TRENDS AND INSIGHTS


PERSPECTIVES


Publicis GroupePublicis Media
September 3, 2020

What Back to School 2020 Taught Us About Diverse Audience Strategy

True to the overall theme of the year, the 2020 Back To School season has remained unpredictable, not only bringing uncertainty to parents, students and teachers alike, but also marketers…
Publicis GroupePublicis Media
August 20, 2020

Seasonality in the New Normal: What Brands Should Be Doing Now

In a pre-pandemic world, the back half of the year is synonymous with specific moments such as back to school and various holidays. However, this year will be anything but…
NewfrontsPublicis MediaTrends and Insights
July 31, 2020

NewFronts 2020: Trends & Insights

NewFronts 2020: Trends & Insights Today’s marketplace is rapidly changing and the NewFronts are keeping pace. While historically focused exclusively on video content, given growth in new formats, new classes…
Publicis Media
July 15, 2020

Trends & Insights Live

Trends & Insights Live is Publicis Media’s monthly thought leadership livestream series that explores the latest topics and challenges facing the media, advertising and marketing community. Make sure you are…
Publicis GroupePublicis Media
May 7, 2020

Mother’s Day 2020: Real-Time Consumer Insights

As we progress in the new normal, consumer behavior has continued to evolve with every shopping occasion. This Mother’s Day, all signs are pointing to a calm celebration at home…
Publicis GroupePublicis Media
April 9, 2020

How Commerce Powers a Shelter in Place Easter

As the world confronts the global pandemic, all eyes will be on Easter as the first major holiday and shopping occasion for shoppers embracing a “new normal.” Commerce will play…
Publicis Media
March 27, 2020

Commerce + COVID-19: An Evolving Perspective

The COVID-19 epidemic has been a human and economic crisis affecting thousands of people and businesses across the globe. The most affected countries represent almost 40% of the global economy…
Digitas
March 26, 2020

A Very Different Kind of Women’s History Month

Digitas' Julie Whiting reflects on celebrating Women's History Month during a worldwide pandemic. I never would’ve thought that this piece, meant to celebrate Women’s History Month, would need to pivot…
Publicis Media
March 11, 2020

Challenger Brands Summit Recap

This year’s Challenger Brands Summit saw the gathering of brands, agencies and marketers to share the latest and upcoming trends in a world full of innovation and competition. The attendees…
Digitas
February 28, 2020

Trends We’re Tracking: Beauty Goes Digital

The age of the internet has completely changed the way advertisers connect with consumers, and that change has been constant. Top brands in each industry are scrambling to keep up…
Publicis Media
February 27, 2020

Optimization Tips for Your Video Campaigns on Facebook and Instagram

In partnership with MetrixLab and Facebook, Publicis Media Spain published a study identifying the key components that can improve advertising effectiveness for video campaigns on Facebook and Instagram. This 6-month…
Digitas
February 27, 2020

Bringing Your Full Self to Everything You Do

A reflection on Black History Month I’m quickly approaching my five-year NYC anniversary, and one of the things that never seems to get old in this city is the bounty…
Spark Foundry
February 14, 2020

Spark Foundry Bonfire: Hear The Heat

Spark Foundry Bonfire: Hear the Heat How Modern Audio is Reinventing Advertising On February 13, 2020, Spark Foundry's 7th Bonfire event took place at Google NYC. Over the course of…
Publicis Media
February 13, 2020

Upgrading Your Marketing Strategy for Valentine’s Day

Valentine’s Day is here, and it’s easy to turn to marketing strategies focused around traditional gifts such as flowers, chocolates and jewelry. Sure, 9x more flowers than usual are sold…
Digitas
February 6, 2020

Super Bowl LIV: Advertisers Showed Progress on Gender Balance but Stayed Cautious

Nearly half of this year’s Super Bowl audience was women, as evidenced by NFL female viewership at an all-time high in 2019. Representation in this year’s ads increased significantly, with…
Digitas
February 6, 2020

To Think Big, Agencies Must Think Broad

Think big, we are told. Size matters. It’s all about the big idea. Bigger is better. But when it comes to strategy and thinking what does big really mean? And…
Publicis Media
January 31, 2020

Top Publicis Media Executives Share Their Vision for 2020 and the Decade Ahead

Top leaders within Publicis Media were featured in the January 2020 print edition of Anuncíos - a popular Spanish publication among advertisers and agencies. Summarized below are roundups of each…
Digitas
January 22, 2020

The Future of B2B Marketing Is… B2E(veryone)?

