TRENDS AND INSIGHTS


PERSPECTIVES


Publicis Media
May 7, 2020

Mother’s Day 2020: Real-Time Consumer Insights

As we progress in the new normal, consumer behavior has continued to evolve with every shopping occasion. This Mother’s Day, all signs are pointing to a calm celebration at home…
Publicis Media
May 1, 2020

Trends & Insights Live

Trends & Insights Live is Publicis Media’s monthly thought leadership livestream series that explores the latest topics and challenges facing the media, advertising and marketing community. Make sure you are…
Publicis Media
April 9, 2020

How Commerce Powers a Shelter in Place Easter

As the world confronts the global pandemic, all eyes will be on Easter as the first major holiday and shopping occasion for shoppers embracing a “new normal.” Commerce will play…
Publicis Media
March 27, 2020

Commerce + COVID-19: An Evolving Perspective

The COVID-19 epidemic has been a human and economic crisis affecting thousands of people and businesses across the globe. The most affected countries represent almost 40% of the global economy…
Digitas
March 26, 2020

A Very Different Kind of Women’s History Month

Digitas' Julie Whiting reflects on celebrating Women's History Month during a worldwide pandemic. I never would’ve thought that this piece, meant to celebrate Women’s History Month, would need to pivot…
Publicis Media
March 11, 2020

Challenger Brands Summit Recap

This year’s Challenger Brands Summit saw the gathering of brands, agencies and marketers to share the latest and upcoming trends in a world full of innovation and competition. The attendees…
Digitas
February 28, 2020

Trends We’re Tracking: Beauty Goes Digital

The age of the internet has completely changed the way advertisers connect with consumers, and that change has been constant. Top brands in each industry are scrambling to keep up…
Publicis Media
February 27, 2020

Optimization Tips for Your Video Campaigns on Facebook and Instagram

In partnership with MetrixLab and Facebook, Publicis Media Spain published a study identifying the key components that can improve advertising effectiveness for video campaigns on Facebook and Instagram. This 6-month…
Digitas
February 27, 2020

Bringing Your Full Self to Everything You Do

A reflection on Black History Month I’m quickly approaching my five-year NYC anniversary, and one of the things that never seems to get old in this city is the bounty…
Spark Foundry
February 14, 2020

Spark Foundry Bonfire: Hear The Heat

Spark Foundry Bonfire: Hear the Heat How Modern Audio is Reinventing Advertising On February 13, 2020, Spark Foundry's 7th Bonfire event took place at Google NYC. Over the course of…
Publicis Media
February 13, 2020

Upgrading Your Marketing Strategy for Valentine’s Day

Valentine’s Day is here, and it’s easy to turn to marketing strategies focused around traditional gifts such as flowers, chocolates and jewelry. Sure, 9x more flowers than usual are sold…
Digitas
February 6, 2020

Super Bowl LIV: Advertisers Showed Progress on Gender Balance but Stayed Cautious

Nearly half of this year’s Super Bowl audience was women, as evidenced by NFL female viewership at an all-time high in 2019. Representation in this year’s ads increased significantly, with…
Digitas
February 6, 2020

To Think Big, Agencies Must Think Broad

Think big, we are told. Size matters. It’s all about the big idea. Bigger is better. But when it comes to strategy and thinking what does big really mean? And…
Publicis Media
January 31, 2020

Top Publicis Media Executives Share Their Vision for 2020 and the Decade Ahead

Top leaders within Publicis Media were featured in the January 2020 print edition of Anuncíos - a popular Spanish publication among advertisers and agencies. Summarized below are roundups of each…
Digitas
January 22, 2020

The Future of B2B Marketing Is… B2E(veryone)?

