TRENDS AND INSIGHTS


PERSPECTIVES


Publicis GroupePublicis Media
September 3, 2020

What Back to School 2020 Taught Us About Diverse Audience Strategy

True to the overall theme of the year, the 2020 Back To School season has remained unpredictable, not only bringing uncertainty to parents, students and teachers alike, but also marketers…
Publicis GroupePublicis Media
August 20, 2020

Seasonality in the New Normal: What Brands Should Be Doing Now

In a pre-pandemic world, the back half of the year is synonymous with specific moments such as back to school and various holidays. However, this year will be anything but…
NewfrontsPublicis MediaTrends and Insights
July 31, 2020

NewFronts 2020: Trends & Insights

NewFronts 2020: Trends & Insights Today’s marketplace is rapidly changing and the NewFronts are keeping pace. While historically focused exclusively on video content, given growth in new formats, new classes…
Publicis Media
July 15, 2020

Trends & Insights Live

Trends & Insights Live is Publicis Media’s monthly thought leadership livestream series that explores the latest topics and challenges facing the media, advertising and marketing community. Make sure you are…
Publicis GroupePublicis Media
May 7, 2020

Mother’s Day 2020: Real-Time Consumer Insights

As we progress in the new normal, consumer behavior has continued to evolve with every shopping occasion. This Mother’s Day, all signs are pointing to a calm celebration at home…
Publicis GroupePublicis Media
April 9, 2020

How Commerce Powers a Shelter in Place Easter

As the world confronts the global pandemic, all eyes will be on Easter as the first major holiday and shopping occasion for shoppers embracing a “new normal.” Commerce will play…
Publicis Media
March 27, 2020

Commerce + COVID-19: An Evolving Perspective

The COVID-19 epidemic has been a human and economic crisis affecting thousands of people and businesses across the globe. The most affected countries represent almost 40% of the global economy…
Digitas
March 26, 2020

A Very Different Kind of Women’s History Month

Digitas' Julie Whiting reflects on celebrating Women's History Month during a worldwide pandemic. I never would’ve thought that this piece, meant to celebrate Women’s History Month, would need to pivot…
Publicis Media
March 11, 2020

Challenger Brands Summit Recap

This year’s Challenger Brands Summit saw the gathering of brands, agencies and marketers to share the latest and upcoming trends in a world full of innovation and competition. The attendees…
Digitas
February 28, 2020

Trends We’re Tracking: Beauty Goes Digital

The age of the internet has completely changed the way advertisers connect with consumers, and that change has been constant. Top brands in each industry are scrambling to keep up…
Publicis Media
February 27, 2020

Optimization Tips for Your Video Campaigns on Facebook and Instagram

In partnership with MetrixLab and Facebook, Publicis Media Spain published a study identifying the key components that can improve advertising effectiveness for video campaigns on Facebook and Instagram. This 6-month…
Digitas
February 27, 2020

Bringing Your Full Self to Everything You Do

A reflection on Black History Month I’m quickly approaching my five-year NYC anniversary, and one of the things that never seems to get old in this city is the bounty…
Spark Foundry
February 14, 2020

Spark Foundry Bonfire: Hear The Heat

Spark Foundry Bonfire: Hear the Heat How Modern Audio is Reinventing Advertising On February 13, 2020, Spark Foundry's 7th Bonfire event took place at Google NYC. Over the course of…
Publicis Media
February 13, 2020

Upgrading Your Marketing Strategy for Valentine’s Day

Valentine’s Day is here, and it’s easy to turn to marketing strategies focused around traditional gifts such as flowers, chocolates and jewelry. Sure, 9x more flowers than usual are sold…
Digitas
February 6, 2020

Super Bowl LIV: Advertisers Showed Progress on Gender Balance but Stayed Cautious

Nearly half of this year’s Super Bowl audience was women, as evidenced by NFL female viewership at an all-time high in 2019. Representation in this year’s ads increased significantly, with…
Digitas
February 6, 2020

To Think Big, Agencies Must Think Broad

Think big, we are told. Size matters. It’s all about the big idea. Bigger is better. But when it comes to strategy and thinking what does big really mean? And…
Publicis Media
January 31, 2020

Top Publicis Media Executives Share Their Vision for 2020 and the Decade Ahead

Top leaders within Publicis Media were featured in the January 2020 print edition of Anuncíos - a popular Spanish publication among advertisers and agencies. Summarized below are roundups of each…
Digitas
January 22, 2020

The Future of B2B Marketing Is… B2E(veryone)?

