TRENDS AND INSIGHTS


PERSPECTIVES


Blue 449
June 17, 2019

Measurement Priorities: The Agency Perspective

As the marketing industry continues to expand over multiple channels and devices, measurement companies, technology vendors, and media sellers attempt to solve for gaps in cross-media measurement. Currently, a gap…
Digitas
June 11, 2019

Apple Doubles Down on Privacy, iPad, Mac, & More at WWDC 2019

Apple focuses on software every year when it unveils its forthcoming upgrades at its Worldwide Developers Conference. This year’s installment of the WWDC featured more hardware than usual, but still…
Digitas
June 11, 2019

Peter Field on Brand Building in the Digital Age

CHICAGO, IL -- Renowned author, strategist and marketing consultant Peter Field presented “Brand Building in the Digital Age” to an exclusive Digitas audience hosted by David ‘Chizzy’ Chriswick, SVP Strategy,…
Publicis Media
June 5, 2019

Publicis Media Becomes First Holding Company to Receive TAG “Platinum Status” Designation

On Friday, May 31st, 2019, Publicis Media became the first holding company to achieve Platinum Status from the Trustworthy Accountability Group (TAG). Companies can earn TAG Platinum Status by undergoing…
FutureXPublicis MediaTrends and Insights
May 31, 2019

FutureX Live Recap 2019: Our Top 1O Trends for the Next 10 Years

FutureX Live Recap 2019: Our Top 1O Trends for the Next 10 Years We sit at a crossroads. The ever-accelerating evolution of technology is changing the way we live, work…
StarcomVivaTech
May 31, 2019

Insights from VivaTech 2019: The Politics of Innovation

More than 100,000 people recently gathered in Paris for Viva Technology, Europe’s rendezvous for startups and leaders to celebrate technology innovation. Viva Technology 2019 had all of the exciting innovations…
NewfrontsPublicis MediaTrends and Insights
May 30, 2019

NewFronts 2019: Trends & Insights

NewFronts 2019: Trends & Insights The NewFronts are a week-long, multi-billion-dollar marketplace packed with the world’s biggest publishers, the best storytellers, and the ad industry—all gathered to focus on the…
Digitas
May 15, 2019

Google Marketing Live 2019: Machine Learning & Mobile-1st Innovations

Showcases a continued focus on machine learning and mobile-first innovations to not only improve user experience, but to help advertisers navigate the digital revolution happening all around usMachine Learning. Privacy.…
Digitas
May 10, 2019

Trends Worth Tracking: Charitable Giving, Business Edition

  Digitas, The Connected Marketing Agency, is dedicated to uncovering trends worth tracking on industry topics like car buying, cord cutting, and more under its intelligence hub, Vera. Truth Gone…
Digitas
May 9, 2019

Private Social Media is Not a Wave. It’s the Tide.

Since its inception, social has been a medium centered on human interaction between friends, family, classmates, and other close circles. Over time, these circles grew to encompass business, celebrities, and…
Digitas
May 7, 2019

The Next Wave of Augmented Reality Will Change Content Forever

  How we consume content has changed drastically over the last ten years. What we watch, how we learn and how we discover was once confined to books, movies, TV…
Publicis Media
May 6, 2019

F8 2019 Key Takeaways

F8 is Facebook’s annual 2-day conference where developers and businesses explore what’s next in technology. This year, in addition to product announcements, Mark Zuckerberg’s keynote on Day 1 noted that…
Digitas
May 3, 2019

F8 2019: Find Your Tribe with Facebook Groups

With the theme of this year’s F8 centered around “The Future is Private,” it’s no surprise that Facebook Groups were a main topic throughout the 2-day conference. In fact, FB5…
Digitas
May 3, 2019

F8 2019: What If Facebook Was Built Around Messenger?

