TRENDS AND INSIGHTS


PERSPECTIVES


Publicis GroupePublicis Media
September 3, 2020

What Back to School 2020 Taught Us About Diverse Audience Strategy

True to the overall theme of the year, the 2020 Back To School season has remained unpredictable, not only bringing uncertainty to parents, students and teachers alike, but also marketers…
Publicis GroupePublicis Media
August 20, 2020

Seasonality in the New Normal: What Brands Should Be Doing Now

In a pre-pandemic world, the back half of the year is synonymous with specific moments such as back to school and various holidays. However, this year will be anything but…
NewfrontsPublicis MediaTrends and Insights
July 31, 2020

NewFronts 2020: Trends & Insights

NewFronts 2020: Trends & Insights Today’s marketplace is rapidly changing and the NewFronts are keeping pace. While historically focused exclusively on video content, given growth in new formats, new classes…
Publicis Media
July 15, 2020

Trends & Insights Live

Trends & Insights Live is Publicis Media’s monthly thought leadership livestream series that explores the latest topics and challenges facing the media, advertising and marketing community. Make sure you are…
Publicis GroupePublicis Media
May 7, 2020

Mother’s Day 2020: Real-Time Consumer Insights

As we progress in the new normal, consumer behavior has continued to evolve with every shopping occasion. This Mother’s Day, all signs are pointing to a calm celebration at home…
Publicis GroupePublicis Media
April 9, 2020

How Commerce Powers a Shelter in Place Easter

As the world confronts the global pandemic, all eyes will be on Easter as the first major holiday and shopping occasion for shoppers embracing a “new normal.” Commerce will play…
Publicis Media
March 27, 2020

Commerce + COVID-19: An Evolving Perspective

The COVID-19 epidemic has been a human and economic crisis affecting thousands of people and businesses across the globe. The most affected countries represent almost 40% of the global economy…
Digitas
March 26, 2020

A Very Different Kind of Women’s History Month

Digitas' Julie Whiting reflects on celebrating Women's History Month during a worldwide pandemic. I never would’ve thought that this piece, meant to celebrate Women’s History Month, would need to pivot…
Publicis Media
March 11, 2020

Challenger Brands Summit Recap

This year’s Challenger Brands Summit saw the gathering of brands, agencies and marketers to share the latest and upcoming trends in a world full of innovation and competition. The attendees…
Digitas
February 28, 2020

Trends We’re Tracking: Beauty Goes Digital

The age of the internet has completely changed the way advertisers connect with consumers, and that change has been constant. Top brands in each industry are scrambling to keep up…
Publicis Media
February 27, 2020

Optimization Tips for Your Video Campaigns on Facebook and Instagram

In partnership with MetrixLab and Facebook, Publicis Media Spain published a study identifying the key components that can improve advertising effectiveness for video campaigns on Facebook and Instagram. This 6-month…
Digitas
February 27, 2020

Bringing Your Full Self to Everything You Do

A reflection on Black History Month I’m quickly approaching my five-year NYC anniversary, and one of the things that never seems to get old in this city is the bounty…
Spark Foundry
February 14, 2020

Spark Foundry Bonfire: Hear The Heat

Spark Foundry Bonfire: Hear the Heat How Modern Audio is Reinventing Advertising On February 13, 2020, Spark Foundry's 7th Bonfire event took place at Google NYC. Over the course of…
Publicis Media
February 13, 2020

Upgrading Your Marketing Strategy for Valentine’s Day

Valentine’s Day is here, and it’s easy to turn to marketing strategies focused around traditional gifts such as flowers, chocolates and jewelry. Sure, 9x more flowers than usual are sold…
Digitas
February 6, 2020

Super Bowl LIV: Advertisers Showed Progress on Gender Balance but Stayed Cautious

Nearly half of this year’s Super Bowl audience was women, as evidenced by NFL female viewership at an all-time high in 2019. Representation in this year’s ads increased significantly, with…
Digitas
February 6, 2020

