Join @PublicisMedia & @Twitch to hear marketing myths about the elusive Gen Z shattered in #CannesLions2021 on-demand film “Reaching The Unreachable,” providing marketers with real actions they can take to better connect with this vital future consumer. https://live.canneslions.com/event/publicis-media-and-twitch-presents-reaching-the-unreachable-e24-43686
With a long history of bias to overcome, our President of Multicultural Lisa Torres spoke with @michaelburgi at @Digiday, about our continued plans to increase investment toward minority-owned and targeted media. https://digiday.com/media/media-buying-briefing-agency-holding-companies-are-busy-trying-to-advance-dei-efforts-but-take-divergent-paths-to-get-there/
Our very own President of Global Strategy & Cultural Fluency, @etwise, is heating up this year’s #4AsJayChiatAwards as the Connection Strategy Jury Chair! #SparkofLeadership https://twitter.com/4As/status/1402770751036473344
#CannesLions2021 @GalGadot with directors Vanessa Roth and @ryanpallotta produced a short-form docu-series that follows the powerful stories of six women, in partnership with Publicis Groupe’s APX Content Ventures. Watch the film on-demand: https://live.canneslions.com/event/apx-content-ventures-presents-impact-e24-43607
Excited to bring our heat to the beauty industry in service of our new #client @SallyBeauty! #WeGotSpark https://twitter.com/MediaPost/status/1405882265553543169
A great conversation between our President of Diversified Investments, Jason Smith, and @Beet_TV’s Andy Plesser. Be sure to listen to their conversation about inclusive planning, changing consumer trends, and more. #SparkofLeadership https://twitter.com/Beet_TV/status/1406980821089722373
🏆 CJ has won Global Excellence at the #PMA21 #PerformanceMarketingAwards with AT&T & RevLifter, plus three high commendations with Sainsbury's Group, Domino's, Student Beans & Acorn TV!
Big congrats to the CJ team & our partners https://junction.cj.com/en-gb/article/cj-wins-global-excellence-at-the-performance-marketing-awards-2021
#AwardWinning @pm_awards
"The e-commerce landscape will continue to evolve over the coming years as Generation Z increase their purchasing power." Read more about what our Managing Partner, Performics @ Starcom, @paulkasamias has written on the concept of 'shoppertainment'.
https://performancemarketingworld.com/features/the-future-of-e-commerce-is-shoppertainment
@SparkFoundry’s ET Frankin @etwise, will sit down with Media Lions Jury President, Philippa Brown in London at 18:00 BST for a special media debrief alongside the jury and winners to share their work #CannesLions2021 https://live.canneslions.com/schedule
#BeetCast: Investing in Diversity Needs More Inclusive Planning and Measurement, Spark Foundry’s Jason Smith https://www.beet.tv/2021/06/jason-smith.html#.YNCgNmP__qM.twitter @PublicisMedia @SparkFoundryWW @SparkFoundryUSA @TeamMediaocean #podcast #DEI
#Marketing #personalization is just like a recipe—you have to have the right mix of strategy, data and insights to get it just right. Read the blog for the key ingredients to personalization + exclusive recipes from @blonderysupport 🍪 🍰🍴⬇️ https://bit.ly/3q3aIHE
We've been named the media planning and buying agency for Fox's sweets, British confectionery brand owned by Valeo Snackfoods. As covered here by @MediaPost's @mp_joemandese https://bit.ly/3cK4eYD
Our Head of Strategy @charlenecharity spoke to @Campaignmag @katemagee on framing creativity... "Agencies should be approaching problem-solving in a creative, data led-way and must be open to the possibility that the solution may not result in a creative campaign at all." https://twitter.com/Campaignmag/status/1405179120112345089
With many brand marketers turning to social media influencers to better reach consumers, how can brands better protect the talent they work with?
Publicis Media’s Head of Influencer Marketing Claire Morris gave her expert insight. Read more via @TheDrum. https://www.thedrum.com/news/2021/06/15/how-do-you-solve-problem-online-abuse-towards-influencers-during-pride
Our social media expert, @DanishaLomax is speaking at @socialfresh this Friday on sustainable audience growth.
More details below 👇 https://twitter.com/socialfresh/status/1405184137372262403
No matter how dominant a brand is, performance media is always important, even if you’ve become a ‘verb’ in your category. @MarcosAngelides our CSO explains why Airbnb still needs performance marketing in this piece for @PMarketingW https://performancemarketingworld.com/features/why-airbnb-still-needs-performance-marketing
