TRENDS AND INSIGHTS


PERSPECTIVES


Publicis GroupePublicis Media
September 3, 2020

What Back to School 2020 Taught Us About Diverse Audience Strategy

True to the overall theme of the year, the 2020 Back To School season has remained unpredictable, not only bringing uncertainty to parents, students and teachers alike, but also marketers…
Publicis GroupePublicis Media
August 20, 2020

Seasonality in the New Normal: What Brands Should Be Doing Now

In a pre-pandemic world, the back half of the year is synonymous with specific moments such as back to school and various holidays. However, this year will be anything but…
NewfrontsPublicis MediaTrends and Insights
July 31, 2020

NewFronts 2020: Trends & Insights

NewFronts 2020: Trends & Insights Today’s marketplace is rapidly changing and the NewFronts are keeping pace. While historically focused exclusively on video content, given growth in new formats, new classes…
Publicis Media
July 15, 2020

Trends & Insights Live

Trends & Insights Live is Publicis Media’s monthly thought leadership livestream series that explores the latest topics and challenges facing the media, advertising and marketing community. Make sure you are…
Publicis GroupePublicis Media
May 7, 2020

Mother’s Day 2020: Real-Time Consumer Insights

As we progress in the new normal, consumer behavior has continued to evolve with every shopping occasion. This Mother’s Day, all signs are pointing to a calm celebration at home…
Publicis GroupePublicis Media
April 9, 2020

How Commerce Powers a Shelter in Place Easter

As the world confronts the global pandemic, all eyes will be on Easter as the first major holiday and shopping occasion for shoppers embracing a “new normal.” Commerce will play…
Publicis Media
March 27, 2020

Commerce + COVID-19: An Evolving Perspective

The COVID-19 epidemic has been a human and economic crisis affecting thousands of people and businesses across the globe. The most affected countries represent almost 40% of the global economy…
Digitas
March 26, 2020

A Very Different Kind of Women’s History Month

Digitas' Julie Whiting reflects on celebrating Women's History Month during a worldwide pandemic. I never would’ve thought that this piece, meant to celebrate Women’s History Month, would need to pivot…
Publicis Media
March 11, 2020

Challenger Brands Summit Recap

This year’s Challenger Brands Summit saw the gathering of brands, agencies and marketers to share the latest and upcoming trends in a world full of innovation and competition. The attendees…
Digitas
February 28, 2020

Trends We’re Tracking: Beauty Goes Digital

The age of the internet has completely changed the way advertisers connect with consumers, and that change has been constant. Top brands in each industry are scrambling to keep up…
Publicis Media
February 27, 2020

Optimization Tips for Your Video Campaigns on Facebook and Instagram

In partnership with MetrixLab and Facebook, Publicis Media Spain published a study identifying the key components that can improve advertising effectiveness for video campaigns on Facebook and Instagram. This 6-month…
Digitas
February 27, 2020

Bringing Your Full Self to Everything You Do

A reflection on Black History Month I’m quickly approaching my five-year NYC anniversary, and one of the things that never seems to get old in this city is the bounty…
Spark Foundry
February 14, 2020

Spark Foundry Bonfire: Hear The Heat

Spark Foundry Bonfire: Hear the Heat How Modern Audio is Reinventing Advertising On February 13, 2020, Spark Foundry's 7th Bonfire event took place at Google NYC. Over the course of…
Publicis Media
February 13, 2020

Upgrading Your Marketing Strategy for Valentine’s Day

Valentine’s Day is here, and it’s easy to turn to marketing strategies focused around traditional gifts such as flowers, chocolates and jewelry. Sure, 9x more flowers than usual are sold…
Digitas
February 6, 2020

Super Bowl LIV: Advertisers Showed Progress on Gender Balance but Stayed Cautious

Nearly half of this year’s Super Bowl audience was women, as evidenced by NFL female viewership at an all-time high in 2019. Representation in this year’s ads increased significantly, with…
Digitas
February 6, 2020

To Think Big, Agencies Must Think Broad

Think big, we are told. Size matters. It’s all about the big idea. Bigger is better. But when it comes to strategy and thinking what does big really mean? And…
Publicis Media
January 31, 2020

Top Publicis Media Executives Share Their Vision for 2020 and the Decade Ahead

Top leaders within Publicis Media were featured in the January 2020 print edition of Anuncíos - a popular Spanish publication among advertisers and agencies. Summarized below are roundups of each…
Digitas
January 22, 2020

The Future of B2B Marketing Is… B2E(veryone)?

