TRENDS AND INSIGHTS


PERSPECTIVES


Publicis GroupePublicis Media
September 3, 2020

What Back to School 2020 Taught Us About Diverse Audience Strategy

True to the overall theme of the year, the 2020 Back To School season has remained unpredictable, not only bringing uncertainty to parents, students and teachers alike, but also marketers…
Publicis GroupePublicis Media
August 20, 2020

Seasonality in the New Normal: What Brands Should Be Doing Now

In a pre-pandemic world, the back half of the year is synonymous with specific moments such as back to school and various holidays. However, this year will be anything but…
NewfrontsPublicis MediaTrends and Insights
July 31, 2020

NewFronts 2020: Trends & Insights

NewFronts 2020: Trends & Insights Today’s marketplace is rapidly changing and the NewFronts are keeping pace. While historically focused exclusively on video content, given growth in new formats, new classes…
Publicis Media
July 15, 2020

Trends & Insights Live

Trends & Insights Live is Publicis Media’s monthly thought leadership livestream series that explores the latest topics and challenges facing the media, advertising and marketing community. Make sure you are…
Publicis GroupePublicis Media
May 7, 2020

Mother’s Day 2020: Real-Time Consumer Insights

As we progress in the new normal, consumer behavior has continued to evolve with every shopping occasion. This Mother’s Day, all signs are pointing to a calm celebration at home…
Publicis GroupePublicis Media
April 9, 2020

How Commerce Powers a Shelter in Place Easter

As the world confronts the global pandemic, all eyes will be on Easter as the first major holiday and shopping occasion for shoppers embracing a “new normal.” Commerce will play…
Publicis Media
March 27, 2020

Commerce + COVID-19: An Evolving Perspective

The COVID-19 epidemic has been a human and economic crisis affecting thousands of people and businesses across the globe. The most affected countries represent almost 40% of the global economy…
Digitas
March 26, 2020

A Very Different Kind of Women’s History Month

Digitas' Julie Whiting reflects on celebrating Women's History Month during a worldwide pandemic. I never would’ve thought that this piece, meant to celebrate Women’s History Month, would need to pivot…
Publicis Media
March 11, 2020

Challenger Brands Summit Recap

This year’s Challenger Brands Summit saw the gathering of brands, agencies and marketers to share the latest and upcoming trends in a world full of innovation and competition. The attendees…
Digitas
February 28, 2020

Trends We’re Tracking: Beauty Goes Digital

The age of the internet has completely changed the way advertisers connect with consumers, and that change has been constant. Top brands in each industry are scrambling to keep up…
Publicis Media
February 27, 2020

Optimization Tips for Your Video Campaigns on Facebook and Instagram

In partnership with MetrixLab and Facebook, Publicis Media Spain published a study identifying the key components that can improve advertising effectiveness for video campaigns on Facebook and Instagram. This 6-month…
Digitas
February 27, 2020

Bringing Your Full Self to Everything You Do

A reflection on Black History Month I’m quickly approaching my five-year NYC anniversary, and one of the things that never seems to get old in this city is the bounty…
Spark Foundry
February 14, 2020

Spark Foundry Bonfire: Hear The Heat

Spark Foundry Bonfire: Hear the Heat How Modern Audio is Reinventing Advertising On February 13, 2020, Spark Foundry's 7th Bonfire event took place at Google NYC. Over the course of…
Publicis Media
February 13, 2020

Upgrading Your Marketing Strategy for Valentine’s Day

Valentine’s Day is here, and it’s easy to turn to marketing strategies focused around traditional gifts such as flowers, chocolates and jewelry. Sure, 9x more flowers than usual are sold…
Digitas
February 6, 2020

Super Bowl LIV: Advertisers Showed Progress on Gender Balance but Stayed Cautious

Nearly half of this year’s Super Bowl audience was women, as evidenced by NFL female viewership at an all-time high in 2019. Representation in this year’s ads increased significantly, with…
Digitas
February 6, 2020

To Think Big, Agencies Must Think Broad

Think big, we are told. Size matters. It’s all about the big idea. Bigger is better. But when it comes to strategy and thinking what does big really mean? And…
Publicis Media
January 31, 2020

Top Publicis Media Executives Share Their Vision for 2020 and the Decade Ahead

Top leaders within Publicis Media were featured in the January 2020 print edition of Anuncíos - a popular Spanish publication among advertisers and agencies. Summarized below are roundups of each…
Digitas
January 22, 2020

The Future of B2B Marketing Is… B2E(veryone)?

