TRENDS AND INSIGHTS


PERSPECTIVES


Publicis GroupePublicis Media
September 3, 2020

What Back to School 2020 Taught Us About Diverse Audience Strategy

True to the overall theme of the year, the 2020 Back To School season has remained unpredictable, not only bringing uncertainty to parents, students and teachers alike, but also marketers…
Publicis GroupePublicis Media
August 20, 2020

Seasonality in the New Normal: What Brands Should Be Doing Now

In a pre-pandemic world, the back half of the year is synonymous with specific moments such as back to school and various holidays. However, this year will be anything but…
NewfrontsPublicis MediaTrends and Insights
July 31, 2020

NewFronts 2020: Trends & Insights

NewFronts 2020: Trends & Insights Today’s marketplace is rapidly changing and the NewFronts are keeping pace. While historically focused exclusively on video content, given growth in new formats, new classes…
Publicis Media
July 15, 2020

Trends & Insights Live

Trends & Insights Live is Publicis Media’s monthly thought leadership livestream series that explores the latest topics and challenges facing the media, advertising and marketing community. Make sure you are…
Publicis GroupePublicis Media
May 7, 2020

Mother’s Day 2020: Real-Time Consumer Insights

As we progress in the new normal, consumer behavior has continued to evolve with every shopping occasion. This Mother’s Day, all signs are pointing to a calm celebration at home…
Publicis GroupePublicis Media
April 9, 2020

How Commerce Powers a Shelter in Place Easter

As the world confronts the global pandemic, all eyes will be on Easter as the first major holiday and shopping occasion for shoppers embracing a “new normal.” Commerce will play…
Publicis Media
March 27, 2020

Commerce + COVID-19: An Evolving Perspective

The COVID-19 epidemic has been a human and economic crisis affecting thousands of people and businesses across the globe. The most affected countries represent almost 40% of the global economy…
Digitas
March 26, 2020

A Very Different Kind of Women’s History Month

Digitas' Julie Whiting reflects on celebrating Women's History Month during a worldwide pandemic. I never would’ve thought that this piece, meant to celebrate Women’s History Month, would need to pivot…
Publicis Media
March 11, 2020

Challenger Brands Summit Recap

This year’s Challenger Brands Summit saw the gathering of brands, agencies and marketers to share the latest and upcoming trends in a world full of innovation and competition. The attendees…
Digitas
February 28, 2020

Trends We’re Tracking: Beauty Goes Digital

The age of the internet has completely changed the way advertisers connect with consumers, and that change has been constant. Top brands in each industry are scrambling to keep up…
Publicis Media
February 27, 2020

Optimization Tips for Your Video Campaigns on Facebook and Instagram

In partnership with MetrixLab and Facebook, Publicis Media Spain published a study identifying the key components that can improve advertising effectiveness for video campaigns on Facebook and Instagram. This 6-month…
Digitas
February 27, 2020

Bringing Your Full Self to Everything You Do

A reflection on Black History Month I’m quickly approaching my five-year NYC anniversary, and one of the things that never seems to get old in this city is the bounty…
Spark Foundry
February 14, 2020

Spark Foundry Bonfire: Hear The Heat

Spark Foundry Bonfire: Hear the Heat How Modern Audio is Reinventing Advertising On February 13, 2020, Spark Foundry's 7th Bonfire event took place at Google NYC. Over the course of…
Publicis Media
February 13, 2020

Upgrading Your Marketing Strategy for Valentine’s Day

Valentine’s Day is here, and it’s easy to turn to marketing strategies focused around traditional gifts such as flowers, chocolates and jewelry. Sure, 9x more flowers than usual are sold…
Digitas
February 6, 2020

Super Bowl LIV: Advertisers Showed Progress on Gender Balance but Stayed Cautious

Nearly half of this year’s Super Bowl audience was women, as evidenced by NFL female viewership at an all-time high in 2019. Representation in this year’s ads increased significantly, with…
Digitas
February 6, 2020

To Think Big, Agencies Must Think Broad

Think big, we are told. Size matters. It’s all about the big idea. Bigger is better. But when it comes to strategy and thinking what does big really mean? And…
Publicis Media
January 31, 2020

Top Publicis Media Executives Share Their Vision for 2020 and the Decade Ahead

Top leaders within Publicis Media were featured in the January 2020 print edition of Anuncíos - a popular Spanish publication among advertisers and agencies. Summarized below are roundups of each…
Digitas
January 22, 2020

The Future of B2B Marketing Is… B2E(veryone)?