As B2B buying trends change, marketers have to evolve their tactics in order to establish emotional connections with their prospects.  There’s no doubt that the B2B marketing landscape is changing…
CES 2020Publicis MediaTrends and Insights
January 13, 2020

CES 2020 Trends and Insights

Another week in Vegas has come and gone. It seems fitting to enter a new year and a new decade at CES, which is the perfect time for us to…
Publicis Media
January 13, 2020

Technology Trends at CES 2020 That Will Matter Most to Brands

Capture Moments CES was a “moment maker” that offered brands the opportunity to leverage technology to establish more meaningful connections with consumers. For example, our client, Delta Air Lines, showcased…
Publicis Media
January 13, 2020

Commerce 2020

With the explosion of IOT, combined with voice enablement, commerce is moving from automation to anticipation. Our ability to predict what consumers need based on their routine behavior will enable…
Publicis Media
January 13, 2020

See All, Reach All: Marketing To The Majority

Census data projects that by 2045, the majority of the U.S. population will be multicultural. While we’ve spent the past decades educating clients and partners about the tremendous purchasing power…
Publicis Media
January 13, 2020

Identity Takes New Meaning at CES 2020

Another week in Vegas has come and gone – and it seems fitting to enter a new year and a new decade at CES; the perfect time for us to…
Publicis Media
January 2, 2020

Give Your Brand a Voice With Alexa Skill

The third largest communications group in the world and a global leader in marketing, Publicis is a recognized expert in communication and content. Publicis is also the regional champion and…

WHAT WE’RE TALKING ABOUT

Beatriz Calzada, Performance Media Director at @performics, on the latest study by the Performics Intent Lab in collaboration with Northwestern University Medill School for @mkdirecto ⬇️
https://bit.ly/3o60EMv

Absolutely thrilled to see our Performance Managing Partner @paulkasamias featured in the @PerformanceIN Top 50 today! Huge congratulations to Paul and everyone who made the 2020 list - well deserved https://performancein.com/top-50-2020/ #performancein50 #performancemarketing #StarcomHX 🌟

We’re excited to welcome our largest cohort to date with the 11th annual Multicultural Talent Pipeline (#MCTP2020), an interactive, virtual educational experience for college students committed to creating a more diverse & equitable workforce within the industry #PublicisMCTP ⬇️

Next week, on October 27th at 1pm ET, Margaux Logan will join @PerpetuaLabs VP of Growth Adam Epstein, and #AmazonAdvertising Edouard Dinichert and Ruslana Zbagerska to discuss the opportunities that Sponsored Display and Amazon DSP present. Register here https://buff.ly/2HcllWQ

"Understanding what consumers are thinking in terms of time and feeling, will deeply impact what we do and what consumers do in return." Read @amarsy79 's article here https://buff.ly/2FJHZow

In 3 short days @Marist students will be attending the 11th Annual Multicultural Talent Pipeline 2020 MCTP Advertising Event sponsored by @PublicisMedia . This year it will be virtual, but usually (photo below of Marist students and Desmond Murray) it's held in Atlanta, GA.

