TRENDS AND INSIGHTS


PERSPECTIVES


NewfrontsPublicis MediaTrends and Insights
July 31, 2020

NewFronts 2020: Trends & Insights

NewFronts 2020: Trends & Insights Today’s marketplace is rapidly changing and the NewFronts are keeping pace. While historically focused exclusively on video content, given growth in new formats, new classes…
Publicis Media
July 15, 2020

Trends & Insights Live

Trends & Insights Live is Publicis Media’s monthly thought leadership livestream series that explores the latest topics and challenges facing the media, advertising and marketing community. Make sure you are…
Publicis Media
May 7, 2020

Mother’s Day 2020: Real-Time Consumer Insights

As we progress in the new normal, consumer behavior has continued to evolve with every shopping occasion. This Mother’s Day, all signs are pointing to a calm celebration at home…
Publicis Media
April 9, 2020

How Commerce Powers a Shelter in Place Easter

As the world confronts the global pandemic, all eyes will be on Easter as the first major holiday and shopping occasion for shoppers embracing a “new normal.” Commerce will play…
Publicis Media
March 27, 2020

Commerce + COVID-19: An Evolving Perspective

The COVID-19 epidemic has been a human and economic crisis affecting thousands of people and businesses across the globe. The most affected countries represent almost 40% of the global economy…
Digitas
March 26, 2020

A Very Different Kind of Women’s History Month

Digitas' Julie Whiting reflects on celebrating Women's History Month during a worldwide pandemic. I never would’ve thought that this piece, meant to celebrate Women’s History Month, would need to pivot…
Publicis Media
March 11, 2020

Challenger Brands Summit Recap

This year’s Challenger Brands Summit saw the gathering of brands, agencies and marketers to share the latest and upcoming trends in a world full of innovation and competition. The attendees…
Digitas
February 28, 2020

Trends We’re Tracking: Beauty Goes Digital

The age of the internet has completely changed the way advertisers connect with consumers, and that change has been constant. Top brands in each industry are scrambling to keep up…
Publicis Media
February 27, 2020

Optimization Tips for Your Video Campaigns on Facebook and Instagram

In partnership with MetrixLab and Facebook, Publicis Media Spain published a study identifying the key components that can improve advertising effectiveness for video campaigns on Facebook and Instagram. This 6-month…
Digitas
February 27, 2020

Bringing Your Full Self to Everything You Do

A reflection on Black History Month I’m quickly approaching my five-year NYC anniversary, and one of the things that never seems to get old in this city is the bounty…
Spark Foundry
February 14, 2020

Spark Foundry Bonfire: Hear The Heat

Spark Foundry Bonfire: Hear the Heat How Modern Audio is Reinventing Advertising On February 13, 2020, Spark Foundry's 7th Bonfire event took place at Google NYC. Over the course of…
Publicis Media
February 13, 2020

Upgrading Your Marketing Strategy for Valentine’s Day

Valentine’s Day is here, and it’s easy to turn to marketing strategies focused around traditional gifts such as flowers, chocolates and jewelry. Sure, 9x more flowers than usual are sold…
Digitas
February 6, 2020

Super Bowl LIV: Advertisers Showed Progress on Gender Balance but Stayed Cautious

Nearly half of this year’s Super Bowl audience was women, as evidenced by NFL female viewership at an all-time high in 2019. Representation in this year’s ads increased significantly, with…
Digitas
February 6, 2020

To Think Big, Agencies Must Think Broad

Think big, we are told. Size matters. It’s all about the big idea. Bigger is better. But when it comes to strategy and thinking what does big really mean? And…
Publicis Media
January 31, 2020

Top Publicis Media Executives Share Their Vision for 2020 and the Decade Ahead

Top leaders within Publicis Media were featured in the January 2020 print edition of Anuncíos - a popular Spanish publication among advertisers and agencies. Summarized below are roundups of each…
Digitas
January 22, 2020

The Future of B2B Marketing Is… B2E(veryone)?

As B2B buying trends change, marketers have to evolve their tactics in order to establish emotional connections with their prospects.  There’s no doubt that the B2B marketing landscape is changing…
CES 2020Publicis MediaTrends and Insights
January 13, 2020

CES 2020 Trends and Insights

Another week in Vegas has come and gone. It seems fitting to enter a new year and a new decade at CES, which is the perfect time for us to…
Publicis Media
January 13, 2020

Technology Trends at CES 2020 That Will Matter Most to Brands

Capture Moments CES was a “moment maker” that offered brands the opportunity to leverage technology to establish more meaningful connections with consumers. For example, our client, Delta Air Lines, showcased…
Publicis Media
January 13, 2020

Commerce 2020

With the explosion of IOT, combined with voice enablement, commerce is moving from automation to anticipation. Our ability to predict what consumers need based on their routine behavior will enable…
Publicis Media
January 13, 2020

See All, Reach All: Marketing To The Majority

Census data projects that by 2045, the majority of the U.S. population will be multicultural. While we’ve spent the past decades educating clients and partners about the tremendous purchasing power…
Publicis Media
January 13, 2020

Identity Takes New Meaning at CES 2020

Another week in Vegas has come and gone – and it seems fitting to enter a new year and a new decade at CES; the perfect time for us to…
Publicis Media
January 2, 2020

Give Your Brand a Voice With Alexa Skill

The third largest communications group in the world and a global leader in marketing, Publicis is a recognized expert in communication and content. Publicis is also the regional champion and…
Digitas
January 2, 2020

Started From the Bottom Now We’re Here

The last decade was particularly vibrant for social media. Remember what 2010 was like? Facebook had just surpassed Myspace in unique users with 350 million users. Foursquare had just launched and in…
Publicis Media
December 19, 2019

