NewFronts 2020: Trends & Insights Today’s marketplace is rapidly changing and the NewFronts are keeping pace. While historically focused exclusively on video content, given growth in new formats, new classes…
Trends & Insights Live is Publicis Media’s monthly thought leadership livestream series that explores the latest topics and challenges facing the media, advertising and marketing community. Make sure you are…
Digitas' Julie Whiting reflects on celebrating Women's History Month during a worldwide pandemic. I never would’ve thought that this piece, meant to celebrate Women’s History Month, would need to pivot…
Optimization Tips for Your Video Campaigns on Facebook and Instagram
In partnership with MetrixLab and Facebook, Publicis Media Spain published a study identifying the key components that can improve advertising effectiveness for video campaigns on Facebook and Instagram. This 6-month…
Technology Trends at CES 2020 That Will Matter Most to Brands
Capture Moments CES was a “moment maker” that offered brands the opportunity to leverage technology to establish more meaningful connections with consumers. For example, our client, Delta Air Lines, showcased…
Don't miss the #NewFronts session hosted by @Digitas with partners @HelloSunshine & @KitchenAidUSA where they’ll discuss their new digital series, “Eat the Book”.
Mark your calendar: May 6, 2:50 PM ET. Media buyers can request a pass at https://bit.ly/2OGAfIq
In case you missed it, click the link below to watch our SVP of Verified Tech/Identity Jess Simpson discuss the future of identity in marketing planning and optimization during @ZetaGlobal’s webinar with @Forrester. https://marketing.zetaglobal.com/the-future-of-identity-webinar-ty
Check it out - Benoit Cacheux, our Global Chief Digital Officer, is featured on pages 26-27 discussing how agencies and brands can build highly successful relationships #theROIagency https://twitter.com/MediaTMO/status/1383032446346727424
In case you missed it - our CSO @MarcosAngelides will be judging the @clearchanneluk Outdoor Media Awards. 💥💥Check out this piece interviewing the judges via
Is contextual ready for post-cookie prime time? Hear from our Director of Digital Standards Emily Healy explore the viability of contextual targeting and who should be leading the charge, via @AdMonsters. https://www.admonsters.com/is-contextual-ready-for-post-cookie-prime-time/
An open, honest buy side/ sell side conversation about the realities of contextual as a third-party tracking cookie replacement. Featuring @Scrilla100 from @Leaf_grp and Emily Healy from @PublicisMedia. https://www.admonsters.com/is-contextual-ready-for-post-cookie-prime-time/#.YHmYUVHnl5k.twitter
Up next on the #Mediaweek mainstage, @PublicisMedia Exchange's Talia Raviv and @DisneyStreaming's Molly Brady share best practices for a winning performance marketing partnership. See what it takes to make the magic happen. http://adweek.it/Mediaweek2021
Congratulations to our team for winning 2nd place for Media Network of the Year
Festival of Creativity!
This proves once again our dedication to our work and to our clients. Well done!
@zenith @PublicisMedia @PublicisGroupe
First Quarter 2021 Revenue: A solid organic growth at +2,8% in a still challenging environment, mainly driven by the US at +5,1% and Asia at +5,7%, with a sequential improvement in Europe.
Huge congratulations to the @SparkFoundryUK team on their wins at the @CxMediaAwards in the categories of “Alcoholic Drinks” and “Travel & Leisure.” That’s how you bring the heat 🔥 #WinningSpark #CxMediaAwards https://bit.ly/3e7muv0
YES @JackDanielsUK team!! 💥💥So pleased with this win - great work all around, congrats to all the other winners so far at the @CxMediaAwards #CxMediaAwards https://twitter.com/CxMediaAwards/status/1382357656514535425
#Email could be the key to your post-pandemic recovery. Check out our article in @Adweek to discover how @Marriott International leaned on email to deliver direct updates and authentic messages to customers (and why it paid off): https://www.adweek.com/partner-articles/mastering-the-intimacy-of-the-inbox-has-paid-off-for-marriott/
Don’t miss PMX Global CEO Talia Raviv this Thursday at @Adweek’s #Mediaweek, where she and @DisneyStreaming’s Molly Brady will share best practices for a winning performance marketing partnership. RSVP here: https://event.adweek.com/mediaweek-2021/begin
RSVP for @614group #BrandSafetySummit Asia to watch Publicis Media Precision MD Jonathan Mackenzie & @GSK Senior Director Silas Lewis-Meilus discuss what role content quality & overall internet health should play alongside media deliveries & brand safety: https://bit.ly/32bg6gG
Congratulations to our EVP, Head of Content, @alhawes, who has been named a 2021 @Adweek Media All-Star! Thank you for continuing to push innovation on behalf of our clients and for our agency. 🥳🏆 https://twitter.com/Adweek/status/1381396910683131910
So pleased to hear that we received a NINE today in School Reports. A massive thank you to our brilliantly bold talent and clients, and a big thanks to @MaisieMcCabe, @OmarOakes, @gideonspanier and the whole @Campaignmag team. What a way to start the week! 🤩 https://twitter.com/Campaignmag/status/1381548409497206785
It's a good day to be a Unicorn! 🦄👏 School Reports are out, and we're chuffed to have moved up one point from last year. Thank you to our brilliant Unicorns and clients, and a big thanks to @Campaignmag for the 7! 🤩https://www.campaignlive.co.uk/article/school-reports-2021-digitas/1712364
Congratulations to our colleagues from Spark Foundry Poland, who recently won the media business of shopping platform, http://ERLI.pl! Keep bringing the heat team Poland 🔥 #WeGotSpark #WinningSpark https://bit.ly/3mtCWd2
When facing the end of the cookie, our President & Global Head of Data, Tech, Analytics & Insights, @lisagiacosa, isn’t frightened – she’s inspired. Check out Lisa’s interview with @Beet_TV to hear how Spark is approaching data in a cookieless world. https://bit.ly/3wAVdK4