TRENDS AND INSIGHTS


PERSPECTIVES


Publicis GroupePublicis Media
September 3, 2020

What Back to School 2020 Taught Us About Diverse Audience Strategy

True to the overall theme of the year, the 2020 Back To School season has remained unpredictable, not only bringing uncertainty to parents, students and teachers alike, but also marketers…
Publicis GroupePublicis Media
August 20, 2020

Seasonality in the New Normal: What Brands Should Be Doing Now

In a pre-pandemic world, the back half of the year is synonymous with specific moments such as back to school and various holidays. However, this year will be anything but…
NewfrontsPublicis MediaTrends and Insights
July 31, 2020

NewFronts 2020: Trends & Insights

NewFronts 2020: Trends & Insights Today’s marketplace is rapidly changing and the NewFronts are keeping pace. While historically focused exclusively on video content, given growth in new formats, new classes…
Publicis Media
July 15, 2020

Trends & Insights Live

Trends & Insights Live is Publicis Media’s monthly thought leadership livestream series that explores the latest topics and challenges facing the media, advertising and marketing community. Make sure you are…
Publicis GroupePublicis Media
May 7, 2020

Mother’s Day 2020: Real-Time Consumer Insights

As we progress in the new normal, consumer behavior has continued to evolve with every shopping occasion. This Mother’s Day, all signs are pointing to a calm celebration at home…
Publicis GroupePublicis Media
April 9, 2020

How Commerce Powers a Shelter in Place Easter

As the world confronts the global pandemic, all eyes will be on Easter as the first major holiday and shopping occasion for shoppers embracing a “new normal.” Commerce will play…
Publicis Media
March 27, 2020

Commerce + COVID-19: An Evolving Perspective

The COVID-19 epidemic has been a human and economic crisis affecting thousands of people and businesses across the globe. The most affected countries represent almost 40% of the global economy…
Digitas
March 26, 2020

A Very Different Kind of Women’s History Month

Digitas' Julie Whiting reflects on celebrating Women's History Month during a worldwide pandemic. I never would’ve thought that this piece, meant to celebrate Women’s History Month, would need to pivot…
Publicis Media
March 11, 2020

Challenger Brands Summit Recap

This year’s Challenger Brands Summit saw the gathering of brands, agencies and marketers to share the latest and upcoming trends in a world full of innovation and competition. The attendees…
Digitas
February 28, 2020

Trends We’re Tracking: Beauty Goes Digital

The age of the internet has completely changed the way advertisers connect with consumers, and that change has been constant. Top brands in each industry are scrambling to keep up…
Publicis Media
February 27, 2020

Optimization Tips for Your Video Campaigns on Facebook and Instagram

In partnership with MetrixLab and Facebook, Publicis Media Spain published a study identifying the key components that can improve advertising effectiveness for video campaigns on Facebook and Instagram. This 6-month…
Digitas
February 27, 2020

Bringing Your Full Self to Everything You Do

A reflection on Black History Month I’m quickly approaching my five-year NYC anniversary, and one of the things that never seems to get old in this city is the bounty…
Spark Foundry
February 14, 2020

Spark Foundry Bonfire: Hear The Heat

Spark Foundry Bonfire: Hear the Heat How Modern Audio is Reinventing Advertising On February 13, 2020, Spark Foundry's 7th Bonfire event took place at Google NYC. Over the course of…
Publicis Media
February 13, 2020

Upgrading Your Marketing Strategy for Valentine’s Day

Valentine’s Day is here, and it’s easy to turn to marketing strategies focused around traditional gifts such as flowers, chocolates and jewelry. Sure, 9x more flowers than usual are sold…
Digitas
February 6, 2020

Super Bowl LIV: Advertisers Showed Progress on Gender Balance but Stayed Cautious

Nearly half of this year’s Super Bowl audience was women, as evidenced by NFL female viewership at an all-time high in 2019. Representation in this year’s ads increased significantly, with…
Digitas
February 6, 2020

To Think Big, Agencies Must Think Broad

Think big, we are told. Size matters. It’s all about the big idea. Bigger is better. But when it comes to strategy and thinking what does big really mean? And…
Publicis Media
January 31, 2020

Top Publicis Media Executives Share Their Vision for 2020 and the Decade Ahead

Top leaders within Publicis Media were featured in the January 2020 print edition of Anuncíos - a popular Spanish publication among advertisers and agencies. Summarized below are roundups of each…
Digitas
January 22, 2020

The Future of B2B Marketing Is… B2E(veryone)?

