TRENDS AND INSIGHTS


PERSPECTIVES


CES 2020Publicis MediaTrends and Insights
January 13, 2020

CES 2020 Trends and Insights

Another week in Vegas has come and gone. It seems fitting to enter a new year and a new decade at CES, which is the perfect time for us to…
Publicis Media
January 13, 2020

Technology Trends at CES 2020 That Will Matter Most to Brands

Capture Moments CES was a “moment maker” that offered brands the opportunity to leverage technology to establish more meaningful connections with consumers. For example, our client, Delta Air Lines, showcased…
Publicis Media
January 13, 2020

Commerce 2020

With the explosion of IOT, combined with voice enablement, commerce is moving from automation to anticipation. Our ability to predict what consumers need based on their routine behavior will enable…
Publicis Media
January 13, 2020

See All, Reach All: Marketing To The Majority

Census data projects that by 2045, the majority of the U.S. population will be multicultural. While we’ve spent the past decades educating clients and partners about the tremendous purchasing power…
Publicis Media
January 13, 2020

Identity Takes New Meaning at CES 2020

Another week in Vegas has come and gone – and it seems fitting to enter a new year and a new decade at CES; the perfect time for us to…
Publicis Media
December 19, 2019

Commerce Carolling in New York City

As the 2019 Shopping Season comes to a close, the Publicis Media Commerce practice team spent some time visiting holiday retail pop-ups in the NYC area.  A retail “experience” is…
Publicis Media
December 18, 2019

Publicis Media Leaders Forecast 2020 Trends

Top leaders at Publicis Media highlight trends they think will impact the advertising and broader media industry over the coming 12 months. The Future of Data is Decisioning As we…
Starcom
December 16, 2019

How Is Brexit Affecting the AV Marketplace?

During the last UK recession, back in 2008 and 2009, people were watching more TV than ever before. People stayed in more and found viewing TV as a great money-saving…
Publicis Media
December 16, 2019

Trends & Insights Live

Trends & Insights Live is Publicis Media’s monthly thought leadership series that explores the latest topics and challenges facing the media, advertising and marketing community.   Episode #3: Predictions 2020…
Digitas
December 13, 2019

LinkedIn: Your Guide for B2B Marketing

Why should brands invest in an integrated social approach on LinkedIn? Outside of recruiting, LinkedIn is a professional environment that can support marketing through the funnel, from brand awareness to…
Publicis Media
November 25, 2019

A New Way to Look at the Holiday Shopping Season

The holidays are a special time of year for marketers. It’s a time when shoppers are actively seeking to spend money that they have, and even some that they don’t.…
Zenith
November 22, 2019

Is Over Hyping Direct-to-Consumer Underplaying Its Value?

Since the onset of brands such as Bonobos and Warby Parker, marketers have long-hailed the arrival of the direct-to-consumer (DTC) model in eCommerce as a rapid consumer revolution – and…
Digitas
November 7, 2019

Hungry for a Snack? Press Here, Visit There, Text That, Ask This…

Connected Commerce for Modern Times Have you ever wondered how many ways you could actually buy a bag of potato chips? Or how many potential ways those chips could be…
Zenith
November 6, 2019

Resolving the Personalization Conundrum

Benoit Cacheux, Global Chief Digital Officer at Zenith, sat down with Ravi Jagdeo, Director of Digital Trading and Operations at RB at Ad:tech London to discuss personalization and how brands…
Publicis Media
October 25, 2019

Sustainability Is the New Black

This season, we’ve seen a number of retailers and brands offering new, sustainable ways to enjoy fall fashions -- making the act of completing your perfect look good for your…
Publicis Media
October 17, 2019

10th Annual Multicultural Talent Pipeline

Publicis Media is a proud sponsor of the 10th annual Multicultural Talent Pipeline (MCTP) program hosted in Atlanta. MCTP is an immersive educational experience committed to creating a more diverse…
Publicis Media
October 10, 2019

T&I Live: Driving Transformative Collaboration Across the Digital Ecosystem

Publicis Media is proud to introduce a new monthly livestream series, Trends & Insights Live. The series will explore the latest topics and challenges facing the media, advertising and marketing…
Performics
October 9, 2019

Fueling the Customer Decision Journey by Understanding Intent

At this year's Advertising Week New York , brands, advertising agencies, and technology platforms came together to share insights around a common theme: How do we better align to customer expectations in…
Publicis Media
October 9, 2019

Direct to Home: The New Marketing Model

Marketing must shift from being a frequently unwanted intrusion in the home to a service to consumers and the home itself. As Dorothy famously said in the Wizard of Oz:…
Digitas
October 8, 2019

The Champions of CX: Marketers Take Control

What makes us love a brand? Is it the product? Is it the employees that help you find what you need? Is it the expedited free delivery? Is it the…
Zenith
October 7, 2019

It’s Not Coloring In, It’s a Craft

The organizers of Marketing Festival, due to be held in Prague next year, recently commissioned a documentary Making a Marketer which explores the key issues in marketing today. The documentary features…
NewfrontsPublicis MediaTrends and Insights
October 4, 2019

