TRENDS AND INSIGHTS


PERSPECTIVES


Publicis GroupePublicis Media
September 3, 2020

What Back to School 2020 Taught Us About Diverse Audience Strategy

True to the overall theme of the year, the 2020 Back To School season has remained unpredictable, not only bringing uncertainty to parents, students and teachers alike, but also marketers…
Publicis GroupePublicis Media
August 20, 2020

Seasonality in the New Normal: What Brands Should Be Doing Now

In a pre-pandemic world, the back half of the year is synonymous with specific moments such as back to school and various holidays. However, this year will be anything but…
NewfrontsPublicis MediaTrends and Insights
July 31, 2020

NewFronts 2020: Trends & Insights

NewFronts 2020: Trends & Insights Today’s marketplace is rapidly changing and the NewFronts are keeping pace. While historically focused exclusively on video content, given growth in new formats, new classes…
Publicis Media
July 15, 2020

Trends & Insights Live

Trends & Insights Live is Publicis Media’s monthly thought leadership livestream series that explores the latest topics and challenges facing the media, advertising and marketing community. Make sure you are…
Publicis GroupePublicis Media
May 7, 2020

Mother’s Day 2020: Real-Time Consumer Insights

As we progress in the new normal, consumer behavior has continued to evolve with every shopping occasion. This Mother’s Day, all signs are pointing to a calm celebration at home…
Publicis GroupePublicis Media
April 9, 2020

How Commerce Powers a Shelter in Place Easter

As the world confronts the global pandemic, all eyes will be on Easter as the first major holiday and shopping occasion for shoppers embracing a “new normal.” Commerce will play…
Publicis Media
March 27, 2020

Commerce + COVID-19: An Evolving Perspective

The COVID-19 epidemic has been a human and economic crisis affecting thousands of people and businesses across the globe. The most affected countries represent almost 40% of the global economy…
Digitas
March 26, 2020

A Very Different Kind of Women’s History Month

Digitas' Julie Whiting reflects on celebrating Women's History Month during a worldwide pandemic. I never would’ve thought that this piece, meant to celebrate Women’s History Month, would need to pivot…
Publicis Media
March 11, 2020

Challenger Brands Summit Recap

This year’s Challenger Brands Summit saw the gathering of brands, agencies and marketers to share the latest and upcoming trends in a world full of innovation and competition. The attendees…
Digitas
February 28, 2020

Trends We’re Tracking: Beauty Goes Digital

The age of the internet has completely changed the way advertisers connect with consumers, and that change has been constant. Top brands in each industry are scrambling to keep up…
Publicis Media
February 27, 2020

Optimization Tips for Your Video Campaigns on Facebook and Instagram

In partnership with MetrixLab and Facebook, Publicis Media Spain published a study identifying the key components that can improve advertising effectiveness for video campaigns on Facebook and Instagram. This 6-month…
Digitas
February 27, 2020

Bringing Your Full Self to Everything You Do

A reflection on Black History Month I’m quickly approaching my five-year NYC anniversary, and one of the things that never seems to get old in this city is the bounty…
Spark Foundry
February 14, 2020

Spark Foundry Bonfire: Hear The Heat

Spark Foundry Bonfire: Hear the Heat How Modern Audio is Reinventing Advertising On February 13, 2020, Spark Foundry's 7th Bonfire event took place at Google NYC. Over the course of…
Publicis Media
February 13, 2020

Upgrading Your Marketing Strategy for Valentine’s Day

Valentine’s Day is here, and it’s easy to turn to marketing strategies focused around traditional gifts such as flowers, chocolates and jewelry. Sure, 9x more flowers than usual are sold…
Digitas
February 6, 2020

Super Bowl LIV: Advertisers Showed Progress on Gender Balance but Stayed Cautious

Nearly half of this year’s Super Bowl audience was women, as evidenced by NFL female viewership at an all-time high in 2019. Representation in this year’s ads increased significantly, with…
Digitas
February 6, 2020

To Think Big, Agencies Must Think Broad

Think big, we are told. Size matters. It’s all about the big idea. Bigger is better. But when it comes to strategy and thinking what does big really mean? And…
Publicis Media
January 31, 2020

Top Publicis Media Executives Share Their Vision for 2020 and the Decade Ahead

Top leaders within Publicis Media were featured in the January 2020 print edition of Anuncíos - a popular Spanish publication among advertisers and agencies. Summarized below are roundups of each…
Digitas
January 22, 2020

The Future of B2B Marketing Is… B2E(veryone)?