As B2B buying trends change, marketers have to evolve their tactics in order to establish emotional connections with their prospects.  There’s no doubt that the B2B marketing landscape is changing…
CES 2020Publicis MediaTrends and Insights
January 13, 2020

CES 2020 Trends and Insights

Another week in Vegas has come and gone. It seems fitting to enter a new year and a new decade at CES, which is the perfect time for us to…
Publicis Media
January 13, 2020

Technology Trends at CES 2020 That Will Matter Most to Brands

Capture Moments CES was a “moment maker” that offered brands the opportunity to leverage technology to establish more meaningful connections with consumers. For example, our client, Delta Air Lines, showcased…
Publicis Media
January 13, 2020

Commerce 2020

With the explosion of IOT, combined with voice enablement, commerce is moving from automation to anticipation. Our ability to predict what consumers need based on their routine behavior will enable…
Publicis Media
January 13, 2020

See All, Reach All: Marketing To The Majority

Census data projects that by 2045, the majority of the U.S. population will be multicultural. While we’ve spent the past decades educating clients and partners about the tremendous purchasing power…
Publicis Media
January 13, 2020

Identity Takes New Meaning at CES 2020

Another week in Vegas has come and gone – and it seems fitting to enter a new year and a new decade at CES; the perfect time for us to…
Publicis Media
January 2, 2020

Give Your Brand a Voice With Alexa Skill

The third largest communications group in the world and a global leader in marketing, Publicis is a recognized expert in communication and content. Publicis is also the regional champion and…
Digitas
January 2, 2020

Started From the Bottom Now We’re Here

The last decade was particularly vibrant for social media. Remember what 2010 was like? Facebook had just surpassed Myspace in unique users with 350 million users. Foursquare had just launched and in…
Publicis Media
December 19, 2019

Commerce Carolling in New York City

As the 2019 Shopping Season comes to a close, the Publicis Media Commerce practice team spent some time visiting holiday retail pop-ups in the NYC area.  A retail “experience” is…
Publicis Media
December 18, 2019

Publicis Media Leaders Forecast 2020 Trends

Top leaders at Publicis Media highlight trends they think will impact the advertising and broader media industry over the coming 12 months. The Future of Data is Decisioning As we…

WHAT WE’RE TALKING ABOUT

Divya Rana, Data Scientist, has written an article on how her team are using working from home as an opportunity to collaborate. Read it on our Data Science team's @Medium account: https://t.co/1Akq4yi4LH

Watch “Market Matters Podcast - Lifting the Lockdown in APAC: How the Digital Marketing Ecosystem Can Bounce Back from COVID-19” on #Vimeo featuring Jason Tonelli, Performics ANZ CEO https://t.co/t9fgJu7PVc

Interested in learning about the new world of sports media? Head on over to our LinkedIn page to watch episode 7 of Trends & Insights Live, streaming NOW: https://t.co/PuUQ2ZhXxE #TrendsandInsights #LinkedInLive

Tune in to our LinkedIn page: https://t.co/oWQsgi4jDF, TODAY at 12PM ET as we go live with @Publicis_SE's Jeff Garrant, @Twitch's Sarah Iooss & @ESPN's Sean Hanrahan for Trends & Insights Live, "The New World of Sports Media." #TrendsandInsights #LinkedInLive

Paid Search Account Director, Luke Stanford and Willis Homden, Owned Media Technical Director have co-written an article on how brands can make the most of Google Shopping's latest move to free listings - published by @PerformanceIN. https://t.co/EjZChpu7Nu https://t.co/OPwXVK168i

Will Facebook Shops dethrone Amazon as Comerce King? Global Commerce Director Stuart Johnston reviews Facebook’s latest announcement and venture into Commerce #theROIagency
https://t.co/fR3IqUFraJ

Olympic gold medallist @SebCoe had plenty to say when he took Alex Haydock-Wilson for a drive... Watch "The Power of Two", the film we created with @LexusUK, as covered by @Campaignmag: https://t.co/q44yUDX9kn