NewFronts West 2019: Trends & Insights

NewFronts West 2019: Trends & Insights The IAB’s second-ever NewFronts West was held on September 11 and 12 at NeueHouse Hollywood, and this year’s event featured the theme: “Relationships Matter.…
GroceryshopPublicis MediaTrends and Insights
October 3, 2019

PM Groceryshop T&I Report

PM Groceryshop: Trends & Insights Online grocery sales grew 15% this year, according to a new report from Brick Meets Click. E-commerce in Grocery channel has been slower to catch…
Starcom
September 27, 2019

Netflix’s Embrace of BARB Measurement Offers Clue to Its Future

In a very unexpected move, Reed Hastings, co-founder, chairman and chief executive of Netflix, announced last week that he welcomes BARB measurement of Netflix content. Netflix has been notoriously secretive…

WHAT WE’RE TALKING ABOUT

For the eighth consecutive year, we are proud to receive a perfect score of 100 on the Human Rights Campaign's Corporate Equality Index! 🦄🌈💯

We are so proud to receive the “Best Place to Work for LGBTQ Equality” accolade for another consecutive year by earning a perfect 100 rating on the @HRC Corporate Equality Index, alongside several other @PublicisGroupe agencies.

Congratulations to our taboo-breaking, fearless client partners @poulopati and Tanja Grubner from @essity for being honoured as a #FemaleFrontiers in the Brave Brands category via @Campaignmag

https://t.co/SZkU4aZfGW

Our Head of Data and Analytics Leila Seith Hassan shares her thoughts on how and why 2020 will see a "significant rise in data-driven, emotionally focused creativity" via @Campaignmag 👇 https://t.co/ARqJfESiZx

Our CEO @dannibass caught up with @LBBOnline for a '5 Minutes With' interview - from her experiences of imposter syndrome to being "the problem solver's problem solver". Read it here: https://t.co/zizIOCAv7j

The importance of #branding cannot be understated, according to @PublicisMedia's Frank Harrison who offered insights on branding culled from the #MyersBrandEquityStudy. Can the future of branding be predicted? Find out: https://t.co/AZBAl47heb

Congratulations to Amy Lanzi, our North American Commerce Practice Lead, on being named a @CampaignLiveUS #FemaleFrontier 2020 honoree in the "Making Media Matter" category 👏👏👏 https://t.co/1BwIdbl7h3

Google's two-year cookie deadline: are advertisers ready to change? with insights from @Performics UK Paul Kasamias: https://t.co/C8DH5rHZ0A via @campaignmag

Online video and social media will be the fastest-growing advertising channels between 2019 and 2022, thanks mainly to continued increases in consumption on smartphones. https://t.co/WCliyf5pv3 #theROIagency

Our own Frank Harrison, Global Research Lead of the Data Sciences Practice, weighs in on the importance of #branding and shares insights culled from @MediaVillageCom's recently-published #MyersBrandEquityStudy. https://t.co/VKFOb5MuSc

"With more companies experiencing budget growth than budget cuts in the 4th quarter, it seems as though we have started to turn a corner." Dave Mulrenan, Head of Investment here at Zenith shares his thoughts on @The_IPA Bellwether report via @MediatelNews https://t.co/I8e75C1dn1

2020 is an Olympic year in which #sustainability is at the top of the global agenda – our Strategy Director Hannah Gillett takes a look ahead at what this will mean for the #media and #communications that surround the event in this piece for @WARCEditors https://t.co/TXsHCFgWvI

Paul Kasamias talks to @Digiday about Apple's location #data and how the ability to tie users that research online and purchase in store or driving, and measuring footfall for clients has become far more opaque #locationbased https://t.co/y6zgTyH421

Our Chief Digital Officer, Richard Dance, talks about #automation in this piece on @Digiday and how the industry is now recruiting fewer people with arts and humanities skills in favor of individuals with science, technology, engineering and mathematics knowledge. Read more here https://t.co/s7vecDNs9J

.@PublicisGroupe's #CES2020 Trends & Insights report is live here: https://t.co/q5DXI7EWvE. Execs across our org dive into the topics of #personalization, #marketing to the majority, #commerce, #identity resolution, connected #technology, #healthcare & more #PublicisCES

Nicholas Hartofolis, EVP of Nat. Video Investment caught up with @Beet_TV last week at #CES to discuss how the urgency of addressability is leading to new strategies. Check out the video below!

https://t.co/4Qe74KfX7n

Kevin Gallagher, our EVP, Managing Director of Local Investment, recently spoke with @MediaVillageCom regarding the shift to impressions-based measurement for local TV and what it means for the industry at-large. https://t.co/72ei2bgxVe #SparkofLeadership

So proud of and excited for our CEO Lindsay Turner making the shortlist for @Campaignmag's Female Frontier Awards in the 'Champions of Change' category! @FemaleFrontiers 👏🎉 And huge congrats to the other honourees: https://t.co/GiG0fnyxms https://t.co/xbVp5Cnuuj

"Not only do you need courageous leaders to succeed... you need courageous employees." Wise leadership words from Starcom Sweden's CEO Linda Palmgren. @DagensMediaTV has more: https://t.co/20SgEjZKf7