As we progress in the new normal, consumer behavior has continued to evolve with every shopping occasion. This Mother’s Day, all signs are pointing to a calm celebration at home with gifts crafted with humility and care.

Publicis Commerce partnered with BIGToken to examine the ways in which consumers are purchasing items for their Mother’s Day celebrations.

BIGtoken is happy to play a role in helping brands understand rapidly changing consumer behaviors during this time.  In addition, because our users are compensated as they share their data, we’re proud to put a little money back in their pockets.  We look forward to continuing to use our platform to help in this crisis by connecting brands directly with their customers, and providing quick, relevant insights and audiences they can activate.