NewFronts 2020: Trends & Insights Today’s marketplace is rapidly changing and the NewFronts are keeping pace. While historically focused exclusively on video content, given growth in new formats, new classes…
Trends & Insights Live is Publicis Media’s monthly thought leadership livestream series that explores the latest topics and challenges facing the media, advertising and marketing community. Make sure you are…
Digitas' Julie Whiting reflects on celebrating Women's History Month during a worldwide pandemic. I never would’ve thought that this piece, meant to celebrate Women’s History Month, would need to pivot…
Optimization Tips for Your Video Campaigns on Facebook and Instagram
In partnership with MetrixLab and Facebook, Publicis Media Spain published a study identifying the key components that can improve advertising effectiveness for video campaigns on Facebook and Instagram. This 6-month…
Technology Trends at CES 2020 That Will Matter Most to Brands
Capture Moments CES was a “moment maker” that offered brands the opportunity to leverage technology to establish more meaningful connections with consumers. For example, our client, Delta Air Lines, showcased…
Join @PublicisMedia & @Twitch to hear marketing myths about the elusive Gen Z shattered in #CannesLions2021 on-demand film “Reaching The Unreachable,” providing marketers with real actions they can take to better connect with this vital future consumer. https://live.canneslions.com/event/publicis-media-and-twitch-presents-reaching-the-unreachable-e24-43686
Celebrating a GP for Marcel + Carrefour in the coveted Creative Business Transformation category that recognises creative which drives business change. Big Bravo to all of the teams for the wins today which also include 3 Gold, 6 Silver and 7 Bronze Lions @Cannes_Lions!
By using data from our proprietary technology platform, Commerce Intelligence Hassan Kassem, Business Analyst, was able to uncover what categories consumers were shopping in, and when they were shopping. Read his depth analysis of #PrimeDay 2021 here https://buff.ly/2UvBBZ9
#Amazon #PrimeDay 2021 had 26.4K deals that ran across the two day shopping extravaganza. Day 2 had 4.5K new deals, and the Home category was the one to watch, with the most overall number of deals. Check out more insights from this year's greatest deal fest!
With a long history of bias to overcome, our President of Multicultural Lisa Torres spoke with @michaelburgi at @Digiday, about our continued plans to increase investment toward minority-owned and targeted media. https://digiday.com/media/media-buying-briefing-agency-holding-companies-are-busy-trying-to-advance-dei-efforts-but-take-divergent-paths-to-get-there/
Our very own President of Global Strategy & Cultural Fluency, @etwise, is heating up this year’s #4AsJayChiatAwards as the Connection Strategy Jury Chair! #SparkofLeadership https://twitter.com/4As/status/1402770751036473344
#CannesLions2021 @GalGadot with directors Vanessa Roth and @ryanpallotta produced a short-form docu-series that follows the powerful stories of six women, in partnership with Publicis Groupe’s APX Content Ventures. Watch the film on-demand: https://live.canneslions.com/event/apx-content-ventures-presents-impact-e24-43607
A great conversation between our President of Diversified Investments, Jason Smith, and @Beet_TV’s Andy Plesser. Be sure to listen to their conversation about inclusive planning, changing consumer trends, and more. #SparkofLeadership https://twitter.com/Beet_TV/status/1406980821089722373
On day 3 of @Cannes_Lions, we are very proud to announce that our agencies have won 17 awards in Industry Craft, Film Craft, Digital Craft, Entertainment, Entertainment for Sport + Entertainment for Music. Bravo to all the teams! #CannesLions2021
"The e-commerce landscape will continue to evolve over the coming years as Generation Z increase their purchasing power." Read more about what our Managing Partner, Performics @ Starcom, @paulkasamias has written on the concept of 'shoppertainment'.
@SparkFoundry’s ET Frankin @etwise, will sit down with Media Lions Jury President, Philippa Brown in London at 18:00 BST for a special media debrief alongside the jury and winners to share their work #CannesLions2021 https://live.canneslions.com/schedule
"I get knocked down but I come straight back up again. I try not to take anything personally, it’s just business." Read @TheDrum's interview with our CEO @dannibass... 🦄 https://twitter.com/TheDrum/status/1407337964544352259
[BREAKING NEWS]: We are very proud to announce that today, Publicis Groupe agencies have been awarded 8 Gold, 9 Silver and 18 Bronze Lions at @Cannes_Lions, in Direct, Media, PR, Social & Influencer! 🥳
#BeetCast: Investing in Diversity Needs More Inclusive Planning and Measurement, Spark Foundry’s Jason Smith https://www.beet.tv/2021/06/jason-smith.html#.YNCgNmP__qM.twitter @PublicisMedia @SparkFoundryWW @SparkFoundryUSA @TeamMediaocean #podcast #DEI
#Marketing #personalization is just like a recipe—you have to have the right mix of strategy, data and insights to get it just right. Read the blog for the key ingredients to personalization + exclusive recipes from @blonderysupport 🍪 🍰🍴⬇️ https://bit.ly/3q3aIHE
Today @Cannes_Lions announced its winners in Health & Wellness, Pharma, Design, Outdoor and Print & Publishing. Congratulations to all our clients and teams who won 3 Grands Prix, 7 Gold, 12 Silver and 11 Bronze!
ICYMI, Margaux Logan, our VP, Head of Online Marketplaces Commerce, Americas, shares how you can prepare for #primeday 2021 in her article "Are You Ready? Prime Day Is Just Around The Corner," via @MediaPost. Read it here https://buff.ly/3q2EzQC
Our Head of Strategy @charlenecharity spoke to @Campaignmag @katemagee on framing creativity... "Agencies should be approaching problem-solving in a creative, data led-way and must be open to the possibility that the solution may not result in a creative campaign at all." https://twitter.com/Campaignmag/status/1405179120112345089
With many brand marketers turning to social media influencers to better reach consumers, how can brands better protect the talent they work with?
Publicis Media’s Head of Influencer Marketing Claire Morris gave her expert insight. Read more via @TheDrum. https://www.thedrum.com/news/2021/06/15/how-do-you-solve-problem-online-abuse-towards-influencers-during-pride
No matter how dominant a brand is, performance media is always important, even if you’ve become a ‘verb’ in your category. @MarcosAngelides our CSO explains why Airbnb still needs performance marketing in this piece for @PMarketingW https://performancemarketingworld.com/features/why-airbnb-still-needs-performance-marketing