Trends & Insights Live is Publicis Media’s monthly thought leadership that explores the latest topics and challenges facing the media, advertising and marketing community.
Episode #2: Delivering Connected Commerce Experiences During the Holiday Season
With Richard Hartell, Global Chief Strategy Officer, Publics Media & Amy Lanzi, EVP, Commerce Practice Lead, North America, Publicis Media
Businesses across industries are challenged with delivering connected experiences that meet customers’ expectations. Honed in on seasonality, this commerce-focused conversation delves into harnessing data to create experiences at-scale during the holiday season/Black Friday.
Episode #1: Driving Transformative Collaboration Across the Digital Ecosystem
Hosted by Hayley Diamond, EVP, Investment & Partnership, Publicis Media with Yale Cohen, EVP, Global Activation Standards, Publicis Media Exchange & Reem Abeidoh, Head of Global GTM, LinkedIn
This conversation explores the dynamics of collaboration today to accelerate business transformation, and the evolution of roles between agencies, brands, and the expanding role of publishing partners – and how to leverage each party’s strategic advantages.