TRENDS AND INSIGHTS


PERSPECTIVES


Publicis GroupePublicis Media
September 3, 2020

What Back to School 2020 Taught Us About Diverse Audience Strategy

True to the overall theme of the year, the 2020 Back To School season has remained unpredictable, not only bringing uncertainty to parents, students and teachers alike, but also marketers…
Publicis GroupePublicis Media
August 20, 2020

Seasonality in the New Normal: What Brands Should Be Doing Now

In a pre-pandemic world, the back half of the year is synonymous with specific moments such as back to school and various holidays. However, this year will be anything but…
NewfrontsPublicis MediaTrends and Insights
July 31, 2020

NewFronts 2020: Trends & Insights

NewFronts 2020: Trends & Insights Today’s marketplace is rapidly changing and the NewFronts are keeping pace. While historically focused exclusively on video content, given growth in new formats, new classes…
Publicis Media
July 15, 2020

Trends & Insights Live

Trends & Insights Live is Publicis Media’s monthly thought leadership livestream series that explores the latest topics and challenges facing the media, advertising and marketing community. Make sure you are…
Publicis GroupePublicis Media
May 7, 2020

Mother’s Day 2020: Real-Time Consumer Insights

As we progress in the new normal, consumer behavior has continued to evolve with every shopping occasion. This Mother’s Day, all signs are pointing to a calm celebration at home…
Publicis GroupePublicis Media
April 9, 2020

How Commerce Powers a Shelter in Place Easter

As the world confronts the global pandemic, all eyes will be on Easter as the first major holiday and shopping occasion for shoppers embracing a “new normal.” Commerce will play…
Publicis Media
March 27, 2020

Commerce + COVID-19: An Evolving Perspective

The COVID-19 epidemic has been a human and economic crisis affecting thousands of people and businesses across the globe. The most affected countries represent almost 40% of the global economy…
Digitas
March 26, 2020

A Very Different Kind of Women’s History Month

Digitas' Julie Whiting reflects on celebrating Women's History Month during a worldwide pandemic. I never would’ve thought that this piece, meant to celebrate Women’s History Month, would need to pivot…
Publicis Media
March 11, 2020

Challenger Brands Summit Recap

This year’s Challenger Brands Summit saw the gathering of brands, agencies and marketers to share the latest and upcoming trends in a world full of innovation and competition. The attendees…
Digitas
February 28, 2020

Trends We’re Tracking: Beauty Goes Digital

The age of the internet has completely changed the way advertisers connect with consumers, and that change has been constant. Top brands in each industry are scrambling to keep up…
Publicis Media
February 27, 2020

Optimization Tips for Your Video Campaigns on Facebook and Instagram

In partnership with MetrixLab and Facebook, Publicis Media Spain published a study identifying the key components that can improve advertising effectiveness for video campaigns on Facebook and Instagram. This 6-month…
Digitas
February 27, 2020

Bringing Your Full Self to Everything You Do

A reflection on Black History Month I’m quickly approaching my five-year NYC anniversary, and one of the things that never seems to get old in this city is the bounty…
Spark Foundry
February 14, 2020

Spark Foundry Bonfire: Hear The Heat

Spark Foundry Bonfire: Hear the Heat How Modern Audio is Reinventing Advertising On February 13, 2020, Spark Foundry's 7th Bonfire event took place at Google NYC. Over the course of…
Publicis Media
February 13, 2020

Upgrading Your Marketing Strategy for Valentine’s Day

Valentine’s Day is here, and it’s easy to turn to marketing strategies focused around traditional gifts such as flowers, chocolates and jewelry. Sure, 9x more flowers than usual are sold…
Digitas
February 6, 2020

Super Bowl LIV: Advertisers Showed Progress on Gender Balance but Stayed Cautious

Nearly half of this year’s Super Bowl audience was women, as evidenced by NFL female viewership at an all-time high in 2019. Representation in this year’s ads increased significantly, with…
Digitas
February 6, 2020

To Think Big, Agencies Must Think Broad

Think big, we are told. Size matters. It’s all about the big idea. Bigger is better. But when it comes to strategy and thinking what does big really mean? And…
Publicis Media
January 31, 2020

Top Publicis Media Executives Share Their Vision for 2020 and the Decade Ahead

Top leaders within Publicis Media were featured in the January 2020 print edition of Anuncíos - a popular Spanish publication among advertisers and agencies. Summarized below are roundups of each…
Digitas
January 22, 2020

The Future of B2B Marketing Is… B2E(veryone)?

