TRENDS AND INSIGHTS


PERSPECTIVES


Publicis GroupePublicis Media
September 3, 2020

What Back to School 2020 Taught Us About Diverse Audience Strategy

True to the overall theme of the year, the 2020 Back To School season has remained unpredictable, not only bringing uncertainty to parents, students and teachers alike, but also marketers…
Publicis GroupePublicis Media
August 20, 2020

Seasonality in the New Normal: What Brands Should Be Doing Now

In a pre-pandemic world, the back half of the year is synonymous with specific moments such as back to school and various holidays. However, this year will be anything but…
NewfrontsPublicis MediaTrends and Insights
July 31, 2020

NewFronts 2020: Trends & Insights

NewFronts 2020: Trends & Insights Today’s marketplace is rapidly changing and the NewFronts are keeping pace. While historically focused exclusively on video content, given growth in new formats, new classes…
Publicis Media
July 15, 2020

Trends & Insights Live

Trends & Insights Live is Publicis Media’s monthly thought leadership livestream series that explores the latest topics and challenges facing the media, advertising and marketing community. Make sure you are…
Publicis GroupePublicis Media
May 7, 2020

Mother’s Day 2020: Real-Time Consumer Insights

As we progress in the new normal, consumer behavior has continued to evolve with every shopping occasion. This Mother’s Day, all signs are pointing to a calm celebration at home…
Publicis GroupePublicis Media
April 9, 2020

How Commerce Powers a Shelter in Place Easter

As the world confronts the global pandemic, all eyes will be on Easter as the first major holiday and shopping occasion for shoppers embracing a “new normal.” Commerce will play…
Publicis Media
March 27, 2020

Commerce + COVID-19: An Evolving Perspective

The COVID-19 epidemic has been a human and economic crisis affecting thousands of people and businesses across the globe. The most affected countries represent almost 40% of the global economy…
Digitas
March 26, 2020

A Very Different Kind of Women’s History Month

Digitas' Julie Whiting reflects on celebrating Women's History Month during a worldwide pandemic. I never would’ve thought that this piece, meant to celebrate Women’s History Month, would need to pivot…
Publicis Media
March 11, 2020

Challenger Brands Summit Recap

This year’s Challenger Brands Summit saw the gathering of brands, agencies and marketers to share the latest and upcoming trends in a world full of innovation and competition. The attendees…
Digitas
February 28, 2020

Trends We’re Tracking: Beauty Goes Digital

The age of the internet has completely changed the way advertisers connect with consumers, and that change has been constant. Top brands in each industry are scrambling to keep up…
Publicis Media
February 27, 2020

Optimization Tips for Your Video Campaigns on Facebook and Instagram

In partnership with MetrixLab and Facebook, Publicis Media Spain published a study identifying the key components that can improve advertising effectiveness for video campaigns on Facebook and Instagram. This 6-month…
Digitas
February 27, 2020

Bringing Your Full Self to Everything You Do

A reflection on Black History Month I’m quickly approaching my five-year NYC anniversary, and one of the things that never seems to get old in this city is the bounty…
Spark Foundry
February 14, 2020

Spark Foundry Bonfire: Hear The Heat

Spark Foundry Bonfire: Hear the Heat How Modern Audio is Reinventing Advertising On February 13, 2020, Spark Foundry's 7th Bonfire event took place at Google NYC. Over the course of…
Publicis Media
February 13, 2020

Upgrading Your Marketing Strategy for Valentine’s Day

Valentine’s Day is here, and it’s easy to turn to marketing strategies focused around traditional gifts such as flowers, chocolates and jewelry. Sure, 9x more flowers than usual are sold…
Digitas
February 6, 2020

Super Bowl LIV: Advertisers Showed Progress on Gender Balance but Stayed Cautious

Nearly half of this year’s Super Bowl audience was women, as evidenced by NFL female viewership at an all-time high in 2019. Representation in this year’s ads increased significantly, with…
Digitas
February 6, 2020

To Think Big, Agencies Must Think Broad

Think big, we are told. Size matters. It’s all about the big idea. Bigger is better. But when it comes to strategy and thinking what does big really mean? And…
Publicis Media
January 31, 2020

Top Publicis Media Executives Share Their Vision for 2020 and the Decade Ahead

Top leaders within Publicis Media were featured in the January 2020 print edition of Anuncíos - a popular Spanish publication among advertisers and agencies. Summarized below are roundups of each…
Digitas
January 22, 2020

The Future of B2B Marketing Is… B2E(veryone)?