To Think Big, Agencies Must Think Broad

Think big, we are told. Size matters. It’s all about the big idea. Bigger is better. But when it comes to strategy and thinking what does big really mean? And…
Publicis Media
January 31, 2020

Top Publicis Media Executives Share Their Vision for 2020 and the Decade Ahead

Top leaders within Publicis Media were featured in the January 2020 print edition of Anuncíos - a popular Spanish publication among advertisers and agencies. Summarized below are roundups of each…
Digitas
January 22, 2020

The Future of B2B Marketing Is… B2E(veryone)?

As B2B buying trends change, marketers have to evolve their tactics in order to establish emotional connections with their prospects.  There’s no doubt that the B2B marketing landscape is changing…
CES 2020Publicis MediaTrends and Insights
January 13, 2020

CES 2020 Trends and Insights

Another week in Vegas has come and gone. It seems fitting to enter a new year and a new decade at CES, which is the perfect time for us to…
Publicis Media
January 13, 2020

Technology Trends at CES 2020 That Will Matter Most to Brands

Capture Moments CES was a “moment maker” that offered brands the opportunity to leverage technology to establish more meaningful connections with consumers. For example, our client, Delta Air Lines, showcased…
Publicis Media
January 13, 2020

Commerce 2020

With the explosion of IOT, combined with voice enablement, commerce is moving from automation to anticipation. Our ability to predict what consumers need based on their routine behavior will enable…
Publicis Media
January 13, 2020

See All, Reach All: Marketing To The Majority

Census data projects that by 2045, the majority of the U.S. population will be multicultural. While we’ve spent the past decades educating clients and partners about the tremendous purchasing power…
Publicis Media
January 13, 2020

Identity Takes New Meaning at CES 2020

Another week in Vegas has come and gone – and it seems fitting to enter a new year and a new decade at CES; the perfect time for us to…
Publicis Media
January 2, 2020

Give Your Brand a Voice With Alexa Skill

The third largest communications group in the world and a global leader in marketing, Publicis is a recognized expert in communication and content. Publicis is also the regional champion and…

WHAT WE’RE TALKING ABOUT

Huge thanks to our partners from @FOXTV for heating up the end of our week with an exclusive trivia game show, "Spark of Genius!" We had a ton of fun testing our knowledge 🧠🔥#WeGotSpark

CONFIDENT COLLABORATION:
Why bravely working with others gives off all the right signals -

Read this latest thought piece from Dan Plant, our Head of Strategy via @TheMarketingSoc : https://www.marketingsociety.com/think-piece/confident-collaboration

#StarcomHX

Congratulations to our team in Australia for expanding their partnership with @SBS #theROIagency via @Mumbrellanews
https://mumbrella.com.au/zenith-wins-sbs-performance-media-account-665284

XR takes the main stage at CES 2021: VP / GD experiential technology at @Digitas Keith Soljacich discusses social virtual experiences, AR Smart Glasses and 5G powered entertainment. https://bit.ly/3o0FmPb

Goodbye 2020, hello 2021: five lessons for the year ahead and beyond https://www.campaignlive.co.uk/article/goodbye-2020-hello-2021-five-lessons-year-ahead-beyond/1704610 via @campaignmag

Incredibly excited to see our #client, @DoleSunshine’s, Fruit Bowls campaign recognized as an editor’s pick by @adage – we’ll fruit bowl to that! http://bit.ly/3bIxOhv

Our probono #client, @artinstitutechi, is taking their annual #MLKDay celebrations virtual this year with both live and recorded programs honoring Dr. Martin Luther King Jr.’s legacy – we encourage you to check it out. https://twitter.com/artinstitutechi/status/1349024122492350470

You heard it here first: 2021 will be the year #emailmarketing steps back into the spotlight. In our article with @Adweek, we outline four pieces of advice to help you make #email a truly personalized, outcomes-based channel this year: https://bit.ly/2XJplmk

Starcom Report: Future Tensions in Consumer Confidence via @ecommerceexpo

https://www.ecommerceexpo.co.uk/news/starcom-report-future-tensions-in-consumer-confidence

#StarcomHX

Happy to be able to help a local school today by donating some of our unused laptops for families struggling with homeschooling without suitable devices. I urge others to do the same if you can.