As B2B buying trends change, marketers have to evolve their tactics in order to establish emotional connections with their prospects.  There’s no doubt that the B2B marketing landscape is changing…
CES 2020Publicis MediaTrends and Insights
January 13, 2020

CES 2020 Trends and Insights

Another week in Vegas has come and gone. It seems fitting to enter a new year and a new decade at CES, which is the perfect time for us to…
Publicis Media
January 13, 2020

Technology Trends at CES 2020 That Will Matter Most to Brands

Capture Moments CES was a “moment maker” that offered brands the opportunity to leverage technology to establish more meaningful connections with consumers. For example, our client, Delta Air Lines, showcased…
Publicis Media
January 13, 2020

Commerce 2020

With the explosion of IOT, combined with voice enablement, commerce is moving from automation to anticipation. Our ability to predict what consumers need based on their routine behavior will enable…
Publicis Media
January 13, 2020

See All, Reach All: Marketing To The Majority

Census data projects that by 2045, the majority of the U.S. population will be multicultural. While we’ve spent the past decades educating clients and partners about the tremendous purchasing power…
Publicis Media
January 13, 2020

Identity Takes New Meaning at CES 2020

Another week in Vegas has come and gone – and it seems fitting to enter a new year and a new decade at CES; the perfect time for us to…
Publicis Media
January 2, 2020

Give Your Brand a Voice With Alexa Skill

The third largest communications group in the world and a global leader in marketing, Publicis is a recognized expert in communication and content. Publicis is also the regional champion and…

WHAT WE’RE TALKING ABOUT

“There’s fewer organic search results on the page, so that increasingly means the only way to get on the page is to buy your way on there,” Jason Goldberg (@retailgeek) Read more here https://buff.ly/3tRPcYr
#Amazon #Ads #ecommerce

We are one week out from @PublicisMedia's virtual "Back to Better" recruiting event on Thursday, September 30! Make sure to register for this great opportunity to learn more about who we are at PM. https://publicisgroupe.zoom.us/webinar/register/WN_8t-WLD3XSXejl89EWrc2eQ

Publicis Groupe U.S. Chief Diversity Officer Geraldine White shares her personal perspectives on DE&I, and the importance of top-down role modeling, accountability and embedding inclusivity practices in every area of your business. @MediaVillageCom https://www.mediavillage.com/article/publicis-groupes-chief-diversity-officer-geraldine-white-shares-how-inclusivity-is-no-copy-and-paste-effort-video/

"We need to see more of the actions within our group, not just the marketing about what they're doing. I feel we hear more of what their goals are and not the results." ​​Xavier-Conaway Washington, @Zenith_USA
Tune in to the livestream here: https://bit.ly/2ZorRlW
#AdvDiversity

Proud moment for our Starcom team! Here's to continuing this momentum through the rest of 2021 and beyond 💫 https://twitter.com/PublicisGroupe/status/1440705625160179725

@PublicisMedia bolstered its leadership team and appointed #RajivGopinath as chief product and solutions officer and #AjitGurnani as chief growth officer, media services.
#cios #marketing #leadership #team #appointment #businessstrategy
https://bit.ly/3hZn1C3

Celebrity recruiter #3 has been revealed! Meet the multi-talented artist who's helping us search for new Unicorns 🔎🦄

Cc: @BookCameo

https://bit.ly/3u3L3AL

There's nothing better than working on something you believe in.

Honored that A Banner for Everyone: Mississippi Flag Redesign Concepts received an honorable mention at Fast Company's 2021 Innovation by Design Awards. #FCDesignAwards #GraphicDesign

As DEI leaders, we have to understand what each community wants and align that with the greater goals of the organization. @JessicaQWatson @PublicisMedia @MediaVillageCom @AdvDiversity #EqualityLounge

WATCH HERE: https://fb.watch/8a-Sj9zbSQ/

We are proud to announce that @StarcomWW and @PublicisMedia ranked #1 as the top global media agency and media agency group, respectively, in net new business activity for H1 2021, according to a new report from @COMvergenceWW. https://www.mediapost.com/publications/article/367122/starcom-is-global-pitch-king-for-first-half-2021.html

