TRENDS AND INSIGHTS


PERSPECTIVES


Publicis GroupePublicis Media
September 3, 2020

What Back to School 2020 Taught Us About Diverse Audience Strategy

True to the overall theme of the year, the 2020 Back To School season has remained unpredictable, not only bringing uncertainty to parents, students and teachers alike, but also marketers…
Publicis GroupePublicis Media
August 20, 2020

Seasonality in the New Normal: What Brands Should Be Doing Now

In a pre-pandemic world, the back half of the year is synonymous with specific moments such as back to school and various holidays. However, this year will be anything but…
NewfrontsPublicis MediaTrends and Insights
July 31, 2020

NewFronts 2020: Trends & Insights

NewFronts 2020: Trends & Insights Today’s marketplace is rapidly changing and the NewFronts are keeping pace. While historically focused exclusively on video content, given growth in new formats, new classes…
Publicis Media
July 15, 2020

Trends & Insights Live

Trends & Insights Live is Publicis Media’s monthly thought leadership livestream series that explores the latest topics and challenges facing the media, advertising and marketing community. Make sure you are…
Publicis GroupePublicis Media
May 7, 2020

Mother’s Day 2020: Real-Time Consumer Insights

As we progress in the new normal, consumer behavior has continued to evolve with every shopping occasion. This Mother’s Day, all signs are pointing to a calm celebration at home…
Publicis GroupePublicis Media
April 9, 2020

How Commerce Powers a Shelter in Place Easter

As the world confronts the global pandemic, all eyes will be on Easter as the first major holiday and shopping occasion for shoppers embracing a “new normal.” Commerce will play…
Publicis Media
March 27, 2020

Commerce + COVID-19: An Evolving Perspective

The COVID-19 epidemic has been a human and economic crisis affecting thousands of people and businesses across the globe. The most affected countries represent almost 40% of the global economy…
Digitas
March 26, 2020

A Very Different Kind of Women’s History Month

Digitas' Julie Whiting reflects on celebrating Women's History Month during a worldwide pandemic. I never would’ve thought that this piece, meant to celebrate Women’s History Month, would need to pivot…
Publicis Media
March 11, 2020

Challenger Brands Summit Recap

This year’s Challenger Brands Summit saw the gathering of brands, agencies and marketers to share the latest and upcoming trends in a world full of innovation and competition. The attendees…
Digitas
February 28, 2020

Trends We’re Tracking: Beauty Goes Digital

The age of the internet has completely changed the way advertisers connect with consumers, and that change has been constant. Top brands in each industry are scrambling to keep up…
Publicis Media
February 27, 2020

Optimization Tips for Your Video Campaigns on Facebook and Instagram

In partnership with MetrixLab and Facebook, Publicis Media Spain published a study identifying the key components that can improve advertising effectiveness for video campaigns on Facebook and Instagram. This 6-month…
Digitas
February 27, 2020

Bringing Your Full Self to Everything You Do

A reflection on Black History Month I’m quickly approaching my five-year NYC anniversary, and one of the things that never seems to get old in this city is the bounty…
Spark Foundry
February 14, 2020

Spark Foundry Bonfire: Hear The Heat

Spark Foundry Bonfire: Hear the Heat How Modern Audio is Reinventing Advertising On February 13, 2020, Spark Foundry's 7th Bonfire event took place at Google NYC. Over the course of…
Publicis Media
February 13, 2020

Upgrading Your Marketing Strategy for Valentine’s Day

Valentine’s Day is here, and it’s easy to turn to marketing strategies focused around traditional gifts such as flowers, chocolates and jewelry. Sure, 9x more flowers than usual are sold…
Digitas
February 6, 2020

Super Bowl LIV: Advertisers Showed Progress on Gender Balance but Stayed Cautious

Nearly half of this year’s Super Bowl audience was women, as evidenced by NFL female viewership at an all-time high in 2019. Representation in this year’s ads increased significantly, with…
Digitas
February 6, 2020

To Think Big, Agencies Must Think Broad

Think big, we are told. Size matters. It’s all about the big idea. Bigger is better. But when it comes to strategy and thinking what does big really mean? And…
Publicis Media
January 31, 2020

Top Publicis Media Executives Share Their Vision for 2020 and the Decade Ahead

Top leaders within Publicis Media were featured in the January 2020 print edition of Anuncíos - a popular Spanish publication among advertisers and agencies. Summarized below are roundups of each…
Digitas
January 22, 2020

The Future of B2B Marketing Is… B2E(veryone)?

