As @DoubleVerify extends its Brand Safety and Suitability tools to @YouTube, our digital standards expert Yale Cohen says he’s looking forward to ongoing innovation in this space that will provide clients with more confidence in their media placements. https://www.adweek.com/programmatic/doubleverify-extends-turnkey-brand-safety-floor-controls-brand-suitability-tiers-to-youtube/
Tim Greene, Our Head of AV shared his thoughts on the growth of UK ad spend following the latest AA/WARC Expenditure Report. Read about it here on @MediatelNews:
https://mediatel.co.uk/news/2021/07/29/aa-warc-upgrades-uk-ad-market-forecast-to-record-18-growth/ https://twitter.com/MediatelNews/status/1421094745485586432
Check out our global identity and data expert Jess Simpson on the latest episode of @infutor’s #IdentityRevolution podcast, where she talks about her current role and the future of data, marketing and #adtech. Listen now ⬇️ https://infutor.com/podcast/episode-15-discussing-the-future-of-data-marketing-and-ad-tech-with-jess-simpson-of-publicis-media/
The digital "Wall of Hope" houses the supportive messages left on the @MarcusRashford's mural in Withington. We worked alongside @saatchilondon under @BTGroup's 'Hope United' campaign.
Read more on @Campaignmag...
https://www.campaignlive.co.uk/article/bt-keeps-marcus-rashford-tribute-messages-rolling-virtual-wall-hope/1723091
We love how our #client @Comcast is bringing the heat to the #TokyoOlympics and #TeamUSA! Read via @Variety how Comcast is integrating real-time Olympic moments into their ads this year. #WeGotSpark https://bit.ly/3rCJFDV
We are so excited to welcome two new Unicorns - Jane Austin as Chief Experience Officer and Anna Jehan as Head of Design. We are thrilled to add two brilliant women to the team! Read more on @Campaignmag
https://www.campaignlive.co.uk/article/digitas-hires-jane-austin-cxo-anna-jehan-head-design/1723186
Great perspective here from @Starcom_USA's Al Hawes, EVP/Head of Content, on the rise of game-ified content and its impact on publishers & advertisers. https://twitter.com/MarkStenberg3/status/1419676528477093893
ICYMI, @badgate from @Forbes spoke to @SparkFoundryUSA’s Jason Smith about the newly launched Once & For All Coalition. With 21 clients already signed on for phase one, we’re excited to unite the industry in the pursuit of a more equitable ad ecosystem. https://www.forbes.com/sites/bradadgate/2021/07/23/prominent-agencies-and-marketers-are-ramping-up-their-ad-commitment-to-minority-owned-media/?sh=280fcb3f348c
Nobody knows more about the rapidly changing state of cookies than Digitas' Liane Nadeau.
Get her latest thoughts from the front lines on this podcast episode before Google changes their mind again:
https://apple.co/3AGjfoQ
We are very proud to welcome these policies into @PublicisMedia UK and the positive impact they will bring for our working parents and their families. With the right balance of career and life, we can truly thrive as a business https://twitter.com/AnnetteKing/status/1419589162307620865
Epsilon’s Chief Product Officer, Joe Doran, spoke with @mikejuangnews at @adage this week about our work with @BankofAmerica and Epsilon PeopleCloud Customer PII Free. Read the full piece here: https://bit.ly/3hZFsqD
First Half 2021 Results: Full recovery with all KPIs exceeding 2019 levels.
Q2 organic growth at +17,1%.
https://www.publicisgroupe.com/en/news/press-releases/publicis-groupe-first-half-2021-results
Online experience increasingly important to consumers as trust erodes, @performics study finds https://bit.ly/3iym56W @lauriesullivan