As B2B buying trends change, marketers have to evolve their tactics in order to establish emotional connections with their prospects.  There’s no doubt that the B2B marketing landscape is changing…
CES 2020Publicis MediaTrends and Insights
January 13, 2020

CES 2020 Trends and Insights

Another week in Vegas has come and gone. It seems fitting to enter a new year and a new decade at CES, which is the perfect time for us to…
Publicis Media
January 13, 2020

Technology Trends at CES 2020 That Will Matter Most to Brands

Capture Moments CES was a “moment maker” that offered brands the opportunity to leverage technology to establish more meaningful connections with consumers. For example, our client, Delta Air Lines, showcased…
Publicis Media
January 13, 2020

Commerce 2020

With the explosion of IOT, combined with voice enablement, commerce is moving from automation to anticipation. Our ability to predict what consumers need based on their routine behavior will enable…
Publicis Media
January 13, 2020

See All, Reach All: Marketing To The Majority

Census data projects that by 2045, the majority of the U.S. population will be multicultural. While we’ve spent the past decades educating clients and partners about the tremendous purchasing power…
Publicis Media
January 13, 2020

Identity Takes New Meaning at CES 2020

Another week in Vegas has come and gone – and it seems fitting to enter a new year and a new decade at CES; the perfect time for us to…
Publicis Media
January 2, 2020

Give Your Brand a Voice With Alexa Skill

The third largest communications group in the world and a global leader in marketing, Publicis is a recognized expert in communication and content. Publicis is also the regional champion and…

WHAT WE’RE TALKING ABOUT

With shoppers already in the thick of holiday shopping, brands are catching up to the competition with three essential strategies. Sponsored by CJ. https://buff.ly/3DUnJcb

OK, we slowly realized that we are Most Effective Media Agency of the Year! Congrats to Spark Foundry Poland!
#EffieAwards2021 #ProudTeam #PublicisGroupePoland #PowerOfOne

SUPER excited to announce the launch of our new campaign for @vintedUK as the sponsor of @Hollyoaks. The integrated partnership includes first of its kind product placement + exclusive behind-the-scenes social content - as covered by @thedrum https://www.thedrum.com/news/2021/10/27/vinted-signs-hollyoaks-sponsorship-feature-marketplace-show-and-behind-the-scenes

🚨Today's the day🚨 It's not too late to register for our webinar with @ad_citrus and @forrester on the future of #retailmedia networks. Tune in @ 11AM EDT: https://bit.ly/2ZZNWHE

Join @disneyadsales and Publicis Media’s Grace Judge tomorrow at 2pm ET for a deep dive into Disney’s Programmatic Playbook, showcasing cutting-edge solutions that capture the power of live sports and create outcome-based results for brands. https://www.cs-links.com/reg/?event=otkxmtc0mjc

Hear the latest on Protecting Brand Integrity and Equity at Scale Across Screens, Including CTV from Yale Cohen, EVP, Global Digital Standards, @PublicisMedia who will be speaking about at the #BrandSafetySummit New York on 11/4!

Our Head of Social @RhysWestwell shares his 'Digital Hero' with @NewDigitalAge1, and it is no other than our very own Managing Partner, Thiago Correa! #boldmoves

Read the full article below: https://newdigitalage.co/agencies/my-digital-hero-rhys-westwell-head-of-social-performics-zenith/

Join Barbara Grabiwoda, our eCommerce Strategy Director, on October 27 to explore scalable and agile content strategy at the #CMOSummitCEE by Shortlist. Register here: https://buff.ly/3nuwl2E
#CMOSummit #ecommerce #PublicisCommerce

Join us on Nov 4 to hear Arnetta Whiteside, VP, Multicultural, @PublicisMedia discuss what it means to be proactive about DE&I at the #BrandSafetySummit New York! https://bit.ly/2XPK9M4

You are incredible and inspirational @WilliamLaven2 ! Thanks for sharing your story with us all! https://twitter.com/WilliamLaven2/status/1451622748711800837

