What Back to School 2020 Taught Us About Diverse Audience Strategy
True to the overall theme of the year, the 2020 Back To School season has remained unpredictable, not only bringing uncertainty to parents, students and teachers alike, but also marketers…
Seasonality in the New Normal: What Brands Should Be Doing Now
In a pre-pandemic world, the back half of the year is synonymous with specific moments such as back to school and various holidays. However, this year will be anything but…
NewFronts 2020: Trends & Insights Today’s marketplace is rapidly changing and the NewFronts are keeping pace. While historically focused exclusively on video content, given growth in new formats, new classes…
Trends & Insights Live is Publicis Media’s monthly thought leadership livestream series that explores the latest topics and challenges facing the media, advertising and marketing community. Make sure you are…
As we progress in the new normal, consumer behavior has continued to evolve with every shopping occasion. This Mother’s Day, all signs are pointing to a calm celebration at home…
As the world confronts the global pandemic, all eyes will be on Easter as the first major holiday and shopping occasion for shoppers embracing a “new normal.” Commerce will play…
The COVID-19 epidemic has been a human and economic crisis affecting thousands of people and businesses across the globe. The most affected countries represent almost 40% of the global economy…
Digitas' Julie Whiting reflects on celebrating Women's History Month during a worldwide pandemic. I never would’ve thought that this piece, meant to celebrate Women’s History Month, would need to pivot…
This year’s Challenger Brands Summit saw the gathering of brands, agencies and marketers to share the latest and upcoming trends in a world full of innovation and competition. The attendees…
The age of the internet has completely changed the way advertisers connect with consumers, and that change has been constant. Top brands in each industry are scrambling to keep up…
Optimization Tips for Your Video Campaigns on Facebook and Instagram
In partnership with MetrixLab and Facebook, Publicis Media Spain published a study identifying the key components that can improve advertising effectiveness for video campaigns on Facebook and Instagram. This 6-month…
A reflection on Black History Month I’m quickly approaching my five-year NYC anniversary, and one of the things that never seems to get old in this city is the bounty…
Spark Foundry Bonfire: Hear the Heat How Modern Audio is Reinventing Advertising On February 13, 2020, Spark Foundry's 7th Bonfire event took place at Google NYC. Over the course of…
Upgrading Your Marketing Strategy for Valentine’s Day
Valentine’s Day is here, and it’s easy to turn to marketing strategies focused around traditional gifts such as flowers, chocolates and jewelry. Sure, 9x more flowers than usual are sold…
Super Bowl LIV: Advertisers Showed Progress on Gender Balance but Stayed Cautious
Nearly half of this year’s Super Bowl audience was women, as evidenced by NFL female viewership at an all-time high in 2019. Representation in this year’s ads increased significantly, with…
Think big, we are told. Size matters. It’s all about the big idea. Bigger is better. But when it comes to strategy and thinking what does big really mean? And…
Top Publicis Media Executives Share Their Vision for 2020 and the Decade Ahead
Top leaders within Publicis Media were featured in the January 2020 print edition of Anuncíos - a popular Spanish publication among advertisers and agencies. Summarized below are roundups of each…
As B2B buying trends change, marketers have to evolve their tactics in order to establish emotional connections with their prospects. There’s no doubt that the B2B marketing landscape is changing…
Technology Trends at CES 2020 That Will Matter Most to Brands
Capture Moments CES was a “moment maker” that offered brands the opportunity to leverage technology to establish more meaningful connections with consumers. For example, our client, Delta Air Lines, showcased…
With the explosion of IOT, combined with voice enablement, commerce is moving from automation to anticipation. Our ability to predict what consumers need based on their routine behavior will enable…
Census data projects that by 2045, the majority of the U.S. population will be multicultural. While we’ve spent the past decades educating clients and partners about the tremendous purchasing power…