Last week we released The View, our annual trends report, which predicted 2021 will be the year of flexibility, ‘Joy Of Missing Out’ and augmented reality. Read more here on @WARCEditors: https://www.warc.com/newsandopinion/news/flexibility-will-be-key-to-securing-purchases-in-2021/44534

Last chance to register for today's #VarietyCES Entertainment Summit. Join our EVP of Digital Investment & Partnerships Hayley Diamond at 11:55am PT/2:55pm ET to learn all about the growing business of connected TV. http://variety.com/ces

Congrats to our CEO, Jodi Robinson, on being named a Working Mother of the Year by @SheRunsItOrg!

She's a great leader, an awesome mom, and now she has an award that sounds like a debut single.

Read about it here: https://bit.ly/39uVALb

Join @performics and @MSFTAdvertising today at #CES to discuss the impact of relevancy in #search advertising. Watch #MSFTAds Kelli Kemery and @performics's Burcu Agma @BurcuAgma share key #insights that can help you optimize your campaigns: https://msft.it/6010pY1wM.

We’re proud to honor three Publicis Media executives who were named @SheRunsItOrg Working Mothers of the Year. Congrats to @JodiRobinson115, @KathyORing & @smclaudio for brilliantly navigating the complex responsibilities of leadership & motherhood. 💖 http://bit.ly/2LKQ6nk

Don’t miss our EVP of Digital Investments & Partnerships Hayley Diamond at tomorrow’s @Variety Entertainment Summit: A @CES Partner Program. She will join a panel of industry experts to discuss the growing business of connected TV.

Register here: https://ev10.perigonlive.com/1-evt8899f866a37040539fd086ccf5fa2b13

Starting the year off strong! Zenith USA has been named a Media Agency finalist for Campaign's 2020 Agency of the Year Awards. #CampaignAOY

View the full shortlist: https://bit.ly/2K92KMB

We are so excited to announce that Starcom USA CEO, @KathyORing has been named as one of @SheRunsItOrg Working Mothers of the Year! Congrats, Kathy - we are so proud of you! 👏🏼🌟👩‍👧‍👦 https://twitter.com/SheRunsItOrg/status/1349057902837952515

Proud to announce that we're on SIX shortlists for @CampaignLiveUS's 2020 Agency of the Year.

Congrats to the other agencies who made the cut. This sure beats the longlist (more spacious).

Read about it here: https://bit.ly/38Atvms

"Funding is fundamental," Arnetta Whiteside, @PublicisMedia, explains, "We cannot properly bring activities, speakers or change within an organization if you don't have the funds to do it." #CampaignBrunchBriefing
https://onlinexperiences.com/scripts/Server.nxp?LASCmd=AI:4;F:QS!10100&ShowUUID=6CD639DC-3696-4CE3-BE54-8A3CCF3F9EA6&AffiliateData=011221-WEB

Congratulations to Publicis Groupe in China who has been appointed by @Loreal China as its media planning and buying agency partner.
https://buff.ly/3nAxl3p

This Wednesday, January 13, we're at the Consumer Electronics Show (#CES) to discuss the impact of relevancy in #search advertising. Watch #MSFTAds Kelli Kemery and @performics's Burcu Agma share key #insights that can help you optimize your campaigns ✍️ https://msft.it/6010pY1wM.

Tomorrow, join our Director of Research and Planning Arnetta Whiteside at the @CampaignLiveUS Year Ahead Brunch Briefing to discuss how the post-COVID workforce will reshape agency life and culture.

Register here: http://bit.ly/3hO4Y0u