As B2B buying trends change, marketers have to evolve their tactics in order to establish emotional connections with their prospects.  There’s no doubt that the B2B marketing landscape is changing…
CES 2020Publicis MediaTrends and Insights
January 13, 2020

CES 2020 Trends and Insights

Another week in Vegas has come and gone. It seems fitting to enter a new year and a new decade at CES, which is the perfect time for us to…
Publicis Media
January 13, 2020

Technology Trends at CES 2020 That Will Matter Most to Brands

Capture Moments CES was a “moment maker” that offered brands the opportunity to leverage technology to establish more meaningful connections with consumers. For example, our client, Delta Air Lines, showcased…
Publicis Media
January 13, 2020

Commerce 2020

With the explosion of IOT, combined with voice enablement, commerce is moving from automation to anticipation. Our ability to predict what consumers need based on their routine behavior will enable…
Publicis Media
January 13, 2020

See All, Reach All: Marketing To The Majority

Census data projects that by 2045, the majority of the U.S. population will be multicultural. While we’ve spent the past decades educating clients and partners about the tremendous purchasing power…
Publicis Media
January 13, 2020

Identity Takes New Meaning at CES 2020

Another week in Vegas has come and gone – and it seems fitting to enter a new year and a new decade at CES; the perfect time for us to…
Publicis Media
January 2, 2020

Give Your Brand a Voice With Alexa Skill

The third largest communications group in the world and a global leader in marketing, Publicis is a recognized expert in communication and content. Publicis is also the regional champion and…

WHAT WE’RE TALKING ABOUT

The @PublicisGroupe Pan-Asian Alliance hosted an amazing conversation with @nytimes food writer and best-selling author, @EricJoonHo! Eric spoke about his book, “Korean American: Food That Tastes Like Home,” and food as a love language. #AAPIHeritageMonth

It’s time to talk TV 📺😎 PMX EVP Nicole Whitesel is speaking at @adexchanger’s #ProgrammaticIO Las Vegas on 5/24, where she’ll get into the pros and cons of a #programmatic approach to TV.

#LionLeadership #PROGIO #AdTech

Our Head of Web3 Investment, Jeremy Cohen, talks with @asabhiken from @adage about how brands can embrace the culture of #cryptocurrency in their #Web3 marketing 👾.

Read here: http://ow.ly/PtFN50Jbi6x #LionLeadership

In research we did with @sxmmediagroup and @SH_Insights, we surveyed 1,500 podcast listeners. Our Chief Investment Officer, Shelby Saville, weighs in on what our findings mean for advertisers in this @Adweek article from SXM Media: http://ow.ly/IKs550JawHI #LionLeadership

Before taking the stage at the #ProgrammaticIO Las Vegas, PMX EVP Nicole Whitesel sat down with @AdExchanger to talk about programmatic buying in the TV industry. Read the Q&A here: http://ow.ly/mbkJ50JaqE6 #LionLeadership

Gaming is the most lucrative entertainment industry by far🎮🚀

"This just seems obvious, we should be in gaming, we should be in immersive experiences, and that's the place to reach this next generation audience" Keith Soljacich Head of Innovation @PublicisMedia💥

What does the return to cinemas 🎞️🍿 mean for ad revenue? PMX EVP Tracy Chavez weighs in in this recent article from @Digiday.

Read here: http://ow.ly/sBUj50J4xFk

#LionLeadership #Cinema #AdRevenue

PMX SVP Jeremy Cohen has been named by @BusinessInsider as an agency expert who is driving growth and helping big marketers strike the right tone on @TikTok_US 🎵. #LionLeadership

Read Cohen’s advice for marketers here: http://ow.ly/91tH50IY25M

Want to use #AugmentedReality, but aren't sure how? In a byline for @Adweek, Rose Ahn, VP, Digital Investments & Partnerships, PMX, outlines how brands can build #AR into their #omnichannel strategy. #LionLeadership

Read more here: http://ow.ly/AU1h50IY3bS

Sean Finnegan will forever be knit into the fabric of Publicis Media. We celebrate his life and mourn his untimely passing. Our hearts go out to his family, loved ones, and all whose lives he touched. He will be greatly missed.
https://seanfinneganthegreatconnector.squarespace.com/

Did you know that the Asian American and Pacific Islander community makes up about 7 percent of the total U.S. population? In honor of #AAPIHeritageMonth, we will celebrate and recognize the contributions and achievements of the AAPI community throughout May.

