TRENDS AND INSIGHTS


CES 2019 Trends and Insights

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PERSPECTIVES


Digitas
February 14, 2019

What Would You Do If You Weren’t Afraid?

What would you do if you weren’t afraid? A very loaded question. Skydiving? I’ve conquered that. Take a vacation alone? Check. Be authentically me? That’s a bit more complicated. For the majority of my…
Publicis Media
February 12, 2019

5 Ways to Connect With Consumers in the Esports World

The human attention span is now eight seconds, less than that of a fish. Couple this with the rise of ad blockers, multiscreen viewing and a tl;dr culture. How can…
Digitas
February 11, 2019

5 Social Media Trends That Matter in 2019

Social media marketing is an ever-moving target that has grown at a rapid pace. In as little as six years, it’s found a permanent place within marketing plans. But as consumer…
Digitas
February 6, 2019

Trends Worth Tracking: Smaller Steps Toward a Bigger Outcome

The Truth 2019 means New Year New You, right? Well, if you are already saying that 2020 will be your year don’t worry, you aren’t alone. 80% of resolutions fail…
Digitas
February 4, 2019

Super Bowl LIII: Advertisers Stayed Cautious, but Got Social

These are the ads that challenged stereotypes. Nearly half of this year’s Super Bowl audience was women, and representation increased significantly. The past 2 Super Bowls featured nearly 2.5x as…
Digitas
January 25, 2019

Legacy Retail Needs a Reinvention

How Legacy Retailers Can Evolve to Compete against D2C Disruptors  Skeptics have been predicting the end of retail as we know it for nearly a decade now. We’ve all seen…
Digitas
January 22, 2019

Voice Search Is Replacing Keyword Data

As more people buy voice-enabled devices, adoption of voice search is set to rise with some even predicting that it will replace text as the primary means of searching --…
Digitas
January 15, 2019

Regaining Consumers’ Trust in Technology

Trust.  It’s the currency of the digital age, ambient in every online interaction, but becoming ever more tenuous as the embrace of technology grows tighter. Last year, public trust in…
Digitas
January 14, 2019

CES 2019: Wellness Redefined for Marketers

As marketers, we often view the conversations we have with our customers through Maslow’s “Hierarchy of Needs”—his motivational theory that as humans we all have basic needs, psychological needs, and…
Publicis Media
January 14, 2019

5G: the most essential ingredient of the 4th Industrial Revolution

Richard Hartell, Global Practice Lead, Strategic Studio, Publicis Media, talks to the Drum about why 5G is a key ingredient in the 4th Industrial Revolution, making it as important as…
Publicis Media
January 14, 2019

Six Key CES Trends Driving the Future of Marketing

It can be difficult to process all the companies and electronics on display in Vegas during the second week of January. My approach to exploring the show booths was looking…
Publicis Media
January 14, 2019

The New Commerce Reality

The shopper is more empowered and connected than ever. CES 2019 showcased more ways for consumers to create a perfect, connected human ecosystem that suits your every need with smart…
Digitas
January 14, 2019

Actionable Steps for Brands Post CES 2019

Many marketers leave CES with two overwhelming feelings: 1) guilt over broken New Year’s resolutions for healthy eating and exercise and 2) confusion over how to act in a meaningful…
Starcom
January 14, 2019

Tech Keeping Our Well Being in Check

Today’s connected consumer is unpredictable, messy and awash in contradictions. We love our devices and want them to enhance our experiences in increasingly exciting ways. Culturally, there’s a growing consciousness…
Spark Foundry
January 14, 2019

Auto Bridging Physical World with Digital Experiences

The digitalization of the car is the next frontier, with seemingly unlimited investment from auto manufacturers and software developers alike. The race is on for ownership of the smart vehicle…
Performics
January 14, 2019

Moving from Demographics to Intentions

Consumers are constantly signaling their intentions through a variety of digital channels, and this behavior is only accelerating. By tapping into these signals, brands can uncover consumer needs, expectations and…
Digitas
January 12, 2019

XR: The Next Connected Age of Personalization

CES 2019 marks the end of a decade packed with technology innovation that has brought change to our everyday lives both good and bad. In these 10 years, the way…
Publicis Media
January 11, 2019

What a skeptic thinks you can learn from CES

Tom Goodwin, Head of Innovation, Zenith, cites digital serenity, modular upgrades to older devices and tech empowering the fragile and vulnerable to be among some of the top trends coming…
Digitas
January 11, 2019

Why B2B Brands Should Pay Attention to CES

Why would a Business to Business brand ever attend the Consumer Electronics Show? I’m asked this question by my clients every year, and this year did not disappoint. Here are…
Digitas
January 11, 2019

Retailers Who Adopt AI are Poised for Success

Amidst the meltdowns of Sears, Toys-R-Us and Brookstone, formerly online-only startups like Casper, Warby Parker and UntuckIt are quickly expanding into the thousands of empty spaces left behind.  And at…
Starcom
January 10, 2019

Consumer desire lines will shape the intersection of technology and experiences

John Sheehy, Global Brand President at Starcom, writes about looking beyond the tech at CES to understand how and where it intersects with human experiences and consumer motivations - or…
Digitas
January 10, 2019

Actionable Steps for Brands Post CES 2019

Many marketers leave CES with two overwhelming feelings. First, a sense of guilt over all those broken New Year’s resolutions about healthy eating and exercise, and second, confusion over how…
Performics
January 9, 2019