As B2B buying trends change, marketers have to evolve their tactics in order to establish emotional connections with their prospects.  There’s no doubt that the B2B marketing landscape is changing…
CES 2020Publicis MediaTrends and Insights
January 13, 2020

CES 2020 Trends and Insights

Another week in Vegas has come and gone. It seems fitting to enter a new year and a new decade at CES, which is the perfect time for us to…
Publicis Media
January 13, 2020

Technology Trends at CES 2020 That Will Matter Most to Brands

Capture Moments CES was a “moment maker” that offered brands the opportunity to leverage technology to establish more meaningful connections with consumers. For example, our client, Delta Air Lines, showcased…
Publicis Media
January 13, 2020

Commerce 2020

With the explosion of IOT, combined with voice enablement, commerce is moving from automation to anticipation. Our ability to predict what consumers need based on their routine behavior will enable…
Publicis Media
January 13, 2020

See All, Reach All: Marketing To The Majority

Census data projects that by 2045, the majority of the U.S. population will be multicultural. While we’ve spent the past decades educating clients and partners about the tremendous purchasing power…
Publicis Media
January 13, 2020

Identity Takes New Meaning at CES 2020

Another week in Vegas has come and gone – and it seems fitting to enter a new year and a new decade at CES; the perfect time for us to…
Publicis Media
January 2, 2020

Give Your Brand a Voice With Alexa Skill

The third largest communications group in the world and a global leader in marketing, Publicis is a recognized expert in communication and content. Publicis is also the regional champion and…

WHAT WE’RE TALKING ABOUT

As @DoubleVerify extends its Brand Safety and Suitability tools to @YouTube, our digital standards expert Yale Cohen says he’s looking forward to ongoing innovation in this space that will provide clients with more confidence in their media placements. https://www.adweek.com/programmatic/doubleverify-extends-turnkey-brand-safety-floor-controls-brand-suitability-tiers-to-youtube/

Tim Greene, Our Head of AV shared his thoughts on the growth of UK ad spend following the latest AA/WARC Expenditure Report. Read about it here on @MediatelNews:
https://mediatel.co.uk/news/2021/07/29/aa-warc-upgrades-uk-ad-market-forecast-to-record-18-growth/ https://twitter.com/MediatelNews/status/1421094745485586432

ICYMI Ayelet Israeli, Marvin Bower Associate Professor at @HarvardHBS joins Ali Amarsy, our SVP, Global Product Strategy Lead to discuss online shoppers who emerged during the pandemic on "I Could Buy That." Watch here https://youtu.be/KrlwvPOiAfY
#video #PublicisCommerce

Jess Simpson joined @infutor’s #IdentityRevolution podcast to discuss the importance of organizing first-party data internally as delays in third-party cookie depreciation & privacy regulations have kept the industry on its toes. https://bit.ly/3f5XUMC

Check out our global identity and data expert Jess Simpson on the latest episode of @infutor’s #IdentityRevolution podcast, where she talks about her current role and the future of data, marketing and #adtech. Listen now ⬇️ https://infutor.com/podcast/episode-15-discussing-the-future-of-data-marketing-and-ad-tech-with-jess-simpson-of-publicis-media/

The digital "Wall of Hope" houses the supportive messages left on the @MarcusRashford's mural in Withington. We worked alongside @saatchilondon under @BTGroup's 'Hope United' campaign.
Read more on @Campaignmag...
https://www.campaignlive.co.uk/article/bt-keeps-marcus-rashford-tribute-messages-rolling-virtual-wall-hope/1723091

Global adspend will grow 11.2% in 2021, driven by exceptional demand for performance-led ecommerce advertising and brand advertising on online video - Zenith Global #Adspend #Forecast