The third largest communications group in the world and a global leader in marketing, Publicis is a recognized expert in communication and content. Publicis is also the regional champion and…
Huge thanks to our partners from @FOXTV for heating up the end of our week with an exclusive trivia game show, "Spark of Genius!" We had a ton of fun testing our knowledge 🧠🔥#WeGotSpark
CONFIDENT COLLABORATION:
Why bravely working with others gives off all the right signals -
Read this latest thought piece from Dan Plant, our Head of Strategy via @TheMarketingSoc : https://www.marketingsociety.com/think-piece/confident-collaboration
Congratulations to our team in Australia for expanding their partnership with @SBS #theROIagency via @Mumbrellanews
https://mumbrella.com.au/zenith-wins-sbs-performance-media-account-665284
XR takes the main stage at CES 2021: VP / GD experiential technology at @Digitas Keith Soljacich discusses social virtual experiences, AR Smart Glasses and 5G powered entertainment. https://bit.ly/3o0FmPb
Goodbye 2020, hello 2021: five lessons for the year ahead and beyond https://www.campaignlive.co.uk/article/goodbye-2020-hello-2021-five-lessons-year-ahead-beyond/1704610 via @campaignmag
Incredibly excited to see our #client, @DoleSunshine’s, Fruit Bowls campaign recognized as an editor’s pick by @adage – we’ll fruit bowl to that! http://bit.ly/3bIxOhv
Our probono #client, @artinstitutechi, is taking their annual #MLKDay celebrations virtual this year with both live and recorded programs honoring Dr. Martin Luther King Jr.’s legacy – we encourage you to check it out. https://twitter.com/artinstitutechi/status/1349024122492350470
You heard it here first: 2021 will be the year #emailmarketing steps back into the spotlight. In our article with @Adweek, we outline four pieces of advice to help you make #email a truly personalized, outcomes-based channel this year: https://bit.ly/2XJplmk
Happy to be able to help a local school today by donating some of our unused laptops for families struggling with homeschooling without suitable devices. I urge others to do the same if you can.
Last week we released The View, our annual trends report, which predicted 2021 will be the year of flexibility, ‘Joy Of Missing Out’ and augmented reality. Read more here on @WARCEditors: https://www.warc.com/newsandopinion/news/flexibility-will-be-key-to-securing-purchases-in-2021/44534
Last chance to register for today's #VarietyCES Entertainment Summit. Join our EVP of Digital Investment & Partnerships Hayley Diamond at 11:55am PT/2:55pm ET to learn all about the growing business of connected TV. http://variety.com/ces
Join @performics and @MSFTAdvertising today at #CES to discuss the impact of relevancy in #search advertising. Watch #MSFTAds Kelli Kemery and @performics's Burcu Agma @BurcuAgma share key #insights that can help you optimize your campaigns: https://msft.it/6010pY1wM.
We’re proud to honor three Publicis Media executives who were named @SheRunsItOrg Working Mothers of the Year. Congrats to @JodiRobinson115, @KathyORing & @smclaudio for brilliantly navigating the complex responsibilities of leadership & motherhood. 💖 http://bit.ly/2LKQ6nk
Don’t miss our EVP of Digital Investments & Partnerships Hayley Diamond at tomorrow’s @Variety Entertainment Summit: A @CES Partner Program. She will join a panel of industry experts to discuss the growing business of connected TV.
We are so excited to announce that Starcom USA CEO, @KathyORing has been named as one of @SheRunsItOrg Working Mothers of the Year! Congrats, Kathy - we are so proud of you! 👏🏼🌟👩👧👦 https://twitter.com/SheRunsItOrg/status/1349057902837952515
"Funding is fundamental," Arnetta Whiteside, @PublicisMedia, explains, "We cannot properly bring activities, speakers or change within an organization if you don't have the funds to do it." #CampaignBrunchBriefing
https://onlinexperiences.com/scripts/Server.nxp?LASCmd=AI:4;F:QS!10100&ShowUUID=6CD639DC-3696-4CE3-BE54-8A3CCF3F9EA6&AffiliateData=011221-WEB
Congratulations to Publicis Groupe in China who has been appointed by @Loreal China as its media planning and buying agency partner.
https://buff.ly/3nAxl3p
This Wednesday, January 13, we're at the Consumer Electronics Show (#CES) to discuss the impact of relevancy in #search advertising. Watch #MSFTAds Kelli Kemery and @performics's Burcu Agma share key #insights that can help you optimize your campaigns ✍️ https://msft.it/6010pY1wM.
Tomorrow, join our Director of Research and Planning Arnetta Whiteside at the @CampaignLiveUS Year Ahead Brunch Briefing to discuss how the post-COVID workforce will reshape agency life and culture.