TRENDS AND INSIGHTS


PERSPECTIVES


Publicis GroupePublicis Media
September 3, 2020

What Back to School 2020 Taught Us About Diverse Audience Strategy

True to the overall theme of the year, the 2020 Back To School season has remained unpredictable, not only bringing uncertainty to parents, students and teachers alike, but also marketers…
Publicis GroupePublicis Media
August 20, 2020

Seasonality in the New Normal: What Brands Should Be Doing Now

In a pre-pandemic world, the back half of the year is synonymous with specific moments such as back to school and various holidays. However, this year will be anything but…
NewfrontsPublicis MediaTrends and Insights
July 31, 2020

NewFronts 2020: Trends & Insights

NewFronts 2020: Trends & Insights Today’s marketplace is rapidly changing and the NewFronts are keeping pace. While historically focused exclusively on video content, given growth in new formats, new classes…
Publicis Media
July 15, 2020

Trends & Insights Live

Trends & Insights Live is Publicis Media’s monthly thought leadership livestream series that explores the latest topics and challenges facing the media, advertising and marketing community. Make sure you are…
Publicis GroupePublicis Media
May 7, 2020

Mother’s Day 2020: Real-Time Consumer Insights

As we progress in the new normal, consumer behavior has continued to evolve with every shopping occasion. This Mother’s Day, all signs are pointing to a calm celebration at home…
Publicis GroupePublicis Media
April 9, 2020

How Commerce Powers a Shelter in Place Easter

As the world confronts the global pandemic, all eyes will be on Easter as the first major holiday and shopping occasion for shoppers embracing a “new normal.” Commerce will play…
Publicis Media
March 27, 2020

Commerce + COVID-19: An Evolving Perspective

The COVID-19 epidemic has been a human and economic crisis affecting thousands of people and businesses across the globe. The most affected countries represent almost 40% of the global economy…
Digitas
March 26, 2020

A Very Different Kind of Women’s History Month

Digitas' Julie Whiting reflects on celebrating Women's History Month during a worldwide pandemic. I never would’ve thought that this piece, meant to celebrate Women’s History Month, would need to pivot…
Publicis Media
March 11, 2020

Challenger Brands Summit Recap

This year’s Challenger Brands Summit saw the gathering of brands, agencies and marketers to share the latest and upcoming trends in a world full of innovation and competition. The attendees…
Digitas
February 28, 2020

Trends We’re Tracking: Beauty Goes Digital

The age of the internet has completely changed the way advertisers connect with consumers, and that change has been constant. Top brands in each industry are scrambling to keep up…
Publicis Media
February 27, 2020

Optimization Tips for Your Video Campaigns on Facebook and Instagram

In partnership with MetrixLab and Facebook, Publicis Media Spain published a study identifying the key components that can improve advertising effectiveness for video campaigns on Facebook and Instagram. This 6-month…
Digitas
February 27, 2020

Bringing Your Full Self to Everything You Do

A reflection on Black History Month I’m quickly approaching my five-year NYC anniversary, and one of the things that never seems to get old in this city is the bounty…
Spark Foundry
February 14, 2020

Spark Foundry Bonfire: Hear The Heat

Spark Foundry Bonfire: Hear the Heat How Modern Audio is Reinventing Advertising On February 13, 2020, Spark Foundry's 7th Bonfire event took place at Google NYC. Over the course of…
Publicis Media
February 13, 2020

Upgrading Your Marketing Strategy for Valentine’s Day

Valentine’s Day is here, and it’s easy to turn to marketing strategies focused around traditional gifts such as flowers, chocolates and jewelry. Sure, 9x more flowers than usual are sold…
Digitas
February 6, 2020

Super Bowl LIV: Advertisers Showed Progress on Gender Balance but Stayed Cautious

Nearly half of this year’s Super Bowl audience was women, as evidenced by NFL female viewership at an all-time high in 2019. Representation in this year’s ads increased significantly, with…
Digitas
February 6, 2020

To Think Big, Agencies Must Think Broad

Think big, we are told. Size matters. It’s all about the big idea. Bigger is better. But when it comes to strategy and thinking what does big really mean? And…
Publicis Media
January 31, 2020

Top Publicis Media Executives Share Their Vision for 2020 and the Decade Ahead

Top leaders within Publicis Media were featured in the January 2020 print edition of Anuncíos - a popular Spanish publication among advertisers and agencies. Summarized below are roundups of each…
Digitas
January 22, 2020

The Future of B2B Marketing Is… B2E(veryone)?