Mark Zuckerberg opened this year’s Facebook Developer Conference by plainly declaring, “the future is private.” And while this position has provoked some rightful skepticism, the rest of the F8 event certainly…
Digitas
May 1, 2019

Google Cloud Next ’19

S Google Cloud CEO Thomas Kurian’s vision was on full display at the Moscone Center in San Francisco in April, at Google Cloud Next ‘19. 37,000 attendees from around the…
Digitas
April 24, 2019

Pinterest’s Big IPO

Pinterest went public last week at a $10 billion valuation. The news is not a surprise for the visual discovery platform that launched in 2010. However, despite a growing user…
Digitas
April 5, 2019

Two Truths & a Lie: Demystifying the MarTech Stack

If you were to ask any marketer about the MarTech Stack, they might cringe and throw their hands in the air in frustration. Many marketers find the MarTech landscape confusing…
Digitas
April 4, 2019

Data compliance: Unlocking the tech

Data protection is everyone’s responsibility. We’ve heard this line time and time again. CIOs, CPOs, and CMOs have this top of mind, especially in the current climate of GDPR, CCPA,…
Digitas
April 4, 2019

Why CXM is the Foundation for Multi-Channel Experiences

The world is full of buzz words, especially in digital marketing, but one that's been out there for 10+ years is CXM (aka 'Customer Experience Management') and it still holds…
Spark Foundry
April 4, 2019

Bonfire Client Summit: A Peek Behind the Curtain

IN THIS POST THE TL;DR THE BRAND STAYS IN THE PICTURE YOU CAN’T SPELL CONTENT WITHOUT CULTURAL FLUENCY THE BRANDED CARPET REALLY REAL REALITY I SEE YOUR SCREEN, AND I…
Digitas
April 3, 2019

Adobe Experience Platform: A Stronger Customer Connection

A high-quality customer experience is essential for brands to strengthen relationships with their customers. Per Forrester, “on average, customers who have a high-quality experience are 2.7 times more likely to keep…
Digitas
March 28, 2019

Changes in Content Consumption as a Result of Cord Cutting

The Truth Every day it seems like another TV show is trending—co-workers chattering about the latest season finale, or a new true crime documentary. This evolving landscape of TV &…
Publicis MediaSpark FoundrySXSW 2019Trends and Insights
March 26, 2019

S(PARK)XSW Trends & Insights

SOUTH BY SOUTHWEST The SXSW Interactive festival brings together cutting-edge technologies and digital creativity from a plethora of experts, brands, agencies and organizations. With more than 35,000 attendees from nearly…
Digitas
March 15, 2019

My Journey: Becoming a Leader

This is a reflection on my journey to the leadership position I’m in today. I’ve always had the drive to succeed as a strong figure not only in my career,…

WHAT WE’RE TALKING ABOUT

Massive congratulations to our @essity teams in the UK, Sweden and the rest of the Nordics for their brilliant and brave work on #VivaLaVulva #theROIagency 👏🏼 👏🏼 👏🏼 https://t.co/VKJdf0klLp

That's a wrap! A BIG thank you to all of our clients and partners who joined us this week for #PMPopUp at #CannesLions, celebrating the world's best in creativity and exploring the endless opportunities that lie ahead.

So excited to see Spark Foundry’s, Shula Sinclair, Global Head of Strategy bring the heat at the #CannesLions2019 Round table hosted by @Facebook and @CampaignMedia. Check out their discussion @Campaign: https://t.co/fiwuyctSSS

In partnership with @Campaignmag, earlier this week we gathered marketing executives from top brands for a roundtable discussion to share influencer marketing best practices and the challenges they are facing. https://t.co/cqtjqPhGWS

As @Cannes_Lions winds down, Nickie Scriven, CEO at Zenith Australia, shares insights and highlights from inside the Media Lions jury room #theROIagency #CannesLions2019

via @AdNews https://t.co/Gt4eW966XF

"Today’s award-winning creative work is not married to a single platform, rather it embraces modern, omni-channel strategies to engage with consumers throughout their omni-channel journey," say Jeff Wolfe & Eric Levin @SparkFoundryWW

