PERSPECTIVES


Publicis Media
September 18, 2017

When Content Marketing Turns Smart

Marketing automation has given the industry a new way to leverage insights to continually personalize content. Technology continues to enable creativity, allowing content to be more agile, relevant and effective...
Publicis Media
September 18, 2017

Six Discoveries from Start-Ups

360 ̊ VIDEO IS A PRACTICAL FIRST STEP TO VR Cost and complexity remain barriers to entry for most brands using VR to engage consumers. Emerging 360̊ solutions like Blend...
Performics
September 18, 2017

The Changing Landscape of Brand Discovery

Over the past years, we’ve observed the trend of brand discovery behaviors moving far beyond the traditional search engine box to direct commerce marketplaces like Amazon, Walmart, Tmall.com, Souq.com and...
Publicis Media
July 28, 2017

Beyond the Cookie

To build powerful relationships with consumers, marketers must have a strategy based on consumers' motivations and needs, across channels and devices. The challenge is harnessing the massive volume of data...
Blue 449
June 28, 2017

Bold Brand Stewardship in the Age of Uncertainty

In a complex world, brands face challenges in building strong relationships and maintaining authenticity. To build and keep trust, brands must focus on an open source approach to partnerships and...
Zenith
June 28, 2017

Learnings from Cannes that Will Drive Brand Growth

Cannes saw the themes of data-driven marketing and reimagining creativity once more at the forefront of many seminars and discussions. For every advocate of machine learning, there was an evangelist...
Publicis Media
June 28, 2017

Virtual Reality: The Shift to Story Immersion

Virtual reality (VR) is quickly expanding from game -based content to news, drama, documentaries and even comedy, powered by a new generation of film- makers. At Cannes, I hosted a...
Performics
June 28, 2017

Performance-Powered Creativity

What’s a performance marketing agency doing at a creative festival like Cannes? The fact is that performance and creativity are coming together in a big way—so much so that data...
Publicis Media
June 28, 2017

Takeaways from Publicis Media’s Transform Summit

This year at Cannes, Publicis Media celebrated the true meaning of Brand transformation bringing together brave leaders who are embracing disruption. Participants, including singer-songwriter Halsey, radio/TV host Ryan Seacrest, storyteller...
Starcom
June 28, 2017

The Power of the Story: Lessons from Ira Glass

Ira Glass is one of today’s most iconic storytellers. The creator, host and producer of the award-winning public radio show “This American Life,” along with his podcast series “Serial,” among...
Spark Foundry
June 28, 2017

Inside the Creative Effectiveness Jury

Last week, my fellow jurors and I debated work that would set the industry standard for creative effectiveness. We identified several key principles present in work that captured our imaginations...
Performics
June 22, 2017

President Macron: France needs to become a startup nation

Without Silicon Valley’s startupculture, major companies like Google, Facebook, Twitter and Snapchat would likely never have existed, nor would they have changed the advertising industry and billions of lives in...
Performics
June 22, 2017

The Age of Intelligence

Viva Technology is the place where startups and global digital transformation leaders meet to build strong partnerships and accelerate innovations in technology.The second edition of VivaTech was all about the...
Publicis Media
June 22, 2017

Robots at VivaTech

VivaTech delegates were immediately greeted by a group of friendly helpers, able to tell you the time and location of any session, take surveys and gather feedback on events; along...
Publicis Media
June 22, 2017

How the Internet of Everything and AI will transform mobility and our cities

“Big Data was yesterday – IOT and AI are eating the world.” - Johann Jungwirth, Chief Digital Officer at Volkswagen Group The interdependency of the Internet of Everything (IoE) and...
Publicis Media
June 22, 2017

VR is at a tipping point and needs to focus on creating richer experiences

VR as a source of entertainment is a no-brainer, from virtual sky diving to being an X-factor judge. But it’s now at a tipping point. We need to move away...
Performics
June 22, 2017

Will VR break out of entertainment and gaming?

The development of Virtual Reality technology is moving forward at pace, but are entertainment and gaming the only industries that will use this technology? What are the main trends of...
Blue 449
June 22, 2017

The Beginning of the Learning Curve

Unsurprisingly, no one at VivaTechquestioned Artificial Intelligence’s potential impact on our daily lives, however there is some doubt about how or when it will actually happen. For instance, the sheer...
Publicis Media
June 22, 2017

Discovering Artificial Intelligence through application

As the most prevalent topic of discussion throughout VivaTech, AI has proved to be the hero of the year, regardless of industry or sector. We took a look at the...
Starcom
June 22, 2017

Artificial Intelligence has always been at the heart of technology

With Alan Turing’s Enigma came the dawn of Artificial Intelligence which has been at the heart of computing science ever since. Since then, computers have increased their capabilities to calculate...
Blue 449
May 11, 2017

Trends from the Festival of Media: Simplicity, Basics, Flexibility & Metrics in the Spotlight

Given Festival of Media’s “demystify the new world order” theme, one could be forgiven for expecting a big reveal. While the reality was less dramatic, it was certainly pragmatic and...
Publicis Media
March 16, 2017

Content Tunnel Vision

Another hot topic, on the streets and in the sessions, was the role of algorithms and curation in spreading news (especially fake news). Do consumers have content tunnel vision? Content...
Publicis Media
March 16, 2017

The Shift To No Screens

The fight against screens certainly heated up at SXSW, as many believe that removing the screen is the best way to stop people from constantly staring at our phones. However,...
Publicis Media
March 6, 2017

Business Transformation Predictor Paper

Publicis Media's Business Transformation Predictor canvasses the views of 1,800 global consumers and 750 C-suite executives to predict how business will transform over the next five years. This predictor research...

