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In a pre-pandemic world, the back half of the year is synonymous with specific moments such as back to school and various holidays. However, this year will be anything but normal with shifts in consumer behavior and the acceleration of online shopping.

On August 18, Publicis Commerce’s Amy Lanzi, EVP & North American Commerce Lead, led a panel discussion with Rachel Tipograph, Founder & CEO of MikMak, alongside Steve Kinsey, Director of Commerce Marketing at GSK; Liz Mayer, Consumer Engagement & Omnichannel Customer Marketing Lead at The J.M. Smucker Company; and Chadi Saab, VP & Head of Omnichannel Commerce at Publicis Commerce, to discuss impacted consumer behaviors, what the future of seasonality in e-commerce looks like and how to best prepare commerce strategies moving into the end of the year.

Read the event recap and watch the on demand recording, here.