Trends & Insights Live is Publicis Media’s monthly thought leadership livestream series that explores the latest topics and challenges facing the media, advertising and marketing community. Make sure you are following Publicis Media on LinkedIn for the latest updates.
Scroll down to catch-up on episodes 1-7.
Episode #7: The New World of Sports Media – May 2020
Publicis Sport & Entertainment’s Jeff Garrant, Twitch’s Sarah Iooss and ESPN’s Sean Hanrahan weighed-in on how the pandemic unlocked opportunities and what the future may hold post-quarantine to drive engagement with fanbases in this new reality.
Episode #6: Forces of Change in a COVID-19 World – April 2020
Starcom experts, Kathy Kline, Global Chief Strategy Officer, Starcom Worldwide and Karla Knecht, President/Chief Client Officer, Starcom USA discussed the cultural, human, media and technological forces of change impacting our world and what it means for people & brands.
Episode #5: Importance of Cultural Fluency for Impacting African American Consumers – February 2020
Hosted by Publicis Media’s Arnetta Whiteside, Associate Director, Multicultural Planning/Research, Cultural Quotient with Nielsen’s Cheryl Grace, SVP U.S. Strategic Community Alliances & Consumer Engagement; Spark Foundry’s Valicia Brown, Director, Content and Urban One’s Joshua Ott, VP, Business Development
Intentionally timed during Black History Month this conversation honed in on cultural fluency and the critical importance of communicating authentically to impact the African American audience.
Episode #4: CES 2020: Technology’s Impact on Customer Identity – January 2020
Featuring Digitas innovation leads, this episode was hosted by Jess Wah, Associate Director, Experiential and Emerging Technology with guests Samuel Costello, Business Analyst and Elizabeth Page, Creative Strategist
This episode explored the showcased technology at CES 2020 will further impact identity through the lens of personalization, sentient spaces and beneficial intelligence.
Episode #3: Predictions 2020 – December 2019
Hosted by Anthony Risicato, Head of Global Channel Sales at LinkedIn with Publicis Media panelists Steve Bonner, EVP, Innovation & Brand Experience, Starcom; Sarah Kramer, Chief Client and Operating Officer, Spark Foundry; and Michael Kahn, Global Brand President, Digitas
This conversation focused on the biggest trends and predictions that our executives see proliferating in 2020, and the opportunities that these new developments will bring about for marketers and businesses alike.
Episode #2: Delivering Connected Commerce Experiences During the Holiday Season – November 2019
With Richard Hartell, Global Chief Strategy Officer, Publics Media & Amy Lanzi, EVP, Commerce Practice Lead, North America, Publicis Media
Businesses across industries are challenged with delivering connected experiences that meet customers’ expectations. Honed in on seasonality, this commerce-focused conversation delves into harnessing data to create experiences at-scale during the holiday season/Black Friday.
Episode #1: Driving Transformative Collaboration Across the Digital Ecosystem – October 2019
Hosted by Hayley Diamond, EVP, Investment & Partnership, Publicis Media with Yale Cohen, EVP, Global Activation Standards, Publicis Media Exchange & Reem Abeidoh, Head of Global GTM, LinkedIn
This conversation explores the dynamics of collaboration today to accelerate business transformation, and the evolution of roles between agencies, brands, and the expanding role of publishing partners – and how to leverage each party’s strategic advantages.