Live now with #IABTHERE, Adam Buhler is discussing the art of the hack[athon] and how it stimulates agency innovation #UnicornSighting

https://t.co/aLf6HqMxhV

In anticipation of Gun Violence Awareness Month, we’re proud to support the Gun Safety Alliance in raising awareness for campaigns from various Gun Safety Prevention organizations including Brady, Everytown, Giffords, March for our Lives and more. Visit https://t.co/NUaRbiw5Az

Congratulations to @StarcomWW and @zenith who were named a Leader and Strong Performer, respectively, in the Forrester Wave: Global Media Agencies, Q2 2020 evaluation. https://t.co/G5CxODB302

On Trends & Insights Live Friday at 12PM ET @Publicis_SE's Jeff Garrant, @Twitch's Sarah Iooss & @ESPN's Sean Hanrahan will discuss "The New World of Sports Media." Tune in live on LinkedIn & follow us: https://t.co/oWQsgilV2f. #TrendsandInsights #LinkedInLive

Mark your calendar for Trends & Insights Live this Friday at 12 PM ET for "The New World of Sports Media" with @Publicis_SE's Jeff Garrant, @Twitch's Sarah Iooss & @ESPN's Sean Hanrahan. Tune in live: https://t.co/oWQsgilV2f. #TrendsandInsights #LinkedInLive

As we enter into Pride Month, EVP/Managing Director, Kim Colweck is working to unite the LGBTQIA+ community and creating more queer visibility across the industry through the help of new organization, movement & platform, ⁦@dothewerq⁩. 🏳️‍🌈 https://t.co/8qpaCgsfhB

Recognized for our “human-centric media solutions,” Starcom has been named a Leader in The Forrester WaveTM: Global Media Agencies, Q2 2020. More here: https://t.co/2nADj984lg

Our Strategy Partner @Whatleydude has written for @TheDrum on Facebook buying Giphy – and how it means more to tech rivals than it does advertisers. Read it here:
https://t.co/o72BMG8Hce

Congratulations to @Digitas and @dunkindonuts for winning the #AdExchangerAward for Best Programmatic Out-Of-Home Activation! https://t.co/cCwThK3Z5s

We are proud to support @DoTheWeRQ in their mission to unite the LGBTQIA+ community across adland; increase queer creativity and representation; and create tangible diversity and inclusion progress in the industry. Read more on @CampaignLiveUS: https://t.co/aoGdkAm5v5

Visit https://t.co/28yGpkFS3T to catch-up on our monthly series, Trends & Insights Live and tune in this Friday at 12 PM ET on our LinkedIn page: https://t.co/oWQsgilV2f for the next episode, "The New World of Sports." #TrendsandInsights #LinkedInLive

How can you go about building an e-commerce offering during COVID-19? Our Strategy Partner @davelowe82 explains in his thought piece for @WARCEditors. Read it here: https://t.co/Qc3sT8xd0S

Absolutely thrilled to have been shortlisted in FOUR categories for our work with @Visa (Tech Innovation Award), @PGUK (Cross-Format Award & New Approach Award) and @SamsungUK (Cross-Channel Award category) #StarcomHX @clearchanneluk @Campaignmag 👏👏 @irisworldwide @Posterscope https://t.co/nV8NpltJXk

Publicis Groupe wins McDonald’s China Media Planning Business - new assignment will be managed by a Power of One dedicated Client Solution. https://t.co/33zZmzLr56

Starcom's Global Chief Strategy Officer Kathy Kline shares her perspective on shifting norms in #media, #technology and #culture and what it means for people & brands. @MediaVillageCom has more: https://t.co/Qa6jZ95Es8

.@ArodSpainMedia + @Forbes_es Thank you for inviting @frvarona, CEO of Publicis Media #Spain, to discuss the current state of #advertising and #media in the latest episode of #ForbesLive. Watch here: https://t.co/6pVWFWxEIk

Managing Partner, Paul Kasamias, talks to @larakiara @Digiday about how the @tiktok_uk ad rank algorithm works. Read the full piece here: https://t.co/Mi94Cou6X9 @PaulKasamias #adrank #tiktok