As B2B buying trends change, marketers have to evolve their tactics in order to establish emotional connections with their prospects.  There’s no doubt that the B2B marketing landscape is changing…
CES 2020Publicis MediaTrends and Insights
January 13, 2020

CES 2020 Trends and Insights

Another week in Vegas has come and gone. It seems fitting to enter a new year and a new decade at CES, which is the perfect time for us to…
Publicis Media
January 13, 2020

Technology Trends at CES 2020 That Will Matter Most to Brands

Capture Moments CES was a “moment maker” that offered brands the opportunity to leverage technology to establish more meaningful connections with consumers. For example, our client, Delta Air Lines, showcased…
Publicis Media
January 13, 2020

Commerce 2020

With the explosion of IOT, combined with voice enablement, commerce is moving from automation to anticipation. Our ability to predict what consumers need based on their routine behavior will enable…
Publicis Media
January 13, 2020

See All, Reach All: Marketing To The Majority

Census data projects that by 2045, the majority of the U.S. population will be multicultural. While we’ve spent the past decades educating clients and partners about the tremendous purchasing power…
Publicis Media
January 13, 2020

Identity Takes New Meaning at CES 2020

Another week in Vegas has come and gone – and it seems fitting to enter a new year and a new decade at CES; the perfect time for us to…
Publicis Media
January 2, 2020

Give Your Brand a Voice With Alexa Skill

The third largest communications group in the world and a global leader in marketing, Publicis is a recognized expert in communication and content. Publicis is also the regional champion and…

WHAT WE’RE TALKING ABOUT

Our Strategy Partner @ValeriaCorna has written a thought piece for @WARCEditors on the innovative business practices that several major global companies have taken due to the pandemic. 🦄 🤩 Take a look here: https://warc.com/newsandopinion/opinion/learnings-from-the-best-digital-innovations-and-initiatives-born-of-the-pandemic/4215

We are so proud to see our very own Crystal Wallace included on the 2021 @EMpoweriB 100 Ethnic Minority Executives List! Not only is Crystal a role model at Spark Foundry, but for the industry at-large. Congrats, Crystal! http://bit.ly/EMRM21 #EMRoleModels21

Very proud to be part of this mental health doc with @SkySports featuring Rugby player Joe Marler. Great effort from @PublicisMedia's APX Content Ventures who funded the doc
#MentalHealthAwarenessWeek
Via @Broadcastnow https://www.broadcastnow.co.uk/broadcasting/sky-sports-unveils-mental-health-doc-with-joe-marler/5159544.article#.YJ0IoSHO6Yg.twitter

CJ Spotlight is an enhancement to our Recruit Partners tool that puts the expertise of our world-class Publisher Development team into the hands of all advertisers in the CJ Network. 🔦

#MarTech #AffiliateMarketing #DigitalMarketing #PerformanceMarketing
https://bit.ly/2RfoSs7

Absolutely thrilled to be featured in @Campaignmag's Best Places to Work! Making the list at no.65 out of 90 agencies and marketing departments. Congratulations to all these agencies & thanks to everyone at Starcom for making it a great place to work! 🌟🌟https://www.campaignlive.co.uk/article/campaign-best-places-work-2021-rebuilding-starts/1715125

Zenith Australia's Pinnacle event series is back, with the first one of 2021 taking place in Brisbane #theROIagency https://twitter.com/MediaweekAUS/status/1392781732299132929

Happy #AAPIHeritageMonth!

In partnership with @WomenInRevenue we invite you to a conversation on how to overcome challenges and find success with allyship in the workplace featuring women leaders from @ThisIsReckitt @Walmart @PublicisMedia, and @Twitter. http://social.ora.cl/6018y6ZJ8

We are thrilled to present the @Variety Upfronts on May 21. Tune into the conversation with our CPO @raghukodige, Ricardo Rivera from @OMD_USA, Audrey Steele from @FOXCorp, Erik Jensen from @DennysDiner and @digitalNicole from @PublicisMedia
https://variety.com/2021/biz/news/variety-to-host-upfronts-presented-by-lg-ads-may-21-1234970161/

Hear Terri Schriver, @BankofAmerica, Yale Cohen, @PublicisMedia, Karen Gross,@doubleverify, and our own @614GroupRob discuss Conscientious Brand Safety and Suitability in Action on May 20th! Don't miss the first ever two day #BrandSafetySummit NY! https://bit.ly/3aqOnNG