3 ‘Vs’ of the future – voice, visual, and video – take center stage at CES

Esteban Ribero, SVP Planning & Insights, Performics, discusses with the Drum his perspective on how the 3 'Vs' of Voice, Visual and Video will impact marketers and the future of…
Digitas
January 8, 2019

Orchestrated success: connect the dots or lose your way

Scott Donaton, Global Chief Creative and Content Officer, Digitas, and Andrew Carlson, Co-Chief Creative Officer for Digitas NA, discuss importance of anticipation, orchestration and integration when it comes to creating…

WHAT WE’RE TALKING ABOUT

Publicis Media's Yale Cohen & Shelley Pinsonneault share thoughts on what #Blockchain can help achieve today and in the long term via @MediaPost: https://t.co/gOtiJNM9mW

In the latest issue of @ArabAd_mag, @PublicisMedia MENA Chairman @AlexSaber1 talks about the #trends that will shape the communications industry in 2019.
You can read his inspiring and insightful article here:
https://t.co/f56dF7c2PA

Powering on with Power of One: Massive hat tip to our PG One team for being shortlisted for Agency Team of the Year as part of @Campaignmag Media Awards...https://t.co/9ct9kDwpDr @CxMediaAwards @Campaignmag @PublicisGroupe

Join us & @ANAmarketers on 2/20 to discuss our “Brand Loyalty vs. Virtual Voice Assistants” study. Webinar led by Jenna Sheeran SVP/Search Marketing.
Register here: https://t.co/gxoINZEhSY.
Open to ANA members only.

Property portal Ohmyhome picks Publicis Singapore and Performics as AOR https://t.co/vA7Cs6WjPZ via @MumbrellaAsia

Head of Gaming & Esports @PublicisMedia @Chad_DeLuca shares 5 powerful ways to connect with consumers in the world of esports (via @Adweek): https://t.co/JIDP42XSu9

.@VerizonMedia_UK, in partnership with Spark Foundry and The Department of Culture and Tourism of #AbuDhabi, has developed a #VR, 360 video looking to drive visitors to the region https://t.co/a8ORwHE5Og

Our client, QVC, has started to transition further away from its old-school TV roots and is becoming a leading digital commerce destination. With this new change, they asked us to help with a brand makeover. Read more here: https://t.co/98jNo7MlXO

Small habits make for big changes. See how brands are helping consumers stay on track with their #NewYearsResolutions: https://t.co/pCNpiqnSNf. #VeraTrends

Our CEO, Steve King, shares insight into the latest tech innovations, the evolving agency model and driving consumer engagement in a Q&A with @ANAmarketers ahead of his session at the 2019 #ANAMedia Conference in April https://t.co/pRIDfHPiTg

With a 10% growth in ad spend in 2018, search is a behavioural-insights goldmine for brands: https://t.co/oGl6LASEJ1 #theROIagency

Images feed search more than text, study by @performics and @MedillSchool finds https://t.co/kXJwn1OaWc @lauriesullivan

Starcom's Kelly Kokonas, EVP of Global Data Strategy, Technology & Analytics talks global media trends with @ebmoss @MediaVillageCom and @eMarketer. Thanks for having us on your podcast! Listen here: https://t.co/XRIZOcnY3l

Consumers are inclined to believe what they see, not what they read, according to new research from The Intent Lab, a research partnership between Performics and Northwestern University. https://t.co/xeM4g6ugc9

Hulu on-screen banner ads: yay or nay? Thoughts from @ScheveK, SVP/Media, in this @Digiday article here: https://t.co/7emMh6Tkhg. https://t.co/bEMfHv561I

Incase you missed Colleen Hotchkiss on the #MPForecast panel, the livestream from the event is now available to watch! #theROIagency https://t.co/JeI6fQ6p0u

Nicole Whitesel, SVP of Enterprise Strategy, shares her thoughts on ad frequency issues in the connected TV space. (via @Digiday)

Which countries consume the most print? How can brands leverage smartphones for advertising? @PublicisMedia @eMarketer unpack the new #GlobalMediaIntelligenceReport. @InsiderInSites #podcast w/ @mossappeal #OnTheVillage https://t.co/Ghsj7fwmML via @MediaVillageCom

Publicis Groupe empowering 80,000 Creative Minds, Connected w/ AI, Sprints Video Learning, Education on Demand, Leadership LAB #publicisgroupe

https://t.co/ZMEa5JT7px

Authenticity, sustainability and consumer confidence are just a few of the media trends we can expect to see this year, says Danielle Baker, Strategic Insights Director @Zenith_Media_UK https://t.co/txloTtQ7Bz

Subscription services are a need-to-have for consumers to stick around. Download our study "The Subscriber's Dilemma" to learn more: https://t.co/39c7z1sQ3M. #Vera #TrendsWorthTracking

This is going to be a superb event from our NextTECHnow team - who find emerging ad tech start ups and connect them to live client briefs...#NextTECHnowSummit

The Starcom UK team hosted a thoughtful and insightful 'A Look to the Future' event this morning for clients and partners alike...

Congratulations #MauriceLevy, @AnneFinucane John J. Donner, Michael E. Kassan, Bill Koenigsberg @horizonceo , @IamDebraLee, @IndraNooyi and Hector J. Orci for their induction into the 70th Annual Advertising Hall of Fame by the @AAFNational Read:https://t.co/mjGb1n5veo

Beet Video: For Media Buyers, 2019 #OTT Means Taking Risks & Streamlining: @PublicisMedia ’s Nicole Whitesel https://t.co/zeHWYXhVZO