As B2B buying trends change, marketers have to evolve their tactics in order to establish emotional connections with their prospects.  There’s no doubt that the B2B marketing landscape is changing…
CES 2020Publicis MediaTrends and Insights
January 13, 2020

CES 2020 Trends and Insights

Another week in Vegas has come and gone. It seems fitting to enter a new year and a new decade at CES, which is the perfect time for us to…
Publicis Media
January 13, 2020

Technology Trends at CES 2020 That Will Matter Most to Brands

Capture Moments CES was a “moment maker” that offered brands the opportunity to leverage technology to establish more meaningful connections with consumers. For example, our client, Delta Air Lines, showcased…
Publicis Media
January 13, 2020

Commerce 2020

With the explosion of IOT, combined with voice enablement, commerce is moving from automation to anticipation. Our ability to predict what consumers need based on their routine behavior will enable…
Publicis Media
January 13, 2020

See All, Reach All: Marketing To The Majority

Census data projects that by 2045, the majority of the U.S. population will be multicultural. While we’ve spent the past decades educating clients and partners about the tremendous purchasing power…
Publicis Media
January 13, 2020

Identity Takes New Meaning at CES 2020

Another week in Vegas has come and gone – and it seems fitting to enter a new year and a new decade at CES; the perfect time for us to…
Publicis Media
January 2, 2020

Give Your Brand a Voice With Alexa Skill

The third largest communications group in the world and a global leader in marketing, Publicis is a recognized expert in communication and content. Publicis is also the regional champion and…

WHAT WE’RE TALKING ABOUT

ICYMI: Hear Palette Group’s Nate Nichols in conversation with @PublicisMedia’s Arnetta Whiteside and @GroupMWorldwide's Gonzalo Del Fa about what it truly means to be proactive about DE&I. Watch this timely session on demand: https://bit.ly/3Dt4PJA

CJ's SVP, Publisher Development, Kelly Merkel, made the 2021 PerformanceIN Top 50! 🎉 This list provides recognition for exceptional individuals in the performance marketing industry.

Read more about Kelly: https://hubs.ly/Q0101cgn0

#PerformanceIN50 #AffiliateMarketing

A big congrats to our Performics @ Zenith team who had 4 wins at the @_digital_impact awards! One gold🥇, two silvers 🥈 & a bronze 🥉for their work with @AuntBessies, @macmillancancer and @Nestle @PurinaUK. Well done to all the other winners! 🌟 https://lnkd.in/gAnkcEaJ

Could #addressableTV allow broadcasters to win ad share from the tech giants? Here Emma Morris, our head of investment & Managing Partner, answers @Campaignmag's question of the week... https://www.campaignlive.co.uk/article/addressable-tv-allow-broadcasters-win-ad-share-tech-giants/1734132 thanks @ArvindHickman

On Wednesday, @PubCommerce’s Amy Lanzi will join thought leaders from @TikTok and @DisneyParks to discuss the power of Community Commerce and how their organizations are unlocking growth via this new shopping movement. Register for free: https://event.adweek.com/commerce-week-2021/1539481

@LillyPad moves its global media account to @PublicisMedia @zenith. @OmnicomMediaGrp @OMD_Worldwide had the account since 2002.
https://www.campaignlive.com/article/eli-lilly-moves-global-media-brief-zenith-nearly-20-years-omd/1733954

Adspend by travel brands has been steadily moving to digital channels…The key is creating a rich, engaging digital experience for consumers, and making the purchase journey as smooth as possible. - Lauren Hanrahan, CEO #traveladspend #forecast

"Your first-party data as a retailer is extremely valuable currency."