As B2B buying trends change, marketers have to evolve their tactics in order to establish emotional connections with their prospects.  There’s no doubt that the B2B marketing landscape is changing…
CES 2020Publicis MediaTrends and Insights
January 13, 2020

CES 2020 Trends and Insights

Another week in Vegas has come and gone. It seems fitting to enter a new year and a new decade at CES, which is the perfect time for us to…
Publicis Media
January 13, 2020

Technology Trends at CES 2020 That Will Matter Most to Brands

Capture Moments CES was a “moment maker” that offered brands the opportunity to leverage technology to establish more meaningful connections with consumers. For example, our client, Delta Air Lines, showcased…
Publicis Media
January 13, 2020

Commerce 2020

With the explosion of IOT, combined with voice enablement, commerce is moving from automation to anticipation. Our ability to predict what consumers need based on their routine behavior will enable…
Publicis Media
January 13, 2020

See All, Reach All: Marketing To The Majority

Census data projects that by 2045, the majority of the U.S. population will be multicultural. While we’ve spent the past decades educating clients and partners about the tremendous purchasing power…
Publicis Media
January 13, 2020

Identity Takes New Meaning at CES 2020

Another week in Vegas has come and gone – and it seems fitting to enter a new year and a new decade at CES; the perfect time for us to…
Publicis Media
January 2, 2020

Give Your Brand a Voice With Alexa Skill

The third largest communications group in the world and a global leader in marketing, Publicis is a recognized expert in communication and content. Publicis is also the regional champion and…

WHAT WE’RE TALKING ABOUT

Join @PublicisMedia & @Twitch to hear marketing myths about the elusive Gen Z shattered in #CannesLions2021 on-demand film “Reaching The Unreachable,” providing marketers with real actions they can take to better connect with this vital future consumer. https://live.canneslions.com/event/publicis-media-and-twitch-presents-reaching-the-unreachable-e24-43686

Celebrating a GP for Marcel + Carrefour in the coveted Creative Business Transformation category that recognises creative which drives business change. Big Bravo to all of the teams for the wins today which also include 3 Gold, 6 Silver and 7 Bronze Lions @Cannes_Lions!

By using data from our proprietary technology platform, Commerce Intelligence Hassan Kassem, Business Analyst, was able to uncover what categories consumers were shopping in, and when they were shopping. Read his depth analysis of #PrimeDay 2021 here https://buff.ly/2UvBBZ9

#Amazon #PrimeDay 2021 had 26.4K deals that ran across the two day shopping extravaganza. Day 2 had 4.5K new deals, and the Home category was the one to watch, with the most overall number of deals. Check out more insights from this year's greatest deal fest!
#onlineshopping

The annual epic online sales event is over, #Amazon #PrimeDay 2021 offered thousands of deals and discount, these were the top 10 deals in the US.

With a long history of bias to overcome, our President of Multicultural Lisa Torres spoke with @michaelburgi at @Digiday, about our continued plans to increase investment toward minority-owned and targeted media. https://digiday.com/media/media-buying-briefing-agency-holding-companies-are-busy-trying-to-advance-dei-efforts-but-take-divergent-paths-to-get-there/

Our very own President of Global Strategy & Cultural Fluency, @etwise, is heating up this year’s #4AsJayChiatAwards as the Connection Strategy Jury Chair! #SparkofLeadership https://twitter.com/4As/status/1402770751036473344

#CannesLions2021 @GalGadot with directors Vanessa Roth and @ryanpallotta produced a short-form docu-series that follows the powerful stories of six women, in partnership with Publicis Groupe’s APX Content Ventures. Watch the film on-demand: https://live.canneslions.com/event/apx-content-ventures-presents-impact-e24-43607

Excited to bring our heat to the beauty industry in service of our new #client @SallyBeauty! #WeGotSpark https://twitter.com/MediaPost/status/1405882265553543169

A great conversation between our President of Diversified Investments, Jason Smith, and @Beet_TV’s Andy Plesser. Be sure to listen to their conversation about inclusive planning, changing consumer trends, and more. #SparkofLeadership https://twitter.com/Beet_TV/status/1406980821089722373

🏆 CJ has won Global Excellence at the #PMA21 #PerformanceMarketingAwards with AT&T & RevLifter, plus three high commendations with Sainsbury's Group, Domino's, Student Beans & Acorn TV!