As B2B buying trends change, marketers have to evolve their tactics in order to establish emotional connections with their prospects.  There’s no doubt that the B2B marketing landscape is changing…
CES 2020Publicis MediaTrends and Insights
January 13, 2020

CES 2020 Trends and Insights

Another week in Vegas has come and gone. It seems fitting to enter a new year and a new decade at CES, which is the perfect time for us to…
Publicis Media
January 13, 2020

Technology Trends at CES 2020 That Will Matter Most to Brands

Capture Moments CES was a “moment maker” that offered brands the opportunity to leverage technology to establish more meaningful connections with consumers. For example, our client, Delta Air Lines, showcased…
Publicis Media
January 13, 2020

Commerce 2020

With the explosion of IOT, combined with voice enablement, commerce is moving from automation to anticipation. Our ability to predict what consumers need based on their routine behavior will enable…
Publicis Media
January 13, 2020

See All, Reach All: Marketing To The Majority

Census data projects that by 2045, the majority of the U.S. population will be multicultural. While we’ve spent the past decades educating clients and partners about the tremendous purchasing power…
Publicis Media
January 13, 2020

Identity Takes New Meaning at CES 2020

Another week in Vegas has come and gone – and it seems fitting to enter a new year and a new decade at CES; the perfect time for us to…
Publicis Media
January 2, 2020

Give Your Brand a Voice With Alexa Skill

The third largest communications group in the world and a global leader in marketing, Publicis is a recognized expert in communication and content. Publicis is also the regional champion and…

WHAT WE’RE TALKING ABOUT

Societal, economic and technological forces of change are impacting the tension that exists between people and brands. Read our annual Forces of Change report to learn more. https://starcomww.com/news/starcom-s-2021-forces-of-change/

Great insights from our President & Chief Client Officer, Judy Yeh on the importance of contingency plans for marketers as we continue to navigate our new normal. https://twitter.com/Digiday/status/1366772800959221763

March is Developmental Disabilities Awareness Month – we encourage everyone to follow @NACDD to learn how we can create a more inclusive community for those with developmental disabilities. #DDawareness2021 https://twitter.com/NACDD/status/1366402859147796486

50 years ago today, Maurice Lévy joined Publicis and changed the advertising landscape. He helped the French pronounce Burnett, Saatchi, Spark and Sapient. He embraced a revolution - digital first - to lead the change in our industry. Très bon anniversaire Maurice!

"My dog threw up right next to me on a client presentation." Our CEO @dannibass spoke to @Digiday's @Jessdaviesmk about the reality of working from home with her one year old daughter (and three dogs)... read it here 👇 https://twitter.com/Jessdaviesmk/status/1365258794922565634

Starcom Strategy Director, Elspeth Spelzini says her 5 year old's new favorite way to delay bedtime is to sit at her desk, put on a headset & pretend to be on a conference call saying “Just share your screen Darren” & “I can’t access the jam board” - hilarious @Digiday https://twitter.com/Jessdaviesmk/status/1365258794922565634

Some exciting news from us this week - the brilliant @Rich_E_Clay has been promoted to Head of Specialist Capabilities! Reporting to CSO @rich_kirk, he will oversee a team of specialist directors. Read more via @Campaignmag ⬇️ https://www.campaignlive.co.uk/article/movers-shakers-mediabrands-spotify-acne-amazon-dlmdd-aar-given/1708326

Less than two weeks until we come together as an industry to capture what will be an important benchmark for critical progress. We are All In at @PublicisMedia UK https://twitter.com/ad_association/status/1365247738619650049

Performance Marketing Awards 2021: Judging Panel Unveiled - including our very own Kudzai Mubaiwa, Head of Paid Search

@pm_awards #PMA21
https://performancein.com/news/2021/02/25/performance-marketing-awards-2021-judging-panel-unveiled/

Very excited and proud of this article featured in The Goods Magazine! We get into detail about the kick off of my career to where I am now at @PublicisGroupe @PublicisMedia and I share my top Business Development tips.. 👌🏾 now for the @FemaleFrontiers ceremony tonight!!

