In summary, the future of creative commerce experiences is bright and we are only at the beginning. Brands will continue to need to navigate how fractured the commerce world is along with consumers’ desire for experiences that fit all the places they want to shop — on platforms or on a marketplace or at retail.com. I do think commerce presents an incredible opportunity for CMOs to deliver on building brands for good that benefit both the greater world, as well as driving shareholder value.
This article originally appeared on MediaVillage.
Author: Amy Lanzi, EVP Commerce Practice Lead, Publicis Media