As B2B buying trends change, marketers have to evolve their tactics in order to establish emotional connections with their prospects.  There’s no doubt that the B2B marketing landscape is changing…
CES 2020Publicis MediaTrends and Insights
January 13, 2020

CES 2020 Trends and Insights

Another week in Vegas has come and gone. It seems fitting to enter a new year and a new decade at CES, which is the perfect time for us to…
Publicis Media
January 13, 2020

Technology Trends at CES 2020 That Will Matter Most to Brands

Capture Moments CES was a “moment maker” that offered brands the opportunity to leverage technology to establish more meaningful connections with consumers. For example, our client, Delta Air Lines, showcased…
Publicis Media
January 13, 2020

Commerce 2020

With the explosion of IOT, combined with voice enablement, commerce is moving from automation to anticipation. Our ability to predict what consumers need based on their routine behavior will enable…
Publicis Media
January 13, 2020

See All, Reach All: Marketing To The Majority

Census data projects that by 2045, the majority of the U.S. population will be multicultural. While we’ve spent the past decades educating clients and partners about the tremendous purchasing power…
Publicis Media
January 13, 2020

Identity Takes New Meaning at CES 2020

Another week in Vegas has come and gone – and it seems fitting to enter a new year and a new decade at CES; the perfect time for us to…
Publicis Media
January 2, 2020

Give Your Brand a Voice With Alexa Skill

The third largest communications group in the world and a global leader in marketing, Publicis is a recognized expert in communication and content. Publicis is also the regional champion and…

WHAT WE’RE TALKING ABOUT

Don't miss the #NewFronts session hosted by @Digitas with partners @HelloSunshine & @KitchenAidUSA where they’ll discuss their new digital series, “Eat the Book”.
Mark your calendar: May 6, 2:50 PM ET. Media buyers can request a pass at https://bit.ly/2OGAfIq

In case you missed it, click the link below to watch our SVP of Verified Tech/Identity Jess Simpson discuss the future of identity in marketing planning and optimization during @ZetaGlobal’s webinar with @Forrester. https://marketing.zetaglobal.com/the-future-of-identity-webinar-ty

Check it out - Benoit Cacheux, our Global Chief Digital Officer, is featured on pages 26-27 discussing how agencies and brands can build highly successful relationships #theROIagency https://twitter.com/MediaTMO/status/1383032446346727424

In case you missed it - our CSO @MarcosAngelides will be judging the @clearchanneluk Outdoor Media Awards. 💥💥Check out this piece interviewing the judges via
@campaignmag https://www.campaignlive.co.uk/article/secrets-outdoor-media-awards-judges-revealed/1710665
#OutdoorMediaAwards #OMA2021

Is contextual ready for post-cookie prime time? Hear from our Director of Digital Standards Emily Healy explore the viability of contextual targeting and who should be leading the charge, via @AdMonsters. https://www.admonsters.com/is-contextual-ready-for-post-cookie-prime-time/

An open, honest buy side/ sell side conversation about the realities of contextual as a third-party tracking cookie replacement. Featuring @Scrilla100 from @Leaf_grp and Emily Healy from @PublicisMedia. https://www.admonsters.com/is-contextual-ready-for-post-cookie-prime-time/#.YHmYUVHnl5k.twitter

.@INEOSGrenadier Appoints Spark Foundry to Manage SEO Globally - @LBBOnline https://www.lbbonline.com/news/ineos-grenadier-appoints-spark-foundry-to-manage-seo-globally#.YHmhBLJ86XY.twitter

Up next on the #Mediaweek mainstage, @PublicisMedia Exchange's Talia Raviv and @DisneyStreaming's Molly Brady share best practices for a winning performance marketing partnership. See what it takes to make the magic happen. http://adweek.it/Mediaweek2021

Congratulations to our team for winning 2nd place for Media Network of the Year
@DubaiLynx
Festival of Creativity!
This proves once again our dedication to our work and to our clients. Well done!
@zenith @PublicisMedia @PublicisGroupe

First Quarter 2021 Revenue: A solid organic growth at +2,8% in a still challenging environment, mainly driven by the US at +5,1% and Asia at +5,7%, with a sequential improvement in Europe.
https://bit.ly/3adOL1N

Shout out to @DigitasAus’ Maurice Riley for being re-selected as a jury president for this year's @Cannes_Lions awards.

