TRENDS AND INSIGHTS


PERSPECTIVES


Publicis GroupePublicis Media
September 3, 2020

What Back to School 2020 Taught Us About Diverse Audience Strategy

True to the overall theme of the year, the 2020 Back To School season has remained unpredictable, not only bringing uncertainty to parents, students and teachers alike, but also marketers…
Publicis GroupePublicis Media
August 20, 2020

Seasonality in the New Normal: What Brands Should Be Doing Now

In a pre-pandemic world, the back half of the year is synonymous with specific moments such as back to school and various holidays. However, this year will be anything but…
NewfrontsPublicis MediaTrends and Insights
July 31, 2020

NewFronts 2020: Trends & Insights

NewFronts 2020: Trends & Insights Today’s marketplace is rapidly changing and the NewFronts are keeping pace. While historically focused exclusively on video content, given growth in new formats, new classes…
Publicis Media
July 15, 2020

Trends & Insights Live

Trends & Insights Live is Publicis Media’s monthly thought leadership livestream series that explores the latest topics and challenges facing the media, advertising and marketing community. Make sure you are…
Publicis GroupePublicis Media
May 7, 2020

Mother’s Day 2020: Real-Time Consumer Insights

As we progress in the new normal, consumer behavior has continued to evolve with every shopping occasion. This Mother’s Day, all signs are pointing to a calm celebration at home…
Publicis GroupePublicis Media
April 9, 2020

How Commerce Powers a Shelter in Place Easter

As the world confronts the global pandemic, all eyes will be on Easter as the first major holiday and shopping occasion for shoppers embracing a “new normal.” Commerce will play…
Publicis Media
March 27, 2020

Commerce + COVID-19: An Evolving Perspective

The COVID-19 epidemic has been a human and economic crisis affecting thousands of people and businesses across the globe. The most affected countries represent almost 40% of the global economy…
Digitas
March 26, 2020

A Very Different Kind of Women’s History Month

Digitas' Julie Whiting reflects on celebrating Women's History Month during a worldwide pandemic. I never would’ve thought that this piece, meant to celebrate Women’s History Month, would need to pivot…
Publicis Media
March 11, 2020

Challenger Brands Summit Recap

This year’s Challenger Brands Summit saw the gathering of brands, agencies and marketers to share the latest and upcoming trends in a world full of innovation and competition. The attendees…
Digitas
February 28, 2020

Trends We’re Tracking: Beauty Goes Digital

The age of the internet has completely changed the way advertisers connect with consumers, and that change has been constant. Top brands in each industry are scrambling to keep up…
Publicis Media
February 27, 2020

Optimization Tips for Your Video Campaigns on Facebook and Instagram

In partnership with MetrixLab and Facebook, Publicis Media Spain published a study identifying the key components that can improve advertising effectiveness for video campaigns on Facebook and Instagram. This 6-month…
Digitas
February 27, 2020

Bringing Your Full Self to Everything You Do

A reflection on Black History Month I’m quickly approaching my five-year NYC anniversary, and one of the things that never seems to get old in this city is the bounty…
Spark Foundry
February 14, 2020

Spark Foundry Bonfire: Hear The Heat

Spark Foundry Bonfire: Hear the Heat How Modern Audio is Reinventing Advertising On February 13, 2020, Spark Foundry's 7th Bonfire event took place at Google NYC. Over the course of…
Publicis Media
February 13, 2020

Upgrading Your Marketing Strategy for Valentine’s Day

Valentine’s Day is here, and it’s easy to turn to marketing strategies focused around traditional gifts such as flowers, chocolates and jewelry. Sure, 9x more flowers than usual are sold…
Digitas
February 6, 2020

Super Bowl LIV: Advertisers Showed Progress on Gender Balance but Stayed Cautious

Nearly half of this year’s Super Bowl audience was women, as evidenced by NFL female viewership at an all-time high in 2019. Representation in this year’s ads increased significantly, with…
Digitas
February 6, 2020

To Think Big, Agencies Must Think Broad

Think big, we are told. Size matters. It’s all about the big idea. Bigger is better. But when it comes to strategy and thinking what does big really mean? And…
Publicis Media
January 31, 2020

Top Publicis Media Executives Share Their Vision for 2020 and the Decade Ahead

Top leaders within Publicis Media were featured in the January 2020 print edition of Anuncíos - a popular Spanish publication among advertisers and agencies. Summarized below are roundups of each…
Digitas
January 22, 2020

The Future of B2B Marketing Is… B2E(veryone)?

