What would you do if you weren’t afraid? A very loaded question. Skydiving? I’ve conquered that. Take a vacation alone? Check. Be authentically me? That’s a bit more complicated. For the majority of my…
Today’s connected consumer is unpredictable, messy and awash in contradictions. We love our devices and want them to enhance our experiences in increasingly exciting ways. Culturally, there’s a growing consciousness…
Consumers are constantly signaling their intentions through a variety of digital channels, and this behavior is only accelerating. By tapping into these signals, brands can uncover consumer needs, expectations and…
Amidst the meltdowns of Sears, Toys-R-Us and Brookstone, formerly online-only startups like Casper, Warby Parker and UntuckIt are quickly expanding into the thousands of empty spaces left behind. And at…
Orchestrated success: connect the dots or lose your way
Scott Donaton, Global Chief Creative and Content Officer, Digitas, and Andrew Carlson, Co-Chief Creative Officer for Digitas NA, discuss importance of anticipation, orchestration and integration when it comes to creating…
In the latest issue of @ArabAd_mag, @PublicisMedia MENA Chairman @AlexSaber1 talks about the #trends that will shape the communications industry in 2019.
You can read his inspiring and insightful article here:
Powering on with Power of One: Massive hat tip to our PG One team for being shortlisted for Agency Team of the Year as part of @Campaignmag Media Awards...https://t.co/9ct9kDwpDr @CxMediaAwards @Campaignmag @PublicisGroupe
Join us & @ANAmarketers on 2/20 to discuss our “Brand Loyalty vs. Virtual Voice Assistants” study. Webinar led by Jenna Sheeran SVP/Search Marketing.
Register here: https://t.co/gxoINZEhSY.
Open to ANA members only.
.@VerizonMedia_UK, in partnership with Spark Foundry and The Department of Culture and Tourism of #AbuDhabi, has developed a #VR, 360 video looking to drive visitors to the region https://t.co/a8ORwHE5Og
Our client, QVC, has started to transition further away from its old-school TV roots and is becoming a leading digital commerce destination. With this new change, they asked us to help with a brand makeover. Read more here: https://t.co/98jNo7MlXO
Our CEO, Steve King, shares insight into the latest tech innovations, the evolving agency model and driving consumer engagement in a Q&A with @ANAmarketers ahead of his session at the 2019 #ANAMedia Conference in April https://t.co/pRIDfHPiTg
Starcom's Kelly Kokonas, EVP of Global Data Strategy, Technology & Analytics talks global media trends with @ebmoss @MediaVillageCom and @eMarketer. Thanks for having us on your podcast! Listen here: https://t.co/XRIZOcnY3l
Consumers are inclined to believe what they see, not what they read, according to new research from The Intent Lab, a research partnership between Performics and Northwestern University. https://t.co/xeM4g6ugc9
Which countries consume the most print? How can brands leverage smartphones for advertising? @PublicisMedia @eMarketer unpack the new #GlobalMediaIntelligenceReport. @InsiderInSites #podcast w/ @mossappeal #OnTheVillage https://t.co/Ghsj7fwmML via @MediaVillageCom
Authenticity, sustainability and consumer confidence are just a few of the media trends we can expect to see this year, says Danielle Baker, Strategic Insights Director @Zenith_Media_UK https://t.co/txloTtQ7Bz
Congratulations #MauriceLevy, @AnneFinucane John J. Donner, Michael E. Kassan, Bill Koenigsberg @horizonceo , @IamDebraLee, @IndraNooyi and Hector J. Orci for their induction into the 70th Annual Advertising Hall of Fame by the @AAFNational Read:https://t.co/mjGb1n5veo