottom Now We’re Here

The last decade was particularly vibrant for social media. Remember what 2010 was like? Facebook had just surpassed Myspace in unique users with 350 million users. Foursquare had just launched and in…
Publicis Media
December 19, 2019

Commerce Carolling in New York City

As the 2019 Shopping Season comes to a close, the Publicis Media Commerce practice team spent some time visiting holiday retail pop-ups in the NYC area.  A retail “experience” is…
Publicis Media
December 18, 2019

Publicis Media Leaders Forecast 2020 Trends

Top leaders at Publicis Media highlight trends they think will impact the advertising and broader media industry over the coming 12 months. The Future of Data is Decisioning As we…
Starcom
December 16, 2019

How Is Brexit Affecting the AV Marketplace?

During the last UK recession, back in 2008 and 2009, people were watching more TV than ever before. People stayed in more and found viewing TV as a great money-saving…
Digitas
December 13, 2019

LinkedIn: Your Guide for B2B Marketing

Why should brands invest in an integrated social approach on LinkedIn? Outside of recruiting, LinkedIn is a professional environment that can support marketing through the funnel, from brand awareness to…

WHAT WE’RE TALKING ABOUT

“With 90% of people responding favorably or neutrally when ad adjacencies appear next to serious content like COVID-19, the @4As APB’s call to action on brand suitability comes at a critical time," says Yale Cohen, Publicis Media's EVP, Global Activation Standards.

Congratulations to Ronnie Dickerson Stewart, @PublicisGroupe’s U.S. Chief Diversity Officer, for being honored by @ADCOLOR as a Champion of diversity, inclusion and equity.
https://t.co/q8XStsCuXK

Proud to be named a Leader in @Gartner_inc’s 2020 #MagicQuadrant for Global Marketing Agencies for the 5th year in a row! Check out the report here: https://t.co/WQ272zfx2L

So happy we've been shortlisted in both the #FMCG & Most Effective Use of #Data for #Creativity categories for our work with @Captify for @JackDanielsUK Tennessee Honey for The Drum Digital Advertising Awards 2020!! @TheDrum #TheDrumAwards @brownforman https://t.co/IW6jdIFwFY

Talk about #FeelGoodFriday! We're excited to have earned 15 shortlists at this year's @FestivalOfMedia! Thanks to our amazing teams and client partners across the world @durex @nestle @essity @Visible #theROIagency https://t.co/Jl3DBYLK6m

So pleased for our joint unit with @Digitas_UK - Platform GSK - to have been shortlisted for @TheDrum Digital Advertising Awards 2020 in the Health category for our #OOH work on Pirinase with @Posterscope #TheDrumAwards @GSK https://t.co/JHX33zHdGg

Today we’ve launched "Shop responsibly" calling on shoppers to do the right thing during the Covid-19 crisis along with @Loreal @discoverRB @essity and more – https://t.co/xbGMXhjdND in @Campaignmag #ShopResponsibly

Publicis Media is proud to support @AutismSpeaks in celebrating #LightItUpBlue day as #WorldAutismMonth kicks off. We hope to create a kinder world for people with autism. Pledge to help create a kinder, more inclusive world at https://t.co/HWVr9IaDN7. #KindnessCounts

.@PublicisMedia’s Arnetta Whiteside, @SparkFoundryUSA’s Valicia Brown & @Urban1media’s Joshua Ott discuss the importance of cultural fluency & connecting w/ African American consumers @MediaVillage -- https://t.co/0PXcQZm3cQ.

For the launch of @DisneyPlusUK we developed a talent strategy using high profile fans of Disney. Dele Alli, Tommy Fury and Stacey Solomon shared the first film or series they plan to watch using #MyFirstStream. Check out this one from @StaceySolomon https://t.co/gVvNj0xl0s

Congratulations to our team in Italy for growing its partnership with @GVCHoldings to include @bwin and @giocodigitale #theROIagency https://t.co/ehaGpWXSff

Thank you @TheDrum for mentioning our ‘Publicis Plug-in’. With everyone working remotely it is particularly important we all stay connected. https://t.co/LiltJvJfm5 by @JenFaull

Today is recognized as Equal Pay Day in the US. Women@Digitas shared ways for each of our teams to support their local women-owned restaurants in their respective cities. We’re proud of the difference Unicorns are making in communities nationwide 🦄👏 #CloseTheGap #EachforEqual

More relevant now than ever, @performics Ryan Sullivan @ThinkwithGoogle : A full-funnel approach to performance "takes an undue burden off the lower funnel, which is expected to carry business performance in suboptimal conditions": https://t.co/eGyI2UuTDH

In light of the current COVID-19 pandemic, Performics has been digging into what Australians have been interested in the past week. See what trends have emerged and what we can do to understand mindsets and consumer 'Intent'..

➡️ Gerry Boyle, director general mundial de medios de @PublicisGroupe, nos habla en esta entrevista de la importancia de medir con eficacia #publicidad #marketing #Anunciosdesdecasa 🔗 https://t.co/BXifprbq2z

Oksana Matviichuk, SVP of B2B Strategy @Zenith_USA, provides tips on how to make a marketing report more useful via @Forbes #theROIagency
https://t.co/ue3GBAuqjL

So pleased to have been shortlisted for @TheDrum Search Awards in the 'SEO - Most Effective Use of PR' category for our work with @OralB 🏆@TheDrumAwards @PGUK #searchawards #SEO #StarcomHX https://t.co/riajTdwSNz