WHAT WE’RE TALKING ABOUT

Huge congratulations to @addy22, our President of Digital Investment & Global Partnerships, on being named a 2017 Agency Innovator by The Internationalist! https://t.co/C5lwnROas7

#ICYMI Steve King, CEO, discusses the year ahead in media and his view on how Publicis Media is delivering on Trust, Talent & Transformation as an agency of the future with @brianwieser at #IP2018 https://t.co/tW9pHnVRvY

We're delighted to announce Hamid Habib as our new UK managing director - you can read the full announcement via @Campaignmag https://t.co/47Ldi0LjP2

Fantastic work @ZenithIndia1 and @TanmayMohanty - the agency has grown almost 100% in the last 3 years! This year, they're banking on its new product ROI+ along with AI and its technical expertise to achieve growth targets #TheROIagency https://t.co/eFqR9WKevQ

.@steveparkersmg, CEO of @PublicisMedia Middle East says 2018 will be the year agencies and networks turn to interdependency to unlock growth via @CampaignME https://t.co/CV4n5385Rg

Congratulations to our CEO @SeanCsays for being named a 2017 Agency Innovator by The Internationalist! https://t.co/rAQlxghM5m

The use of AI techniques is now a reality in the media industry, and will soon become a necessity. We look at how AI can be used to tailor content, products and services to the benefit of both brands and consumers - read more: https://t.co/ndXTVghEnJ #theROIagency

Duncan Parfitt, MD #blue449Sydney talks about his highlights of 2017 https://t.co/RdvZ02JbBZ

.@performics launches @amazon ad business https://t.co/xOnfv9RcGE @lauriesullivan

Zenith USA CEO @SeanCsays talks to @LinkedIn #AgencyVoices: "Whereas I don't believe in full service agencies, I do believe in full service holding companies." #PowerOfOne @PublicisGroupe https://t.co/L8sW2Bro4I

Jody Stranger @Starcom_UK @StarcomWW shares her thoughts ahead of judging the #WMAwards18 - The Possibilities are Becoming Endless | World Media Awards @LBBOnline @loudmouthtweet #contentmarketing https://t.co/OhdnvMp5uO

Performics Launches Amazon Advertising Bid Strategy, Auction Insights & Analytics Platform to Speed Optimization & Increase Sales: https://t.co/1raVgTHw9M

Let's head to Singapore for 24 Hours With… Starcom’s Ian Loon https://t.co/YzewzA4jRW via @MumbrellaAsia

Read: Blue 449 Sydney's Head of Strategy and Planning, Zara Cobb, shares her media moments of 2017 including best event, top TV show and hot topic of the year. https://t.co/0ZEd9bOxEW
#449Time

The future of marketing is audiences and experiences. Learn how Performics and @SparkFoundryUSA are capitalizing with @4Cinsights: https://t.co/c37E7dg9K0

We're honored to have our EVP & Head of Innovation @tomfgoodwin included in The Drum's lineup of regular contributors. Be sure to check out his latest thoughts on the marketing industry and innovation each month https://t.co/PlOHI3b2Lr

“Our creative fits and enriches in all of the places it exists,” EVP/Chief Content Officer Eric Levin on how Spark’s Content Team is disrupting traditional models to better engage consumers. Read more @MediaVillageCom https://t.co/y541BxKVNt

How are new campaigns reaching consumers in more emotionally-charged but cost-efficient ways? Eric Levin, Chief Content Officer of @SparkFoundryWW, a @PublicisMedia brand, describes how companies like @iHeartMedia are making it work https://t.co/fVuXG8rtII

Our EVP and Head of Innovation @tomfgoodwin shares his thoughts on voice technology's potential for brands and advertisers in this @adweek article: https://t.co/aLU5QSaDFv

#ICYMI Go behind the scenes of the #ForeverYoung wishes to see how the video was made. https://t.co/jBsRZRXkJT

We're proud to have Zenith's own @SeanCsays and @tomfgoodwin participating in @LinkedIn's #AgencyVoices Program. https://t.co/fnmUkEIIeo

Advertising agency execs including @Shamberg from Performics discuss the future of marketing, advertising, and agencies in LinkedIn's #AgencyVoices program. @SeanCSays https://t.co/IXbK14sAd6 via @LinkedInMKTG

Performics and Northwestern University’s Intent Lab Releases First Retail Brand-Level Digital Satisfaction Index™ (DSI), Comparing Shopper Satisfaction for Lululemon, H&M and Gap: https://t.co/LMZMiYx3jI

How to attain digital satisfaction in retail, with insights from Esteban Ribero, Performics SVP of Planning & Insights: #OnTheVillage @MediaVillageCo https://t.co/iF8GcktYyI via @MediaVillageCom