Epsilon's Joe Doran discusses how first-party data can drive sales for your #retailmedia strategy. Watch the #webinar for more insights from @EpsilonMktg, @ad_citrus and @forrester: https://bit.ly/3EsVmCq

ICYM Allison Beatrice's article, "Holiday 2021: From 'Shipageddon' to Omnichannel Experiences” in @MediaPost you can read it here https://buff.ly/3HTlBEC
#Holiday #omnichannelstrategy #PublicisCommerce

ICYMI Amy Lanzi talks about Walmart’s DSP, in the article “Why the advertising world’s holding companies are betting big on retail media,” via @TheTradeDesk. Read more here https://buff.ly/3DNpEzB
#Walmart #marketing #PublicisCommerce

Publicis Groupe is increasing its efforts to improve its ESG rating. We are now at 11.9 (Risk Level = Low) on the @Sustainalytics ESG risk rating. Of course we keep going !!

The Christmas World Cup will be one of the biggest advertisement opportunities of 2022. Our CSO @rich_kirk hosted a talk on how media planners can prepare, with speakers from @thinkbox, @itvmedia, @Twitter. Read @EllaSagar1's article via @MediatelNews: https://mediatel.co.uk/news/2021/11/19/world-cup-christmas-in-2022-brands-urged-to-plan-early-for-opportunity-of-decade

Congratulations, @shelbys, Spark Foundry’s Chief Investment Officer, on the esteemed honor of being named this year’s @ChicagoAdFed Silver Medal Award winner. You're truly one of a kind, Shelby — and we are grateful that you're at the heart of Spark’s past, present, and future.

2

@thenichols of @allyshipaction sat down with Arnetta Whiteside, @PublicisMedia and Gonzalo Del Fa, @GroupMWorldwide for a timely discussion on what it means to be proactive about DE&I at the #BrandSafetySummit NYC. Hear their insights on-demand! https://bit.ly/3Dt4PJA

🎙This is what Maurice Lévy, Chairman of the Supervisory Board, @PublicisGroupe shared today at #WFGM21 during our #Women4Inclusion day.
@anne_agh

Maurice Lévy about to sign the commitment towards the zero gender gap built by the @womens_forum to achieve gender equality in the work place. #WFGM21

Congratulations to @lisagiacosa, Spark Foundry's President & Global Head of Data, Technology, Analytics and Insights on being named one of @SheRunsItOrg's Changing the Game Awards winners in 2022! 🔥🏆#SparkofLeadership #ChangingtheGame

We’re so proud of our CEO, Lauren Hanrahan, and all the inspiring leaders who are #changingthegame in so many important ways. Congratulations to this year’s She Runs It Changing the Game honorees!

Allison Beatrice, our VP, Omnichannel Commerce Strategy, dives into Holiday marketing, from 2020 'Shippagedon' to this year's omnichannel and immersive shopping experiences. Read her article feature in @MediaPost here https://bit.ly/3CDfRLr
#PublicisCommerce #marketing

Here our Managing Partner @paulkasamias speaks to @digiday about how as supply chain woes intensify, advertisers reallocate, not cut, media dollars. https://digiday.com/marketing/as-supply-chain-woes-intensify-advertisers-reallocate-not-cut-media-dollars/

When it comes to #marketing innovation, there is something to be learned from how three destination marketing organizations—@VisitTampaBay, @VisitOmaha and @visitfranklin responded to the pandemic early on. Read more in Adweek: https://bit.ly/3AUVxED

Incredibly proud to announce that Publicis Groupe has earned 115 LIA trophies: 4 Grands Prix, 31 Gold, 37 Silver and 43 Bronze.
Congratulations to all the teams for making this happen!