Join Performics and guest speakers from Forrester Research on October 29th at 2PM CDT to learn how to drive performance on Amazon this holiday season: https://publicisgroupe.zoom.us/webinar/register/WN_bNAedQaMSe-0DsrpCDek7Q

In our new @Adweek article, Tamara Oliverio (@oliveriot), Senior Director of Loyalty Strategy, shares her tips on how to build #customerloyalty when in-person experiences aren’t available due to COVID-19: https://bit.ly/37l1UFD

In case you missed Margaux Logan's article, about how #PrimeDay, should set the tonee for your #holiday strategy, read it here! https://www.pacvue.com/blog/preparing-for-success-this-holiday-season

If you read anything today, read this - a great interview by @mejefferson_ with our brilliant new CEO @nadineyoung via @MediatelNews
#StarcomHX 🌟 🌟 https://twitter.com/MediatelNews/status/1317030554961874944

A massive well done to our CEO @natalie01229420 for winning Media Leader of the Year at #MediaWeekAwards! Her third award win this year 👏 Thank you @MediaWeekAwards!

We are absolutely thrilled and bursting with pride to have been named #MediaWeekAwards’ Media Week Agency of the Year. What an achievement. 2020 hasn’t been easy for anyone - this award means more to us now than ever. Thank you @MediaWeekAwards! #BoldMoves

Publicis Media is coming together once again to participate in the annual @JDRF One Walk, led by our Chief Strategy Officer and the event’s NY Chair Richard Hartell. See how you can get involved in the walk and help those diagnosed with Type One Diabetes. https://bit.ly/3iTuK2e

Publicis Groupe execs took the virtual stage last week at #AW2020 to discuss #commerce, #talent, #esports, #connectedtv, #data & more. If you missed any of our sessions, read their key takeaways or watch the sessions on-demand here ➡️https://bit.ly/30S88c7

4

Fantastic news - E.ON consolidates European media account into @PublicisGroupe with us leading the business from Germany: https://www.campaignlive.co.uk/article/eon-consolidates-european-media-account-publicis-groupe/1697064 via @campaignmag & @gurjitdegun 👏

We loved partnering with @MakersMark, @BingingWBabish & @hulu on their new TV show-inspired cocktail ads! I mean, who doesn’t love a themed cocktail inspired by their favorite show? 🥃🍹🥂🍷 https://twitter.com/adage/status/1315645978079305729

With more than 70% of total spend dedicated to digital advertising, these markets are demonstrating that digital can take consumers through the whole customer journey. #theROIagency https://www.zenithmedia.com/insights/business-intelligence-automotive-page/

Our culture is rooted in a strong commitment to product excellence - creating experiences for people and outcomes for our clients. We are thrilled by this recognition from @FestivalOfMedia and congratulations to the winning teams! #FOMG https://twitter.com/PublicisGroupe/status/1314592555376537600

A much deserved honor for a trailblazing leader and one of the most influential executives within the advertising industry and beyond - warmest congratulations to you, @RenettaMcCann! https://twitter.com/ChicagoAdFed/status/1314626874845343745

Having the tools and technology to measure in real time is crucial – according to @PubCommerce's Amy Lanzi. Read more agency leader insights here: https://goo.gle/2GFnZ6T #AW2020

Congratulations to all our @PublicisGroupe winners in the 2020 @FestivalofMedia Global Awards 🥇🥈🥉#FOMG20 http://festivalofmedia.com/fomg/2020fomg-winners/

Our CEO @dannibass has been interviewed by @MediatelNews as part of their 'Five Minutes With' series. 👏🦄 Read it below... https://twitter.com/MediatelNews/status/1314488451019005953

Marketers got hyper-relevant advertising messages wrong, Intent Lab study finds @performics @MSFTAdvertising @MedillSchool https://bit.ly/3lp34E0 @lauriesullivan

Our Head of Content, Mark Book, talks with @businessinsider about the creation of @KitchenAidUSA's 'A Woman's Place' documentary and the rise of long-form content (like 200+ character tweets). #client

Read the article here

https://bit.ly/34AU7kd

The Problem of Consumer Consent in Marketing, featuring data from @performics @MedillSchool Intent Lab research on Consumer Trust https://www.emarketer.com/content/problem-of-consumer-consent-marketing

.@PublicisGroupe’s @retailgeek Jason Goldberg weighs in on the 2020 holiday season. With a delayed Prime Day, heightened focus on #ecommerce and less foot traffic, this year will present a mixed bag for retailers everywhere. https://bit.ly/2GtVGIF @PubCommerce