VivaTech emphasized the opportunity ahead for brands that innovate side-by-side with startups when shaping their digital journey. Embracing an entrepreneurial partnership model is essential to accelerate beyond a historical focus on acquiring finished products or developed companies.

Here are a few startups we found demonstrating this potential across the future of retail, AI-powered insights and content, and augmented reality:

RETAIL’S FUTURE: IN-STORE EXPERIENCE AT HOME

Hero connects 350m+ online shoppers live with associates in-store. Through chat, photos, videos and livestreaming, partners including LVMH and J.Crew are transforming their stores for digital, while creating uniquely personal 1:1 shopping.

Implication for brands: Disrupt omnichannel retail experiences leveraging solutions like Hero to create memorable services.

AI:  A TOOL FOR CREATIVITY

Picasso Labs bridges creativity into the data age with an AI solution that unearths consumer insights in real-time based on the unique visual properties of each image across platforms of relevancy.

Implication for brands: Powerful consumer insights on visual properties will transform and guide creative strategy and decision making – minimizing A/B testing

FAST MOVING CONTENT CREATION

Wibbitz is an automated video platform that enables storytellers to  quickly create and distribute videos at scale, powered by a proprietary AI-powered tool.

Implication for brands: Create, optimize and publish video content across platforms that matter most in mere minutes.

IMMERSIVE EXPERIENCES POWER ENGAGEMENT ROI

Blippar specializes in augmented reality and computer vision. Their mission is to close the gap between the digital and physical world, enhancing how consumers live, play, socialize and shop.

Implication for brands: AI solutions are one step closer to immersing consumers in rich ways with a brand’s products and story.

Author: Devora Mateeva, Manager, NextTechNow & Startup Partnerships, Publicis Media