Replay our last @LinkedIn livestream to hear from some of our rising stars about their first @Cannes_Lions experience: https://t.co/85Z4FN0nCx #PMPopUp #CannesLions #LinkedInLive

Starcom's Global CXO Bohb Blair shines light on cultural shifts of maturing platform providers and the implications for brands: “We must all remember the often invisible layer of humanity powering them."
https://t.co/9KdLgefx5q

Very excited to announce that we have been awarded 2nd place for Media Network of the Year award at this year's @Cannes_Lions - see here on @Campaignmag: https://t.co/TRqdFmV4LJ

Reflecting on a week of inspiration and creativity seen @Cannes_Lions this week with @Digitas and @StarcomWW @ Pinterest Beach at Carlton Pier #PMPopUp #CannesLions #FeelingInspired

Learning how to capture attention in an era of new creativity with @MSAdvertising,@LinkedInMktg, and our own Richard Hartell. Watch live: https://t.co/bbS6eOpTqH #PMPopUp #CannesLions #LinkedInLive

Live now on @LinkedIn at @Cannes_Lions, some of our rising leaders from @Performics @Zenith & @Moxie discussing their first experience at the festival. https://t.co/85Z4FN0nCx #PMPopUp #LinkedInCannes #CannesLions #LinkedInLive

👀 who was found at #CannesLions! 📸 L to R: Zenith USA’s Annie Taylor, @PublicisGroupe’s CEO Arthur Sadoun, @PublicisMedia’s CEO Steve King & @MoxieUSA’s Alexa McGriff.

Spark Foundry’s @BethYoReilly, EVP managing director of media strategy, sat with leaders in the #FQLounge to discuss the new norms of work-life integration. Watch the livestream here: https://t.co/iXHh0jjfur #SparkofLeadership #CannesLions https://t.co/5t8yABnFMP

Check out what Apryl Casale from @Sundaysky and @JennySchauer from @Digitas have to say about the #data #driven #video landscape and how it can help grown your #brand https://t.co/zmhxxC7EZV #IABforBrands #IABVideo

.@unity3d raises a glass to the power of immersive experiences over cocktails and demos @ the Unity Cabana #PMPopUp #CannesLions

Missed today's #LinkedInLive chat with @Digitas @StarcomWW and @SparkFoundryWW? You can replay it here: https://t.co/bgV3ijKz7h #PMPopUp #LinkedInCannes #CannesLions

Helen Katz of Publicis Spine, and member of Project OAR's measurement sub-group, and Yale Cohen of Publicis Media Exchange comment on how Project OAR will advance addressable TV via @Digiday https://t.co/QjBbkWZgWR

. @JoeReinstein the Global Growth Officer of @performics is answering @Campaignmag ‘s questions around data and its impact on creativity. #CannesLions @PublicisMedia #PMPopUp

Change is hard. It’s uncomfortable. So here are the key reasons/insights you can take home from #CannesLions on why you need to change “now”! And how intent-based marketing can fuel your creative! @performics @PublicisMedia https://t.co/Fb494IXdYD

It’s always great to hear @briancooley tells us what technology we should pay attention to and what is just a fad. cc @smclaudio @CBSi #PMPopUp #CannesLions

Brunching and discussing how sound connects people across voices, music, technology, creativity and culture with @TacoBell, The Dope Labs and @Spotify #PMPopUp #CannesLions #spotifycannes

Tune in - We’re live from @Cannes_Lions with @SparkFoundry, @Digitas and @Starcom discussing award-winning work. https://t.co/bgV3ijKz7h #PMPopUp #CannesLions #LinkedInCannes #LinkedInLive

Missed our #LinkedInLive chat with Jodi Robinson, President, @Digitas NA and @dunkindonuts CMO @TonyWeisman? You can replay it here: https://t.co/C4h90i4XIz #PMPopUp #LinkedInCannes #CannesLions