This year’s Singles’ Day was the biggest in history. Here’s our take from Commerce experts Cyril Drouin and Beelin Low, on the biggest trends from this year’s 11.11 and what innovations in #ecommerce are here to stay. https://buff.ly/36QKf7a

Publicis Groupe’s COO Steve King recently joined @ProcterGamble Chief Brand Officer Marc Prichard to explore how the brand is rising as a force for good and a force for growth throughout this challenging year. Watch here ➡️ https://yhoo.it/38WIY0H

Congratulations to @StarcomSpain who was named Media Agency of the Year at the Ctrl Magazine Awards. Bravo team! https://controlpublicidad.com/revista-ctrl/la-revista-ctrl-entrega-sus-premios-sin-gala/

While personalisation is considered the holy grail of marketing, it does come with a fair bit of tension. Our Global Chief Digital Officer discussed the angels and demons of personalisation with the Dir. of Marketing Technology, Operations & CRM @Disney
https://zenithmedia.com/the-angels-and-demons-of-personalisation/

The Spark Foundry Poland team brought their heat to #EffiePoland and then some! Congratulations to the team on their massive wins, including the Grand Prix for #client Żabka, as well as 1 Gold, 2 Silver and 1 Bronze Effies. #WinningSpark #WeGotSpark https://bit.ly/3ntqyIY

Our National Paid Social Lead and Director of Social Strategy weigh in on how brands should be using social in socially turbulent times.

SPOILER ALERT: There are both statistics and good advice. Hang on.

https://bit.ly/32RhNRl

There's a lot of buzz around CDPs, and rightfully so. According to @gartner, the CDP market is projected to grow to over $10 billion by 2025. But don't be fooled, not all CDPs are created equal. Read our article in @adweek to learn more: https://bit.ly/3pD0TzC

We are excited to announce @USATODAYNETWORK as our title sponsor. Join industry leaders from @PublicisMedia, @SamsungUS, @LOrealUSA, @PublicisGroupe and @unileverusa for The Future of Advertising Panel on WEDNESDAY, NOVEMBER 18 at 5pm ET. Register today at http://www.212nyc.org

With Darwin, Performics Paid Search Optimization Suite, Brands Could Realize $24+ Million in Benefits with $8M in Costs over 3 Years, Resulting in a 205% ROI. Download the Study, commissioned by Performics: https://www.performics.com/2020/11/12/forrester-darwin-tei/

Following our @MediaWeekAwards Agency of the Year win last month, our CEO @natalie01229420 spoke to @Campaignmag's @MaisieMcCabe about our agency's growing success. Read the full interview here: https://www.campaignlive.co.uk/article/we-go-believing-win-it-no-second-place-zeniths-natalie-cummins/1699400

Is It Time for Influencer Marketing to Embrace the Performance Model? Our Performance Managing Partner, Paul Kasamias poses the question in his latest thought piece for @PerformanceIN https://performancein.com/news/2020/11/17/is-it-time-for-influencer-marketing-to-embrace-the-performance-model/ #InfluencerMarketing #PerformanceMarketing #StarcomHX

From Diageo to Corsodyl: The Drum Awards for the Digital industries 2020 winners revealed - so pleased to see our PlatformGSK work included here with @CorsodylGBI & @TwitchUKI 👏👏 https://www.thedrum.com/news/2020/11/13/diageo-corsodyl-the-drum-awards-the-digital-industries-2020-winners-revealed via @thedrum

Commerce has taken the world by storm and we’re happy to see our early efforts to build a dedicated practice years ago, pay off. Hear from our very own Amy Lanzi about how we help our clients win. Read here (subscription needed) via @businessinsider
https://buff.ly/3pqHh1n

Today at 12:10PM EST, join Margaux Logan, our VP Head of Online Marketplaces Commerce, Americas at the @amazon Strategies Virtual Forum. Register here https://buff.ly/34NQI2G

A red hot win for the @spark_au team! Excited to welcome @Westpac to the @PublicisMedia #client family 🔥 #WeGotSpark https://bit.ly/2IufrjW

"I think, then I act": a round trip for branding purpose": Javier Zorita, Business Lead and Marina Huergo, Account Director of @SparkFoundryWW talked to @ReasonWhy about the brand's social commitment ⬇️
https://bit.ly/2Iagmq9

COVID fast tracked Commerce behavior - and it now must become a core competency for every business. Read @amarsy79 's article feature in @ThinkwithGoogle here https://www.thinkwithgoogle.com/future-of-marketing/digital-transformation/the-future-of-commerce/?utm_source=rss-reader&utm_medium=rss&utm_campaign=rss-feed

Has in-game finally reached a “plateau of productivity?” Thoughts from our Head of Strategy Dan Plant via @NewDigitalAge1 #StarcomHX
https://newdigitalage.co/2020/11/10/has-in-game-finally-reached-a-plateau-of-productivity/

The principles of Amazon success for brands have quickly evolved in the pandemic. What can brands do to drive performance on Amazon in what’s poised to be the biggest holiday ever? Watch our webinar with Forrester Research: https://www.performics.com/webinar-winning-on-amazon-for-holiday-featuring-forrester-research/

How do you solve a problem like... e-commerce’s lack of serendipity? Hear from some industry folk, including Marcos Angelides, our chief Strategy and innovation officer in this piece via @TheDrum
https://www.thedrum.com/news/2020/11/10/how-do-you-solve-problem-e-commerce-s-lack-serendipity #SparkOfLeadership #ecommerce #marketing