We won two awards tonight at the #MediaWeekAwards ceremony! Silver 🥈 for our work on the Student Living Index campaign, and Bronze 🥉 for Island Saver, both for @NatWestBusiness. Congrats to all the other winners tonight! 👏 @MediaWeekAwards

3

A next era of #retailmedia is here. Register for the webinar to learn:

➡️ @Forrester’s research on retail media and ways to stay competitive with brand partners

➡️ How @EpsilonMktg & @ad_citrus are bringing monetization opportunities to retailers

https://bit.ly/2ZZNWHE

We’re proud to be part of the launch of Kroger’s Private Marketplace. As an early alpha tester, we look forward to working with #KrogerPrecisionMarketing and @8451group to help our clients activate campaigns with greater addressability across platforms. https://adage.com/article/special-report-advertising-week/kroger-launches-programmatic-market-built-loyalty-data/2375066

Amy Lanzi dives into how the shopping journey has changed and how brands can help enhance people's online experiences, in the article "3 ways YouTube is redefining the shopping experience" featured in @ThinkwithGoogle Read more https://bit.ly/3GasYqj https://twitter.com/YTAdvertisers/status/1450144646521364488

On Monday, Lisa Torres will be joining @BestBuy's Rebecca Lambert to discuss Publicis Media’s approaches to making the media supply chain more equitable with the help of programmatic and AI. #PROGIO https://www.adexchanger.com/go/programmatic-i-o-2021/

Hear the latest on Protecting Brand Integrity and Equity at Scale Across Screens, Including CTV from Yale Cohen, EVP, Global Digital Standards, @PublicisMedia who will be speaking about at the #BrandSafetySummit New York on 11/4!

#Marist communication major Katie Nie '22 attended the virtual Multicultural Talent Pipeline Forum sponsored by @PublicisGroupe and @PublicisMedia for the second straight year. Hear about her biggest takeaways from the event in our latest blog post. https://bit.ly/3C7bpVM

.@SparkFoundryUSA’s Jason Smith, and Co-Founder of Publicis Media’s Once & For All Coalition, outlines 4 critical areas that need to be addressed to advance inclusive investment and the importance of an industrywide, shared sense of purpose. https://www.campaignlive.com/article/four-ways-advance-inclusive-investment-%E2%80%94-once/1731043

A big night ahead for all our @PublicisMedia agencies with 16 combined shortlists including Agency of the Year for both @Zenith_Media_UK and @Starcom_UK and Leader of the Year for both @natalie01229420 and @nadineyoung. Fingers crossed! #MediaWeekAwards https://twitter.com/Campaignmag/status/1451161857960685572

We are SO excited to be attending the #MediaWeekAwards Ceremony tonight! 🤩 We're up for 6 awards - one of which is Agency of the Year, also our CEO @natalie01229420 is in the running for Leader of the Year! 🤞 Good luck to all shortlisters (+@Starcom_UK and @SparkFoundryUK!)

Want to know why the industry should embrace #automation, rather than fear it? Read this piece our CEO @nadineyoung has written for @Campaignmag about how it allows agencies to focus on creativity and produce better work.🌟🌟https://www.campaignlive.co.uk/article/automation-fuel-creativity/1730970

Join Amy Worcester Lanzi, EVP Commerce Lead, North America, at the "Tabletalk” event at the Shoptalk Fall Meetup, on Thursday, October 21 at 12:50 pm ET.

Register here https://buff.ly/3G69q6s

#PublicisCommerce #retail #Marketing

Join experts from @EpsilonMktg, @ad_citrus and @forrester on Wednesday, October 27 to explore the next era of retail media networks. Register today: https://explore.epsilon.com/next-era-retail-media-networks-webinar https://twitter.com/EpsilonMktg/status/1448335740392378377

Join our Director of Verified Data & Technology Kayleen Ohneck tomorrow at @advertisingweek alongside @TheTradeDesk and @mopub to explore what advertisers need to know today about the future of #addressability. Register here: https://newyork.advertisingweek.com/register/

In an interview with @AdAge, @PublicisHealth Chief Patient Officer Susan Manber discusses how the company is bringing together data from @EpsilonMktg to help clients better understand patients/physicians, and why every marketer should care about health. https://adage.com/article/marketing-news-strategy/publicis-health-chief-patient-officer-marketing/2374141