Join us now for a discussion moderated by Kalyn Wilson, Dream Forward Consulting LLC, Joselle Galis Hall, @UMWorldwide, and @kirt_merkle, @Dentsu, @Ericka_Hatfield, @VMLYR, Jessica Watson, @PublicisMedia, & Brittany Jennings, @LippieTaylor #AdvDiversity #ADH2021

Another red hot recognition for our @spark_au CEO Imogen Hewitt! Immensely proud of Imogen for once again being named to @bandt’s Women in Media Power List. #SparkofLeadership https://bit.ly/2XyNgI0

[📹 On-Demand] We—along with experts from @TheTradeDesk, @Discoveryinc, & @PublicisMedia—discussed the biggest hurdles marketers face when it comes to #podcast #advertising, and how to overcome them: https://bit.ly/3CxU9Zp

@iab #PodcastUpfront

Join us in the #EqualityLounge at #AdvDiversityWeek with @MediaVillageCom to explore how effective ERGs are in creating a safe zone for diverse communities. https://bit.ly/3srcbsB

@AdvDiversity @Merkle @vmlyr @Ericka_Hatfield @JessicaQWatson @PublicisMedia @LippeTaylorPR

Interested in streamlining the sale of local TV to national advertisers?

Then you can’t miss our SVP of Data Intelligence Eric Cavanaugh at @TVNewsCheck’s annual #TV2025 tomorrow at 1pm ET to discuss the future of spot TV.

Register for FREE: https://us02web.zoom.us/webinar/register/3916267080611/WN_jlzgqVdiQuK3bCPXeIRvwQ

Epsilon is proud to be part of @PublicisGroupe, named as a Leader with the top score in the Current Offering category in The @Forrester Wave™: #Loyalty Service Providers, Q3 2021. Download the report: https://bit.ly/2UA5DeJ

To kick off #HispanicHeritageMonth, our EVP of Multicultural Stephen Paez spoke with @teamworksmedia’s @JaySharman about the complexities and opportunities for brands to connect with the growing Latinx audience. Listen to their conversation now at https://bit.ly/3tW964o.

Felicidades to Spark Foundry Mexico CEO Isabel Cerdeira on being recognized as one of @adlatinagroup’s Leading Women Mexico 2021! #SparkofLeadership https://bit.ly/3tYHrQA

🗣 We are thrilled to share the news that two of our #client campaigns are winners of this year’s US @Effie_US Awards. Congratulations to all of the teams involved! 👏👏👏 #coty #reckitt #clientwork

View the full list of winners: https://bit.ly/3nUGbww

Brian Vaught's advice to the new workforce,"This industry changes, the job you might be looking for might not be created yet, keep exploring"

@PublicisMedia @MediaVillageCom @femalequotient @AdvDiversity #AdvDiversity #ADH2021

"It's a lattice, not a ladder. Be open to the possibilities of what your career can look like." Brian Vaught, @PublicisMedia #AdvDiversity #ADH2021

It’s great that we are discussing diversity, equity, inclusion, and belonging, but we need to ask, how are we actually creating opportunities for underrepresented groups? @bvaught76 @PublicisMedia @MediaVillageCom @AdvDiversity #EqualityLounge

WATCH HERE: https://fb.watch/89HqpWXUJ8/

Exciting news alert 🗣️🗣️ Our CEO, @natalie01229420, has been nominated for this year's Media Leader of the Year award in the @MediaWeekAwards! It is a public vote and runs until the 2nd of October. Get your vote in at the below link now! #boldmoves
https://www.campaignlive.co.uk/article/media-week-awards-media-leader-year-shortlist-unveiled/1726793

Tune in to the #EqualityLounge at #AdvDiversityWeek with @MediaVillageCom to learn about current job opportunities in the industry. https://bit.ly/3srcbsB

@MizellStewart @Gannett @bvaught76 @PublicisMedia @intersection_co @ciciholl @iHeartMedia @laurelrossi2 @hiredifferent

Register for @MediaVillageCom’s Advancing Diversity Week, and join Brian Vaught and @Zenith_USA’s Xavier Conaway-Washington to discuss how we can champion DE&I through career opportunities and help from #GenZ.

Check out @PublicisGroupe's presence here: https://week.advancingdiversity.org/speakers

Honored to be listed by @constellationr on their ShortList for Customer Experience (CX) Design & Execution Services: Global, which recognizes our connected CX engagement, creative design, customer data, analytics, and digital media capabilities 👏 https://twitter.com/constellationr/status/1439847053199396865