Big congrats to the CJ team & our partners https://junction.cj.com/en-gb/article/cj-wins-global-excellence-at-the-performance-marketing-awards-2021

#AwardWinning @pm_awards

On day 3 of @Cannes_Lions, we are very proud to announce that our agencies have won 17 awards in Industry Craft, Film Craft, Digital Craft, Entertainment, Entertainment for Sport + Entertainment for Music. Bravo to all the teams! #CannesLions2021

"The e-commerce landscape will continue to evolve over the coming years as Generation Z increase their purchasing power." Read more about what our Managing Partner, Performics @ Starcom, @paulkasamias has written on the concept of 'shoppertainment'.

https://performancemarketingworld.com/features/the-future-of-e-commerce-is-shoppertainment

@SparkFoundry’s ET Frankin @etwise, will sit down with Media Lions Jury President, Philippa Brown in London at 18:00 BST for a special media debrief alongside the jury and winners to share their work #CannesLions2021 https://live.canneslions.com/schedule

"I get knocked down but I come straight back up again. I try not to take anything personally, it’s just business." Read @TheDrum's interview with our CEO @dannibass... 🦄 https://twitter.com/TheDrum/status/1407337964544352259

[BREAKING NEWS]: We are very proud to announce that today, Publicis Groupe agencies have been awarded 8 Gold, 9 Silver and 18 Bronze Lions at @Cannes_Lions, in Direct, Media, PR, Social & Influencer! 🥳

Congratulations to our JFK Moonshot team, @JFKLibrary & @UNIT9 for winning a @Cannes_Lions for Design.

The team brought home silver, but they'll always be aluminum–strong to us (that's what they use for rockets - we're very smart.)

#CannesLions2021

#BeetCast: Investing in Diversity Needs More Inclusive Planning and Measurement, Spark Foundry’s Jason Smith https://www.beet.tv/2021/06/jason-smith.html#.YNCgNmP__qM.twitter @PublicisMedia @SparkFoundryWW @SparkFoundryUSA @TeamMediaocean #podcast #DEI

#Marketing #personalization is just like a recipe—you have to have the right mix of strategy, data and insights to get it just right. Read the blog for the key ingredients to personalization + exclusive recipes from @blonderysupport 🍪 🍰🍴⬇️ https://bit.ly/3q3aIHE

Today @Cannes_Lions announced its winners in Health & Wellness, Pharma, Design, Outdoor and Print & Publishing. Congratulations to all our clients and teams who won 3 Grands Prix, 7 Gold, 12 Silver and 11 Bronze!

ICYMI, Margaux Logan, our VP, Head of Online Marketplaces Commerce, Americas, shares how you can prepare for #primeday 2021 in her article "Are You Ready? Prime Day Is Just Around The Corner," via @MediaPost. Read it here https://buff.ly/3q2EzQC

We've been named the media planning and buying agency for Fox's sweets, British confectionery brand owned by Valeo Snackfoods. As covered here by @MediaPost's @mp_joemandese https://bit.ly/3cK4eYD

Our Head of Strategy @charlenecharity spoke to @Campaignmag @katemagee on framing creativity... "Agencies should be approaching problem-solving in a creative, data led-way and must be open to the possibility that the solution may not result in a creative campaign at all." https://twitter.com/Campaignmag/status/1405179120112345089

With many brand marketers turning to social media influencers to better reach consumers, how can brands better protect the talent they work with?

Publicis Media’s Head of Influencer Marketing Claire Morris gave her expert insight. Read more via @TheDrum. https://www.thedrum.com/news/2021/06/15/how-do-you-solve-problem-online-abuse-towards-influencers-during-pride

Our social media expert, @DanishaLomax is speaking at @socialfresh this Friday on sustainable audience growth.

More details below 👇 https://twitter.com/socialfresh/status/1405184137372262403

No matter how dominant a brand is, performance media is always important, even if you’ve become a ‘verb’ in your category. @MarcosAngelides our CSO explains why Airbnb still needs performance marketing in this piece for @PMarketingW https://performancemarketingworld.com/features/why-airbnb-still-needs-performance-marketing