VR AIMS FOR MASS ADOPTION
Wireless and all-in-one VR headsets will push the next wave of VR adoption. With easier access, simpler designs and greater mobility, VR use will increase and consumers will crave content experiences.

Implications for brands: With the emergence of stand-alone headsets, brands will soon have more scale to reach consumers through VR.

EMERGENCE OF AR
With the launch of Apple’s ARKit and Google’s ARCore, most new smartphones have full AR capabilities offering branded digital content far beyond today’s filters, lenses and gimmicky masks.

Implications for brands: Leverage digital assets, and more importantly look to digitize their physical products to implement within the pending boom of AR platforms and experiences.

CONSUMERS CONTROL HEALTH INSIGHTS
Wearables provide unique opportunities for brands to understand health insights and provide additional care, products or even lifestyle improvement tips.

Implications for brands: Utilize unique data points to more precisely target consumers with the right products, care and/or support

VOICE CONTROL RULES ALL
CES showcased thousands of smart devices integrated with smart assistant functionality, allowing consumers to seamlessly control and operate with a few voice commands.

Implications for brands: Strategize and develop smart integrations with these devices to meaningfully connect  products, offerings and utilities to these systems.

CONNECTED & SMARTER COMMUNITIES
New smart security systems offer aggregated data to share with communities, law enforcement and insurance companies for real-time insights and proactive alerts.

Implications for brands: Use this data to better understand audiences and collective behaviors in specific communities, as well as inform dynamic content, messaging and add a unique data set on top of programmatic opportunities.

BLOCKCHAIN & BRANDED CRYPTO
Kodak announced KodakCoin, to help photographers utilize blockchain to control and track the usage of intellectual property. More importantly, it provides payment and royalties in the form of KodakCoin, if their images or content are used.

Implications for brands: Media-focused blockchain services offer secure and transparent methods to distribute content and manage user data while eliminating fraud.

Author: Andrew Klein, Director, Content Innovation, Spark Foundry