Health is the fastest expanding sector at CES as evidenced by the growing presence of digital health solutions for both traditional and non-traditional health brands. With all the advances in digital health products, is tech poised to re-imagine its traditional reputation as a barrier to healthy behaviors.
VOICE TECH TRANSFORMING HEALTHCARE
One of the exciting developments for voice assistants this year is that they’re becoming more interactive and engaging with audiences, rather than simply following commands. This has important implications in health as voice assistants can do everything from helping patients stay adherent to medicines and exercise regimes in their homes to helping diagnose depression and fighting loneliness. One example of how voice can transform our lives is evidenced by the ability to help aging people stay in their homes and live healthier, more independent lives much longer.
RISE OF ADVANCED TELEMEDICINE DEVICES
This is a space we’ve been watching closely given its transformative potential for healthcare from a patient and provider perspective. We saw several advanced telemedicine diagnostic devices that integrate with smart phones, making access and personal connection between patient and provider much more seamless – an exciting development for multiple populations (rare disease, elder care, etc) and geographies in the US and abroad.
SEXUAL HEALTH IS DIGITAL HEALTH
After historically excluding sexual health devices, CES brought its own innovation to bear this year by including several women’s sexual health companies – an important pivot as sexual health plays a significant role in overall health and well-being. And better yet, women-owned business dominated the landscape in this category. We will see more on this topic in the future and the role these products have to play in normalizing conversations around sexual health and people’s well-being.
Andrea Palmer, President, Publicis Health