On Friday, May 31st, 2019, Publicis Media became the first holding company to achieve Platinum Status from the Trustworthy Accountability Group (TAG). Companies can earn TAG Platinum Status by undergoing the rigorous application and review process needed to receive all four of TAG’s available seals:

As a founding member of TAG, Publicis Media collaborates with key advertising, media, platform, and adtech stakeholders to create avenues for the industry to eliminate fraudulent digital advertising traffic, combat malware, and fight ad-supported Internet piracy to promote brand integrity promoting brand safety through greater transparency.

“Platinum status is TAG’s highest level of recognition and demonstrates that a company is upholding the industry’s most rigorous standards to protect the digital advertising supply chain,” said Mike Zaneis, CEO of TAG. “We are delighted to recognize Publicis Media as the first holding company to achieve this designation. Publicis Media’s Platinum status is proof of the company’s commitment to creating a safer, higher-quality digital advertising ecosystem that is free of fraud, malware, piracy, and lack of transparency to benefit its clients.”

Publicis Media’s Nicole Cosby, SVP, Standards & Partnerships, says: “As a founding member of TAG, we are especially honored to be the first media holding company to receive TAG Platinum Status. This designation is just one proof point of our commitment to building a more transparent and brand safe future for our industry.”

Publicis Media has a history of deep industry collaboration to drive industry-wide change that creates better outcomes for clients and their businesses. The company is a founding member of industry associations including the AdLedger Consortium and the 4A’s APB, and also recently became the first holding company to be re-approved to receive the IAB UK’s Gold Standard Certification, which recognizes organizations committed to reducing ad fraud, increasing brand safety and creating a sustainable future for the digital industry.

 

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