As B2B buying trends change, marketers have to evolve their tactics in order to establish emotional connections with their prospects.  There’s no doubt that the B2B marketing landscape is changing…
CES 2020Publicis MediaTrends and Insights
January 13, 2020

CES 2020 Trends and Insights

Another week in Vegas has come and gone. It seems fitting to enter a new year and a new decade at CES, which is the perfect time for us to…
Publicis Media
January 13, 2020

Technology Trends at CES 2020 That Will Matter Most to Brands

Capture Moments CES was a “moment maker” that offered brands the opportunity to leverage technology to establish more meaningful connections with consumers. For example, our client, Delta Air Lines, showcased…
Publicis Media
January 13, 2020

Commerce 2020

With the explosion of IOT, combined with voice enablement, commerce is moving from automation to anticipation. Our ability to predict what consumers need based on their routine behavior will enable…
Publicis Media
January 13, 2020

See All, Reach All: Marketing To The Majority

Census data projects that by 2045, the majority of the U.S. population will be multicultural. While we’ve spent the past decades educating clients and partners about the tremendous purchasing power…
Publicis Media
January 13, 2020

Identity Takes New Meaning at CES 2020

Another week in Vegas has come and gone – and it seems fitting to enter a new year and a new decade at CES; the perfect time for us to…
Publicis Media
January 2, 2020

Give Your Brand a Voice With Alexa Skill

The third largest communications group in the world and a global leader in marketing, Publicis is a recognized expert in communication and content. Publicis is also the regional champion and…

WHAT WE’RE TALKING ABOUT

Join our North American Practice Lead Amy Lanzi and @EpsilonMktg’s Matt Feczko TODAY @ 2pm ET for a @RetailDive panel exploring why data and connected identity are more critical than ever in a COVID, fully digital retail landscape. REGISTER HERE: https://resources.industrydive.com/understanding-your-audience-to-build-a-better-customer-experience?utm_source=RD&utm_medium=Event&utm_campaign=Epsilon

Auto brands spend more on television than other categories because for them, it’s still the best platform for mass-audience brand-building. #theROIagency https://www.zenithmedia.com/insights/business-intelligence-automotive-page/

Tomorrow our Global Chief Strategy Officer, Ben Lukawski, will join an @advertisingweek panel to discuss 'Rebuilding with Purpose.' Do you have your tickets yet? https://live.advertisingweek.com/agenda/session/378165 #AW2020

Join @performics and @MSFTAdvertising at @advertisingweek Oct 7th to learn whether Your Advertising is So Relevant that You're Missing Out on Sales: https://live.advertisingweek.com/agenda/session/378286

Congratulations to Dawn Winchester, President, http://Marcel.ai, for being featured on the @Adweek 50: Standout Leaders in Media, Marketing & Tech for her instrumental role in accelerating Marcel’s rollout. https://www.adweek.com/brand-marketing/the-adweek-50-media-marketing-and-tech-leaders-who-delivered-the-goods-despite-trying-times/

Join us at #AW2020 as we take the virtual stage. You’ll hear from execs across our org as they dive into the topics of #commerce, #talent, #esports, #connectedtv, #data & more. Learn more about our sessions and speakers here: http://publicisgroupeadvertisingweek2020.splashthat.com/Twitter

We're so proud of Amy Lanzi NA Practice Lead at @PubCommerce on being named a finalist in @Path2PurchaseIQ's Women of Excellence Awards in the "Relationship Builder" 🤝category. Congratulations!

You are invited to join the virtual @FestivalOfMedia Global Awards Ceremony on October 1st at 8am CST as our very own President/CCO, Karla Knecht joins an illustrious panel of judges from across the industry. To sign up for free, please visit: https://bit.ly/33Va5W7

In a video interview with @Beet_TV, EVP & Managing Director at Publicis Media @digitalNicole examines the evolution of omnichannel marketing and measurement, as the industry sees a rapid shift in viewing habits during the pandemic. @TeamMediaocean https://www.beet.tv/2020/09/marketers-still-want-greater-ott-scale-amid-omnichannel-convergence-publicis-evp-nicole-whitesel.html