As B2B buying trends change, marketers have to evolve their tactics in order to establish emotional connections with their prospects.  There’s no doubt that the B2B marketing landscape is changing…
CES 2020Publicis MediaTrends and Insights
January 13, 2020

CES 2020 Trends and Insights

Another week in Vegas has come and gone. It seems fitting to enter a new year and a new decade at CES, which is the perfect time for us to…
Publicis Media
January 13, 2020

Technology Trends at CES 2020 That Will Matter Most to Brands

Capture Moments CES was a “moment maker” that offered brands the opportunity to leverage technology to establish more meaningful connections with consumers. For example, our client, Delta Air Lines, showcased…
Publicis Media
January 13, 2020

Commerce 2020

With the explosion of IOT, combined with voice enablement, commerce is moving from automation to anticipation. Our ability to predict what consumers need based on their routine behavior will enable…
Publicis Media
January 13, 2020

See All, Reach All: Marketing To The Majority

Census data projects that by 2045, the majority of the U.S. population will be multicultural. While we’ve spent the past decades educating clients and partners about the tremendous purchasing power…
Publicis Media
January 13, 2020

Identity Takes New Meaning at CES 2020

Another week in Vegas has come and gone – and it seems fitting to enter a new year and a new decade at CES; the perfect time for us to…
Publicis Media
January 2, 2020

Give Your Brand a Voice With Alexa Skill

The third largest communications group in the world and a global leader in marketing, Publicis is a recognized expert in communication and content. Publicis is also the regional champion and…

WHAT WE’RE TALKING ABOUT

This year’s Singles’ Day was the biggest in history. Here’s our take from Commerce experts Cyril Drouin and Beelin Low, on the biggest trends from this year’s 11.11 and what innovations in #ecommerce are here to stay. https://buff.ly/36QKf7a

We're proud to honor our SVP, Talent Inclusion, Brian Vaught, on being named one of @AEFNYC’s 2020 Talent Champions. #InspireTogether https://aef.com/building-talent/inspiretogether/

Publicis Groupe’s COO Steve King recently joined @ProcterGamble Chief Brand Officer Marc Prichard to explore how the brand is rising as a force for good and a force for growth throughout this challenging year. Watch here ➡️ https://yhoo.it/38WIY0H

Congratulations to @StarcomSpain who was named Media Agency of the Year at the Ctrl Magazine Awards. Bravo team! https://controlpublicidad.com/revista-ctrl/la-revista-ctrl-entrega-sus-premios-sin-gala/

While personalisation is considered the holy grail of marketing, it does come with a fair bit of tension. Our Global Chief Digital Officer discussed the angels and demons of personalisation with the Dir. of Marketing Technology, Operations & CRM @Disney
https://zenithmedia.com/the-angels-and-demons-of-personalisation/

Welcome to Jay Askinasi appointed as Chief Growth Officer, Publicis Groupe United States https://twitter.com/MediaPost/status/1329455927213363205

Congratulations to @PublicisMedia's Helen Lin, Chief Digital Officer, and @SparkFoundryWW's Sarah Kramer, Chief Client & Operating Officer, for being honored in the Quantum Leap category of this year’s @SheRunsItOrg Changing the Game Awards. Read more ➡️ https://www.adweek.com/sponsored/changing-the-game-2020/

The Spark Foundry Poland team brought their heat to #EffiePoland and then some! Congratulations to the team on their massive wins, including the Grand Prix for #client Żabka, as well as 1 Gold, 2 Silver and 1 Bronze Effies. #WinningSpark #WeGotSpark https://bit.ly/3ntqyIY

Our National Paid Social Lead and Director of Social Strategy weigh in on how brands should be using social in socially turbulent times.