It's safe to say he's more than earned the trip to the south of France via video call.

https://bit.ly/3dgWK0d

Huge congratulations to the @SparkFoundryUK team on their wins at the @CxMediaAwards in the categories of “Alcoholic Drinks” and “Travel & Leisure.” That’s how you bring the heat 🔥 #WinningSpark #CxMediaAwards https://bit.ly/3e7muv0

Can't believe it - well done to everyone on our @Stellantis FCA team for @Jeep_UK vs Tank!! 🌟🌟 #CxMediaAwards https://twitter.com/CxMediaAwards/status/1382358190432608262

YES @JackDanielsUK team!! 💥💥So pleased with this win - great work all around, congrats to all the other winners so far at the @CxMediaAwards #CxMediaAwards https://twitter.com/CxMediaAwards/status/1382357656514535425

#Email could be the key to your post-pandemic recovery. Check out our article in @Adweek to discover how @Marriott International leaned on email to deliver direct updates and authentic messages to customers (and why it paid off): https://www.adweek.com/partner-articles/mastering-the-intimacy-of-the-inbox-has-paid-off-for-marriott/

Don’t miss PMX Global CEO Talia Raviv this Thursday at @Adweek’s #Mediaweek, where she and @DisneyStreaming’s Molly Brady will share best practices for a winning performance marketing partnership. RSVP here: https://event.adweek.com/mediaweek-2021/begin

RSVP for @614group #BrandSafetySummit Asia to watch Publicis Media Precision MD Jonathan Mackenzie & @GSK Senior Director Silas Lewis-Meilus discuss what role content quality & overall internet health should play alongside media deliveries & brand safety: https://bit.ly/32bg6gG

Congratulations to our EVP, Head of Content, @alhawes, who has been named a 2021 @Adweek Media All-Star! Thank you for continuing to push innovation on behalf of our clients and for our agency. 🥳🏆 https://twitter.com/Adweek/status/1381396910683131910

So pleased to hear that we received a NINE today in School Reports. A massive thank you to our brilliantly bold talent and clients, and a big thanks to @MaisieMcCabe, @OmarOakes, @gideonspanier and the whole @Campaignmag team. What a way to start the week! 🤩 https://twitter.com/Campaignmag/status/1381548409497206785

It's a good day to be a Unicorn! 🦄👏 School Reports are out, and we're chuffed to have moved up one point from last year. Thank you to our brilliant Unicorns and clients, and a big thanks to @Campaignmag for the 7! 🤩https://www.campaignlive.co.uk/article/school-reports-2021-digitas/1712364

Epsilon’s CORE ID Integrates With Trade Desk To Bolster Identity Drive

https://www.beet.tv/2021/04/epsilons-core-id-integrates-with-trade-desk-to-bolster-identity-drive.html
@epsilon @TheTradeDesk @PublicisGroupe @PublicisMedia

We're proud to announce that our very own Arnetta Whiteside was added to @TwoOneTwoNYC's Board as its new Diversity & Inclusion Director. 🥳

Congratulations to our colleagues from Spark Foundry Poland, who recently won the media business of shopping platform, http://ERLI.pl! Keep bringing the heat team Poland 🔥 #WeGotSpark #WinningSpark https://bit.ly/3mtCWd2

Shoutout to our incredible JFK Moonshot team for creating one of @TheDrum's top 20 most-awarded campaigns of 2020.

It's all thanks to a great client @JFKLibrary, out-of-this-world work, and our partnership with @UNIT9 🚀

https://bit.ly/3d0DOmf

When facing the end of the cookie, our President & Global Head of Data, Tech, Analytics & Insights, @lisagiacosa, isn’t frightened – she’s inspired. Check out Lisa’s interview with @Beet_TV to hear how Spark is approaching data in a cookieless world. https://bit.ly/3wAVdK4