Commerce Carolling in New York City

As the 2019 Shopping Season comes to a close, the Publicis Media Commerce practice team spent some time visiting holiday retail pop-ups in the NYC area.  A retail “experience” is…

WHAT WE’RE TALKING ABOUT

#PublicisCommerce is the growth engine for your business. Follow us and stay on top of ecommerce trends and to hear from our thought leaders. #ecommerce

New Performics Study Shows How to Measure the ROI of Leveraging Performics “Caiman” Amazon Search Ads Management Platform https://t.co/AxEEeJi8xU

Performics commissioned Forrester Consulting to conduct a Total Economic Impact™ TEI study to examine the potential ROI that brands may realize by deploying our Amazon search marketing optimization tool. Download the study to see the impact on your brand https://t.co/iw8rcFA4Z0

The current pandemic has triggered an increase in racism and discrimination, particularly towards Asian and Pacific Islander populations. Help #FightVirusBias and stop the spread of harmful stereotypes at https://t.co/kKFyV08wk8.

#BacktoSchool2020 will be anything but normal. Check out these trends taking shape in the retail space and steps #marketers can take to address them: @PublicisMedia https://t.co/BR6arDB4yT

Adspend Forecast: Coronavirus crisis accelerates shift to digital advertising as market share exceeds 50% for the first time #theROIagency https://t.co/Oe6yn6tKi5

Our very own Danisha Lomax and Alyse Schwartz were both named @CynopsisMedia Top Women in Media. Congratulations, and know that you've both always been Top Women in Media to us

https://t.co/wswftpVOhT

We are honored to be named the winner for our Identity Platform, Data and Email Marketing Services in the Adweek Reader's Choice Best of Tech Partner Awards for the second year in a row! https://t.co/o2dKtX7BC8

Our very own Martin O'Boyle, Managing Director, Partnerships PMX will be speaking with @TheTradeDesk's Patrick Morell tomorrow in partnership with @IABUK. Register to attend here - https://t.co/7wtf12GdNg

Arthur Sadoun joined @MediaLink’s @MKassan on his new podcast series C-Inside to talk all things Marcel, the importance of accountability in D&I initiatives & personalization at scale. Listen via @iHeartMedia. #GoodCompany #HoldingCompanyTitans https://t.co/drpeL9kYuj

It's difficult to understand each individual's online and offline interactions today, and #walledgardens don't make it any easier. Learn more about how this imbalance affects the full #marketing landscape in our article from @Adweek. https://t.co/5wBEkpBlAB

Watch the livestream replay of Trends & Insights Live with Publicis Commerce's Molly Hop & Chadi Sab and @PublicisWW's Jason @retailgeek Goldberg for the "New Reality of Retail." https://t.co/MxvuYEUD37. #TrendsandInsights #LinkedInLive

.@PublicisWW's Jason @retailgeek Goldberg during the "The New Reality of Retail," -- watch the replay here https://t.co/AVLpPv2BZw. #TrendsandInsights #LinkedInLive

Publicis Commerce's Chadi Saab during the "The New Reality of Retail," -- watch the replay here https://t.co/AVLpPv2BZw. #TrendsandInsights #LinkedInLive

Publicis Commerce's Molly Hop during the "The New Reality of Retail," -- watch the replay here https://t.co/MxvuYEUD37. #TrendsandInsights #LinkedInLive

GWI expands multicultural reach with Publicis Media, adds gender ID, 'flexitarianism,' other segments @globalwebindex @PublicisGroupe https://t.co/Kn20LLwj2u @mp_joemandese

Tune in here: https://t.co/3jWAkvCm4o, at 12PM ET today as we go live with w/ commerce experts Publicis Commerce's Molly Hop & Chadi Sab and @PublicisWW's Jason @retailgeek Goldberg for the "New Reality of Retail." #TrendsandInsights #LinkedInLive

Today, as part of @BeTheMatch's #Couch2Cure event, @PublicisMedia & @PublicisGroupe are teaming up to recruit 1,000 potential life-saving donor registrants & raise $25,000 for the cause. Join us to help save lives from the comfort of your couch! https://t.co/pizjCZAAPw

On Trends & Insights Live Wed. (7/15) at 12PM ET Publicis Commerce's Molly Hop & Chadi Sab and @PublicisWW's Jason @retailgeek Goldberg discuss the "New Reality of Retail." RSVP to attend virtually here: https://t.co/3jWAkvCm4o. #TrendsandInsights #LinkedInLive

RSVP for Trends & Insights Live the “New Reality of Retail” on Wed. (7/15) at 12 PM ET w/ commerce experts Molly Hop & Chadi Saab (Publicis Commerce) and Jason @retailgeek Goldberg (@PublicisWW) here: https://t.co/u0gMaIQHTV. #TrendsandInsights #LinkedInLive

Visit https://t.co/28yGpkFS3T to catch-up on the monthly series, Trends & Insights Live and tune in Wed. (7/15) at 12 PM ET, for the next episode, the "New Reality of Retail" at https://t.co/u0gMaIQHTV. #TrendsandInsights #LinkedInLive

Some brands are werqing! Others are, well, not. Find out “Who’s Doing it Right?” in this week’s Open Office Hours, with SVP of Talent Inclusion at @PublicisMedia and #DoTheWeRQ’s Inclusion Director @brianlvaught. Tomorrow, July 9, 2 p.m. PT. Subscribe at https://t.co/XAS1ssBYmG.

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Thinking about a #cookieless future? Liane Nadeau, our head of media, has some answers. SPOILER ALERT: There will be cupcakes.

https://t.co/8WxehfeMJW

Justin Billingsley @8illingsley, Global CMO Publicis Groupe, shares his view on how embracing AI and automation is not a threat to creativity, but a liberator of it via @adage
https://t.co/R0JxqDjc23