Technology is central to the evolution of brick-and-mortar retail. Digital storefronts will be key as brands like GAP and Nordstrom look to expand their footprint by establishing smaller, service-driven local shops. Digital shelves are already making their way into Kroger and Safeway, offering retailers the opportunity for nimble dynamic pricing, cross-selling, digital brand placement and merchandising optimization through eye movement detection. And from an operational perspective, consumers will soon meet their friendly neighborhood inventory-counting robot or drone.
This is becoming more scalable and cost efficient, resulting in a variety of applications from ID verification enabling “pay by face,” in-store personilization and proximity marketing. Here comes the “Minority Report” experience we’ve all been waiting for!
Needless to say, Ar and VR have a role to play in retail – in store and online – whether they’re building a sandwich on the Panera app, trying different beauty looks from Macy’s or L’Oréal, or re-designing a living room with IKEA.
Redefined Inputs and Outputs.
While a picture is worth a thousand words, a casual conversation with a voice assitant can be priceless. Natural language processing through voice assistants also allows consumers to replenish groceries, make reservations and tackle other key tasks – all while stuck in traffic. Image search is particularly important today, allowing consumers to turn a product crush into a purchase.
Tech To Watch:
Author: Elie Milan, Director of Commerce, Middle East, Publicis Media