.@MartaRuizCuevas is appointed as @PublicisGroupe Iberia CEO expanding upon her Mexico CEO remit. With two decades of experience, spanning Spain, Mexico & U.S., she will advance the Groupe's country model & #PowerofOne with capabilities & collaboration. https://bit.ly/3608aCi

Our brilliant CEO Nat Cummins (@natalie01229420) has been shortlisted for @MediaWeekAwards's Media Leader of the Year! 👏 The results of a public vote will be considered so please get voting for her now: https://www.surveygizmo.com/s3/5871168/Media-Week-Awards-Vote-for-the-2020-Media-Leader

Is your advertising strategy relevant or just limiting? What if "giving consumers what they ask for" is not the right way to go? Join me at our DMEXCO 2020 session to learn about the new Intent Lab findings!

#dmexco20 @dmexco @performics @PublicisMedia

https://dmexco.com/conference-agenda/#/event/is-your-advertising-too-relevant--718426

“If we didn't have Marcel right now, we would have had to invent it right?”
For @LBBOnline, Dawn Winchester, President of #Marcelai at Publicis Groupe tell us how Marcel saved more than 2,000 jobs during the #pandemic
Read more ⬇️ https://bit.ly/3izBQcK

“In the past, we would have been handled on spreadsheets by a small group of people. But in this instance, what we did is we transparently took those gigs directly to our people” says Carla Serrano, CSO of Publicis Groupe & CEO of @PublicisNA
Read more ⬇️ https://bit.ly/3izBQcK

Join Publicis Groupe at Advertising Week 2020, including Performics and ⁦@MSFTAdvertising⁩ presenting results from a new #IntentLab study on relevancy: https://publicisgroupeadvertisingweek2020.splashthat.com/

Very proud to announce the launch of Performics Mercerbell.

Publicis agencies Performics and Mercerbell, have joined forces to create a new agency that fuses intent-based marketing and powerful creative ideas.

Read the press release on our website http://www.performicsmercerbell.com

Congratulations to @Digitas for being named a 2020 Working Mother 100 Best Company! #WM100Best https://www.workingmother.com/working-mother-100-best-companies-2020?utm_medium=social&utm_source=twitter

Epsilon is future-proofing for the loss of online identifiers. @RicElert explains how in this @adexchanger article. https://www.adexchanger.com/agencies/how-epsilon-is-future-proofing-for-the-loss-of-online-identifiers/

On Wednesday, September 16 (1:45pm ET) join our EVP of Global Activation Standards Yale Cohen at this year’s #TechLabREBOOT20, where he will explore the evolution of @IABTechLab's Content Taxonomy and how it supports brand suitability. REGISTER HERE: https://www.iab.com/events/iab-tech-lab-reboot-2020/

Without in-person interactions, #COVID19 has changed how #brands must approach #loyalty. Need help? Tune in to #EpsilonLoyaltyWeek Sept. 28-30, featuring experts from @forrester, @thewisemarketer and @EpsilonMktg clients, for how to adapt to today's needs: https://events.epsilon.com/ereg/newreg.php?eventid=570502&categoryid=3804006

Tune into #ADCOLOREverywhere TONIGHT at 7PM ET for the 14th Annual @ADCOLOR Awards where Renetta McCann, Chief Inclusion Experience Officer at Publicis Groupe, will be a recipient of the Lifetime Achievement honor https://adcoloreverywhere.virtualeventsite.com/agenda/” https://twitter.com/ADCOLOR/status/1301947814251962370

Very well deserved - HUGE congratulations @nadineyoung! 👏 via @Campaignmag @OmarOakes https://www.campaignlive.co.uk/article/starcom-names-nadine-young-ceo/1694067

In partnership with our Multicultural Practice Cultural Quotient team, @PubCommerce shares why brands need to keep audience strategy top-of-mind in today's ever-evolving marketplace as consumers finalize #backtoschool plans and move into holiday shopping. https://pmpov.com/what-back-to-school-2020-taught-us-about-diverse-audience-strategy/

We're excited to join @Profitero's Open Commerce Ecosystem - a first-of-its kind consortium that will allow us to better optimize marketing performance in real-time and maximize sales for our clients. Read the press release here: https://bit.ly/3jGaG4i #PublicisCommerce

Check out Amy Lanzi’s perspective on Back to School - what marketers should expect and how to take it on. https://buff.ly/30PmwCt #PublicisCommerce