Congrats🎉 to @Starcom_USA and @Zenith_USA for their combined FOUR awards wins 🏆 in the #CampaignMediaAwardsUS from @CampaignLiveUS!
These awards reflect work done with @tiktok_us @KelloggsUS @PacoRabanne & @MakersMark. #WinningRoar
Learn more here: http://ow.ly/tpig50IW0cF

Looking for a place to thrive? In this recent list from @LinkedIn, @PublicisGroupe was ranked in the #LinkedInTopCompanies “50 Best Place to Grow Your Career” in 3 separate regions, and was the ONLY holding company to make the list globally! #PMPride

https://www.linkedin.com/pulse/top-companies-2022-50-best-workplaces-grow-your-career-us-/

Multicultural is Mainstream: As each generation becomes more diverse than the last, multicultural awareness, expectations and content preferences will be top of mind.

@vevo @PublicisMedia #ConvergentTV

Gen Z has become their own programmers. If they’re not finding the content they want and need on traditional channels, they turn to creators.

@PublicisMedia's Helen Katz #ConvergentTV

Gen Z spends nearly half of their waking hours watching video content to fill a broad range of needs. Join @Vevo's Laura Vanison and @PublicisMedia's Helen Katz for a talk on video consumption among this diverse generation. https://adweek.it/CTV22 #ConvergentTV

Happy #AdministrativeProfessionalsDay to our amazing admins who go above and beyond every day. We are so grateful for the work you do!

In this recent article from @Adweek, Eric Levin, our Chief Content and Innovation Officer, as well as other Publicis Media leaders from @Starcom_USA and @SparkFoundryUSA discuss the importance of holistic creative services in media.
#ManeTakeaway #PMPride
https://www.adweek.com/agencies/media-agencies-are-building-burgeoning-creative-practices-to-meet-client-needs/

Our EVP, Advanced TV and Client Success Nicole Whitesel will be leading a session at @Digiday Business of TV Forum, “Evolution of Advanced Streaming Measurement.” #PMPride #LionLeadership

Register here: https://digiday.com/digiday-business-of-tv-forum-april-2022/

Today PMX US Chairman John Muszynski spoke at the @MediaPost Outfront event about media agencies and TV networks. #PMPride #LionLeadership

Learn more here: https://www.mediapost.com/outfrontforum/

We are proud to announce that @Starcom @PublicisMedia has been reappointed as the lead media agency for @SingaporeMCI https://twitter.com/CampaignAsia/status/1516236236779933699

On April 7, @PublicisGroupe received the @BeTheMatch Corporate Leadership Award. As part of the Publicis family, we continue to champion the foundation’s lifesaving mission through donor registry drives and fundraising. https://bethematch.org/news/news-releases/publicis-groupe-recognized-with-be-the-match-corporate-leadership-award-as-the-agency-champions-lifesaving-mission-through-donor-registry-drives-and-fundraising/

Do Hollywood and Madison Ave. "get" Gen Z? Today's newsletter uses survey info from @Vevo and @PublicisMedia to explain the viewing habits of today's teens and twentysomethings https://www.latimes.com/entertainment-arts/business/newsletter/2022-04-12/gen-z-spends-half-its-waking-hours-on-screen-time-heres-the-good-and-bad-news-for-hollywood-the-wide-shot

Today, our CEO Dave Penski is speaking at the Annual Summit from @hmchispanic! Dave and other CEOs will discuss the importance of engaging Hispanic audiences for critical business growth. #PMPride #LionLeadership

http://hmcannualsummit.org/

Happy #NationalSiblingsDay! We’re celebrating the siblings that make up Publicis Media: @StarcomWW, @SparkFoundryWW, @zenith and @performics. Thank you for your continued drive and passion! #LionPride