EVP of PMX's OOH Practice Billy Long comments on how marketers are thinking about OOH as consumer behavior changes and vaccinations continue to ramp up in the US, via @Digiday. https://digiday.com/marketing/marketing-briefing-as-socializing-returns-marketers-will-adopt-a-hybrid-model-adding-ooh-pop-ups-back-to-the-mix/

We're thrilled to announce #CJU21 Virtual Connect! Save the date for September 14th & gear up for an exciting new virtual experience & agenda that’s designed to build relationships & connect you with the ideas, experts, & partners that will help you grow: https://bit.ly/3hjH7HK

Trust is central to how we bring our heat - it allows us to tell bold stories, drive results & blaze new trails for our clients. Fantastic piece, @lindayacc! We are so grateful for our partnership with @NBCUniversal. #WhyTrustMatters #client

Epsilon PeopleCloud Digital Media Solutions is the industry’s first offering to earn an outcome-based accreditation from the MRC. Read the press release: https://bit.ly/33A2pJ6

Check out this @Beet_TV interview with @PublicisGroupe US Chief Growth Officer Jay Askinasi to learn all about #CTV and how it’s settling down in ad agencies’ buying culture. https://www.beet.tv/2021/05/endless-endpoints-finding-overcoming-ctv-ad-complexity-with-publicis-askinasi.html

We're excited to welcome Niti Kumar who was recently named Chief Operating Officer of @IndiaStarcom. https://www.exchange4media.com/announcements-news/starcom-names-niti-kumar-as-chief-operating-officer-112865.html

How do you solve a problem like... making out-of-home relevant again? Dan Plant, our Head of Strategy, talks to @thedrum about how OOH should be more relevant than ever in 2021. https://www.thedrum.com/news/2021/05/11/how-do-you-solve-problem-making-ooh-relevant-again Thanks @sammbradley

Congratulations to our President of Multicultural Lisa Torres for making the @CampaignLiveUS Power of Purpose Awards shortlist as a Purpose Pioneer! 🥳 We can’t wait to celebrate Lisa and the rest of the finalists at the June 17 virtual celebration. https://bit.ly/3uAj1fH

Ecommerce accounts for 21% of FMCG retail sales and is expected to become the next key battleground in the competition between FMCG brands over the coming years: https://www.zenithmedia.com/insights/business-intelligence-fmcg-food-and-drink-2/ #theROIagency

Join Amy Lanzi, EVP Commerce Lead, North America, who will be participating in Shoptalk's Meetup for Women (@retailmeetup) in the "Ask the Expert" series which takes place from May 11-13. Register here https://buff.ly/3xUCcmt
#meetupforwomen #retail #PublicisCommerce

“Because over the last year there’s been such a shift in how people are using media, moving heavily into commerce, we’re creating rich, localized commerce products that more directly link media into buying,” said Stephanie Stopulos, CCO @Starcom_USA https://bit.ly/3o4bjI1

We've just announced a new sponsorship for @KAYAK and @itv2's Family Guy and American Dad, in partnership with @SPPmedia_london as covered by @NewDigitalAge1 https://newdigitalage.co/agencies/kayak-primes-travellers-for-summer-by-sponsoring-family-guy-and-american-dad-on-itv2/

Very proud of this work to help Aviva improve #sustainability in their #OOH advertising. A great collaboration between @Zenith_Media_UK, @ProdigiousLDN & media owners to ensure the posters are sustainable throughout their full life cycle. @PublicisMedia https://www.campaignlive.co.uk/article/aviva-shows-green-credentials-100-recyclable-posters/1714887

Not only did our CEO @dannibass make the #BIMA100 list (for the third time in the row!), our very own Leila Seith Hassan, Head of Data Science and Analytics, made the Champion for Change list! 👏 @BIMA

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Amy Lanzi, EVP Commerce Lead, North America, discusses how brands looking to celebrate #MothersDay need to create their own moments to stand out from the crowd in her article "Beyond Mother's Day: Why a moment marketing strategy is crucial." Read more here https://buff.ly/33naZdW

As consumers become more socially and politically active, brands need to level-up and engage with matters that truly mean something to their customers. Credibility is important—but not all have been successful. Read the feature in #COREContent today: https://bit.ly/3b4eY3d