SPOILER ALERT: There are both statistics and good advice. Hang on.

https://bit.ly/32RhNRl

There's a lot of buzz around CDPs, and rightfully so. According to @gartner, the CDP market is projected to grow to over $10 billion by 2025. But don't be fooled, not all CDPs are created equal. Read our article in @adweek to learn more: https://bit.ly/3pD0TzC

We are excited to announce @USATODAYNETWORK as our title sponsor. Join industry leaders from @PublicisMedia, @SamsungUS, @LOrealUSA, @PublicisGroupe and @unileverusa for The Future of Advertising Panel on WEDNESDAY, NOVEMBER 18 at 5pm ET. Register today at http://www.212nyc.org

With Darwin, Performics Paid Search Optimization Suite, Brands Could Realize $24+ Million in Benefits with $8M in Costs over 3 Years, Resulting in a 205% ROI. Download the Study, commissioned by Performics: https://www.performics.com/2020/11/12/forrester-darwin-tei/

Following our @MediaWeekAwards Agency of the Year win last month, our CEO @natalie01229420 spoke to @Campaignmag's @MaisieMcCabe about our agency's growing success. Read the full interview here: https://www.campaignlive.co.uk/article/we-go-believing-win-it-no-second-place-zeniths-natalie-cummins/1699400

Is It Time for Influencer Marketing to Embrace the Performance Model? Our Performance Managing Partner, Paul Kasamias poses the question in his latest thought piece for @PerformanceIN https://performancein.com/news/2020/11/17/is-it-time-for-influencer-marketing-to-embrace-the-performance-model/ #InfluencerMarketing #PerformanceMarketing #StarcomHX

Outdoor can be reinvented as the world's newest medium, but is the mantle of 'programmatic' setting expectations too high? See here...
#SparkofLeadership https://twitter.com/Campaignmag/status/1328111042514268160

From Diageo to Corsodyl: The Drum Awards for the Digital industries 2020 winners revealed - so pleased to see our PlatformGSK work included here with @CorsodylGBI & @TwitchUKI 👏👏 https://www.thedrum.com/news/2020/11/13/diageo-corsodyl-the-drum-awards-the-digital-industries-2020-winners-revealed via @thedrum

Don’t miss our Chief Digital Officer Helen Lin moderate the @TwoOneTwoNYC Future of Advertising Panel on WEDNESDAY, NOVEMBER 18 at 5pm ET, joined by industry leaders from @Samsung, @LOrealUSA, @Unilever and @PublicisGroupe Advisor @Rishad. REGISTER HERE: https://bit.ly/2TPAQq9

Commerce has taken the world by storm and we’re happy to see our early efforts to build a dedicated practice years ago, pay off. Hear from our very own Amy Lanzi about how we help our clients win. Read here (subscription needed) via @businessinsider
https://buff.ly/3pqHh1n

Today at 12:10PM EST, join Margaux Logan, our VP Head of Online Marketplaces Commerce, Americas at the @amazon Strategies Virtual Forum. Register here https://buff.ly/34NQI2G

"I think, then I act": a round trip for branding purpose": Javier Zorita, Business Lead and Marina Huergo, Account Director of @SparkFoundryWW talked to @ReasonWhy about the brand's social commitment ⬇️
https://bit.ly/2Iagmq9

COVID fast tracked Commerce behavior - and it now must become a core competency for every business. Read @amarsy79 's article feature in @ThinkwithGoogle here https://www.thinkwithgoogle.com/future-of-marketing/digital-transformation/the-future-of-commerce/?utm_source=rss-reader&utm_medium=rss&utm_campaign=rss-feed

Has in-game finally reached a “plateau of productivity?” Thoughts from our Head of Strategy Dan Plant via @NewDigitalAge1 #StarcomHX
https://newdigitalage.co/2020/11/10/has-in-game-finally-reached-a-plateau-of-productivity/

The principles of Amazon success for brands have quickly evolved in the pandemic. What can brands do to drive performance on Amazon in what’s poised to be the biggest holiday ever? Watch our webinar with Forrester Research: https://www.performics.com/webinar-winning-on-amazon-for-holiday-featuring-forrester-research/

How do you solve a problem like... e-commerce’s lack of serendipity? Hear from some industry folk, including Marcos Angelides, our chief Strategy and innovation officer in this piece via @TheDrum
https://www.thedrum.com/news/2020/11/10/how-do-you-solve-problem-e-commerce-s-lack-serendipity #SparkOfLeadership #ecommerce #marketing

Congratulations to these rising stars who were named @Campaignmag’s Faces to Watch 2020, a list of the industry’s best and brightest talent. https://bit.ly/38muoj0