Our resident cookie expert is back!

Check out this piece on how to prepare for the cookieless future featuring our very own Liane Nadeau and other industry cookie monsters.

https://bit.ly/3sBRUzx

Creating a collaborative work environment: “Everything should be action-focussed” - Starcom CEO @nadineyoung @FemaleFrontiers @BrittaneyKiefer @sarahjenko77 @QuietStormAdv

I’m so pleased to launch the OA today. The OA will open up our industry and attract thousands of young people from marginalised communities to learn about the advertising industry, and gain access to networking, mentoring and jobs. https://bit.ly/3kfJKtn

Today our OA programme launches in the UK. The OA aims to open the advertising industry up to thousands of people from disadvantaged backgrounds. It offers the chance to learn about the industry, and gain access to networking, mentoring and jobs. https://bit.ly/3kfJKtn

Meet the strategists, content specialists, innovators, data experts and more who are championing great work and setting the standard for product excellence at Starcom. https://starcomww.com/news/meet-starcom-s-global-product-champions/?country=&category=

Jonathan Lewis-Jones, UK Commerce Managing Director, shares his views with @Adweek in "After Growing Commerce Sales by 67% Last Year, BuzzFeed Eyes a Digital Shopping Mall," read more here, (registration needed)
https://buff.ly/2ZNI5BS
#PublicisCommerce #ecommerce

Look forward to some great panel sessions on Thursday (5pm) @Campaignmag's @FemaleFrontiers' awards ceremony.

Our CEO @nadineyoung will be chatting to Rania from @QuietStormAdv & Sarah from @saatchilondon about creating a collaborative environment at work.

Watch Amobee’s on-demand webinar with @FoxCorp and @PublicisMedia as we discuss 2020’s effect on TV advertising and the lessons learned for this year’s Upfronts. View webinar now: https://bit.ly/3dA5aQR

Join our very own Hayley Diamond and PSOne’s John Elliott at the @CampaignLiveUS Tech Talks tomorrow February 24 to discuss the shift to ad-free streaming and the future of #commerce. Register here: https://onlinexperiences.com/scripts/Server.nxp?LASCmd=AI:4;F:QS!10100&ShowUUID=65819915-3E28-4E92-845A-C3A658F43721

Excited to be rolling out @PGUK's new disinfectant product - Microban 24 - across the UK as covered via @campaignmag https://www.campaignlive.co.uk/article/p-g-sends-disinfectant-brand-across-atlantic/1708051

Most consumers want to try on beauty products before buying, but the pandemic spurred brands to rapidly invest in technology, like AR, to improve the consumers’ online experience. https://www.zenithmedia.com/insights/business-intelligence-beauty-and-personal-luxury-2/ #theROIagency

In case you missed it, I crunched the US Dept of Commerce 2020 retail data, so you don’t have to: Not Quite A Retail Apocalypse, But Great For E-Commerce https://www.forbes.com/sites/jasongoldberg/2021/02/19/2020-not-quite-retail-apocalypse-but-great-for-e-commerce/?sh=1463bca237c4

We know the secret ingredient for the perfect #identity solution. Check out our article in @Adweek to get the recipe: https://bit.ly/3qxVcTG

Congratulations to our outstanding @SheRunsItOrg Working Mothers of the Year @JodiRobinson115, @KathyORing & @smclaudio! Click the link below to learn more about these incredible women & register for the virtual awards ceremony this Thursday, February 25. https://www.adweek.com/sponsored/2021-working-mothers-of-the-year/

"I believe search is much more than a bottom of the funnel, pure demand conversion platform." Thiago Correa, our Head of Performance Media, is one of this year's judges at @TheDrum Search Awards. Find out what he's looking for in this year's entries... https://www.thedrum.com/news/2021/02/08/meet-the-drum-awards-search-panel-judges-2021

Cheers to all the strong, resilient parents out there, including our CEO, @KathyORing – one of @SheRunsItOrg 2021 Working Mothers of the Year! https://adweek.it/3aBtJuQ via @Adweek