We love how our #client @Comcast is bringing the heat to the #TokyoOlympics and #TeamUSA! Read via @Variety how Comcast is integrating real-time Olympic moments into their ads this year. #WeGotSpark https://bit.ly/3rCJFDV

We are so excited to welcome two new Unicorns - Jane Austin as Chief Experience Officer and Anna Jehan as Head of Design. We are thrilled to add two brilliant women to the team! Read more on @Campaignmag

https://www.campaignlive.co.uk/article/digitas-hires-jane-austin-cxo-anna-jehan-head-design/1723186

Margaux Logan, our VP Head of Online Marketplaces Commerce, Americas, spoke to @HNGRY about #Amazon Fresh in "Amazon To 10X Same-Day Delivery By '23, Creating A Boon For Ads." Sign up for free to read the full article https://buff.ly/2UOevxn

Ayelet Israeli and Ali Amarsy, discuss how the pandemic created a new shopper, and how commerce will change. Watch the full interview here https://youtu.be/KrlwvPOiAfY
#PublicisCommerce #video #ICouldBuyThat #retail #shopper

We have forecast that UK ad spend will grow 13.5% in 2021 and bypass pre-pandemic levels, as covered by @TheDrum. Read what our CSO, @rich_kirk has to say about our latest forecast here: https://www.thedrum.com/news/2021/07/26/zenith-uk-ad-spend-will-grow-135-2021-and-bypass-pre-pandemic-levels

Great perspective here from @Starcom_USA's Al Hawes, EVP/Head of Content, on the rise of game-ified content and its impact on publishers & advertisers. https://twitter.com/MarkStenberg3/status/1419676528477093893

.@Zenith forecast: cinema advertising poised for 116% gain, fastest-growing medium of 2021 @PublicisMedia https://bit.ly/3rI2uWf @mp_joemandese

ICYMI, @badgate from @Forbes spoke to @SparkFoundryUSA’s Jason Smith about the newly launched Once & For All Coalition. With 21 clients already signed on for phase one, we’re excited to unite the industry in the pursuit of a more equitable ad ecosystem. https://www.forbes.com/sites/bradadgate/2021/07/23/prominent-agencies-and-marketers-are-ramping-up-their-ad-commitment-to-minority-owned-media/?sh=280fcb3f348c

Nobody knows more about the rapidly changing state of cookies than Digitas' Liane Nadeau.

Get her latest thoughts from the front lines on this podcast episode before Google changes their mind again:

https://apple.co/3AGjfoQ

Global adspend will grow 11.2% in 2021, driven by exceptional demand for performance-led ecommerce advertising and brand advertising on online video https://www.zenithmedia.com/ecommerce-and-online-video-to-fuel-11-recovery-in-global-adspend-this-year/

We are very proud to welcome these policies into @PublicisMedia UK and the positive impact they will bring for our working parents and their families. With the right balance of career and life, we can truly thrive as a business https://twitter.com/AnnetteKing/status/1419589162307620865

Epsilon’s Chief Product Officer, Joe Doran, spoke with @mikejuangnews at @adage this week about our work with @BankofAmerica and Epsilon PeopleCloud Customer PII Free. Read the full piece here: https://bit.ly/3hZFsqD

We collaborated w. @visa & @PublicisMedia to encourage readers to shop on their local high street. Then the pandemic hit & shopping locally became even more significant. Watch how we helped drive high street sales at a time when it needed it most.
#whereyoushopmatters #shoplocal

First Half 2021 Results: Full recovery with all KPIs exceeding 2019 levels.
Q2 organic growth at +17,1%.
https://www.publicisgroupe.com/en/news/press-releases/publicis-groupe-first-half-2021-results

When this year's @WARCEditors Awards for Media chose our own Megan Jones to be on their jury panel, we wanted to give them an award for good decision-making.

Congrats, Megan, and good call, people who asked her to be on the panel. Kudos to the others selected!

Hear exclusive research findings from the 2021 TAG European Fraud Benchmark Study led by Jules Kendrick, @tag_today, in discussion with @stevan_r, @GroupMWorldwide, Diana Romero, @PublicisMedia and @614GroupRob at #BrandSafetySummit London on 22 July! https://bit.ly/3wReupO